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CSS Webinar: Feed Optimization

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In this second video in the Comparison Shopping Services (CSS) webinar series we will cover feed optimization. A feed is a necessary criteria for Shopping, and ensuring that it is optimized will be essential to your performance. The webinar will go through best practices on structuring feed attributes, custom labels and how to optimize at scale and at ease using supplemental feeds and feed rules. From 1:41: Importance of Storing Item Data Why is it important to store Item Data? Why you should avoid reusing Item IDs How to keep 'out of stock' items in feeds From 4:48: Product Optimization What key attributes you should pay attention to when optimizing feed & Shopping performance. Why Title matters for serving and how to best optimize them How to use Product Categories and Google Product Taxonomies From 15:12: Custom Labels Use Custom Labels to match your business objectives How to map product data to Google’s feed specification From 17:09 Supplemental Feeds and Feed Rules Optimize feed attributes using Supplemental Feeds Supplemental feeds: example use cases Improve titles and attributes with Feed Rules Do's and don'ts of feed rules ° Follow us and stay updated ╰ Facebook https://www.facebook.com/googleads ╰ Twitter https://twitter.com/googleads ╰ LinkedIn https://www.linkedin.com/showcase/google-ads- ╰ Google+ https://plus.google.com/+GoogleAds ° Try Google Ads now https://www.ads.google.com/ ° Discuss your Google Ads issues on the Community https://www.en.adwords-community.com ° Learn more at Google Ads Help Center https://support.google.com/google-ads
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