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Understanding Bid Strategies

32 ratings | 7479 views
Google AdWords is now Google Ads. Click here to learn more about our new advertising brand: blog.google/technology/ads/new-advertising-brands/
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Text Comments (23)
Hossam Ayoub (1 month ago)
Hi, You will need to refresh the content of this video especially with the change of the brand from AdWords to Google Ads. Beginners will struggle to relate the topics in the new interface of Google Ads.
Google Ads (1 month ago)
Hi Hossam, thanks for the feedback. We'd be sure to share it with the team that produces our content. If you have any additional feedback or questions, do let us know. -Anil
Tushar Chauhan (1 year ago)
Hi..I have a question regarding ECPC and Target ROAS. How the system adjust Bids if there is no historical data i.e. if the website is new and i want o use ECPC or Target ROAS .Then how adwords behave in this situtation ?
Google Ads (1 year ago)
Hi Tushar, as bid strategies go, we recommend using Target ROAS and ECPC only once your account has accumulated a sufficient amount of clicks, impressions and conversions. Without this historical data, the bid strategy would try to optimize bids based on your business vertical and current market standards, but you may see better performance with a bid strategy such as Maximize Clicks or Manual CPC on a new website or campaign. -Tej
Djthahustla (1 year ago)
Hi
Google Ads (1 year ago)
Hi there, is there an AdWords related question that we can help with? -Tej
El Heren (1 year ago)
Sound quality 5.5/10
Google Ads (1 year ago)
Hi there, We appreciate your feedback. We will be sure to pass this along to the appropriate team. If you ever have any AdWords questions, please let us know. Best, Jens
Isaac CHEUNG (2 years ago)
the lack of likes in the force disturbs me
Youssef Dahouchi (2 years ago)
i just love your videos biguppp
Google Ads (2 years ago)
Hi Youssef, you can technically include up to 1 million keywords per campaign, so using more than 20 keywords shouldn't be an issue. While there isn't any metric to directly measure the amount of competition for a particular keyword, you can use first page bid estimates as a benchmark: https://goo.gl/qHp4w7. Hope this helps. -Adi
Youssef Dahouchi (2 years ago)
AdWords is it a no go to use more then 20 keywords? im in the first campaign screen. and the keywords i chose are highly searched ones but how can i see if there"s not to much competition for a keyword?
Google Ads (2 years ago)
No problem at all, Youssef! Do let us know if there's anything else we could help with. -Adi
Youssef Dahouchi (2 years ago)
AdWords haha it was clear! thankyou guys (y)
Google Ads (2 years ago)
Hi Youssef, while it is difficult for us to determine exactly how many clicks your ads will receive, this should fall within the estimated range. Additionally, the maximum amount you can be charged on a daily basis is 120% of your daily budget due to overdelivery, as outlined in a bit more detail here: https://goo.gl/klhNA8. Hope this helps, do let me know if you have any further questions. -Adi
Kymcoroja (2 years ago)
The "AdWords" channel definitely needs to improve its skills as Youtuber. It is a big shame that so rich content is not easy to hear. I would expect this low quality video from the "Bing" channel, but never from the official AdWords channel.
Google Ads (2 years ago)
Hi there, thanks for your canid feedback. I'll be sure to share it with the right team so we can improve our videos in the future. -Pri
Amanda Flores (2 years ago)
Thank for for the explanation video. I agree lovely voices yet very hard to hear.
Google Ads (2 years ago)
Hi Amanda, We're glad you enjoyed it! Thanks for your feedback. We have passed this along to the appropriate team. If you have other suggestions, please let us know. Best, Jens
Agência Ponto PT (2 years ago)
Great work! Please improive the audio quality :)
Google Ads (2 years ago)
Thanks for the kudos, Budget Zero Marketing team. We also value your feedback and have shared it with the appropriate team. If you have other suggestions, please let me know. -Spence

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