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7 Common Google AdWords Mistakes to Avoid

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Discover 7 common Google AdWords mistakes to avoid with your Google AdWords campaigns. There are plenty of mistakes that people make with Google AdWords so it is important to avoid them and to keep your campaigns optimized. Since AdWords can be difficult to learn for beginners, new advertisers many times make mistakes and don't ever test Google AdWords again. That's why we put together this video, so you can look at some common errors that advertisers make. Helpful URLs: Negative Keyword List from TechWyse: https://www.techwyse.com/blog/pay-per-click-marketing/75-negative-keywords-that-every-adwords-campaign-should-include/ Ubersuggest Keyword Tool: neilpatel.com/ubersuggest/ Google AdWords Tutorial: https://www.youtube.com/watch?v=rMvSWDtZGVo Google AdWords and Bing Ads Keyword Match Types: https://www.youtube.com/watch?v=WhKkCzd-rL8 Google AdWords Keyword Bidding Strategy: https://www.youtube.com/watch?v=JuQlNs7fq30 Google AdWords Quality Score and Ad Rank Explained: https://www.youtube.com/watch?v=Yy2wX2qCCuY 7 Google AdWords Mistakes: Mistake 1 - Opting into the Search Network and Display Network at the same time. The Google Search Network and Search Partners are much different than the Google Display Network (GDN). When you target keywords, you want to target them on the search network since they perform much different for display ads. Mistake 2 - Not Using Negative Keywords. Negative keywords are vital to a successful campaign. Regardless of the industry you work in, there are always going to be unrelated keywords in your search terms report. In addition, you can remove certain words that will not drive you conversions. Mistake 3 - Not Optimizing for Conversions. People spend a lot of money on advertising where they simply drive traffic to their website. They have no goal in terms of leads, sales, phone calls, app installs, or any other key performance indicator. In order to successfully manage your advertising budget, you need to track conversions and optimize your conversion rate while keep costs similar. Mistake 4 - Poor Keyword Research and Bidding on Broad Match Keywords. Keyword Research is absolutely vital to successful campaigns in addition to avoiding broad match keywords. Modified broad match, phrase match, and exact match keywords will help your campaigns perform much better. In addition, finding the right keywords and bidding on them properly will be the best long-term strategy for you. Mistake 5 - Not Testing Bidding Strategies as you Optimize Google AdWords Campaigns. There are a wide variety of Google AdWords bidding strategies including Target CPA, Target ROAS, Maximize Clicks, Maximize Conversions, Target Outranking Share, Target Top of Page, and Manual CPC. We love starting with Manual CPC and then getting to Target CPA after we test everything. Mistake 6 - Only Creating 1 Ad Variation and Not Using Ad Extensions. Google AdWords will automatically optimize your campaigns to show your top-performing ads. In addition, ad extensions make your ads larger in search results and you can add more relevant information. Mistake 7 - Not Understand the Goals of Google AdWords Ultimately, you want to keep testing and optimizing your Google AdWords campaigns until you can effectively use Target CPA or Target ROAS bidding strategies. If you can find the right keywords for your business that drive results, you can keep bidding on them and optimizing your campaigns. Target CPA and Target ROAS bidding strategies will allow Google AdWords to optimize your campaigns for you, you just have to give them the data they need while constantly improving your campaigns.
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Text Comments (93)
Cloud Walker (22 hours ago)
When you're looking at numbers for CPC, are you trying to get on the first place or else it's not worth it? Perhaps I'm confusing the bid price with something else?
Cloud Walker (22 hours ago)
I'm back watching! You have content I am continuously interested :)
Fancy That Cake (6 days ago)
How do I make sure I get ONLY clicks from ONLY local people? Say I don't want anybody seeing my ads if they live more than 100 miles radius of our business.
Surfside PPC (6 days ago)
I will have a Google Ads Geofencing video out tomorrow that will answer this question. I went over Location Targeting more here: https://www.youtube.com/watch?v=FOOzuFkSwDs. You can set Radius Targeting through your location targeting and then make sure when you go to your campaign Settings > Locations and then click on Location Options and make sure you are only targeting people In Your Targeted Location.
Bradford Oakmont (9 days ago)
This is hands down the best channel on google adds. Thank you. Literally the reason I have 10x my wife's company as well as mine .
Surfside PPC (9 days ago)
Thank you!
Test (22 days ago)
I can't see any of that stuff in the new google interface. How do you make it show you that interface. Its like they made it for 2 year olds . Is it because I'm seeing the so-called "Smart interface" ?
Restore Shoemanity (1 month ago)
bro have you ever seen a bidding focus have the option for HIGH QUALITY TRAFFIC ??!! I watched quite a few videos on YouTube about Google Ads before even making an account but when I got signed up, the layout of the dashboard didn't look like any of the videos I had seen, there were less steps that it took to make an ad and they were all direct and to the point steps for example: one thing I remember distinctively cause I watched a lot of videos and specifically was curious about the Bidding Focus and what each one means but when I was making my first account it was already preselected bidding focus of HIGH QUALITY TRAFFIC which I never heard of or seen anywhere!! Unfortunately I got confused and thought I was doing something wrong and there was an icon at the top by the TOOLS icon that said Switch to Standard Mode which I clicked and then it was the layout like the ones I had always seen in every video and the icon to switch back completely disappeared!! I get the vibe that I had accidentally stumbled upon a "secret" menu for developers and marketers that us common folk aren't supposed to see and now it is gone forever :( does any of this sound like something you heard of or recognize cause if not I can confirm google is holding out on us !!
Surfside PPC (1 month ago)
In my most recent Google Ads Tutorial for 2019, I went over how to set-up your account so you get the full Google Ads version: https://www.youtube.com/watch?v=zLeduV-d7lc. For some reason, Google Ads automatically shows the Google Ads Express version when people sign-up for their account, which might be the screen you keep seeing.
Connor Russell (1 month ago)
+Restore Shoemanity I can't remember. I honestly wouldn't. But I'd imagine there's something like switch to simple mode or something like that in the same place you found the switch to standard mode button.
Restore Shoemanity (1 month ago)
+Connor Russell How do I switchback to simple mode do you know?
Connor Russell (1 month ago)
Nope. There are just two different versions. There's the simplfied one and the complex one. The one you see on the videos offers you the ability to control way more The other option the simple I don't recommend. It's just there so people can set something up quickly and then let Google do most of the work. It's better for you to have control.
K.V. Ramana (1 month ago)
very nice guidance dear
Surfside PPC (1 month ago)
Thank you!
Judeon Zhou (1 month ago)
Hello , I have beening run the google ads for some days . Digital Marketing Campaign Consultant guided me to manager this account. ,then i set the budget as get max conversion,it go well at the beginning ,each click fee is normal ,less than 20RMB. But on 21th,strangely ,the click fee reach up to RMB599! though the budget fee is just RMB300 that i set. I don't understand why it is extremely crazy and ridiculous why one click fee can reach extremely high ? And then i reset the bargin to CPA and also set the max click fee is below RMB30.but now ,there haven't been any impression for nearly 1 week. What should i do now ? Can you please help me ?thanks a lot for your kind attention and great support i nadvance, Judeon
Surfside PPC (1 month ago)
Generally, that means that your competition is bidding high for the keywords you are targeting. If you aren't getting impressions, then the competitors are likely bidding much higher for the same keywords, so their ads are showing more often. It can be a common issue, especially for competitive industries where advertisers are willing to spend a lot of money for each click.
Yoni Levy (2 months ago)
you will just spend your money for nothing
Yoni Levy (2 months ago)
don't use google adwords
syed faraz Husain (3 months ago)
Hi thanks for detail video. My question is t for eg. keyword- online marketing CPC is 500$ and my daily budget is 100$ / 3000$ a month now, do my ad will show on above keyword or my daily budget will exhaust when someone single click on online marketing ?
Mike Mancini (3 months ago)
Thanks so much... You explained it really well!
Its really usually mistakes
Brijesh Maurya (4 months ago)
Sir muje kuch daut hai AdWords ke regarding
The Fury (4 months ago)
I have a couple campaigns approved but i haven't seen any clicks or views. What do you think could be the problem?
Stuti Messketeers (4 months ago)
could you run an analytics for our adwords
Awesome People (4 months ago)
Can I use only exact match? It's over 24hours and no clicks. is it because I used only exact match?
Filip Galiza (4 months ago)
Excellent refresher. Thank you so much for putting the time into doing these videos!
MsKM (4 months ago)
Thankyou - this was really useful. :)
Tomi Toxine (5 months ago)
Really like your videos! Keep 'm coning :). I have a question about extensions... I hope it's ok if I put it here: so im duplicating all my extensions and in one of each clicking the tick "mobile", so that I have an equal chance for the same extextension to show on desktop and Mobile... What do you think about this? Will it work?
Surfside PPC (5 months ago)
Yes, many will show on Desktop & Mobile once you create them, but for Call Extensions I will create separate Desktop and Mobile extensions.
Smiling Kitty (5 months ago)
Can you do a video on why broad match modified isn't an option anymore when making your keywords? Or just reply to this comment stating why?
Smiling Kitty (5 months ago)
+Surfside PPC Thanks for replying! ^^
Surfside PPC (5 months ago)
You have to set them up as Broad Match and add the '+' in front of each word that must appear in the search query. Since I've been using AdWords, they've never had an option to switch your keywords to Modified Broad Match, but I usually follow this tutorial to do it in bulk if you have a lot of keywords: https://www.tmblast.com/blog/ppc/bmm-excel-formula/
Aamir S Khan (5 months ago)
if we use only exact match keywords so still we need to add negative keywords...???
Surfside PPC (5 months ago)
No, you don't need to if you're only targeting exact match keywords.
eu eu (6 months ago)
Bogdan Bratu (6 months ago)
Thanks a lot for this great video! I have been actively using Google Ads for promoting my business and I intentionally keep ignoring Target CPA / ROAS. The reason for this is because my customers, that actually come and consume my product, don't actually complete a form or something like that. What I've noticed is that the ones that complete a form almost never come to consultations. Is there a way I could define a conversion, via Tag Manager, to count the time spent on the website? In that matter I would define a conversion as someone who spent over a minute on the website. Thanks in advance for your response!
Sam Frost (24 days ago)
Not sure if you ever found and answer to this, but it's definitely possible. What I'd do is firstly ensure that you are tracking goals in Google Analytics and then passing them back to Google Ads (so you need to have Google Ads and Google Analytics linking configured). From there, create a goal in Google Analytics using the standard 'duration' type of whatever your target duration is, e.g. 1 minute. Next, import this goal into Google Ads using Tools/Conversions in your Google Ads interface. If you complete this correctly, you will then be able to optimize for conversions in Google Ads using that duration-based goal. I hope that helps!
Mariam Danielova (6 months ago)
How to make sure that ad group keywords do not compete with each other?
Neil Walters (6 months ago)
Hi Surfside, I have a question on your reply about adding negatives. If I add Tennis to the basket and running ad groups as a broad match negative do I run the risk of knocking out all ads as it would take it as a synonym for basket and running? Is it better to do exact or phrase matches?
Surfside PPC (6 months ago)
Ad group level negative keywords can help with that and using modified broad match keywords. If you have three Ad Groups: 1. Basketball Sneakers 2. Tennis Sneakers 3. Running Sneakers, you can add negative keywords to each of the Ad Groups to make sure that there is no competition. For example, add Tennis and Running as negative keywords to the Basketball Sneakers Ad Group, etc.
Tom Golden (6 months ago)
I looked at your courses and I am sure you'll have some great tips but what if I am selling a kindle book where my profit is only $3.50/book. Still practical to take your Adwords course given such a slim profit margin?
Sam Frost (24 days ago)
Have you considered instead using Google Adwords to build up an email list (rather than directly promoting your Kindle eBook) so that you can keep promoting over and over again ... rather than having someone click once and then if they don't buy your eBook you've lost them? Your initial customer acquisition cost might be higher, but then you can profit in the mid/long-term!
Elite Pro Servers (7 months ago)
Thank -you for putting out videos
Turokis Silou (7 months ago)
good info but your sounds is terrible
Thanks from Chicago
Wayne Jordan (7 months ago)
ad words is no joke. how long would you say it takes to learn where you are a pro at it . 6 mos 12 months what would you charge a client to run their ad words campaigns . 500 a month 1000 a month or more . is there a decent place to out source it
Surfside PPC (7 months ago)
It takes about 3-6 months to learn it and it helps to have different clients in different verticals. You might learn a ton promoting an eCommerce business but it's very different from promoting an Insurance business. I was lucky to work at an Agency for 3 years so now I just have to keep up with all the new updates, which is another challenge.
NZ Shares (8 months ago)
It's all very Imporant
Beave (8 months ago)
Great video. Getting a little frustrated here that when I do make a sale on my shopify store ive actually spent £20 on ads to sell a £15 product :/
Video SEO Pro (8 months ago)
Great video. Very helpful. Learned a lot of things that I was missing out on. Thanks so much!
Irukka stores (8 months ago)
my add has been disapproved what do i do?
Pioneer Ventures (8 months ago)
I cannot get the CPA bidding working. it simply does not serve. I have about 20 conversions in 30 days and spent quite a bit. Where do I find more info on this?
Michael Morrow-Chestnutt (8 months ago)
Great insight, thank you!
js-interactive.com (9 months ago)
Nicely done ... thank you!
Confluence Running (9 months ago)
What are your thoughts on accelerated vs standard?
My Online Ads (7 months ago)
standard delivery method tires to show your ads entire day while accelerated will try to show your ad as often as possible till your daily budget is expired. please let me know if you are looking for an account manager. thank you!!
Ben Crahan (9 months ago)
Can you increase the volume? I'm literally at 80% and it feels like 30% volume.
DR ROADWORTHY (9 months ago)
Awesome thank you
Good Life (10 months ago)
A I (10 months ago)
Anthony Phillips (10 months ago)
I'm a graphic designer. I'm currently using [graphic designer] on my graphic designer ad group. However, I want to attract searches for graphic designer city, for example, Leicester, Manchester. Should I use an exact keyword such as [graphic designer Manchester]? Or is there a broad or phrase match that won't attract junk clicks.
My Online Ads (7 months ago)
Broad Match Modifier would better than exact in my view.
dk k (11 months ago)
Video is informative, but only one query. Why are you adding Single term word as "__" phrase march negative kw. Broad match will do the work for you.
Rafael Marquez (1 year ago)
Another great video, I wish he showed examples of what extensions look like. New to all this but this is the best channel.
Rafael Marquez (1 year ago)
I had a question for the community on here. Even after a year plus with ad's, I still notice some IG Ads with un-clickable profile usernames. You will just see the photo and it has a call to action button. The IG profile is un-clickable or accessible. I do not want my ads to step up like this, so does anyone have information? I saw the question was posted on FB help section, but not a good answer. Thanks.
Surfside PPC (1 year ago)
Thank you! We are working to recreate some of our old Ad Extensions videos with the new AdWords User Interface.
Rafael Marquez (1 year ago)
opps he does!
Ashok Bollepalli (1 year ago)
Hey @SurfsidePPC These days I'm facing lot of Circumventing Issues it's leads my Adwords Suspension. How to Avoid that? I'm using RDP for Prmotions.
Surfside PPC (1 year ago)
I'm not familiar with using RDP and managing Google AdWords campaigns. Did that lead to your suspension? It can be difficult for me to answer questions about suspensions so I would try contacting them directly if you aren't sure why you got suspended.
Get Found Madison (1 year ago)
Thanks for sharing. Don't you need a good amount of traffic and conversions to Maximize for conversions?
Surfside PPC (1 year ago)
Thank you, And bidding/conversions are definitely the most frequent AdWords questions we get so I try to clarify, I'm glad I did it successfully this time!
Get Found Madison (1 year ago)
Whoops, you addressed this later in the video. ;)
TheArtofInternet (1 year ago)
Hey SurfSideppc, I have a question if you can answer it, ok so we have our google analytic goals in Ad-Words as conversions, we have correctly linked GA & imported these goals quite a while ago (like months ago). Recently we've been getting goals on our Google Analytics account but nothing on our adwords account where it is connected with? What is causing this to happen? Any Ideas?
Aldo Magnez (1 year ago)
thanks for the value info, we are waiting the google shopping campaign tut :)
Surfside PPC (1 year ago)
Thank you, and Google Shopping and Google Tag Manager are common requests! Hopefully we have both out in the next several months.
Ranking Academy (1 year ago)
Awesome! Many thanks for taking the time
Surfside PPC (1 year ago)
Thank you!
Ali Senejani (1 year ago)
Hi. What is the difference between adding the negative keyword as a broad match or as a phrase match?
Surfside PPC (1 year ago)
Good question, I'm honestly not positive if there is a difference but I always use Phrase Match negative keywords. Google AdWords might treat broad match negative keywords like Phrase Match. Here's an article I found that's probably better than my answer: https://www.ppchero.com/defining-negative-keyword-match-types/
Yousuf Ibrahim Khan (1 year ago)
Do a video on E-commerce Tracking.
EthIN (8 months ago)
Don't do it until he says please lol
Surfside PPC (1 year ago)
We plan on doing a full a E-commerce series later this year using Shopify. Unfortunately, our current websites aren't set-up perfectly for E-commerce.
Mailo khaz (1 year ago)
Please a tutorials about Native Ads. Thanks a lot for your awesome video
Surfside PPC (1 year ago)
Thank you!
We are IF (1 year ago)
Real helpful thanks
Clemens Kohlbacher (1 year ago)
Awesome Video 🙏🏻
Surfside PPC (1 year ago)
Please let us know if you have any questions about Google AdWords Mistakes. Thanks for watching our video!
Vinod Vinu (1 month ago)
How to run ads without suspending accounts
Junaid kamran siddique (3 months ago)
my add is being disapproved for the 3rd time showing the language error help me to get rid of this issue
Preeti Mangal (6 months ago)
Hello... I don't know why my conversion rate is very very low..?
A.C. (8 months ago)
I'm trying to specifically target youtube videos with google adwords and I haven't been able to get any views on my ads even though I have a $15 daily budget and I correctly (I think) entered in the URL's for said videos. It's been day four and I've yet to get a single view.

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