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6 Deadly Mistakes of Google AdWords Advertising - Part 1

1219 ratings | 174786 views
https://kissmetrics.com - This video is the first in a two part series covering typical AdWords mistakes that cause companies tens of thousands of dollars a year (sometimes more). For more information please visit this blog post: http://blog.kissmetrics.com/how-to-not-blow-10000-1/
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Text Comments (59)
Cross Forex Trading (1 month ago)
very nice video sir
Za lan (2 months ago)
You don't fucking have any idea about what you are talking practically! Don't be just youtuber but earn money for ads.
Wonderful Animals (3 months ago)
This was a wonderful video and it was very helpful thank you two thumbs up
I subbed
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asmashiekh naat (1 year ago)
my payment mistake have doe plz help me
Jeff Bornstein (1 year ago)
Please update instructions for search query ... thank you in advance.
Limo Mia GT (1 year ago)
bro you save my life OMG google was big time BS, mistake # 4 was killing me , now I got it I subscribed you bro. if u ever come Miami let me know you will get free airport limo.
pattie amy (1 year ago)
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Jerel Lorenzo (1 year ago)
There's only one mistake, DIY. google.com/partners you'll save more than you'd burn on your own.
Arturo Alejandro E (1 year ago)
en Español?
elimar008 (1 year ago)
hi, but how can we use adwords by advertising on Youtube
Jerel Lorenzo (1 year ago)
get a youtube channel - get an adwords account - link them - create a trueview campaign. I'm available for hire...
Paulette Gladys (1 year ago)
this store can be amazing at times and we can order anything for you we don't have including the family side videos..
Thorleif Larssen (1 year ago)
The Coolest Lapsteel guitar ever!
Global Sports Depot (1 year ago)
Kissmetrics, right now I'm at about a 2-3% conversion rate on my Google AdWords campaigns. But it's only been about a week for these 4 campaigns (4 of my best-selling items under my niche). I have decent CTRs at around 3-5% for all 4 campaigns, but I hear that the top 10% of AdWords users get 11.45% conversion rates for every 100 visitors. Do you think I should wait and see how my ads run for a good 4-5 weeks before making any changes? How long should I let my ads run and mature for? I'm getting good targeted unique traffics but I really want to get to at least a 5% conversion rate. I mean some days, I won't get any sales and will still have 70-80 visitors. What do you think? I'm getting sick of these 0 sales days. I just want to be making sales daily. I started my store in early October, if that matters by the way. Also, if the voucher is still available, how do I get the voucher?
Awards Steaming (1 year ago)
Saphia Coils (2 years ago)
I am confused
lost found (2 years ago)
not seeing negative keywords or phrase match.
Barbara Hall (2 years ago)
Today is of Glory by our hot.
Hamid Ghazi (2 years ago)
Technically setting negative keywords makes no sense in case you are using exact match option, right?
Jarric Bon Creencia (4 months ago)
dude your statement doesnt make sense to me. He's pertaining on an exact match type of keyword. So if ever you are using [PPC services] then someone search a keywords of "best ppc services" your ad will not show up. The dude is definitely got his point of setting a negative keyword using an exact match doesnt make no sense.
Jerel Lorenzo (1 year ago)
no. "implant" is your keyword - You are a dentist - "breast" is a negative keyword. I'm available for hire...
Prescious Langcawan (2 years ago)
what about modified keywords?
Rhoades Design (2 years ago)
Thanks! Great advice
Faraz Ahmed Rizwan (2 years ago)
this is all great information about #adwords Really thankful to you..
Felisza Nichols (2 years ago)
These instructions on youtube to platforms really should be updated as regularly as the platforms themselves, the names of the options are not the same anymore and the matched search, broad match and phrase match I don't see either, so it would be nice to know the new way to access what you are describing. So frustrating with outdated instructions. Your Kissmetrics and if there is an updated video this one should link to the update.
Anjali Tewatia (4 months ago)
Exactly! Even the Google Analytics platform has changed so I can't find the Matched Search mentioned around 4:33. I understand that filming the whole thing again is tiresome and a lot of work, but the least they could do is add snippets of updated information in the description later.
Phuong Do (7 months ago)
Ứa not
John Jennings (1 year ago)
Felisza Nich
Opatola Ismail (2 years ago)
great info, thanks
Victor C (3 years ago)
Thank you. Very good information. Kudos!
Thanks for sharing!
mr. md.zulkifee yusoff (3 years ago)
Great Google adword realy work!!
Mabb Shawn (3 years ago)
I thought there were flies on the screen........Mole.
Unpause Mate (2 years ago)
Rudest cunt of 2016
Chuck Kolodziejski (3 years ago)
Very insightful. When we first started we ran through thousands of dollars on broad matches with little conversion. Since we honed everything down to exact match only, our CTR has skyrocketed to over 15%. I'm skeptical of using any type of match queries except for the exact matches. Break everything down into adgroups, get overzealous with it. 30 keywords tops for each adgroup. It doesn't have to be a different product. If you sell Biker T-shirts and Religious T-shirts and Political T-shirts, they're all t-shirts, but each should have their own adgroup. Relevance is KEY in search marketing. Google is a great system if you use it correctly. Great video!
Sachin Masade (3 years ago)
Thank you. Its very useful.
Gustavo Santos (3 years ago)
makes sense
WeWaant Genie (3 years ago)
2:52 - Mistake #5 > AdWords is not allowing to use "Macbook Pro" for instance because is a trademark..
Michael Carpenter (3 years ago)
Quick correction... When you are talking about match types you were incorrect on the number of match types and how broad match keywords work. Firstly, there are four match types; broad, broad match modified, phrase and exact. Secondly, broad match keywords will prompt your ad to enter an auction if any one of the words within your keyword selection match a search term, so with your example of nike running shoes, you ad could appear for anything with running in the search term. Broad match modified will only appear if all three words appeared in the search term. Also Google will try to find you addition leads based on what the system believes may be misspellings related to your keyword selection, in which case you will see the term "close variant" next to this when viewing the search terms report.
Kim Casey (3 years ago)
Where can I get a t-shirt!
Jason McDonald (3 years ago)
Great video with some useful inforrmation for sure.  Beginners need to clearly understand broad match vs. modified broad.  'Nike Running Shoes' (as a broad match / no quotes / no brackets) can also grab things like 'Niking hiking boots' or worse.  Hopefully 'modified broad match' will make it into another video.
Haitham AlHumsi (3 years ago)
thumbs up.... this was one mistake that caught me out of left field ...
Amit Kumar Chaturvedi (3 years ago)
Glad to be here.. and a big Thanks to Kissmetric for such a wonderful video tut.. I have a question.. Suppose i am running a travel company named abc and have competitor like qwerty and xyz. can i use my competitors name in negative keywords. Also if yes then how it would be beneficial for #waytorank #amitkumarchaturvedi  
Anjali Tewatia (4 months ago)
Why would the SERP be affected?
Amit Kumar Chaturvedi (3 years ago)
Thanks. +Akki063 but i want to know what would happen to SERP?
Akki063 (3 years ago)
+Amit Kumar Chaturvedi using your competitor name as negative keyword wont do much help. Think as a client. If a client is searching through specific agency name then they wont click through your adv.
Mick Eyers (4 years ago)
Really cool. Thanks
Adison Hardyway (4 years ago)
Thanks for the tips!
Julia Wong (4 years ago)
precise and solid clear information to work with. Thank you
Onur Alp Aydın (4 years ago)
Faraz Ahmed Rizwan (2 years ago)
+Onur Alp Aydın Dear Sir How can i get Verified badge on my you-tube profile ? kindly can you tell me that, with few lines?? Thank You..
macska ishere (4 years ago)
many thanks mate !
Alberto Chavez (4 years ago)
Thanks =)
Access.Gaming (4 years ago)
via Google+
Access.Gaming (4 years ago)
lol I just wrote that
calipdis2 (4 years ago)
whistles makes it funnier? -_-

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