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In this video, learn about the Google AdWords Bid Strategy and how to use them for higher ROI.
Should you use manual bidding or automatic bidding in Google AdWords.
Well there eight different ways you can bid in AdWords keep watching and I'll show you how hello I'm Uzair and thanks for joining in. This is a very commonly asked question with regards to bidding whether I should bid manually or shall I set it to automatic and let Google decide what to bid it's entirely up to you my personal opinion and my
preference is that I always bid in manually because I have total control of how much to bid and where to bid.
Another important factor is your strategy, what are you trying to achieve with AdWords.
Are your goals for conversions or getting the highest ranked ad in Adwords. Let me show you the 8 different ways you can bid in Adwords so let's move over to the AdWords interface, now this is the
new interface which is being rolled out as we speak and by early 2018
everybody's account will look like this.
So all you need to do is go to Settings then you go to bidding ok and then under this drop-down you will see the 8 different ways you can bid.
Now manual CPC is right at the bottom where you set your own maximum cost per clicks for your ads and Google will not change it
so whether you are bidding a bit less or bidding quite aggressively or a bit more, Google will bid whatever you set.
Let's take a quick look as to all these other seven options as to how you can bid for your keywords, so target CPA is the target cost per acquisition so it sets bids to get the most conversions possible while reaching your average cost per acquisition goal.
Now when we talk about conversions it may not be a lead or a
sale it could be any conversion which you are running in your campaigns, it could be a sign up to your email list or somebody downloads a PDF or subscribes to your newsletter, whatever your
conversions are that target CPA can be set up so if you are bidding for an acquisition cost of £10 or dollars per conversion, then you can set
it in there and then Google will work out how best to keep that target CPA within your budget.
Target ROAS return on a spend is, sets bid to help you get the most congruent value while maintaining your target return on ad spend
and that is what we call the ROAS.
If you want to get more clicks to your landing page then you need to well, you can potentially use this bidding after a type which is to maximize the clicks and Google will set bids to help you get the
most clicks within your budget.
As it states is to help you get the most conversions within your budget.
Target Search Page Location
Sets bids to help you get your ads to the top of the page or on the first
Target Outranking Share
This set bids to help you outrank another domains ad. Now some customers come to me and say well I want to be
always on number one position, that may not be the best strategy always because you may find that when the ad is ranked between two and three we are getting the most conversion so you need to look at.
Enhanced CPC Google will increase your bidding by up to 30%
to get that click for the conversion so then it's going to adjust your manual bids up or down to help you increase conversions.
It's entirely up to you but my recommendation when using Google AdWords is to bid manually so you have total control of the bidding process.
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Five years ago, when bitcoin was unknown to most people, this might have been a fatal move. Today is a different story. I recently traveled to a remote mountain town in the interior of Mexico. Everyone I met had heard about Bitcoin and eyes lit up with excitement when I ask if I could pay for lunch with bitcoin.
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Capitulation Is A Good Sign.