In this second video in the Comparison Shopping Services (CSS) webinar series we will cover feed optimization. A feed is a necessary criteria for Shopping, and ensuring that it is optimized will be essential to your performance. The webinar will go through best practices on structuring feed attributes, custom labels and how to optimize at scale and at ease using supplemental feeds and feed rules.
From 1:41: Importance of Storing Item Data
Why is it important to store Item Data?
Why you should avoid reusing Item IDs
How to keep 'out of stock' items in feeds
From 4:48: Product Optimization
What key attributes you should pay attention to when optimizing feed & Shopping performance.
Why Title matters for serving and how to best optimize them
How to use Product Categories and Google Product Taxonomies
From 15:12: Custom Labels
Use Custom Labels to match your business objectives
How to map product data to Google’s feed specification
From 17:09 Supplemental Feeds and Feed Rules
Optimize feed attributes using Supplemental Feeds
Supplemental feeds: example use cases
Improve titles and attributes with Feed Rules
Do's and don'ts of feed rules
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The problem is not that Facebook and Google are the only advertising platforms. The problem is that they are considered mainstream media and without these two, the trend of cryptocurrencies gaining legitimacy is delayed. That is right, I said delayed not blocked or prevented.
The World Has Changed.
Five years ago, when bitcoin was unknown to most people, this might have been a fatal move. Today is a different story. I recently traveled to a remote mountain town in the interior of Mexico. Everyone I met had heard about Bitcoin and eyes lit up with excitement when I ask if I could pay for lunch with bitcoin.
Today are dozens of websites dedicated to cryptocurrencies, either holding them, exchanging them or just writing about them. Probably the most effective advertising remains on Google, it is called Google Search and it is free.
If someone wants to learn about owning bitcoin or any other currency, there is a ton of educational information.
The Flipside Is Being Ignored.
Not All Regulation Is Inherently Bad.
If we examine the full spectrum of regulation to this point on a global scale there is one common target most everywhere. That is the practice of exchanges. So far there has been little or not regulation, threatened or enacted, to protect investors from loss of funds due to security breaches.
Capitulation Is A Good Sign.