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The Best Alternative to Google Ads (My #1 Growth Hack)

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Google Ads are rising in cost. But I have a really cool solution that'll give you a much better ROI.►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. Find me on Facebook: https://www.facebook.com/neilkpatel/ Read more on my blog: https://neilpatel.com/blog 0:10 Hey everyone, I'm Neil Patel, and today I'm going to share with you the best alternative to Google Ads. What most people don't realize is, you don't have to spend money on Google Ads to create a multibillion-dollar company. Have you heard of Dropbox? Of course, you have; the chances are it's on your computer. Did you know that when Dropbox first came out they tried to grow by doing Google advertising? And what they found is, even though they had a product that costs around $5 a month, which is around $60 a year per customer, they were spending roughly $200 to $300 to acquire a customer from Google Ads. 1:30 Can you see how those numbers don't work out? Not only are they spending more to acquire a customer than what they're paying in the first year, just because someone's paying you $5 a month, but it also doesn't mean that $5 is pure profit either. So, what did Dropbox do? They leveraged growth hacking. They figured out a way to get users to come to their site and generate more customers. They did this by creating a free product or a service, and that's a better alternative to Google Ads. 2:30 If you look at Dropbox, you look at Slack, heck even look at Amazon; Amazon's not really doing free but with a Prime membership, you get free two-day air shipping. By creating something that's free or such an amazing offer, think of it as like your carrot that you're dangling, you're going to get so many people over to your website that then when you upsell them into your paid products or services, it's so much easier because they're already using your product or service, you've already built that brand loyalty, that connection, that rapport with them. It's much easier to get that upsell. 3:00 You do not have to spend money on Google Ads to create a big business; again, look at Dropbox. Leverage growth hacking, and then as you have these free tools, these free products, these free services, and it may not be the best ones out there but something that people are used to paying for, what you can do is do things like creating invite flows. Dropbox has it: you want more free space, invite more users. I can do the same thing with Ubersuggest; I don't, but I can say "Want more free usage? Invite more members." You can get creative with your marketing, leverage growth hacking. 3:30 Just don't put all your money into Google Ads, and the reason I say that, it's not because I don't like Google Ads. Ideally, you should be doing both. But the reason I say this is, the moment you stop Google Ads you don't have any more traffic. By creating something that's free, and it doesn't have to continually cost a ton of money, like HubSpot, they have this free email signature generator. It doesn't cost them much money; they only spent a few thousand dollars creating it. 4:00 They don't even spend any money maintaining it each and every single month. But they found that it can drive over seven figures worth of revenue to their business per year; not too bad from one free tool. So if you have questions on what you should be releasing for free, leave a comment below; I'll answer it. I'll give you some ideas and hopefully, that'll get you off to the races. Thank you for watching; feel free to like, subscribe, comment, and share. Thank you very much.
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Text Comments (479)
Deborah Lowe (6 days ago)
What free items can we offer in the solar industry?
Neil Patel (5 days ago)
You can offer a free consultation, you can offer buy X panels get 1 free, you can offer a limited time discount or promotion with another local company.
mhmod Arnab (6 days ago)
I am started an animal niche I do not to say it's name What should i put for free And thanks for advice
mhmod Arnab (5 days ago)
+Neil Patel okay thanks
Neil Patel (5 days ago)
It depends on what you have that you can offer to your readers
Kiran bhai (7 days ago)
Great advice man
Neil Patel (6 days ago)
Thank you!
Walker Hull (18 days ago)
How would someone leverage growth hacking to promote a local business - ie: hotel, restaurant, or tour company? By giving away free services (ie: rooms, meals, drinks, or tours)???
Walker Hull (16 days ago)
+Neil Patel Thanks for the advice!
Neil Patel (18 days ago)
Giving things away for free won't necessarily help "growth hack" your business. Instead, try partnering and collaborating with other companies in your niche. If you're a tour operator, for example, partner with hostels, hotels, and restaurants to offer special deals and packages.
Cody Rhinehart (18 days ago)
I own a fitness business. What do you think are some ideas of free tools?
Cody Rhinehart (17 days ago)
+Neil Patel im looking to get more clients into my, in person or remote one on one training
Neil Patel (18 days ago)
It really depends on your goals and the activities you are doing with marketing. There are many free tools out there that have different functionalities so it really depends on what you are looking to do :)
Populist (18 days ago)
Does anyone have examples for a presell page from facebook ads traffic? John Crestani and others claim that they don't even collect the email adress on their landing page, just straight to the offer after translating the visitor from browsing mode into buyers mode. Any real examples?
Neil Patel (18 days ago)
Would be interested to see this as well :)
FantaseeB0y (19 days ago)
Ideas for mortgage broking?
Neil Patel (19 days ago)
Content marketing could help you drive interested clients
first video (19 days ago)
Hi Neil, Great video. I got the idea and soon apply this theory to my website. Thank You.
Neil Patel (19 days ago)
You're welcome!
Nonso Bosah (19 days ago)
I dont know what to give out for free and how to go about it
Nonso Bosah (19 days ago)
+Neil Patel social media marketing
Neil Patel (19 days ago)
What is your niche?
Nida Hamda (21 days ago)
How we can get more traffic to make more conversions on our website
Neil Patel (20 days ago)
SEO and content marketing can help you generate more traffic :)
vinay kulkarni (22 days ago)
Best ideas to get more customer with full of traffic....
Neil Patel (20 days ago)
Noura Sa'd (23 days ago)
I adore ubersuggest, the main issue I’m facing when using it , is that there is no enough results for Arabic search terms, only few results. I really appreciate if we can one day find this tool bring us more information .
Neil Patel (22 days ago)
Over time the results will improve for Arabic as well as many other languages
Little World (24 days ago)
I'm a marketing services provider, what should I offer for free Neil?
Neil Patel (22 days ago)
An SEO audit or free consultation could be interesting to test.
Otto Duarte (24 days ago)
Dear Neil: you are my ambassador of quan
Neil Patel (22 days ago)
LOL. Great quote :)
Valerie White (24 days ago)
Hello Neil Patel I own a make money blog with just 4 content, I use ur tool subscriber, hello bar and ubbersuggest as a beginner. What should I give out free to collect emails?
Neil Patel (24 days ago)
Test different things. You can try ebooks, a workshop, a webinar... there are a lot of things you can test ;)
Ubersuggest is the best good work
Neil Patel (26 days ago)
Thank you!
Hi Neil thank you for the video.
Neil Patel (26 days ago)
You're very welcome!
Darshit Shah (27 days ago)
Hello Neil, I own an IT Company. Please provide suggestions on what can be given for free to attract more customers to my website. Thanks in advance.
Nazim Zafri (29 days ago)
Thank you for the informations!
Neil Patel (27 days ago)
You are welcome!
Rich Ovejero (29 days ago)
In the long run. Great song.
Neil Patel (27 days ago)
Micah Buzan (1 month ago)
Always enjoy learning stuff from you.
Neil Patel (30 days ago)
Thanks, Micah!
Ishmeet Singh (1 month ago)
But as an ecommerce company, what products you should give in free?
Neil Patel (1 month ago)
Depends on what you are selling ;)
Luis Contreras (1 month ago)
What free offer besides a consultation should I create for a dental implant specialist?
Neil Patel (1 month ago)
I'm not a specialist in that field but you can try giveaways or contests to folks who go to you get something else as well. Partnering with another local business for these giveaways could also help.
Zorba Press (1 month ago)
Thanks very much, Neil. This is "Content Marketing" at its best. ... Some of the skeptics in the comments do not realize that when we give away something free, high-quality, and useful, then other people are happy to thank us, by spreading the word about it. ... I am looking forward to trying "Ubersuggest".
Neil Patel (1 month ago)
Thanks a lot!
YouthVation.com (1 month ago)
What's a valuable free tool/service for a small digital marketing agency apart from a free consultation?
Neil Patel (1 month ago)
Depends what you are looking for.
Amit Biswas (1 month ago)
I have no Google Ads Account
Neil Patel (1 month ago)
You should open one up :)
SJ Fitness (1 month ago)
Hey Neil, i have a fitness related youtube channel. What can i do to attract more people to my channel?
Neil Patel (1 month ago)
Figure out a specific niche within the fitness niche to focus on and then provide amazing content
mistamac57 (1 month ago)
I'm a small business advisor and you're spot on about Google ads but what could I use to best promote my service. ? Thanks
mistamac57 (1 month ago)
Neil Patel any thoughts?
Neil Patel (1 month ago)
You're very welcome!
Nigel Emmett (1 month ago)
Hey Neil I am jus t about to start advertising my website online, but we are specialist awning company. we manufacture bespoke motorised awnings. i would like to start adds in the south of England to start with. can you make any suggestions? would appreciate it
Neil Patel (1 month ago)
You should read some of my articles about Google AdWords on my blog. They can help point you in the right direction.
Ajit Bhandari (1 month ago)
i just trying to figure out in this video that where you stand on stage in front of camera i can't see your feet LOL
Neil Patel (1 month ago)
Hehe, I knew I left something at that day ;)
Sylvester Starford Sy (1 month ago)
Hello Neil, been following your channel and i was wondering if you can help me out on my blog? Do you have an email where i can send my full question thanks :)
Neil Patel (1 month ago)
Shoot me a message on LinkedIn. My inbox there is way less chaotic than my email ;)
rotemiko333 (1 month ago)
You're such a good person giving all these advice like that. Thank you! I would love to consult with you in private if that's possible.
Neil Patel (1 month ago)
You're very welcome! Shoot me a message on LinkedIn.
Quratulain Shahnawaz (1 month ago)
What can be offered for a cookie cutter fashion and lifestyle ecommerce website?
Neil Patel (1 month ago)
Depends on who your target audience is
Pradeep Mhatre (1 month ago)
Hey @neilpatel great and a very insightful video as always. I was just wondering what can one do when it comes to an online jewellery store?
Neil Patel (1 month ago)
Test working with influencers on Instagram. Partnering with people that have decent followings for giveaways can work well :)
Andor Kosa (1 month ago)
What do you suggest for e-commerce stores? Thanks Neil
Neil Patel (1 month ago)
Depends on the niche/product
Bartosz Szymański (1 month ago)
Hi Neil, on my website I advertise my service which is photovoltaic installation. What would you recommend to attract more traffic? What type of free service could have in mind in situation like that? Currently I'm ranked very far away in my country. Best regards, Bartosz
Neil Patel (1 month ago)
Because it is such a small niche, focus on content creation to drive as much organic traffic as possible.
Naveen Kumar (1 month ago)
Is Dropbox is similar like Google Adowrds Can we create the ads in Dropbox, like google ads If so, where the ads will be displayed ?
Neil Patel (1 month ago)
Depends on the product that you are talking about
subbarao athota (1 month ago)
Hi sir
Neil Patel (1 month ago)
Hello :)
Dennis Schultz (1 month ago)
Hi Neil Patel what tatic should I use to attract more customers?
Neil Patel (1 month ago)
Depends on a lot of factors. Niche, region, competitors, etc. There are a lot of things at play that can determine the best strategy.
Sanjay Shinde (1 month ago)
Thanks Neil. Nice perspective !
Neil Patel (1 month ago)
You're very welcome!
ayushman paliwal (1 month ago)
Hey Neil ! I am working in " Dental Marketing " field... What should I Do To Acquire More Customers ( Dentists ) ?? What Should Be my Free Product ?? Bdw Your Videos are awesome ❤️
I have tried many free things in the past like giving away all my ebooks and it did not help. Would giving away a free email consultation be better? I am a Medic site in the health niche and got clobbered with the August Algo and my home page is in the sandbox. The other pages are ranking ok.
Gurmej Pawar (1 month ago)
I run a bachelor party company. We sell activities for weekends. What could we give away for free on our website?
Mary Oyebanji (1 month ago)
Hey guys i need some help. i just started a mobile massage service. my service is on google business. But i need help to push my adverts to the top. What do I do.
Pako Thiam (1 month ago)
Hi Neil. I run Shopify general store and I sell lot of products. I give free shipping, % discount. Do you have any recommendations? Thanks
Annie Buck (1 month ago)
Got any ideas for a cloud backup company?
Marcelo Góes (1 month ago)
doesn't apply for my business.
Rachel Morgan (1 month ago)
Hi! I have a private, in-home personal training service for women and am wanting to offer something beyond the typical “free training session.” Do you have any suggestions?
we doing pizza delivery, do you have any ideas on free services? thanks
Could you help us with ideas of what to offer for free?
Noha Ava (1 month ago)
anyone here, who suggest me how I improve my Clickbank sell.... if anyone, please guide me.
Moazzam Ali (1 month ago)
Hi, Neil Patel How you can describe SEO in one line?
Steven Netsch (1 month ago)
Neil, Am I missing something? You have to drive people to the free offer somehow right? That targeted traffic is very hard to come by unless... Oh wait, that's what Google Ads search campaigns are for.
Steven Netsch (1 month ago)
Do you have a rank ordered list of your favorites? I would LOVE to see that (paid and unpaid)
Neil Patel (1 month ago)
There are other way to drive traffic aside from Adwords, Steven ;)
Steven Dragoo (1 month ago)
Neil - great short top vid!. In the old marketing days that was usually called a loss leader. I am starting in non-spam affiliate marketing and ask for your great insights. I do have a lot of sales/marketing experience (over 30 years) but deeply desirous of helping my family better secure our financial future. Thank you.. - SteveD
Neil Patel (1 month ago)
Best of luck with your new project, Steven!
Kannan AdHash (1 month ago)
I have a Mascot business, How can i use the leverage growth hack technique to get customer
Neil Patel (1 month ago)
I am not familiar with that niche. You should see what your competition is doing to figure out what is working and what isn't.
Above IT (1 month ago)
Hey Neil, as an onsite computer repair tech do you think maybe offering a free remote diagnosis via something like teamviewer would be a good drawcard?
Neil Patel (1 month ago)
That could work! You should definitely test it :)
moriza Nova (1 month ago)
I wonder how you calculating the cost for somthing like that? Di you knew You'll be spending §§ Money for those free features? And how nunber you think realistic(and ideal) for startup /selfprenuer should spent to develop free features?
moriza Nova (1 month ago)
+Neil Patel thanks for additional information and tips
Neil Patel (1 month ago)
It really depends on each person/startup. Some people are more willing to invest more. I, for example, see it as a long-term investment and don't expect to get a return in the short.
Perfact Medical (1 month ago)
Sir you are very great master mind
Neil Patel (1 month ago)
Thanks so much!
Cristovao Reis Santos (1 month ago)
Very nice video and the great content thank you 😊
Global Cyber Networks (1 month ago)
Hey neil i would like to get into a personal chat session with you regarding my queries. Will it be possible for you to grab 15-20 min of time from your busy schedule and help me out?
Blake Cartor (1 month ago)
I am a graphics designer for more than 20 years. What type of tool do you think i should create :)
Rob T. (1 month ago)
Great video, Neil. I have a supplement review website that reviews a wide range of products (fat burners, nootropics, etc.) I already give away free ebooks for each category, but what would you suggest for me?
I own a fitness studio and I do personal training and group training. How can I leverage the free tool to generate leads? Thanks for the video!
jk28147 (1 month ago)
So what people do that don't have the money to spend on ads or fancy new products / tools?
I would like a suggestion on a free product, please.
Supriya Mohandas (1 month ago)
Hi Neil. Great content and its definitely gonna help many. would you pls let me know what do I give as free to my clients. I'm into freelancing in Graphic Designing and web designing. Thanks much Neil.
Mr laali (1 month ago)
Sir I don't have enough money to buy aherf, semrush and any paid seo tool so is there any free plz help to grow my website
Sayad Inamdar (1 month ago)
Thumbnail says AdSense 😐 he talks about AdWords
Nisha Garg (1 month ago)
Hey Neil, can content locking be considered as part of growth hacking? Like, once readers share our post, they are able to read further. It increases social signals and traffic too. Is it ethical? Speaking about me, I sometimes exit from the post when asked to share it.
Usman Akram (1 month ago)
Neil I am starting to learn SEO and aim to become a Professional SEO expert and consultant in the near future. Do you think SEO still have chance in the next 5-8 years. I mean do you think companies will still be paying for SEO services in future?
Unblocked Games (1 month ago)
How you create ubbersuggest tool if i want to make then which is the way for creating design ??
Top Studios (1 month ago)
Let's help each other grow! 1. Sub me 2. Like this comment 3. Comment "done" here so I can get the notification to sub you back! Very active YouTuber here ! ;)
boysofts (1 month ago)
hy neil, i am a php script developer and developed a lot of of media related scripts like image hosting or video content management sites. now i want to stop freelancing and start my own business like you. so any ideas about what you just told (growth hacking) or any free product etc. your expert opinion can change my life. thanks.
too Ku (1 month ago)
I offer free pharmacy service on medications on my website. thoughts?
Storm Putri (1 month ago)
Hi Neil, great idea! Could you please give me ideas on how to free my products to customers if I have marketplace? (my products are photography, so photographers list their services to my marketplace and I market it to Asian market). Also how to invite more photographers to list their services. Many thanks :)
mkideckel (1 month ago)
Hi Neil, have a quick question for you. If you offer product packages on your site, and several packages have the same product in it, is it bad for SEO to use the same blurb for that specific product on each of the product package pages?
Rich Cascio (1 month ago)
Thank you for the video. I am a Real Estate investor. I buy houses from motivated sellers. What could I give away to buy more houses? Also if I am spending marketing $$ on give away's how do I attract the sellers? Thank you again
shaun cole (1 month ago)
You could offer them a free moving company service
parteek solanki (1 month ago)
Hi Neil, what would be your recommendation for an online education website for high school children age 14-17?
Coast Magicians (1 month ago)
Hey Neil thanks for being the most authentic real world advice marketer on the internet, I am a Magician Entertainer. I am booked as event entertainment for private parties, weddings, and corporate events. Does the thing you give away have to closely relate to your product or does it just have to appeal to demographic that buys your product? Can you think of anything that would be a enticing giveaway as a magician?
F5 Carpet Cleaning (1 month ago)
I have a carpet cleaning business in central Florida.. I am spending about $5,000 per month on Google . What do you suggest I do to offer one of my services free?. Where do I and how do i market the special deal if I am not using Google? Please help if you can. Thanks
Dawood Hussain (1 month ago)
create free blog, and select in option of only my blog show " USA " so your products advertisement will only appear to USA peoples. This way you can save you money. and this is your permanent solution. and always your personal, with a time you can add remove products description. Or you can buy a cheap domain which will cost per year some dollars. same advertisement you can do there.
cabert2 (1 month ago)
We have a commercial cleaning company. What could we give away for free that client would continue to use... free window cleaning all year round? What would drive customers to my website?
Josh Markwell (1 month ago)
I have an on-demand, mobile car wash service in Sydney, Australia, what can I give away/discount to create lead gen and invite flows?
www.dealsforher.co.uk (1 month ago)
Hi Neil Great video as always. I run an affiliate website which promotes female related products and services such as fashion, beauty, makeup, haircare, salons etc. I am trying to figure out what I can offer my customers for free that would attract them to my website. I was thinking beauty tutorials etc but they are available for free online. Thanks for your help
Great tool Ubersuggest!, but Neil, it seems to me, that tool is suited for laptop traffic sources. What free tool, do you suggest to attract from mobile sources for a small realty business?
Antwan Floyd Sr. (1 month ago)
Love this idea Neil, I am in the process of launching an online literary magazine and was going to charge for prescriptions now I am thinking of just giving it away for free but I have no idea what I would offer for people to buy once they visit.
Capitalize Online (1 month ago)
hey Neil we are trying to build an online course website for stock markets investing- what should be our ideal free giveaway? videos /ebook or stock recommendation?
Ingrid Van den Abeele (1 month ago)
As always this was Very helpfull Thanks
randallu (1 month ago)
Absolutely love ubersuggest. What do you think I should give away for free for a graphic design service?
Roseline Serem (1 month ago)
Thanks! What would I give for free in a Real Estate listing website? Other than free listings?
Robert Gordon (1 month ago)
Neil...I love everything that you do (on-lone, that is); question: I'm a licensed/bonded/insured used car dealer. My USP, I'm an auto-buyer's agent. I take my client's auto specifications (make/model/year/color etc) and go to dealer-only auctions, engage in the competitive bidding process to acquire said auto at the retail dealer's whole sale price, at times saving my buyer a few thousand $$. I charge a flat fee for services rendered, and the transaction is totally transparent to my client. How do I create a "freebie" w/ this business model?
Robert Gordon (1 month ago)
Good thinking & analysis! Appreciate your input, thanks!
Andreas Deligeorge (1 month ago)
Well Robert, IMO the freebie is built into your business model. It's a free car search, and unless you find them exactly what they are looking for at a price they are satisfied with, your customers don't pay a dime :-)
Always Bhutan Travel (1 month ago)
Hi Neil- We follow you closely- Can you suggest a free service for a travel agency company like us. Thank you
Alexis Vince (1 month ago)
People should stop being lazy and build an audience. This ads are a waste of time
Gracias Neil por esa información..que das a los usuarios Una pregunta como puedo tener visitas en un blog de moda No es tan nicho eso,pero creo que con estrategias voy a lograr Tener mercado..que me recomiendas tu ¡¡Gracias de antemano 🤗
Michele Herrera (1 month ago)
I have an affiliate site as I can get more clients and better positions
Karl Anders (1 month ago)
I think that everyone should try and build a business that can survive being banned from google or having to shut a bricks and mortar store down :)
Thank you Neil, i use ubersuggest for finding new buying keyword
Flavio Resende Martins (1 month ago)
show. very good.
Shailendra Vijayvergia (1 month ago)
What for digital marketing agency to get client for SEO and internet marketing services?
Sam Finance Tech (1 month ago)
Good info...
NhyilawGH (1 month ago)
I run a beauty salon and also sell handmade wigs I created myself, Neil how do I apply this strategy to my business?

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