Today's question comes from Nils, from Amsterdam. He asks about the pros and cons of using the AdWords bidding strategy "maximize conversions", versus manual bidding. He also wants to know if automated bidding strategies will make our jobs as AdWords managers obsolete.
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a good adwords strategy takes knowledge how to create the best landing page, ad copy, targeting right locations, strategy for negative keyword & how to apply them, how broad or focus you buy keywords, how differentiate conversions value and many other factors... i don't see that machine learn these things without help of human touch anytime soon... I hope I'm Not Wrong
@evagabond Speculating here but I think that Google has already improved the low budget maximize conversions algorithm but decided against deploying it since AdWords managers and agencies are it's best acquisition channels.
Once FB or Bing starts automating the whole process I'm sure they'll dump our asses to compete.
We'll still be around to help keep the "auction" label instead of Google just shuffling money and impressions around.
+a998 Yeah may be in times to come, near of far, that time will tell. But as of now, as per my experience, CERTAINLY NO! Esp. for low budget campaigns Maximize Conversion don't seem to be a game changer!
sam rafi unfortunately there's a high probability that you are wrong.
All those variables and messaging could be generated through machine learning.
Within 5 years or so I'll bet automated content marketing will be a thing.
That's just a step away from taking over the role of managers.
The problem is not that Facebook and Google are the only advertising platforms. The problem is that they are considered mainstream media and without these two, the trend of cryptocurrencies gaining legitimacy is delayed. That is right, I said delayed not blocked or prevented.
The World Has Changed.
Five years ago, when bitcoin was unknown to most people, this might have been a fatal move. Today is a different story. I recently traveled to a remote mountain town in the interior of Mexico. Everyone I met had heard about Bitcoin and eyes lit up with excitement when I ask if I could pay for lunch with bitcoin.
Today are dozens of websites dedicated to cryptocurrencies, either holding them, exchanging them or just writing about them. Probably the most effective advertising remains on Google, it is called Google Search and it is free.
If someone wants to learn about owning bitcoin or any other currency, there is a ton of educational information.
The Flipside Is Being Ignored.
Not All Regulation Is Inherently Bad.
If we examine the full spectrum of regulation to this point on a global scale there is one common target most everywhere. That is the practice of exchanges. So far there has been little or not regulation, threatened or enacted, to protect investors from loss of funds due to security breaches.
Capitulation Is A Good Sign.