In this first video in the Comparison Shopping Services (CSS) webinar series we will cover the basics of Merchant Center, policy disapprovals and feed maintenance.
From 1:20: Merchant Center Basics
What are product feeds and what are they made of
Which attributes go into a Shopping feed
When should feeds ideally be updated
From 8:20: Merchant Center Disapprovals
Why are account and items disapproved
Where are account and item disapprovals shown
From 19:15: Merchant Center Maintenance
Why feed maintenance
How to put price/availability updates on auto-pilot
How to map product data to Google’s feed specification
° Follow us and stay updated
╰ Facebook https://www.facebook.com/googleads
╰ Twitter https://twitter.com/googleads
╰ LinkedIn https://www.linkedin.com/showcase/google-ads-
╰ Google+ https://plus.google.com/+GoogleAds
° Try Google Ads now https://www.ads.google.com/
° Discuss your Google Ads issues on the Community
° Learn more at our Google Ads Help Center https://support.google.com/google-ads
The problem is not that Facebook and Google are the only advertising platforms. The problem is that they are considered mainstream media and without these two, the trend of cryptocurrencies gaining legitimacy is delayed. That is right, I said delayed not blocked or prevented.
The World Has Changed.
Five years ago, when bitcoin was unknown to most people, this might have been a fatal move. Today is a different story. I recently traveled to a remote mountain town in the interior of Mexico. Everyone I met had heard about Bitcoin and eyes lit up with excitement when I ask if I could pay for lunch with bitcoin.
Today are dozens of websites dedicated to cryptocurrencies, either holding them, exchanging them or just writing about them. Probably the most effective advertising remains on Google, it is called Google Search and it is free.
If someone wants to learn about owning bitcoin or any other currency, there is a ton of educational information.
The Flipside Is Being Ignored.
Not All Regulation Is Inherently Bad.
If we examine the full spectrum of regulation to this point on a global scale there is one common target most everywhere. That is the practice of exchanges. So far there has been little or not regulation, threatened or enacted, to protect investors from loss of funds due to security breaches.
Capitulation Is A Good Sign.