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Harvard i-lab | Startup Secrets: Go to Market Strategies

1027 ratings | 129268 views
Find out why it can be twice as important to get your Go-to-Market right, even if you've engineered a great product. Get to understand the strategic and tactical frameworks needed to enter a market and occupy a dominant position. Learn how to develop your "brand essence" and integrate other key marketing assets so that you can pursue an impactful sales and marketing approach. Learn more about the Harvard Innovation Lab at http://i-lab.harvard.edu/ and follow us on Twitter at http://twitter.com/innovationlab and like us on Facebook at https://www.facebook.com/harvardinnovationlab
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Text Comments (40)
Threelly AI (1 month ago)
Couldn't choose a sub so this'll work https://chrome.google.com/webstore/detail/threelly-ai-for-youtube/dfohlnjmjiipcppekkbhbabjbnikkibo
riya khanna (2 months ago)
I find these sessions invaluable; the framework covers so many practical challenges that startups face and how to address them. Thanks so much for sharing!
Joseph Prosnitz (6 months ago)
incredibly underwhelming
Prabodh Deolekar (8 months ago)
Awesome workshop Mjskok.. Keep up the good work...
MAU (9 months ago)
You will find this Go to Market Strategy Presentation template very useful >> https://www.edigitalagency.com.au/best-go-to-market-strategy-template/
amin mazraeh (9 months ago)
amazing, got brilliant ideas for my start-up marketing
ThunderousGlare (1 year ago)
took me a week to go through whole video.
ThunderousGlare (1 year ago)
are these videos part of a course, where is that course. I want to watch them in order.
Amoroso Gombe (1 year ago)
I was so lost on the whole sales and marketing side of my start up. So I sat down and watched lectures one and two and this one and sat down and decided to build a 'go to market' canvas. It's been invaluable. I've seen what customers segments are truly responsive to our product. I've seen how to mix our inbound and outbound and what inbound and outbound is worth doing and where. I've managed to create a unified brand message for a two sided (user - payer) marketplace where the value propositions to the different parties is completely different, that's not easy. So thank you for this. I'd love to share my canvas because I think it basically synthesises the whole thing into a one page sheet and helps people see a unified big picture of this very complex topic. Thank you so much. Open sesame moment gained from this. Thank you.
Gugulethu Kheswa (4 months ago)
Sounds Interesting, I would love to see it as I am currently experiencing exactly the same thing. Can you share?
Rustico Apostol (1 year ago)
full of startup insights, very useful
mike jones (1 year ago)
30:59
Robert mettle-nunoo (1 year ago)
thanks a lot, learned a lot, email me let talk more, [email protected]
Joseph Glasner (1 year ago)
I have real business looking for tips...watching now
James Upton (2 years ago)
the guy giving the advice has never been in business lol
Helena Lozancic (1 year ago)
James Upton yeah? Don't know if it is useful to watch then..
Anil Roy Dubey (2 years ago)
Worth Listening !!
Airs Rock (1 year ago)
Anil Roy Dubey AA
MCCARTER LOUIS (2 years ago)
Forex trading is so fun and i feel so bad when i see people complaining bitterly about not being able to make profit without losses. I once experienced this but it all ended the very day i came across a post about a trade expert called Mr. Andrey Morris. I contacted him and today i trade conveniently making $17k weekly.
Cyril Sithole (4 months ago)
@Arni It was so obvious😂😂
Xandr Focart (1 year ago)
what is wrong with gmail? I can run email witch will be anchored to my site with unique name, but it will not have such spam protection and functionality as google one.
Bytler (1 year ago)
nice reverse psychology
Ozz (1 year ago)
The best part is that he makes people thousands of dollars a month and still uses a gmail account!
Arni (2 years ago)
Dear spammers, this was a pathetic attempt. Try harder.
Madeline Johnson (3 years ago)
"There's no substitute for measuring and iterating." Very smart presentation.
chia ming Chen (3 years ago)
I'll watch again and again!
Milly London-NYC (3 years ago)
Amazing advice throughout the whole video, but I have a strong preference for section starting from 1:43:40 up until the end. This is so valuable!
Abraham Rosenfeld (3 years ago)
A must watch!
seojosep (4 years ago)
Amazing. Incredibly valuable! Thank you very much!
Imane Laâbar (4 years ago)
Definitly one of the best courses i ve seen
Satyen jadeja (5 years ago)
Hi Michael, It was really a fantastic presentation with great insights in a startup and go to market. Really useful! Thanks again Satyen Jadeja @srjadeja
Michael J Skok (6 years ago)
thank you! I am happy to pull it together and your feedback will encourage the many people who contribute to this
Mr. Mark R Filaroski (1 year ago)
I would love to see a cheat sheet for questions to ask the customer when trying to define/improve PMF. Our SaaS has two billion dollar customer pilots, 3 new customers (enterprise HIT) and we are still a very small team, so we don't have customer success function but as founders, we are doing our best. Michael, I really appreciate you sharing this information with us! Great Value!
jreisch14456 (6 years ago)
One of the best lectures on this topic. Thanks for sharing this!
Matthew Henage (6 years ago)
Fantastic startup focused marketing tips.
Nick Newborne (6 years ago)
first to comment and this is defenley worth watching video

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