Discover the best bidding strategies for YouTube advertising and how you can outsmart your competitors and maximize your ROI.
Ultimate YouTube Ads Tutorial 2018: https://youtu.be/DF8S94QxqQc
Grow Your Channel: $5 YouTube Ads: https://youtu.be/Ho3598JtItc
Google Analytics Tutorial 2018: https://youtu.be/eojr5PtPAhM
Youtube Ads | Optimize your Bidding Strategies Playlist: https://www.youtube.com/playlist?list=PLCTo1pVEZ5ULG1QMrk5p9VVUxpzlDr_yb
How to Setup Profitable Youtube Advertisement? (For Beginners) Playlist: https://www.youtube.com/playlist?list=PLCTo1pVEZ5UKBGltEkj-9etqpgmC1705X&disable_polymer=true
Are YouTube Ads Worth It? Playlist: https://www.youtube.com/playlist?list=PLCTo1pVEZ5UL3mukSHybH9fnwQ45EIrfo
Table of Contents:
0:57 - Bidding Types
1:39 - Strategy One: Bid Cut
2:37 - Strategy Two: Mobile vs Desktop
4:19 - Strategy Three: Expanded Inventory
5:29 - Strategy Four: 80/20 Targeting Dial
6:59 - Strategy Five: Discovery Ads
8:32 - Bonus Strategy
YouTube Ads Bidding Strategies: Beginners Guide To Cost Effective Bidding & Optimization
In this youtube ads bidding video, you are going to discover the best bidding strategies for your youtube advertisement and how you can outsmart your competitors and maximize your ROI.
Youtube is the second biggest internet search platform after Google. Google owns Youtube. So you advertise on Youtube using Google adwords. With the power of Google Adwords, no wonder that youtube is a favorite medium for advertisers.
So what is youtube advertising? Youtube advertising is used to promote product or service in youtube. Youtube advertising works when people watch your video ads then you get paid.
You are going to get a better response when your videos find the right audience. Youtube ad is powerful because you ca target your content high specifically within Youtube. This works similar to how you would target types of people when you use Adwords in Google.
How much do youtube ads cost? The price of youtube ads involves bidding for ad placement. As per adwords bidding explained, you bid for advertising space and the highest bidder is accepted.
In youtube ads bidding, you set a daily budget on what you are prepared to pay for Youtube advertising but make sure you do your targeting before you set your bidding options.
There are three bidding options. These are Cost Per View (CPV), Cost Per 1,000 Impressions (CPM) and Cost Per Action (CPA).
Maybe your concern is not so much on how much your youtube ads cost but what level of return you can earn from it,on how to optimize your performance.
There are 5 ways to optimize your biddings strategies and I’m going to break them down here in my youtube ads bidding video.
One way of cutting your cost is by changing your campaign setting to only target mobile users to reduce your cost. Brand awareness is great for mobile, but getting people to sign up for a webinar may be better to do desktop only. Just make sure that you will not hurt the actions you want viewers to take.
Check your settings to make sure that you have expanded inventory enabled. Remember that as long as you are targeting the right people, you shouldn’t care what they are watching on YouTube.
Dial In Targeting is the most time consuming of the steps. Go into your targeting settings: demographics, channels, interests, affinity, in-market, keywords, locations, etc. and find the lowest best view rates.
After you’ve run a few campaigns using In-Stream, changes things up and take the same video and use it as a discovery ad.
This sums of the 5 ways to optimize your youtube ads bidding strategies. To get more views by spending less, this youtube ads bidding video is created for you.
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For you its definitely not good but acting like a mean guy i feel good that your such valued videos are not having enough views which means less people will get this info and less will take take action you know what i mean to say.
One additional thing would like to say you are doing great job helping out people like me who wants to run youtube ads. I wonder when ever i want to search for any thing about youtube ads i always found 1st 4-7 relevant videos then all other videos about facebook ads. This indicates that there is way way less competition on YT ads compare to adwords and fb where every one fighting for "Iron Throne"
+Jason Whaling my experience with YouTube ads suck. First off it takes almost 2 days to get an ad approved then when the ad runs it stops for like 3 days then picks up again. My budget is $100 a day my ads should run everyday.
Hey man, excellent video - excited to keep watching your stuff. So basically for the bonus strat - when those numbers are low it means that a very low number of potential views are being consumed by other competitors on your various sampling of keywords, videos and demographics - soooooo, you can lower your CPV or even your campaign cost without doing much or any harm to your campaign - wanna make sure I full understand, cause in the video you say "below 70%" but then you annotate "try lowering if below 30%" - I would say the 30% is correct, because you aren't losing "a-ton" of exposure and so you lower your campaign CPV. Tell me if I am right! Appreciate it man, you do a great job.
Have you ever thought about promoting these lol?
I think I miss-spoke with the 70% since it's the inverse. Your right that at 30% you can do exactly what you described. There are lots of pockets on YouTube where you can do this. Hope you are able to capitalize on them before prices go up. 👊🔥
Great question. By dividing the display and in-stream in to multiple YouTube ad campaigns it's much easier to compare how the to placements perform over time. It may not matter now, but when you get up to 30 to 40 videos in your account, you'll be happy you segmented early on.
Jason another great video! I don't know if you can answer this but I am spending about $10 per day on google ads. They are discovery ads (both affinity and keywords ads) aimed at growing my youtube channel. I have been averaging about 20 new subscribers per day and about 600 per month. Assuming my content does not suck and does provide value, does this sound right or should I be gaining more with a $10 budget? I know there are a lot of variables that go into it but please be as honest and transparent as you can :)
Jason, are you absolutely sure that you are only charged after somebody clicks on a discovery ad and watches 30 seconds? I am almost certain I have read on YouTube advertising/Google ads site that you are charged if somebody clicks on the thumbnail.
The problem is not that Facebook and Google are the only advertising platforms. The problem is that they are considered mainstream media and without these two, the trend of cryptocurrencies gaining legitimacy is delayed. That is right, I said delayed not blocked or prevented.
The World Has Changed.
Five years ago, when bitcoin was unknown to most people, this might have been a fatal move. Today is a different story. I recently traveled to a remote mountain town in the interior of Mexico. Everyone I met had heard about Bitcoin and eyes lit up with excitement when I ask if I could pay for lunch with bitcoin.
Today are dozens of websites dedicated to cryptocurrencies, either holding them, exchanging them or just writing about them. Probably the most effective advertising remains on Google, it is called Google Search and it is free.
If someone wants to learn about owning bitcoin or any other currency, there is a ton of educational information.
The Flipside Is Being Ignored.
Not All Regulation Is Inherently Bad.
If we examine the full spectrum of regulation to this point on a global scale there is one common target most everywhere. That is the practice of exchanges. So far there has been little or not regulation, threatened or enacted, to protect investors from loss of funds due to security breaches.
Capitulation Is A Good Sign.