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0:10 Neil Patel here for another Q and A Thursday video. I'm here with Adam LaDolce from https://viewership.com/.
This one is from Xavier Alcarez, and the question is, "What is the best way to manage six to eight clients' "social media platforms?"
2:00 There are tools like Hootsuite, which I'm guessing he mentioned in a comment. There's also Buffer. There's also MeetEdgar. I prefer MeetEdgar for a lot of stuff because it'll automatically retweet, mention your stuff over time. Here's the thing that most social media managers miss. You create content, and you share it out on the social web, Twitter, Facebook, LinkedIn. And that's it.
4:30 Consider sharing your content over time. And MeetEdgar will do this all automatically for you, so that's why I love that tool. Another thing that I would do is share your content manually on certain social sites. I found that on Facebook if you share content through Buffer and Hootsuite, the reach is way lower for that same piece of content than if you just manually shared it on Facebook and you schedule it out. Because on Facebook, and you can schedule out your posts.
They already have that feature built in. They want you to come to Facebook. That's how they make ad revenue. They do not make ad revenue by you using Hootsuite to push a message out on Facebook.
5:00 If you want to manage a lot of clients. So you can use the tools, do Facebook manually. You also want to start creating standardized reporting. So, how's your follower count? Is it growing each month? Is it decreasing? How many clicks did you get? Highlight any amazing comments, shares, any notable things that happened. You should do this for every single network. Once you create the standardized reporting, you can then plug and play for every single client.
5:30 You have to create your content calendars, scheduling, maybe you can streamline your image creation by using tools like Canva. There are so many tools out there to make social media marketing easy. You can use tools like Social Blade to get stats, VidIQ's another one. There's a lot of Instagram tools out there, like Social Upgrade. You can pick whatever ones you want. But what I found is, the easiest way to manage all the clients, and I know this is cheating and it won't work for a lot of you guys, is to have your clients in the same industry.
6:00 In general, with social media marketing, you're probably going to take home whatever clients you can get. But those are just general tips and tricks. I would also have weekly calls with your clients. You can move it to every other week, but the moment you start doing calls, like once a month, or once every two or three months, and there's not regular check-is. Even if it's not calls, like emails, they're gonna be like, "Oh, you're not doing anything. "Why should I keep paying you?" So even if you're doing work, you still need to communicate and show the work you're doing, not just in the monthly report, but on a regular basis.
We'd love to hear from you guys. Leave that comment below. Do you manage other people's social media platforms? What's worked for you guys? Leave that comment right there below.
If you want your question answered on next week's video, leave a comment below. Either way, I'll respond to it. Thank you for watching. Make sure you subscribe, like, comment, share. Thank you.
I was using Hootsuite and sometimes Buffer. And now I've learn about a new tool MeetEdgar.
Would be interested in exploring the automatic resharing feature of MeetEdgar.
And would keep in mind that I'll post directly on Facebook without using any of these tools.
Hey Neil. One issue I have is that my website is for a business that does physical therapy and other things, but it's not really ranking for any associated terms. Instead it ranks for our blogs on MMA and boxing. I checked Ahrefs and even that says our top 10 competitors are other combat websites. So, how do I make Google recognise the site as one for physical therapy and not a combat sports blog?
I just noticed on several websites from different countries and even continents with an interesting traffic drop. As much as the websites get traffic from social media as lowest they get from the search engines and most particularly Google. So my question is why after getting a lot of traffic from the social media the websites keywords ranking went down the drainage just in a week? Just a note: the social media traffic was 100% organic with now spam or so...
The sites are in the IT niche and more specific ITSM, ITOM, APM, HR integration services. I notice that on different sites at the beginning of 2017 and this was mostly on sites in eastern Europe (Bulgaria, Serbia, Ukraine, Macedonia).
Hello. Thank you for the information. Please, Advice needed
I was using my FB for my smma and recently FB disabled my account, so now I have no idea what to do. May be you know how to deal with it? I do not even know whom to ask for help. Thank you
Hey Neil, I hope you see this. I love your videos and been watching for some time now. My question to you is, what is the best way to market my new book (physical). Preferably free or low costs do to a lack of budget?
Neil I am starting to learn SEO and aim to become a Professional SEO expert and consultant in the near future. Do you think SEO still have chance in the next 5-8 years. I mean do you think companies will still be paying for SEO services in future?
I discovered your channel today.
I'm about to finish my bachelor but it is very general.
I took recent interest in Digital marketing and I would like to do an internship in that field but I have 0 skills. What can I do ?
Hi Swetha! Congrats on furthering your education with a Bachelor degree. Digital marketing is desirable in every field to generate awareness and sales for a business with an online audience. What is the degree you will earn?
Buying backlinks is not an organic means to strengthen the trust of your brand's website which the search engines consider with rankings. Instead, reach out to authority sites in your niche (i.e. first page sites for the search keywords you want to rank for in time) offering to help contribute content on the topic of their choice. Start gaining authority by attracting relationships for their brand that will naturally lead to backlinks to your site as the contributor.
I am starting a new digital marketing agency.
How do I create Facebook/LinkedIn and other social media accounts for my clients?
I mean to say that for creating a facebook page we have to link it to our personal account and the same works for LinkedIn as well. So what is the solution?
If I have to create 10 Facebook page for 10 clients what do I do? I cannot link 10 accounts to my personal account????
"Kim Kardashian News" I have celebrity news site, which is in google news index we cover latest news stories that appear in google news section but failed to appear on Top Stories section even when we are the first ones to publish. There is no decent information about this topic on the web. Even google news forums have failed to solve this issue. Many new media sites are facing the same issue.
This is interesting. What topic of news do you want to rank in the top stories section of Google? A deep dive into the current growth of Manhattan real estate , or the latest outfit Kim Kardashian barely wore leaving Craig's restaurant. If you are in the business of selling ad views select the latter.
I listen to your podcasts on NPD they are awesome. I uploaded video version with animated NeilPatel & Eric siu character on YouTube. Do you have any problem with it. I mean copyright issue. Please let me know I will remove them.
Please don't copyright strike on my channel.
Which I actually normally use the Hootsuite and some other stuff such as Adespresso etc.
But the FB leaks seems to make every platform got an effect even in website such as Google analytics.
Question is that shall I still stick to them as not so sure whether what is the best decision to make for my team.
As it is not easy to get someone to learn one web app analytics such as Hootsuite.
What I still believe is that provide best site and with the great seo structure and then find the way to manage the content to spread all around each platform. Does this way will be better and then for the social network shall I leave Hootsuite as it not cheap.
Please advise. Will have a look through the Meetedgar.
Once again thanks for great content as always. Thumps up.
So, Neil, what's up with the title in Portuguese?! What about making the video also in Portuguese?! You are getting too bold! LOL! Love your content and personality! Your co-host is also super cool! Great tips, always!
hi neil i see video from u abut internal link and u say for online marketing u link online markting in the sidbar and content when its make sens .. i see Another video by moz too and they sey if link use in the navigation google doesn't see another anchor text in the content . im comfus pls help me
Which link is most natural for the user experience of your reader? A link in the middle of the article surround by content or a link in your sidebar next to an advertisement. Imagine Google as a real person investing the time on your blog. A human will favor the link with context and a CTA.
Cellphone is the best way to manage multiple accounts because you can sign right off and into another with a snap of your fingers. Love how technology is getting better, keep up the good work Neil, educate the masses, knowledge is power...
Hey Neil, I’m starting a niche blog in a space that’s mainly dominated by local service business, its the “(service) near me” type of search. Can you rank above local service businesses on google as just a blog? If so, what are your best tips?
Apply market research to find the weaknesses of your competitors to get more sales. It could be as simple as answering the need of a first time time customer by offering a discount on a purchase or free shipping when spending "x" amount of dollars.
Does the length of facebook post also affect the reach....like I make a post with a detailed info of the topic, does it reach better than just sharing the topic and the link?
Hope you understood the question.
digital marketing scope and what work we done in digital marketing and what the terms it includes , please make a long video and understand about digital marketing . Because lots of people are confused what exacatly digital marketing is ?
Thanks for the video guys. As a micro business just my wife and I, how can we go about growing our social media following without coming across as pestering or overloading potential customers with blogs and posts? Thanks in advance Brett.
I just started working as a social media manger for an American company which produces Embroidery Custom patches. Will you give me any advice to deal with such niche? Because there is a lot of competition in this niche.
The problem is not that Facebook and Google are the only advertising platforms. The problem is that they are considered mainstream media and without these two, the trend of cryptocurrencies gaining legitimacy is delayed. That is right, I said delayed not blocked or prevented.
The World Has Changed.
Five years ago, when bitcoin was unknown to most people, this might have been a fatal move. Today is a different story. I recently traveled to a remote mountain town in the interior of Mexico. Everyone I met had heard about Bitcoin and eyes lit up with excitement when I ask if I could pay for lunch with bitcoin.
Today are dozens of websites dedicated to cryptocurrencies, either holding them, exchanging them or just writing about them. Probably the most effective advertising remains on Google, it is called Google Search and it is free.
If someone wants to learn about owning bitcoin or any other currency, there is a ton of educational information.
The Flipside Is Being Ignored.
Not All Regulation Is Inherently Bad.
If we examine the full spectrum of regulation to this point on a global scale there is one common target most everywhere. That is the practice of exchanges. So far there has been little or not regulation, threatened or enacted, to protect investors from loss of funds due to security breaches.
Capitulation Is A Good Sign.