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Google AdWords Smart Bidding - The Google Ads Bid Strategies You Need To Use in 2018

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Discover the best Google AdWords Bidding Strategies specifically related to Google Ads Smart Bidding. Our Google AdWords Bidding Tutorial will give you tips, strategies, and ideas for the process. Google AdWords Smart Bidding Any Google AdWords Automated Bidding Strategy That Includes The Use of Machine-Learning to Optimize For Goals like Conversions Or Return on Ad Spend (ROAS). 1. Enhanced CPC (ECPC) 2. Maximize Conversions 3. Target CPA (Cost-Per-Acquisition) 4. Target ROAS (Return On Ad Spend) 1. Enhanced CPC (ECPC) Smart Bidding Strategy that uses your bids and campaign data and signals like Geo, Demo, Device and more to increase bids when conversions are more likely and decrease bids when conversions are less likely. 2. . Maximize Conversions Smart Bidding Strategy that gives Google AdWords complete control to drive as many conversions as possible within your budget. 3. Target CPA (Cost-Per-Acquisition) Smart Bidding Strategy that uses previous conversion data and campaign data to bid for conversions at a specific cost per conversion. You need 15+ conversions in a 30-day period to use this strategy. 4. Target ROAS (Return On Ad Spend) Smart Bidding Strategy that uses previous conversion data and campaign data to bid for conversions at a specific % ROAS. You need 15+ conversions in a 30-day period to use this strategy. Google AdWords Smart Bidding: https://support.google.com/google-ads/answer/7065882?hl=en Portfolio Bid Strategies: https://support.google.com/google-ads/answer/6263058?hl=en&ref_topic=6294205 Target CPA Bidding: https://support.google.com/google-ads/answer/6268632?hl=en&ref_topic=6294205 Target ROAS Bidding: https://support.google.com/google-ads/answer/6268637?hl=en&ref_topic=6294205 If you are interested in learning more about Google Ads Smart Bidding and Google AdWords Bidding Strategies, our tutorial and strategies will give you all the tools you need. I generally start campaigns with Manual CPC using Enhanced CPC, so Google can automatically adjust my bids using machine learning. Smart Bidding is a subset of automated bid strategies that use machine learning to optimize for conversions or conversion value in each and every auction—a feature known as “auction-time bidding”. Target CPA, Target ROAS, Maximize Conversions, and Enhanced CPC (ECPC) are all Smart Bidding strategies.
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Text Comments (12)
noman siddiqi (1 month ago)
HI whats the reason google suspend add acount. and what is Circumventing systems policy. My Acccount is banned with this policy violatio?
Shayke Speeer (1 month ago)
$1500.00 for 25 conversions? YIKES! Google ads doesn't appear to be for small startups.
Surfside PPC (1 month ago)
It really varies, for some companies a conversion is worth hundreds of dollars. I think it should be tested by all companies, large and small. The most important metric is your Return on Ad Spend (ROAS), which takes into account your ad spend and the revenue earned from that ad spend.
Richard Lowe (1 month ago)
Great Video - can you tell how to set up phone conversions in "new Google Sites" they do not allow code insertion, is this done in G Analytic as a goal?
Nicolas Olaya Zuluaga (2 months ago)
For the ECPC bidding strategy, how do you choose the bidding?
Arthur Avetisov (2 months ago)
can you have multiple bid strategies in portfolio for one campaign? Or does each campaign have it owns bid strategy.. trying to under the portfolio feature.
ben frankie (2 months ago)
Thank you for great content! I think you mentioned that you usually start with Maximize Conversions in your vid; Google AdWords Tutorial 2018 - Step-By-Step Google AdWords Tutorial For Beginners. Just to clarify, has your strategy changed? And does enhanced CPC usually work better than Manual CPC with enhanced CPC checked? Lastly, how do you determine Max. CPC for enhanced conversion campaigns? Many thanks!
ramya rao (2 months ago)
Thank you for these videos; they are very helpful and informative. Could you please do a video on creating a shopping campaign with feed and also it's optimization. :)
Niv ! (2 months ago)
Great video, found it helpful! But you mentioned one can set a max. bid limit under Max. Conv. bid strategy (5:42). But can we? I don't see that option in my campaign apart from the daily budget. If so please let me know where I can find the max. bid limit for this bidding. Also, like other strategies do Max. Conv. & ECPC require past conversion data (15+ conv. in 30 days) to start with, nonetheless, I believe they still make use of past conversion data, right? Thank you!
Surfside PPC (2 months ago)
Thank you! I misspoke about setting max CPC bids for Maximize Conversions, you can do it with Target CPA and Target ROAS. I don't use Maximize Conversions often, but with that bidding strategy and ECPC, you don't need previous conversion data. I always use Enhanced CPC initially and after you start driving conversions, Google AdWords will send a notification in your account that says you can switch to Target CPA or Target ROAS, and that's when I'll usually switch.
Surfside PPC (2 months ago)
Please let us know if you have any questions about Google AdWords Smart Bidding. Thank you for watching our video!
ahmad K (2 months ago)
man you are so good at this ... but am having trouble showing ads for my first customer i cant figure it out pls reach out to me if you can help me by taking over my campaign i will deffently get you business in the future . but for now am inspired but STUCK !!

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