Welcome to our Google Ads Bid Strategies video. We will cover all of the different Google AdWords Bidding Strategies that are available. We will cover some bid strategies best practices whether you are trying Google conversion bidding, manual bidding, or automated smart bidding strategies.
Google Ads Bid Strategy Article on Surfside PPC: https://surfsideppc.com/google-ads-bid-strategies/
Google Ads Bidding Strategy Definition: The Google Ads auction takes into account your bid and other auction-time factors that make up your quality score. The Google bid strategy you choose will determine how much you bid when you enter the ad auction. One of the factors that make up your Ad Rank is your bid, so your bidding strategy is the bidding method you choose for your Google AdWords advertising campaign. You set-up a bidding strategy for Search, Display, Shopping, and Video campaigns, and generally your strategy will be to drive conversions, conversion value, clicks, impressions, video views, or engagement.
What are the different types of bid strategies available on Google Ads? We go through this question below by answering all the different options and strategies you can utilize for your search, display, and video campaigns.
Google Ads Bid Strategies:
Bidding strategies that drive and optimize for Conversions like Leads and Sales:
Target ROAS (Return On Ad Spend)
Target CPA (Cost Per Acquisition)
Bidding strategies that drive and optimize for Clicks:
Bidding strategies that drive and optimize for views and engagement:
Cost Per Engagement
Bidding strategies that drive and optimize for Impressions:
Target Impression Share
Target Search Page Location
Target Outranking Share
Viewable CPM (vCPM)
Portfolio bid strategies - Portfolio bid strategies let you automatically set bids for multiple campaigns. Create a portfolio bid strategy, or see the performance of an existing bid strategy.
How do I change the bid strategy on Google ads? You can change the bid strategy through campaign settings, or you can use portfolio bidding strategies and apply them to your campaign.
What are automatic bidding strategies? Automatic bidding strategies allow you to create your campaign, create your ad groups, target keywords, and create advertisements without worrying about bidding on them. Google Ads will automatically optimize your bids with certain bid strategies, sometimes referred to as Smart Bidding strategies or Automated Bidding Strategies. Some of these include Target ROAS, Target CPA, Maximize Conversions, Maximize Clicks, and more.
What are the automated optimization strategies available on AdWords? The best way to automate your campaign is to set-up your targeting, multiple ads per ad group, and use an automated bidding strategy.
You can start with Maximize Conversions if possible and set Max CPC bid limits by going to Bid Strategies through the Tools menu. Ultimately, you want to get to using Target CPA or Target ROAS bidding, depending if you are driving leads (Target CPA) or sales with value (Target ROAS). Those will give you the best performance as far as driving leads and sales for your business.
Hey Corey, what do you think about Google's automated bidding strategy versus manual CPC? It seems that every time I let google spend money automatically, google just take it as a green light and spend a lot more than my normal spend. At the same time, I can't do manual CPC and manual bidding with enhanced CPC for all campaigns. What's a good middle ground?
I'd say your best bet is to start with Maximize Conversions and use a Max CPC bid. You can do it through Portfolio Bid Strategies through the Tools menu. I have had the same exact issue. If you don't want to spend more than $2/click for example, you can set that through your bid strategy under Advanced Options. That way, Google Ads is still optimizing for conversions and you can control your Average CPC.
Your bid strategy is set at the campaign level. You can adjust your Google Ads bidding strategy through your campaign settings. I prefer to apply portfolio bid strategies to my campaigns. I will have a follow-up video with how to apply 1 bid strategy to multiple campaigns to maximize your ROAS. Thanks for watching our video!
The problem is not that Facebook and Google are the only advertising platforms. The problem is that they are considered mainstream media and without these two, the trend of cryptocurrencies gaining legitimacy is delayed. That is right, I said delayed not blocked or prevented.
The World Has Changed.
Five years ago, when bitcoin was unknown to most people, this might have been a fatal move. Today is a different story. I recently traveled to a remote mountain town in the interior of Mexico. Everyone I met had heard about Bitcoin and eyes lit up with excitement when I ask if I could pay for lunch with bitcoin.
Today are dozens of websites dedicated to cryptocurrencies, either holding them, exchanging them or just writing about them. Probably the most effective advertising remains on Google, it is called Google Search and it is free.
If someone wants to learn about owning bitcoin or any other currency, there is a ton of educational information.
The Flipside Is Being Ignored.
Not All Regulation Is Inherently Bad.
If we examine the full spectrum of regulation to this point on a global scale there is one common target most everywhere. That is the practice of exchanges. So far there has been little or not regulation, threatened or enacted, to protect investors from loss of funds due to security breaches.
Capitulation Is A Good Sign.