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Hey everyone, it's Neil Patel here for another Q and A Thursday video. I'm here with Adam LoDolce from Viewership.
This is a funny one, brace yourself. This is from SERIO Design FX - Let's Direct Traffic to You that is the name of this channel. Can I embed your videos on my website? What do you think Neil?
If you embed people's videos what I found because I embed people's videos on my blog post or in my blog post more so. Even though I have marketing related videos there are other people that have better videos than me on topics like Google Analytics or step by step one hour tutorials and I've embedded them before or there are videos from a Google engineer saying something cool that I want to share with you guys so I'll embed it and what I've noticed is it does help reduce your bounce rate but more so it helps increase your time on site which helps with things like the Google Panda update. So why wouldn't you want to embed more videos? And I've done it with videos, audio files, podcasts, I try to even do tools and scripts like that, even if it's simple things like calculators. All of these things will help keep people on your site longer, it provides more value to them as long as the content you're embedding makes sense with the page. For example, what's their name?
But if you just take my videos, even though I appreciate it, embed it into your site onto a page that's not relevant and beneficial to your users it's not going to do you any good. No one's gonna watch the videos. You need to include videos that really help people. Right? Think about the user first. Put yourself in their shoes. If you're on a page you're seeing some text, you're reading or you see a video and if the video isn't contextual to the topic, that page topic, you're not gonna watch it. You're still gonna bounce away. You had a bad user experience. You're not gonna come back to the site so put the user first before you just embed random videos.
Definitely and I've just seen with my other business I think I've gone from like 30,000 unique visitors a month before meeting Neil now last month there were like 700,000 unique visitors in like six months. The reason why is video. I mean no one else in my industry does video and because I do video and 3,000-word blog posts it's like zero to 100 real quick, to quote Drake. Yeah, it goes very, very quick so you know.
So that's it. If you have a comment, question that you want to be answered on next week's video leave a comment below we'll try and answer it. You stood up you'll probably not be in screen but that's okay.
I've been watching your videos for a while now, and they help however I am stumped.. For the first time, I am not converting for the company that I work for. The service we provide is amazing and helps small business owners save tons of money and time. I haven't gotten one conversion, but I am getting landing page views. I have videos, magnets, more buttons that give them more information. Do you offer any private sessions that could help our company start converting? Love to send you the info on my landing page and ad's, maybe it's something small that I am doing wrong. Thanks again for your videos here online I have learned a lot!
Totally agree. I embedded a video from an association that governs my industry and people watch it. Very simple, he is right. Make sure that the video is from an authority in your industry, as in someone, other than you. More people will hang around longer and you will get more calls.
Videos are dominating the online landscape and by 2021, depending on how their popularity and engagement rate has risen, it is predicted that they will probably surpass any other form of content there is. What do you think Adam and Neil, is there a possibility of this happening?
Also, Adam was right '0 - 100 real quick' was Drake's song and not 50 Cent's. ;)
Thanks for this great tutorial, I have a question though, will the youtube iframe embeds hurt my post seo? I am asking this because I have heard many experts say that iframes should be avoided inside posts as far as possible. That' the reasons why I have removed all videos from my website posts and replaced them with links.
Hi Neil, thank you for the vid. When I embed a youtube video the script requests slow down the site, do you have any suggestions for embedding youtube vid without slowing down the load time? Thank you.
You are giving excellent tips for blog marketing and SEO but can you please also provide some tips and tricks for Fiverr SEO?
I have recently started a freelancing business and the SEO of ranking your profile seems very vague. It feels like it is not in our hands.
Thank you so much for you hard work!
I have a question, Neil. Hope you include it in the next episode.
I have an eCommerce site and want to offer customers an informational freebie to help them in the buying process, so I tried using HelloBar since you recommended it. But I'm torn on what template to select. I know you use the exit pop-up with the Google SERP background, but I was worried that people on mobile wouldn't see it properly. What's the best HelloBar template (or any opt-in for a freebie) that will work on desktop, tablet, and mobile and won't look odd?
usually this is because your title is promising something people can't find, the language use, the overall look and feel. Why not join a few SEO groups on FB and Google+ & ask if people wanna have a look for an honest opinion!
Hey Neil, We want to know which hosting plan and provider is you are using right now on your website.?
Is it bluehost or something else.
Which hosting provider is better for a WordPress website having about 10 Millon monthly users.??
We want clarification in details.
with 4 minutes average time you can consider one this
-- Majority audience coming to your website isn't well targeted as 4 minutes is pretty good so the bounce back rate has to be improved as the least amount of people giving 4 minutes average time ain't gonna keep give you enough SEO ranking as competitors will work harder to gain more of them
+Anja 1111 I send ads clicks to the homepage, where users can know more about the company, rates, testimoniales and more. What you suggest about help and deliver great content is what I already explained to my client, but they insist so much in hard sell content. It's a challenge now for me to evangelize them. thanks a lot.
This can have sooooo many reasons.... Is this web funnel for first time customers? If so: don't do that... first of all always always build TRUST, your clients need to know you are willing to give them great information and service. Have a great list, providing useful information, don't immediately start selling. This is a common mistake many make. It takes time before people trust you and there is a lot competition, the loan industry is also one that needs a reliability make over... because of the many scams. So a 5 steps web funnel, unless it is really great, which it isn't because you have such a high bounce rate, might be a bit over the top. Make sure you build trust, be the expert that is willing to provide free service, helping your subscribers, solving their problems, doubts and answering their questions.
From 100 to 100k in 2 Months you need to use advertisement as any other organic way for this to work won't be enough to handle unless you have a strong to assign proper social media targeting post and comments along with generating backlinks and dealing with other websites within your niche to get visiters
It's worth noting that before you try to improve a page's bounce rate, you need to know if it's *worth* improving. A page that provides a thorough answer to a simple question is likely going to see a high bounce rate no matter what you do. Obvious disclaimer: exceptions, put in context, look at other metrics, yadda yadda yadda. Another great video BTW!
That way i see it depends on what kind of niche the content belongs.
Also, no one wants to read the content. Its a challenge on us that how we make them read not just 3000 word content but even 6000 word content.
Same comes with the videos, no matter what time duration video do you create, the main challenge is to make people watch most of it.
This is why the Bounce rate for Google and Average view duration in Youtube are one of the major ranking factors.
And when you beat these up, you end up becoming a name like Neil, Rand, Brian, etc etc
No problem Neil, I think it is also niche related.I'm in the personal development, and split tested this several times. Articles up to 2000 words had the lowest bounce rate in my case, and the ones below 1500 were even lower in bounce rate about the same topic with equal keywords (in competition and monthly searches). Longer ones just don't work for me, even when I add beautiful pictures and/or videos ;-) I rank very easy in my country with my Dutch website as there are not many in my niche that understand SEO well. I know what Google Loves and what my readers Love :-) But I can imagine in the SEO niche this is different, because it's harder to rank & most peeps are motivated once they trust you. So maybe we're both right hehe! 😎😁👍 However this was more than a year ago I split tested, so I might give it a go to write a few 3000+ words articles for very easy to rank keywords and popular topics. I Love to write those...
Sorry, Anja, but I disagree. 3,000 words is a lot but there are many people that are more than willing to read. And the people who don't want to read that much will still skim through to see what it is about. The chances of ranking an article with 3,000 words are much higher than one that is a max of 1,500.
Why not both? Seriously though, those two scenarios represent two different business goals: 1) promoting a product, 2) building an email list for targeted/drip marketing. Make two campaigns with multiple ads *each* so you can A/B test.
That said, NO ONE is going to give you an address just to be sent an email for products. You have to give them something in return. For example, let's say you're a gardening supply company. An effective campaign *might* be "Never let a plant die again", and the landing page provides a free PDF with tips on plant care that will ensure they survive that gets sent via email. THAT'S when you follow up with emails featuring your products (after sending them the PDF of course).
I saw your interview the other day where you talked about your mistake with kissmetrics. You spent a million on development and later realized that nobody NEEDS the product. My question is, if you already created crazyegg with a successful strategy in which you asked for feedback and did iterations over 6 months and got a waiting list of 10,000 people, why didn't you do the same later with kissmetrics?
The problem is not that Facebook and Google are the only advertising platforms. The problem is that they are considered mainstream media and without these two, the trend of cryptocurrencies gaining legitimacy is delayed. That is right, I said delayed not blocked or prevented.
The World Has Changed.
Five years ago, when bitcoin was unknown to most people, this might have been a fatal move. Today is a different story. I recently traveled to a remote mountain town in the interior of Mexico. Everyone I met had heard about Bitcoin and eyes lit up with excitement when I ask if I could pay for lunch with bitcoin.
Today are dozens of websites dedicated to cryptocurrencies, either holding them, exchanging them or just writing about them. Probably the most effective advertising remains on Google, it is called Google Search and it is free.
If someone wants to learn about owning bitcoin or any other currency, there is a ton of educational information.
The Flipside Is Being Ignored.
Not All Regulation Is Inherently Bad.
If we examine the full spectrum of regulation to this point on a global scale there is one common target most everywhere. That is the practice of exchanges. So far there has been little or not regulation, threatened or enacted, to protect investors from loss of funds due to security breaches.
Capitulation Is A Good Sign.