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Google AdWords Bid Strategy

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Visit our website on https://www .sfdigital.co.uk In this video, learn about the Google AdWords Bid Strategy and how to use them for higher ROI. Should you use manual bidding or automatic bidding in Google AdWords. Well there eight different ways you can bid in AdWords keep watching and I'll show you how hello I'm Uzair and thanks for joining in. This is a very commonly asked question with regards to bidding whether I should bid manually or shall I set it to automatic and let Google decide what to bid it's entirely up to you my personal opinion and my preference is that I always bid in manually because I have total control of how much to bid and where to bid. Another important factor is your strategy, what are you trying to achieve with AdWords. Are your goals for conversions or getting the highest ranked ad in Adwords. Let me show you the 8 different ways you can bid in Adwords so let's move over to the AdWords interface, now this is the new interface which is being rolled out as we speak and by early 2018 everybody's account will look like this. So all you need to do is go to Settings then you go to bidding ok and then under this drop-down you will see the 8 different ways you can bid. Now manual CPC is right at the bottom where you set your own maximum cost per clicks for your ads and Google will not change it so whether you are bidding a bit less or bidding quite aggressively or a bit more, Google will bid whatever you set. Let's take a quick look as to all these other seven options as to how you can bid for your keywords, so target CPA is the target cost per acquisition so it sets bids to get the most conversions possible while reaching your average cost per acquisition goal. Now when we talk about conversions it may not be a lead or a sale it could be any conversion which you are running in your campaigns, it could be a sign up to your email list or somebody downloads a PDF or subscribes to your newsletter, whatever your conversions are that target CPA can be set up so if you are bidding for an acquisition cost of £10 or dollars per conversion, then you can set it in there and then Google will work out how best to keep that target CPA within your budget. Target ROAS return on a spend is, sets bid to help you get the most congruent value while maintaining your target return on ad spend and that is what we call the ROAS. If you want to get more clicks to your landing page then you need to well, you can potentially use this bidding after a type which is to maximize the clicks and Google will set bids to help you get the most clicks within your budget. Maximise Conversions As it states is to help you get the most conversions within your budget. Target Search Page Location Sets bids to help you get your ads to the top of the page or on the first page results. Target Outranking Share This set bids to help you outrank another domains ad. Now some customers come to me and say well I want to be always on number one position, that may not be the best strategy always because you may find that when the ad is ranked between two and three we are getting the most conversion so you need to look at. Enhanced CPC Google will increase your bidding by up to 30% to get that click for the conversion so then it's going to adjust your manual bids up or down to help you increase conversions. It's entirely up to you but my recommendation when using Google AdWords is to bid manually so you have total control of the bidding process. #googleads #googleadwords #digitalmarketing #sfdigital ***Connect with us*** LinkedIn: https://www.linkedin.com/in/uzairkharawala Twitter: https://twitter.com/sfdigital Google+: Websites: https://adwords.sfdigital.co.uk https://www.sfdigital.co.uk
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Text Comments (16)
Priscilla Esther (2 days ago)
His teaching is so calm, slow, and nice. I watch almost every single of his video and completely understand it. Hands down from Indonesia :D keep up the good work, Sir.
SF Digital Studios (8 hours ago)
Thanks Priscilla for your feedback :)
Tuhinangshu Choudhury (1 month ago)
I am your Fan Sir. Your teaching style and way of presentation is classic. Love and Respect from India.
SF Digital Studios (1 month ago)
Thanks Tuhinangshu. Glad you found the video useful :)
aier us (3 months ago)
How much initial bid should i start from ?
SF Digital Studios (3 months ago)
You should at the minimum to start with, bid for the top of the page bid, then when the impressions start and you get data, adjust the bids accordingly for the optimum results. Hope this helps.
Naveen Chauhan (3 months ago)
thankyou
SF Digital Studios (3 months ago)
You're welcome :)
Thanks Chicago, IL
great information
SF Digital Studios (3 months ago)
You're welcome Clifton :)
Kanittha's Crafts (5 months ago)
Have a question. Now my ad setting Maximize clicks. I don't like it too much cost. How can change to use Manual bid?
Kanittha's Crafts (5 months ago)
Thank you so much.
SF Digital Studios (5 months ago)
Just change the bidding to Manual CPC.
VoiceBootcamp Inc (6 months ago)
Awesome explanation. Software Video editing software you use. I really like your video on top of the screen. I create video based training manual and would like to try your style.
SF Digital Studios (6 months ago)
I use Screenflow for Mac. Or you can use Camtasia for PC. Both are good. I’ll be uploading a video soon about my set up and workflow on how I create these videos.

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