HomeОбразованиеRelated VideosMore From: Loves Data

Using Google AdWords Bidding Strategies

437 ratings | 30748 views
Learn about the differences between the Google AdWords Bidding Strategies including manual bidding and automatic bidding. You'll also walk-through where to adjust your bid strategies within your account and the impact of bid adjustments and daily budget on the final amount your spending for your campaigns. EXTRA RESOURCES: AdWords conversion tracking: https://www.youtube.com/watch?v=WgVOm7pxdOg Google's support articles on bidding: https://support.google.com/adwords/answer/2472725 JOIN MY FREE GOOGLE ANALYTICS COURSE: http://lovesdata.co/rJ0WL TWEET THIS VIDEO: http://lovesdata.co/Tadfy SUBSCRIBE FOR MORE VIDEOS: http://www.youtube.com/subscription_center?add_user=lovesdata JOIN THE CONVERSATION! Twitter: https://twitter.com/lovesdata Facebook: https://www.facebook.com/LovesData/ LinkedIn: https://www.linkedin.com/company/loves-data Google+: https://plus.google.com/+LovesData Welcome to my YouTube channel! I'll be teaching you how to get the most out of your data to improve your website and online marketing, with a focus on Google AdWords and Google Analytics. Thanks for your support!
Html code for embedding videos on your blog
Text Comments (54)
Surdik Muraina (5 days ago)
My bidding strategy was running fine but suddenly shows inactive this morning. Please how do I correct this
Prashanth Randadath (21 days ago)
Nice and simple
Loves Data (20 days ago)
Thank you!
Ed Clarke (1 month ago)
Really useful, thanks a lot!
Loves Data (27 days ago)
Amazing. Thanks Ed!
Citizen Y (3 months ago)
You think you can beat the house? They change their algo rithm 500+ times last year. Your odds are better in vegas. They can see your hand and change their cards to get all our money and control our minds. baal gates plans hell.
Nitin S (4 months ago)
Love this tutorial. Could you please share some more tutorial to know more different type of biding strategy in depth? For Search Network.
Dennis B (4 months ago)
cAN YOU USE GOOGLE AD WORDS TO JUST DRIVE TRAFFIC. Lets say if your selling a product for .99 cents pay per click doesn't make sense but driving large numbers. In other words I would like to drive a mass amount of traffic and sell a lot of them rather than get 70 clicks per day converting 10% for $7.'s profit. That would make no sense.
Dennis B (4 months ago)
Thanks
Loves Data (4 months ago)
You can use Google Ads to drive lots of traffic, but you’re right about being strategic. Some keywords and targeting can be expensive. I’d recommend trying dynamic search ads with a low CPC, plus display and maybe even video ads with broad targeting.
Abdul Samad Shaikh (4 months ago)
You are dissolving knowledge in our minds with your Sweet way of explaining!! Great video
Loves Data (4 months ago)
Ha! Love it!
FATPIG tures (5 months ago)
thanks for the video :) So, target search page location works for me. Maximize conversions gets zero impressions. any ideas on why that could be?
Loves Data (5 months ago)
Thanks for watching! That does sound a bit strange, my first guess would be that without enough historical conversion data Maximize Conversions might not have enough data to be accurate. However, it should still give you impressions. You could go with what works and then try experimenting once you have some steady conversion data coming through to your account.
Frederic Groulx (6 months ago)
Another great recap video! Great job, I really love your tutorials. So well explained and said. Keep up the good work and thanks for the usefull tips. :)
Loves Data (6 months ago)
Really appreciate your feedback. I’m certainly aiming to continue providing great content on my channel! 🎬👉🎓
mohan ahuja (7 months ago)
My two competitor how outrank there website
Loves Data (7 months ago)
Overall you’ll need to achieve a higher ad rank. This means you need to be higher quality, have a higher final bid, or both. I’d suggest reviewing your ad group structure to make sure you have good keyword groupings, ads that are well targeted to those keywords and then maybe look to use the ‘Target Outranking Share’ bidding strategy of your specific aim is to outperform a competitor. You can also find more resources for learning about AdWords at https://www.lovesdata.com/blog/adwords-resources
mohan ahuja (7 months ago)
Thanks good guidance
mohan ahuja (7 months ago)
Hi
mian raza (7 months ago)
Hi I am a web developer and want to be an AD-WORD Specialist as my clients are asking me about that very much but i don't get that business. so please guide me that how can I learn it professionally so that I can offer my service to others. Your detailed answer will appriciated. Thanks
Loves Data (7 months ago)
Hey there, that’s a great question. I always recommend trying to get some hands-on experience. You could do this by giving them a discount on your management fee or maybe by offering a short free trial with you. Then I’m terms of learning I have to mention my course (https://www.lovesdata.com/courses/google-adwords-fundamentals) and this blog post that includes a number of recommendations... https://www.lovesdata.com/blog/adwords-resources
mohan ahuja (7 months ago)
My website is settings target outranking share , but my website is not first position ,my competitor website is first position why
Loves Data (7 months ago)
The final position of your ads will be determined by the maximum bid and quality factors. Since 'Target Outranking Share' only modifies your bid amounts, it could be that your competitor has ads that are closely related to the keywords. It could also be that the bid strategy is working within your daily budget amount. If you competitor has a higher daily budget it might have more flexibility to increase their bids. You might want to switch to a manual CPC as a way to monitor and understand how your ads perform in relation to position and your competitors.
mohan ahuja (7 months ago)
Hi
Loves Data (7 months ago)
Hey there!
chuc dee (7 months ago)
Hi mate, really happy with your videos I have had a google manage campaign that was seriously not preforming. I think with your tutorials should definitely help me manage my campaign solo Cheers again
Loves Data (7 months ago)
That’s amazing! Thanks for sharing that with me and let me know if there are any topics you’d like me to cover in the future.
Kristy Allen (9 months ago)
Fantastic video, thanks so much! Really helped me :)
Loves Data (9 months ago)
That's great to hear Kristy! Thanks for sharing.
Hiedi Hutchinson (9 months ago)
Where you have said about the amount going over by 20%. Please can you inform me whether it could potentilly go over by 20% every day meaning that in a month you could be over by 20%, or will google adjust the overspend?
Loves Data (9 months ago)
Hi Gabrielle, since creating this video Google has lifted the 20% so that on any given day your campaign can spend up to two times the daily budget amount. For example, if you had a daily budget of $100, on any given day the actual spend could be $200. This is to account for changes in traffic – like during the week compared to the weekend. However, if you don't change your daily budget amount and Google AdWords overspends in a month, then you'll be given a credit back on your account. You can find more details at https://support.google.com/adwords/answer/2375423
travisangelo8 (9 months ago)
Amazing Video. It helped a lot. Thumbs Up!
Loves Data (9 months ago)
👏 I’m so glad it helped! Thanks for watching.
Rory McCall (9 months ago)
A great, great video. Enjoyed this one a lot. I have subscribed and switched on notifications too... Keep up the good work
Loves Data (9 months ago)
Thanks Rory! That’s great!
chef yehoshua (9 months ago)
i really like your videos thanks for all of them but here i really wonder why people use bid strategy besides MANUAL CPC ! I did not run so much campaign but i see that is work . You see also that other strategy is work?? Which strategy is the best for a small company with limited budget?thanks
chef yehoshua (9 months ago)
Loves Data Thanks
Loves Data (9 months ago)
There's a place for manual and automated bidding strategies. It generally depends on the amount of time that can be invested in the account and the campaign objectives too. For example, manual bidding might perform well in some circumstances, but in others an automated bidding strategy, like CPA could drive additional conversions due to the different signals that the AdWords system takes into account. And for a small company that has limited time to manage bids, I'd probably recommend setting up conversion tracking and going with an automated strategy to drive the most conversions, like using Enhanced CPC along with a maximum bid amount.
Shailendra Pratap Singh (9 months ago)
This is one of the best channel on youtube for Google Adwords!
Shailendra Pratap Singh (9 months ago)
What do you think about: Best practices for landing and thank you pages covering conversion tracking
Loves Data (9 months ago)
Amazing! That’s great to hear! Let me know if you have any AdWords topics you think I should cover in future videos.
Sana Ullah (10 months ago)
I am going to start PPC ad on Bing and then Google adwords. But i have a question that... let say i am to bid on a very competitive keyword "Online Paid surveys" and its CPC is $2. What if i manual bid it to $0.40? How will this harm my campaign?
Loves Data (10 months ago)
It really depends on the keywords you are bidding on. If you're bidding $0.40, then you are unlikely to be in the top paid results and as you get pushed down and onto the second and subsequent search result pages the potential for your ad to be clicked will reduce further. I'd try testing out your bid and budget and see what happens.
Sana Ullah (10 months ago)
Thank you for guidance. Well, if I manual bid $0.40 for the keyword and set my budget to $5 per day then isn't it that I'll be getting more clicks in comparison to bidding $1 for the keyword and setting budget to $5 per day?
Loves Data (10 months ago)
A lower bid will generally result in fewer clicks on your ads. It won’t harm your campaign in terms of quality, but with fewer clicks you might not receive enough traffic to meet your objectives. Starting with Bing could be good, since their CPCs are generally lower.
Deodatta Kardale (1 year ago)
Superbbbb....
Loves Data (1 year ago)
Thaaaanks! 😆
Ravinder Sidhu (1 year ago)
Thanks for keeping it short and sweet. Hitting subscribe ;)
Loves Data (1 year ago)
Thanks! Let me know if there are any topics you'd like me to cover in the future. (I'm working on a few Google Tag Manager videos at the moment.)
Ravinder Sidhu (1 year ago)
Happy to have found your channel. I saw a few other videos(on your channel). I like the short video format focusing on a single practical/ usable feature. Good content.
Loves Data (1 year ago)
Thanks for subscribing Ravinder! Great that you're here!
Gabriel Fort (1 year ago)
Missing a "R" in the title ;)
Benjamin Mangold (1 year ago)
Thanks so much Gabriel! That's been fixed now.

Would you like to comment?

Join YouTube for a free account, or sign in if you are already a member.