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5 Tips For Increasing Your Google Adwords Quality Score | Save Money on Your PPC Ads

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Want to pay less per click for your google adwords campaigns? Here are 5 tips to improve your adwords campaigns. Subscribe here to learn more of my secret SEO tips: https://www.youtube.com/subscription_center?add_user=neilvkpatel Find me on Facebook: https://www.facebook.com/neilkpatel/ Read more on my blog: https://neilpatel.com/blog/ Summary The higher your Google AdWords quality score, the cheaper you're going to be paying per click. The way Google AdWords works is every time someone clicks on your ads; you pay money. So if you want to improve your quality score, you have to do a few simple things. Number one, target very specific keywords. Don't do broad match. If you go after particular keywords by doing the exact match, what'll happen is your ads will only show up for that particular keyword or phrase. When you go too broad, you're going to end up paying more per click because Google's going to be showing your ads to a lot of people who aren't clicking. The next tactic that you need to be following is negative keywords. For example, let's say you're selling computers. When someone types in Apple because you're also a reseller of Apple computers, you may want to add the negative keyword of food. Because if you show up for ads related to Apple and someone's looking for the food, you're going to be wasting money per click, your quality score is going to go down, and your ad costs are going to go through the roof. So make sure you add in negative keywords. Third, group your ppc keywords. What I mean by grouping is a lot of your keywords are similar to each other. Put those in one group. So the higher your click-through rate, the cheaper your ads will be. And the higher your click-through rate, the better your quality score is going to be. The fourth tip I have for you continues to optimize your ad text. If your ad texts get more click-through than the competitors, your cost per click is going to go down, and your quality score is going to go up. By testing, you're going to be able to figure out what works and what doesn't work. If you're unsure of this, look at your competitors. Type in a keyword. You can see the ad texts that other people are using at the top. Usually, the people at the top have appealing ad text and which is getting a ton of clicks. If you can't find a ton of examples when you're searching a keyword, go to SEMrush, put in a keyword, and it'll show you the history of all the people who have been bidding on that keyword and what their ad copy was. Last but not least, optimize your landing page. If your landing page is fantastic when people go click through on your ad, go to your landing page, and buy, your quality score is going to go up. If your landing page sucks and people keep bouncing back off, well, Google's going to ding your quality score. The way you can landing page is, A, put your keywords on that landing page. So if someone Googles the keyword marketing and your landing page also shows marketing, you're much more likely to keep the visitor on there and convert. B, continually run tests using Crazy Egg. Using Crazy Egg, you can see where people are getting stuck on your landing page, what they like, how far down they're scrolling, and what you can improve on that page to create a better user experience. That's it. Follow all those techniques and tactics, and you're going to be able to improve your Google AdWords quality score and your inbound marketing efforts.
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Text Comments (105)
EJ Jason (17 days ago)
My quality score surprisingly low.. I expected to have above 5 for sure but I have 4s and even a few 3s. My ads are pretty broad and my landing page is my main page, is that a problem? Maybe I should make more specific ads based on the keywords used to send customer to the correct section of the website. I just have no idea why my quality scores are so low even though my ad matches my overall website perfectly.
Neil Patel (16 days ago)
Shouldn't be a problem if you are getting good results from the ads.
Erez Elias (1 month ago)
I like the simplicity. Awesome, as always.
Neil Patel (1 month ago)
Thanks, Erez!
Custom Heat Admin (2 months ago)
Hi Niel, you say here to use exact match and add negative keywords. If you use exact match you shouldn`t have to add negative keywords though right? Thanks for your videos.
Neil Patel (2 months ago)
For the set with exact match you don't need to
3d game (2 months ago)
You are a seo expert I know about you You are the king of the Internet world
Neil Patel (2 months ago)
Michael Agnello (2 months ago)
Dude I've got to be honest. These old videos are so much better than (most of) your new ones. Way more dense with actionable information. Thank you for everything, but especially your pre-2016 - early 2018 content
Neil Patel (2 months ago)
Thanks for the feedback, Michael. I appreciate your honesty!
FAMILY DYG (2 months ago)
82,5 SEO su 100 sei un mago Neil Patel,io ho un piccolo canale Youtube,nicchia gioco e divertimento con mio figlio,ho caricato solo 12 video sino ad ora,ho fatto un profilo istagram e una pagina facebook dove posto e pubblicizzo i post di Istagram,targhetizzando il mercato sud Americano e Ovest Asia,ho notato che li costa meno sponsorizzarsi.Pensi che debba caricare più video prima di iniziare a fare pubblicità su Google ADS?Nel frattempo almeno crescerei sui social e potrei capire delle dinamiche,anche se non essendo io del settore non e facile.Grazie e a presto
FAMILY DYG (2 months ago)
+Neil Patel Grazie ate e ai tuoi video
Neil Patel (2 months ago)
Thank you my friend and good luck!!
Patryk Machowiak (3 months ago)
I love your channel. I have used tools on your website together with your tips and finally got some results. Thank you very much
Neil Patel (3 months ago)
You are very welcome, Patryk!
Aamir S Khan (5 months ago)
if we use exact match keywords only, so still we need to add negative keywords...???
worth thinkers (4 months ago)
depends on keywords. if a keyword having multipal meanings & if you want to restrict it to one then use negative keyword
Neil Patel (5 months ago)
You can test that for sure to see how the results are
kittygalore2010 (7 months ago)
I've hired different providers to optimize my account they always use Broad keywords but then I book a few jobs and my account drain but they say it's for Data
Neil Patel (7 months ago)
Not sure I understand your question...
Maha Mohamed (7 months ago)
Thank you Neil 👏😀
Neil Patel (7 months ago)
You are welcome, Maha!
Sharron Dark (7 months ago)
Very Good, Noted📝
Neil Patel (7 months ago)
Thanks, Sharron!
loveforthe90s (7 months ago)
Neil u guys always reply, I’m counting on it here. This is my question I’m bidding on phrase match keywords, but I can’t see what the actual search terms are for the keywords. How do I find the search terms? There used to be a button to easily see but after they changed the look a lot of stuff has either moved or disappeared. This is for a YouTube video campaign in google ads Can you help?
Neil Patel (7 months ago)
You need to fully research your niche and competition. See what's ranking, see what drives a lot of traffic.
Alex Tsapos (7 months ago)
Hello Neil...quick question, would really appreciate your expertise. I am working on taking an offline casino client meaning a bricks and mortar casino in Mexico and they want us to run Facebook ads and AdWords but i am not sure how the ad policies would work there. I made some research and looked at the AdWords and Facebook policies for Mexico on the topic, but it’s still not exactly clear how I can go about it, like which keywords are acceptable or not. Any advice would be greatly appreciated. Thank you for the great content you make, you truly have a gift!
Tech Freak (3 months ago)
Hi Alex, can we talk?
Neil Patel (7 months ago)
I am not sure about the rules in Mexico and on Facebook about this. You will have to speak to someone who has experience in Mexico with the advertising laws.
J Cross (8 months ago)
Thank you! Your content and energy are excellent!
Neil Patel (8 months ago)
You're welcome!!
Rowela Alzona (8 months ago)
i likehow you explained it thankss
Neil Patel (8 months ago)
Cameron Roe (9 months ago)
Great tips Neil! I'm also a big fan of SEMRush. Thanks for the video!
Neil Patel (9 months ago)
You are very welcome!
Str8 ReaL estate Company (10 months ago)
" Hi, What about Phrase Match??"
Neil Patel (10 months ago)
Doesn't really work like it used to
Baldeep Birak (10 months ago)
Great tips Neil. Need to move away from broad match.
Neil Patel (10 months ago)
Gary Bolt (10 months ago)
Thanks for the advice
Neil Patel (10 months ago)
You're welcome!
Bro It's Carlos (10 months ago)
Great Video
Bro It's Carlos (10 months ago)
I Subscribed To Your YouTube Channel Can You Subscribe To My YouTube Channel Please
Bro It's Carlos (10 months ago)
You Welcome
Neil Patel (10 months ago)
Subhrangshu Adhikary (10 months ago)
Adding focus keyword twice in Title Tag is a good idea or bad!?
worth thinkers (4 months ago)
No..not a good idea. Its looks spam for viewers
Neil Patel (10 months ago)
Digital Riyan (10 months ago)
Nice video and tips for improving quality score even if you want to improve more quality score check landing page also.
Neil Patel (10 months ago)
chef yehoshua (11 months ago)
Hi thanks for the video ! Question how many keyword you put in one group? I do in each group I put just one keyword with exact and phrase. Is it okay?
Neil Patel (11 months ago)
You should have one focus keyword for each article but you can add other variations as well
Odolena Kostova (11 months ago)
Strategy 1 does not make sense - if you are showing your ad to a lot of people and they are not clicking, you will not be charged more. I actually like broad match combined with a good list of negative keywords. Long and exact match keywords barely get any clicks.
Neil Patel (11 months ago)
That's great that you are seeing success with that :)
Gutsy Fox (11 months ago)
Thanks Neil...this is so informative, yet succinct. I'm subscribing and will be watching your other videos.
Neil Patel (11 months ago)
You're very welcome!
Latest Released (11 months ago)
God Bless You
Neil Patel (11 months ago)
Putrawan ikhsan (1 year ago)
Is that target and exact keywords still working on google? Since i read lately google just use broad match now
Putrawan ikhsan (1 year ago)
Neil Patel still, google will make the ads appear since the exact match not working anymore right?
Neil Patel (1 year ago)
It's better to use long-tail variations. Always have a focus keyword but make sure you are spreading it across a lot of variations.
Ken Nelson (1 year ago)
Negative adwords are VERY important use them
Neil Patel (1 year ago)
They can come in useful sometimes
Talha Amjad (1 year ago)
Hey Neil! Please do a video on Call only campaigns. For call center leads/sales. With ads running on only smartphones. Thanks!
Neil Patel (1 year ago)
Good idea!
mike galante (1 year ago)
SEMRUSH is not performing. is there any other program that would do the job?
Ventomic.gamers (1 year ago)
Talking rubbish
Neil Patel (1 year ago)
I'm sorry to hear that. Thanks for watching, and I'm sorry you didn't to enjoy it.
Weeds 23 (1 year ago)
This is just a paid promo of semrush
gds batth (7 months ago)
yes weeds
Doco chanel (1 year ago)
Hello everyone
Muhammad Faisal Hashmi (11 months ago)
Doco chanel do you understand this??
call me 7002163902
Doco chanel hi what's up
Wood 55 (1 year ago)
May The Creator continue to Bless you 🙏🙏
raj verma (1 year ago)
How can I contact you if I need any help regards my business ??
Neil Patel (1 year ago)
You can reach me via email at [email protected] or you can leave a comment here.
Sleek Infosolutions (1 year ago)
Neil Patel (1 year ago)
Asifur Rahman Rakib (1 year ago)
Great Tips for increasing google adwords quality score
Neil Patel (1 year ago)
Glad to help!
Sanjay Shinde (1 year ago)
Very informative. Thanks Neil.
Neil Patel (1 year ago)
You're welcome Sanjay! :-)
Manav Singh (1 year ago)
I don't wait for anyother channel to upload video as much as I wait for you. Thank you for your videos.
Neil Patel (1 year ago)
That's very kind of you, Manav. I hope you can use these tips in your new internship :-)
Mangesh Rane (1 year ago)
If keyword search Volume for particular business is low will phrase match give result. Or broad match is fine for it? Please suggest if possible.
Mangesh Rane (1 year ago)
Thank You
Neil Patel (1 year ago)
Phrase match would be better. You won't drive up your costs as quickly.
Mangesh Rane (1 year ago)
Thanx for another eye opening Video
Neil Patel (1 year ago)
You're very welcome!
B.raj edu academy (1 year ago)
Do social bookmarking and article directory submission till works?..nice video
Neil Patel (1 year ago)
Social bookmarking, yes. Article directory submissions, not so much.
8D Song Lyrics (1 year ago)
Neil How can I improve my post ranking from number 10 to 1? Currently One of my post in on Number 10 in Google for the keyword WHATSAPP STATUS in google India?
Neil Patel (1 year ago)
Consider updating it with fresh content.
Harsh shah (1 year ago)
Thanks for the great content.
Neil Patel (1 year ago)
You're very welcome!

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