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Learn about the right bidding strategies for your Google Shopping campaigns. When to pick the right one and the differences among each.
The eCom Project is a show for E-Commerce entrepreneurs on how to launch, improve and scale their businesses. My experience with E-Commerce comes from running my own 6-figure brand and working with dozens of 5-, 6- and 7-figure clients in the past.
Marco Rodriguez - The eCom Project of I paid you could you fix my shopping campaign? Adwords is charging me $200 a day right now. I had my campaign perfect on Sept 5th I was only paying $100 every two days and showed up first spot. Now I'm not showing up hardly and I'm paying to much.
I hope you can help me, I created a feed for my dropship store and started advertising in various countries.
However, I've just selected a few items from my feed to advertise as I have a low budget.
I've received only 10 clicks from the USA without a sale.
That's why I have a few questions:
1) Would it be wise to advertise all the product on my store instead?
2)How do I make separate groups of product? (I have now "1" product group called all products and selected the products in that group based on product ID and excluded the rest of the product 3)group) How, can I make it more structured without affecting the daily budget.
4)When I click on the product ID in my USA campaign I suddenly notice the following message: " This product group doesn't have any submitted products." This is weird as they did work.
5)Should I include multiple variations of the same product when testing?
Thanks in advance!
hey bro i don't know if you will read this but here i go, my aliexpress account got banned today after opening 21 disputes against one seller, each of those disputes were items from one seller that did not get delivered even after 40 business days this is epacket too. also the tracking numbers did not work and came up with error for all of them. so i did 21 disputes and i was getting shitty replies from the seller like hello friend we ship your item please wait..
wtf i had waited 40 days and i had already refunded all the money to my customers lol coz i had delivery as 26 business days advertised on my site and that time had passed and i was getting hit with paypal disputes by my dropshipping customers. so aliexpress straight out banned me and any attempt at explaining and providing evidence of the situation is met with we are sorry we cannot un-ban a banned account, so i told them to hell with the 21 orders that will not be refunded to me, at least freaking get me back my account which was deactivated for no freakin reason. but the answer was no everytime.
finally the suggested i make a new account with a family members name and credit card, its just such a fucking hassle bro, omg this shit just ruined my whole mood man, do you have any suggestions?
i mean i can make a new account and everything but wtf if an item is not delivered and i open a dispute ill get banned again..
just wondering if you had such experience or what do you think i should do?
Thanks Rich! Well, first you could try to go with Manual CPC instead of Max. Clicks, I found that with lower budgets it tends to work better. Then, have a look at your Search Term report and see whether you show up for unrelated search queries (whether you are doing Shopping or Search), if so, exclude them. That way you get more relevant (and cheaper) clicks for your budget.
Also for the target roas part, for 300% roas an example, are you talking about the genera campaign and how much it spent before getting a sale, or the individual product itself and how much Google spent on it to get a conversion? Thnx
Marco, Is It just me or when I move a product from my general to specific, the avg CPC is almost double and I get no sales conpared to general? For example, on my general I'm avg a CPC between 0.40-0.60$ but on general its like 1.60$ why might that be? Is that normal? I have not tried manual CPC yet, but what fits under the criteria for a winning product? I'm on a low budget currently, 10$ for general an $5 for speicifc. All on maxamize clicks
Hi man, try using Manual CPC with Enhanced CPC, most likely you will see a better CPC when doing so. For me the criteria of a winning product is (in that order) 1. Sales 2. Add to Carts 3. Long Session Durations (check Google Analytics to find these out).
Definitely, but you need some patience for that. With organic stuff (FB groups, SEO, content marketing in general) it normally takes months to see reasonable results. Sometimes longer. But with a good plan its definitely worth trying!
The problem is not that Facebook and Google are the only advertising platforms. The problem is that they are considered mainstream media and without these two, the trend of cryptocurrencies gaining legitimacy is delayed. That is right, I said delayed not blocked or prevented.
The World Has Changed.
Five years ago, when bitcoin was unknown to most people, this might have been a fatal move. Today is a different story. I recently traveled to a remote mountain town in the interior of Mexico. Everyone I met had heard about Bitcoin and eyes lit up with excitement when I ask if I could pay for lunch with bitcoin.
Today are dozens of websites dedicated to cryptocurrencies, either holding them, exchanging them or just writing about them. Probably the most effective advertising remains on Google, it is called Google Search and it is free.
If someone wants to learn about owning bitcoin or any other currency, there is a ton of educational information.
The Flipside Is Being Ignored.
Not All Regulation Is Inherently Bad.
If we examine the full spectrum of regulation to this point on a global scale there is one common target most everywhere. That is the practice of exchanges. So far there has been little or not regulation, threatened or enacted, to protect investors from loss of funds due to security breaches.
Capitulation Is A Good Sign.