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Google AdWords - How To Get No.1 Ad Position With The Lowest CPC!

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Google AdWords - How To Get No.1 Ad Position With The Lowest CPC! *************************************************** FREE GOOGLE ADWORDS VIDEO TRAINING HERE: https://goo.gl/1WqZf2 ************************************************** If you are running a campaign on Google AdWords, then Quality Score and Ad Rank are important in maximising the performance of your Google AdWords campaign. In this blog post & video, I’m going to de-mystify some key factors on how Google ranks the ads, calculates your CPC and how you can get higher Ad Rank by paying the least Cost-Per-Click (CPC)!! There are 3 major metrics you need to understand first. Quality Score Ad Rank CPC Let’s define each metric first. What Is A Quality Score? As per Google AdWords Help Centre, Quality Score is defined as “an estimate of the quality of your ads, keywords and landing pages.” Quality Score is Google’s rating of the overall user experience that your landing page/s and ad/s gives when users search for your keyword or keyphrase. The higher the Quality Score, the cheaper the Cost-Per-Click (CPC) and higher Ad Rank you will get. Read the full blog post here: https://goo.gl/hX4UcG #googleads #googleadwords #digitalmarketing #sfdigital ***Connect with us*** LinkedIn: https://www.linkedin.com/in/uzairkharawala Twitter: https://twitter.com/sfdigital Facebook: https://facebook.com/sfdigitalstudios Google+: https://plus.google.com/+SfdigitalCoUk1 Website: https://www.sfdigital.co.uk Video Transcript Hello. Would you like to pay the lowest cost per click for your Google AdWords ads and get the highest ad position. Keep watching and I'll show you how. Hello I'm Uzair. And in this short video, I'm going to show, you how you can increase your quality school pay less for your cost per click and increase your ad rank all at the same time. Now most people or most advertisers think that bidding more aggressively or throwing more money at Google will get them ranked higher in the ads. But that is not the case. Well, Google will gladly take your money but you will not get the highest rank position. And even if you do get the highest ad rank, you'll be paying so much that your budget is going to get depleted very very quickly everyday and your competitors' ads will show longer than yours because your budget will keep on running out. So what's the formula of running your ads all day long, not depleting your budget, paying less for your cost per click. And getting ranked higher in the ad bidding option. So first you need to understand. Quality Score of your keywords. Most people don't know what Quality Score is and don't pay too much attention to it. Well it is one of the most important factors in Google AdWords and you've got to pay very very close attention to the Quality score so that you can get the maximum benefits out from out of Google and from AdWords. First I'm going to show you where you can find your Quality Score of your keywords in your Google AdWords dashboard. So here I am in my dashboard and you can see the column for Quality Score is over here. But if you can't see this column in your dashboard then what you need to do is to go to the modify columns. And then Attributes and you will see that yours is not checked. And so you need to check it. And you can then say it as a custom column set and I usually save my columns so that I don't have to keep on going in here and checking all the columns which I need for my AdWords account. I'm going to cancel that. Let's go back to our presentation. OK. We're back in here. So let me explain a little bit more about the Quality Score. Each keyword has got a Quality Score between 1 and 10 - 1 being the worst and 10 being the best, you want to be as high as possible. But it doesn't happen straight away. It gradually improves and quality score is mainly dependent on three things, the relevancy of your keywords, the ads and also the landing page experience. So between these three factors Google then calculates the quality score of that keywords. If you are let's say advertising for green apples you need to make sure that your ad has got green apples on it and runs them to clicks on your ad and goes to your landing page. You are selling green apples and not red apples. And that's what Google wants to be certain about is that the keyword, ad and the landing page are all relevant to each other. So Google gives a benchmark of quality score of 5. So you want to be starting at least at five and anything lower than that you need to pay a little bit more attention as to how the ad has been written and whether that the quality keyword is relevant to the landing page or not. So anything lower than that you need to start working on it. But, here's the big problem, if your Quality Score is down below over here between 1 and 4 then you are going to pay a lot more than you should be and if you are up there...
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Text Comments (83)
SF Digital Studios (2 months ago)
Need help with AdWords? Get in touch via our website for a free consultation. www.sfdigital.co.uk
Samiullah Faizi (12 days ago)
Hello Mr Uzair , Thanks for your all videos about google ads, it is amazing learning, My questions is that the google ads can have benefits to rank the website and can we promote Amazon niche website via google ads. please share your videos if you have on same topic. Thanks.
SF Digital Studios (10 days ago)
Hi Samiullah, thank you for your comment. To answer your questions: - There is no benefit with Google Ads for SEO. it is only paid ads. - If you have a store on Amazon, run the Amazon ads and not Google Ads.
Ted Chong (16 days ago)
I also can't find the keyword? How to get the column set up for QS? I have created my ads campaign and ads, but still can't see the "keyword".
SF Digital Studios (16 days ago)
You need to go to your Keywords tab and then modify the columns to include Quality Score. Then you will see it.
Revoke Middle East FZE (19 days ago)
i need ur help i cant see this quality score box 2018 campaign
We Starter (1 month ago)
Amazing.
Yogesh Kumar (1 month ago)
Sir ji quality key words kese select karen?? Asli mamla to yahi h😢thnx aapke lectures or tutorials bahot khatarnak hain😊👍👌
neeraj singh (1 month ago)
How can I check ad rank ..in given example there is ad rank 20 is mentioned ..can you tell me how this ad rank can get or calculated
SF Digital Studios (1 month ago)
You won't see the ad rank in your interface, but you can get some ideas as to how your ads are performing by the Avg. position, Search Impr Share, Quality Score and other metrics. Then bid accordingly. Hope this helps. If you would like some training on this, please get in touch via our website https://www.sfdigital.co.uk/contact-us.html All the best :)
Vesture Vogue (1 month ago)
quality score is removed from google ads will you make new video?
Vesture Vogue (1 month ago)
yes i try to find in other section. not in keywords
SF Digital Studios (1 month ago)
Quality score has not been removed. It is very much at the heart of Google Ads.
Rohit Asil (2 months ago)
I have watched over 10 of your videos back to back and I managed to put together an entire adwords strategy in place. Now I know what I can outsource and what I can't as a business owner, this gives great clarity! Thank you very much for these very well drafted videos. Would hope to work with you soon! :D
SF Digital Studios (2 months ago)
Thank you so much Rohit for your kind comment. I love getting feeding back like this and also when someone takes action. All the best. If you need further help, get in touch via https://www.sfdigital.co.uk/contact-us.html We have some amazing processes for AdWords which helps improve campaigns and gives better results for you.
Soni Singh (2 months ago)
You are really awesome and information shared by you is really informative Please share something about initial strategy or funnel that you follow and how you allocate fund to your campaign?
SF Digital Studios (2 months ago)
Thanks Soni. Appreciate your kind words :) You'll be pleased to know that I'll be uploading a new video on campaign optimisation by budget very soon. Stay tuned!
Great information from Chicago, IL. I subbed
SF Digital Studios (2 months ago)
Glad you liked the video. Thanks for the sub :)
Beave (2 months ago)
Currently getting frustrated because when I do make a sale all the profit has gone back to google ads. Thanks for the video :)
SF Digital Studios (2 months ago)
Well, first of all congratulations you are making a sale. Lots of people just give up before they even start. Keep optimising, see what is working and what's not and make changes. You can make a positive ROI from AdWords. All the best.
CasinoBlack (3 months ago)
Very nice video! I have one question, i am the only advertiser on a keyword with a lot of requests. So if there are no competitors on my keyword why the cpc is not 0,01$? Any idea how to get down to around 0,01-0,05$ if there is absolutely no competition? Best Regards!
SF Digital Studios (3 months ago)
I think you get the award for the best question of 2018 so far :) Great question! How do you know if there is there are no or any competitors? Are you talking about your brand keywords. If so, your competitors may be bidding on it as well. I've never seen, heard or experienced a free CPC. Even if you are getting a $0.05c click, you should thank your luck stars that you have such a low CPC. I know millions of advertisers would love to be in your shoes :) Just enjoy your 5c clicks my friend :)
Chinmay Ray (3 months ago)
Thank you sir , really helpful
SF Digital Studios (3 months ago)
You're welcome Chinmay :)
chithari 90 (3 months ago)
Nice Explantation Sir, I can't find the QS, how to check in new version
Farhat Abbas (2 months ago)
Go to KEYWORDS then Click on "Modify column -> Now you will see "Modify Columns for keywords", Scroll Down to the on the (Second Last) "Quality Score" here you can select (the very First option) "Quality Score", then press "Apply".
SF Digital Studios (3 months ago)
Thanks. You need to go to the Keywords and then modify your columns. Then you will see the QS. Hope this helps and all the best.
waterbedhotels Puri (3 months ago)
Great Video
SF Digital Studios (3 months ago)
Thanks
Tarms Marketing (4 months ago)
Hi, can i ask a little question. What should i do if i got the status below first page bid. What is the best strategy can i use to make my ads still on the rank 1-3 with better quality score. Your answer is highly appreciate.
Tarms Marketing (4 months ago)
Thanks. Glad to see your answer. Wish you all the best.
SF Digital Studios (4 months ago)
Hi Tarms Marketing, I would bid to the top of the page bid and once the impressions are running, then start to lower your bids. To increase QS, make your ads attractive so you get the clicks. It is very important you have a high/good CTR and QS will look after itself. Another important factor in QS is the landing page experience and the ad relevancy to the keyword. Hope this helps. Good luck!
Krissie Cao (4 months ago)
Thank you. Amazing video and explaination.
SF Digital Studios (4 months ago)
Thanks Krissie :)
Thanks for an interesting video
SF Digital Studios (4 months ago)
Thank you.
Sas Pan (4 months ago)
I don’t think google calculate ad rank only on d basic of QS.....if someone paid more he get better ad position in SERP ...becoz google get revenue from thes advertisers .....
SF Digital Studios (4 months ago)
If paying Google more to get to the top of SERPs than all we would see are the big corporations and their links only. Secondly, this video is about AdWords. SEO rankings is completely different to organic rankings.
nissanxable (4 months ago)
Hi i started a towing service in new zealand and im struggling to get my service up on adwords thanks yasin
SF Digital Studios (4 months ago)
What are you struggling with Yasin? Get in touch with us on [email protected] or via SKYPE sfdigitalstudios for your free consultation.
Babar Zaman (4 months ago)
I must say very to the point and informative..Best Video on this topic
SF Digital Studios (4 months ago)
Thank you Babar.
Ranvir Singh (4 months ago)
Very useful information so far... Thank you very much sir.. i am learning everything day by day from your video about Google AdWords.
SF Digital Studios (4 months ago)
Thanks. Good luck and keep working hard.
Prathamesh Jadhav (5 months ago)
How to increase quality please explain in next video.
SF Digital Studios (4 months ago)
Quality of what? Do you mean Quality Score?
Nitin Khatri (5 months ago)
Great grand pa :D , doing a wonderful job , Thanks
SF Digital Studios (5 months ago)
Grandpa!!! Grandpa!!! Behave young man :) You too will be of my age someday. Then I shall comment on your videos! Glad you liked the video.
Stephen Aggett (5 months ago)
This is a BRILLIANT training video! Thank you so much!
SF Digital Studios (5 months ago)
Glad you enjoyed. Thank you for your appreciation.
Web Hosting Tips (5 months ago)
Awesome Video! Thank you for explaining this so simple and clear.
SF Digital Studios (5 months ago)
Glad you enjoyed the video.
thank you
SF Digital Studios (5 months ago)
You’re welcome
Alexandre Chmatalik (6 months ago)
Amazing!!!! Very nice!!! Thank you
SF Digital Studios (5 months ago)
Thanks
Ivan Muljevski (6 months ago)
Only insights, not practical tips
SF Digital Studios (5 months ago)
Thank you for your feedback. There are loads of videos on our channel with practical walk throughs
Dennis S. (6 months ago)
I am not sure if this is 100% right. Your CPC calculation seems to be a mixture of the Display and Search Network. Do you have any sources for your calculation?
SF Digital Studios (6 months ago)
Hi Dennis, the formula is created by Google and that's how they calculate the CPC / Ad Rank for every auction. The Display Network doesn't come into it as the bidding is completely different to the Search. This is for Search only. Hope this helps.
JRockOfficialTV (6 months ago)
Great video! Where did you get you the information from the chart(s) you showed?
JRockOfficialTV (6 months ago)
SF Digital Studios Okay yes that's what I was referring to. Thanks!
SF Digital Studios (6 months ago)
Thank you. Which chart/s are you referring to? Do you mean the formula for calculating the CPC & Ad Rank. Well that is by Google but I've redesigned it to make it easier to explain.
Ahmed Balfaqih (6 months ago)
Very useful. Thank you.
SF Digital Studios (6 months ago)
Thanks
dentacozi (7 months ago)
very nicely explained. Thank u , but i cannot find the quality score. I am probably using the new adwords version.
Farhat Abbas (2 months ago)
Go to KEYWORDS then Click on "Modify column -> Now you will see "Modify Columns for keywords", Scroll Down to the on the (Second Last) "Quality Score" here you can select (the very First option) "Quality Score", then press "Apply".
poppers toys (2 months ago)
I also cannot find it. I looked in my column set up and the word QS isn't there. Google adwords may have not placed it under that name but ill keep searching.
SF Digital Studios (7 months ago)
You prop baby haven’t got the column set up for QS. You’ll need to do that and you will see the QS
Ravi Kumar Kanuru (8 months ago)
nice video
ToyzTV (9 months ago)
is that the new version of Adwords , it looks like it, and I cannot find the quality score check box. When I go to attributes, I only have 2 boxes to check and Quality score is not there. I know adwords is increasingly difficult to navigate but I am used to the older version, can you help me find it. Also I might add that none of my ads are running, so do ads have to be running ?
SF Digital Studios (9 months ago)
Hi, I think you are in the wrong tab. Go to keywords and you will find the Quality Score in there. The old interface will probably be sunset in early part of 2018 so you need to get used to the new one. With regards to your ads not running, can't help you with that without looking at the campaign. You can get in touch via our website and schedule a call www.sfdigital.co.uk or sign up to our free AdWords training course here: offer.sfdigital.co.uk/adwords-ninja-sp/ Hope this helps. All the best.
Wither Destroyer (10 months ago)
I hate it
SF Digital Studios (10 months ago)
Thanks for your feedback. Guess we can't make everyone happy :) If you do have any constructive feedback, then please feel free to share. All the best.
Naeem Syed (10 months ago)
Very nice
SF Digital Studios (10 months ago)
Thanks Naeem.
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Alfa Family (11 months ago)
Only 5 views... wealth of information thank you
Thamk you from chicago,lL
How much should bib for key words if you have a buget of 150.00 and you stated your buseness or should you pass out papet flyer in your area ?
You made me understand
SF Digital Studios (11 months ago)
Thank you. You must have been the 1st one to view it :) I'm sure we'll have more views soon!

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