Want to pay less per click for your google adwords campaigns? Here are 5 tips to improve your adwords campaigns.
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The higher your Google AdWords quality score, the cheaper you're going to be paying per click.
The way Google AdWords works is every time someone clicks on your ads; you pay money. So if you want to improve your quality score, you have to do a few simple things.
Number one, target very specific keywords.
Don't do broad match. If you go after particular keywords by doing the exact match, what'll happen is your ads will only show up for that particular keyword or phrase. When you go too broad, you're going to end up paying more per click because Google's going to be showing your ads to a lot of people who aren't clicking.
The next tactic that you need to be following is negative keywords. For example, let's say you're selling computers. When someone types in Apple because you're also a reseller of Apple computers, you may want to add the negative keyword of food. Because if you show up for ads related to Apple and someone's looking for the food, you're going to be wasting money per click, your quality score is going to go down, and your ad costs are going to go through the roof.
So make sure you add in negative keywords.
Third, group your ppc keywords.
What I mean by grouping is a lot of your keywords are similar to each other. Put those in one group.
So the higher your click-through rate, the cheaper your ads will be.
And the higher your click-through rate, the better your quality score is going to be.
The fourth tip I have for you continues to optimize your ad text.
If your ad texts get more click-through than the competitors, your cost per click is going to go down, and your quality score is going to go up.
By testing, you're going to be able to figure out what works and what doesn't work. If you're unsure of this, look at your competitors. Type in a keyword. You can see the ad texts that other people are using at the top. Usually, the people at the top have appealing ad text and which is getting a ton of clicks. If you can't find a ton of examples when you're searching a keyword, go to SEMrush, put in a keyword, and it'll show you the history of all the people who have been bidding on that keyword and what their ad copy was.
Last but not least, optimize your landing page.
If your landing page is fantastic when people go click through on your ad, go to your landing page, and buy, your quality score is going to go up.
If your landing page sucks and people keep bouncing back off, well, Google's going to ding your quality score. The way you can landing page is,
A, put your keywords on that landing page. So if someone Googles the keyword marketing and your landing page also shows marketing, you're much more likely to keep the visitor on there and convert.
B, continually run tests using Crazy Egg. Using Crazy Egg, you can see where people are getting stuck on your landing page, what they like, how far down they're scrolling, and what you can improve on that page to create a better user experience.
That's it. Follow all those techniques and tactics, and you're going to be able to improve your Google AdWords quality score and your inbound marketing efforts.
Neil u guys always reply, I’m counting on it here. This is my question
I’m bidding on phrase match keywords, but I can’t see what the actual search terms are for the keywords. How do I find the search terms? There used to be a button to easily see but after they changed the look a lot of stuff has either moved or disappeared.
This is for a YouTube video campaign in google ads
Can you help?
Hello Neil...quick question, would really appreciate your expertise. I am working on taking an offline casino client meaning a bricks and mortar casino in Mexico and they want us to run Facebook ads and AdWords but i am not sure how the ad policies would work there.
I made some research and looked at the AdWords and Facebook policies for Mexico on the topic, but it’s still not exactly clear how I can go about it, like which keywords are acceptable or not. Any advice would be greatly appreciated. Thank you for the great content you make, you truly have a gift!
Strategy 1 does not make sense - if you are showing your ad to a lot of people and they are not clicking, you will not be charged more. I actually like broad match combined with a good list of negative keywords. Long and exact match keywords barely get any clicks.
The problem is not that Facebook and Google are the only advertising platforms. The problem is that they are considered mainstream media and without these two, the trend of cryptocurrencies gaining legitimacy is delayed. That is right, I said delayed not blocked or prevented.
The World Has Changed.
Five years ago, when bitcoin was unknown to most people, this might have been a fatal move. Today is a different story. I recently traveled to a remote mountain town in the interior of Mexico. Everyone I met had heard about Bitcoin and eyes lit up with excitement when I ask if I could pay for lunch with bitcoin.
Today are dozens of websites dedicated to cryptocurrencies, either holding them, exchanging them or just writing about them. Probably the most effective advertising remains on Google, it is called Google Search and it is free.
If someone wants to learn about owning bitcoin or any other currency, there is a ton of educational information.
The Flipside Is Being Ignored.
Not All Regulation Is Inherently Bad.
If we examine the full spectrum of regulation to this point on a global scale there is one common target most everywhere. That is the practice of exchanges. So far there has been little or not regulation, threatened or enacted, to protect investors from loss of funds due to security breaches.
Capitulation Is A Good Sign.