Learn about the differences between the Google AdWords Bidding Strategies including manual bidding and automatic bidding.
You'll also walk-through where to adjust your bid strategies within your account and the impact of bid adjustments and daily budget on the final amount your spending for your campaigns.
AdWords conversion tracking: https://www.youtube.com/watch?v=WgVOm7pxdOg
Google's support articles on bidding: https://support.google.com/adwords/answer/2472725
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Welcome to my YouTube channel! I'll be teaching you how to get the most out of your data to improve your website and online marketing, with a focus on Google AdWords and Google Analytics. Thanks for your support!
You think you can beat the house? They change their algo rithm 500+ times last year. Your odds are better in vegas. They can see your hand and change their cards to get all our money and control our minds. baal gates plans hell.
cAN YOU USE GOOGLE AD WORDS TO JUST DRIVE TRAFFIC. Lets say if your selling a product for .99 cents pay per click doesn't make sense but driving large numbers. In other words I would like to drive a mass amount of traffic and sell a lot of them rather than get 70 clicks per day converting 10% for $7.'s profit. That would make no sense.
You can use Google Ads to drive lots of traffic, but you’re right about being strategic. Some keywords and targeting can be expensive. I’d recommend trying dynamic search ads with a low CPC, plus display and maybe even video ads with broad targeting.
Thanks for watching! That does sound a bit strange, my first guess would be that without enough historical conversion data Maximize Conversions might not have enough data to be accurate. However, it should still give you impressions. You could go with what works and then try experimenting once you have some steady conversion data coming through to your account.
Overall you’ll need to achieve a higher ad rank. This means you need to be higher quality, have a higher final bid, or both. I’d suggest reviewing your ad group structure to make sure you have good keyword groupings, ads that are well targeted to those keywords and then maybe look to use the ‘Target Outranking Share’ bidding strategy of your specific aim is to outperform a competitor. You can also find more resources for learning about AdWords at https://www.lovesdata.com/blog/adwords-resources
Hi I am a web developer and want to be an AD-WORD Specialist as my clients are asking me about that very much but i don't get that business. so please guide me that how can I learn it professionally so that I can offer my service to others. Your detailed answer will appriciated. Thanks
Hey there, that’s a great question. I always recommend trying to get some hands-on experience. You could do this by giving them a discount on your management fee or maybe by offering a short free trial with you. Then I’m terms of learning I have to mention my course (https://www.lovesdata.com/courses/google-adwords-fundamentals) and this blog post that includes a number of recommendations... https://www.lovesdata.com/blog/adwords-resources
The final position of your ads will be determined by the maximum bid and quality factors. Since 'Target Outranking Share' only modifies your bid amounts, it could be that your competitor has ads that are closely related to the keywords. It could also be that the bid strategy is working within your daily budget amount. If you competitor has a higher daily budget it might have more flexibility to increase their bids. You might want to switch to a manual CPC as a way to monitor and understand how your ads perform in relation to position and your competitors.
Where you have said about the amount going over by 20%. Please can you inform me whether it could potentilly go over by 20% every day meaning that in a month you could be over by 20%, or will google adjust the overspend?
Hi Gabrielle, since creating this video Google has lifted the 20% so that on any given day your campaign can spend up to two times the daily budget amount. For example, if you had a daily budget of $100, on any given day the actual spend could be $200. This is to account for changes in traffic – like during the week compared to the weekend. However, if you don't change your daily budget amount and Google AdWords overspends in a month, then you'll be given a credit back on your account. You can find more details at https://support.google.com/adwords/answer/2375423
i really like your videos thanks for all of them but here i really wonder why people use bid strategy besides MANUAL CPC ! I did not run so much campaign but i see that is work . You see also that other strategy is work?? Which strategy is the best for a small company with limited budget?thanks
There's a place for manual and automated bidding strategies. It generally depends on the amount of time that can be invested in the account and the campaign objectives too. For example, manual bidding might perform well in some circumstances, but in others an automated bidding strategy, like CPA could drive additional conversions due to the different signals that the AdWords system takes into account. And for a small company that has limited time to manage bids, I'd probably recommend setting up conversion tracking and going with an automated strategy to drive the most conversions, like using Enhanced CPC along with a maximum bid amount.
I am going to start PPC ad on Bing and then Google adwords. But i have a question that... let say i am to bid on a very competitive keyword "Online Paid surveys" and its CPC is $2. What if i manual bid it to $0.40? How will this harm my campaign?
It really depends on the keywords you are bidding on. If you're bidding $0.40, then you are unlikely to be in the top paid results and as you get pushed down and onto the second and subsequent search result pages the potential for your ad to be clicked will reduce further. I'd try testing out your bid and budget and see what happens.
Thank you for guidance. Well, if I manual bid $0.40 for the keyword and set my budget to $5 per day then isn't it that I'll be getting more clicks in comparison to bidding $1 for the keyword and setting budget to $5 per day?
A lower bid will generally result in fewer clicks on your ads. It won’t harm your campaign in terms of quality, but with fewer clicks you might not receive enough traffic to meet your objectives. Starting with Bing could be good, since their CPCs are generally lower.
The problem is not that Facebook and Google are the only advertising platforms. The problem is that they are considered mainstream media and without these two, the trend of cryptocurrencies gaining legitimacy is delayed. That is right, I said delayed not blocked or prevented.
The World Has Changed.
Five years ago, when bitcoin was unknown to most people, this might have been a fatal move. Today is a different story. I recently traveled to a remote mountain town in the interior of Mexico. Everyone I met had heard about Bitcoin and eyes lit up with excitement when I ask if I could pay for lunch with bitcoin.
Today are dozens of websites dedicated to cryptocurrencies, either holding them, exchanging them or just writing about them. Probably the most effective advertising remains on Google, it is called Google Search and it is free.
If someone wants to learn about owning bitcoin or any other currency, there is a ton of educational information.
The Flipside Is Being Ignored.
Not All Regulation Is Inherently Bad.
If we examine the full spectrum of regulation to this point on a global scale there is one common target most everywhere. That is the practice of exchanges. So far there has been little or not regulation, threatened or enacted, to protect investors from loss of funds due to security breaches.
Capitulation Is A Good Sign.