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YouTube Ads Bidding Strategies: Beginners Guide To Cost Effective Bidding & Optimization

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Discover the best bidding strategies for YouTube advertising and how you can outsmart your competitors and maximize your ROI. -------------------------------- Recommended Videos: Ultimate YouTube Ads Tutorial 2018: https://youtu.be/DF8S94QxqQc Grow Your Channel: $5 YouTube Ads: https://youtu.be/Ho3598JtItc Google Analytics Tutorial 2018: https://youtu.be/eojr5PtPAhM Youtube Ads | Optimize your Bidding Strategies Playlist: https://www.youtube.com/playlist?list=PLCTo1pVEZ5ULG1QMrk5p9VVUxpzlDr_yb How to Setup Profitable Youtube Advertisement? (For Beginners) Playlist: https://www.youtube.com/playlist?list=PLCTo1pVEZ5UKBGltEkj-9etqpgmC1705X&disable_polymer=true Are YouTube Ads Worth It? Playlist: https://www.youtube.com/playlist?list=PLCTo1pVEZ5UL3mukSHybH9fnwQ45EIrfo -------------------------------- Table of Contents: 0:57 - Bidding Types 1:39 - Strategy One: Bid Cut 2:37 - Strategy Two: Mobile vs Desktop 4:19 - Strategy Three: Expanded Inventory 5:29 - Strategy Four: 80/20 Targeting Dial 6:59 - Strategy Five: Discovery Ads 8:32 - Bonus Strategy YouTube Ads Bidding Strategies: Beginners Guide To Cost Effective Bidding & Optimization In this youtube ads bidding video, you are going to discover the best bidding strategies for your youtube advertisement and how you can outsmart your competitors and maximize your ROI. Youtube is the second biggest internet search platform after Google. Google owns Youtube. So you advertise on Youtube using Google adwords. With the power of Google Adwords, no wonder that youtube is a favorite medium for advertisers. So what is youtube advertising? Youtube advertising is used to promote product or service in youtube. Youtube advertising works when people watch your video ads then you get paid. You are going to get a better response when your videos find the right audience. Youtube ad is powerful because you ca target your content high specifically within Youtube. This works similar to how you would target types of people when you use Adwords in Google. How much do youtube ads cost? The price of youtube ads involves bidding for ad placement. As per adwords bidding explained, you bid for advertising space and the highest bidder is accepted. In youtube ads bidding, you set a daily budget on what you are prepared to pay for Youtube advertising but make sure you do your targeting before you set your bidding options. There are three bidding options. These are Cost Per View (CPV), Cost Per 1,000 Impressions (CPM) and Cost Per Action (CPA). Maybe your concern is not so much on how much your youtube ads cost but what level of return you can earn from it,on how to optimize your performance. There are 5 ways to optimize your biddings strategies and I’m going to break them down here in my youtube ads bidding video. One way of cutting your cost is by changing your campaign setting to only target mobile users to reduce your cost. Brand awareness is great for mobile, but getting people to sign up for a webinar may be better to do desktop only. Just make sure that you will not hurt the actions you want viewers to take. Check your settings to make sure that you have expanded inventory enabled. Remember that as long as you are targeting the right people, you shouldn’t care what they are watching on YouTube. Dial In Targeting is the most time consuming of the steps. Go into your targeting settings: demographics, channels, interests, affinity, in-market, keywords, locations, etc. and find the lowest best view rates. After you’ve run a few campaigns using In-Stream, changes things up and take the same video and use it as a discovery ad. This sums of the 5 ways to optimize your youtube ads bidding strategies. To get more views by spending less, this youtube ads bidding video is created for you. -------------------------------- New Here? - Why You Should Keep Watching… Entrepreneur - Someone who hustles daily to make their vision a reality and bring ideas to life. If that definition resonates with you, then you’re in the right place. On this channel I’m documenting the entire process of what it takes to build a digital business from scratch sharing the good, the bad, and the ugly of entrepreneurship. Join a community of hard working entrepreneurs who are committed to building the business they love. https://www.youtube.com/channel/UCmH99cCLXOXzaEFJKyGJXTw?sub_confirmation=1 ----------------------------------- Disclaimer: Please note that all recommendations & links are affiliate promotions.
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Text Comments (41)
Jason Whaling (3 months ago)
Comment below with your questions!
hey thanks 🤗
Jason Whaling (3 days ago)
Happy YouTube advertising🔬
Noel A (13 days ago)
Great great video with lots of value! pls do more!
Jason Whaling (12 days ago)
🙏Thank you! Happy YouTube ads testing 🔬
9to5 Liberation (15 days ago)
For you its definitely not good but acting like a mean guy i feel good that your such valued videos are not having enough views which means less people will get this info and less will take take action you know what i mean to say. One additional thing would like to say you are doing great job helping out people like me who wants to run youtube ads. I wonder when ever i want to search for any thing about youtube ads i always found 1st 4-7 relevant videos then all other videos about facebook ads. This indicates that there is way way less competition on YT ads compare to adwords and fb where every one fighting for "Iron Throne"
Jason Whaling (15 days ago)
Haha, not mean at all 😅.... part of being an entrepreneur is looking for cracks you can exploit in the marketplace.... if you can't win the fight for the throne, build your own👊🔥🔥
Weird Boy Johnny (1 month ago)
Do movie companies bid really high like $50 per view
Weird Boy Johnny (26 days ago)
+Jason Whaling my experience with YouTube ads suck. First off it takes almost 2 days to get an ad approved then when the ad runs it stops for like 3 days then picks up again. My budget is $100 a day my ads should run everyday.
Jason Whaling (26 days ago)
I doubt that the cost per views are that high for those kinds of YouTube ads.🤔
Pavan K Gupta (1 month ago)
How to check...what is the exact bid for top on YouTube ? #pavankgupta
Jason Whaling (1 month ago)
Great question. Unlike search, Google doesn't currently have this statistic. Starting around 10 or 20 cents USD is a good place to start for now.
Connor Jones (1 month ago)
Hey man, excellent video - excited to keep watching your stuff. So basically for the bonus strat - when those numbers are low it means that a very low number of potential views are being consumed by other competitors on your various sampling of keywords, videos and demographics - soooooo, you can lower your CPV or even your campaign cost without doing much or any harm to your campaign - wanna make sure I full understand, cause in the video you say "below 70%" but then you annotate "try lowering if below 30%" - I would say the 30% is correct, because you aren't losing "a-ton" of exposure and so you lower your campaign CPV. Tell me if I am right! Appreciate it man, you do a great job. Have you ever thought about promoting these lol?
Connor Jones (1 month ago)
Thanks brother!! Just wanted to be sure!!+Jason Whaling
Jason Whaling (1 month ago)
I think I miss-spoke with the 70% since it's the inverse. Your right that at 30% you can do exactly what you described. There are lots of pockets on YouTube where you can do this. Hope you are able to capitalize on them before prices go up. 👊🔥
Piano Will (1 month ago)
If I simply want to promote a video and gain subscribers, would CPM be the best strategy?
Jon Phillips (2 months ago)
Hey Jason, you mentioned to copy a new campaign for adding discovery ads. Why not just create a new ad group under the same campaign then pause the group with the in-stream ad?
Jason Whaling (1 month ago)
Great question. By dividing the display and in-stream in to multiple YouTube ad campaigns it's much easier to compare how the to placements perform over time. It may not matter now, but when you get up to 30 to 40 videos in your account, you'll be happy you segmented early on.
Vane22april (2 months ago)
Finally a good video with technical advices that are not obvious! I already knew a couple of the things you said, but all the rest was useful and I'll try everything in my next campaign! Thank u!
Vane22april (1 month ago)
+Jason Whaling Thank u!
Jason Whaling (1 month ago)
Nice! Hope your next YouTube ads campaign crushes it🚀
MarketDisruptors (2 months ago)
Jason, great video content and good job explaining it. Surprised the vids are not getting more traction, hope they catch on soon!
Jason Whaling (1 month ago)
Thank you for your kind words and support! 🙏
Ammar AlQady (3 months ago)
The bonus tip is really helpful 👌🏻👌🏻
Jason Whaling (3 months ago)
Nice! Crush it with your YouTube ads and bidding optimization 🔥🔥🔥
Jason another great video! I don't know if you can answer this but I am spending about $10 per day on google ads. They are discovery ads (both affinity and keywords ads) aimed at growing my youtube channel. I have been averaging about 20 new subscribers per day and about 600 per month. Assuming my content does not suck and does provide value, does this sound right or should I be gaining more with a $10 budget? I know there are a lot of variables that go into it but please be as honest and transparent as you can :)
Jason Whaling (3 months ago)
Jason Whaling thanks Jason, means a lot u take the time to respond!
Jason Whaling (3 months ago)
At .50 a sub I'd say your doing pretty good. That's a good rate👍
Japan top Vlogs (3 months ago)
Hello Jason! i hope you can make video about promote youtube video to only one youtube channel or video.
Jason Whaling (3 months ago)
You got it: https://youtu.be/DF8S94QxqQc This video is a full tutorial on setting up a successful YouTube ad campaign to grow your channel and get more views to your video 👍
Terry Gorry Solicitor (3 months ago)
Jason, are you absolutely sure that you are only charged after somebody clicks on a discovery ad and watches 30 seconds? I am almost certain I have read on YouTube advertising/Google ads site that you are charged if somebody clicks on the thumbnail.
Terry Gorry Solicitor (3 months ago)
+Jason Whaling Thanks. Yes, you pay per click on a discovery ad, no matter how long the viewer stays with the video.
Jason Whaling (3 months ago)
🤔 Sounds like I made a bad edit... Your correct that Google doesn't specifically state 30 seconds for a discovery ad.
Juned Hanggoro (3 months ago)
Thank you very much Jason! Please do more videos on youtube ads
Jason Whaling (3 months ago)
Awesome! More YouTube ads tutorials to come! Be sure to check out the links for a full YouTube ads playlist🔥🔥🔥
Lightworkleandro (3 months ago)
Good content helped me out 💪🏽💯
Jason Whaling (3 months ago)
Nice 🔥 🚀Good luck with your YouTube ads, wish you the best 🚀
A (3 months ago)
Thank you so much!
Jason Whaling (3 months ago)
Good luck with your YouTube ads! Happy to hear it was helpful 🔥🔥🔥

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