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Google Ads has various different bidding strategies that you can use for you Google Shopping campaign. The two most common ones that I get asked about a lot is Maximize Clicks & Manual CPC. In this video, I go ahead and explain the differences between those and why I prefer maximize clicks in certain situations.
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I never have done a google shopping campaign nor an adword campaign and starting off with my existing store to see what results I would get with shopping. So, I have a quick question for you.
Being that I’d never had a campaign before, I used the google channel inside of my shopify store to import all images, descriptions, etc. into my google merchant center. All is good!
Even my adwords is good.
But according to Google themselves, they say I must run a campaign without anything except what I have in the channel. Don’t add any negative keywords, nothing. Not YET! According to them, because there is nothing there, yet!
Is this the best practice since my account is NEW and at first Google needs to optimize the account and learn from it first before it starts to show my ad, and before I can implement negative keywords?
Because, nothing had happened to my campaign for almost a week!?
I await your immediate response?!
The problem is not that Facebook and Google are the only advertising platforms. The problem is that they are considered mainstream media and without these two, the trend of cryptocurrencies gaining legitimacy is delayed. That is right, I said delayed not blocked or prevented.
The World Has Changed.
Five years ago, when bitcoin was unknown to most people, this might have been a fatal move. Today is a different story. I recently traveled to a remote mountain town in the interior of Mexico. Everyone I met had heard about Bitcoin and eyes lit up with excitement when I ask if I could pay for lunch with bitcoin.
Today are dozens of websites dedicated to cryptocurrencies, either holding them, exchanging them or just writing about them. Probably the most effective advertising remains on Google, it is called Google Search and it is free.
If someone wants to learn about owning bitcoin or any other currency, there is a ton of educational information.
The Flipside Is Being Ignored.
Not All Regulation Is Inherently Bad.
If we examine the full spectrum of regulation to this point on a global scale there is one common target most everywhere. That is the practice of exchanges. So far there has been little or not regulation, threatened or enacted, to protect investors from loss of funds due to security breaches.
Capitulation Is A Good Sign.