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Google AdWords Remarketing Using The Power Of Google Analytics

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Follow these exact steps to quickly begin running Google AdWords Remarketing campaigns using the power of Google Analytics. This tutorial will walk through creating a custom segment for Remarketing, creating a list inside the admin section of Google Analytics and applying your audience lists to your display and search campaigns. JOIN MY FREE GOOGLE ANALYTICS COURSE: http://lovesdata.co/rJ0WL TWEET THIS VIDEO: http://lovesdata.co/PuHkD SUBSCRIBE FOR MORE VIDEOS: http://www.youtube.com/subscription_center?add_user=lovesdata JOIN THE CONVERSATION! Twitter: https://twitter.com/lovesdata Facebook: https://www.facebook.com/LovesData/ LinkedIn: https://www.linkedin.com/company/loves-data Google+: https://plus.google.com/+LovesData Welcome to my YouTube channel! I'll be teaching you how to get the most out of your data to improve your website and online marketing, with a focus on Google AdWords and Google Analytics. Thanks for your support!
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Text Comments (28)
Khaled Alyafei (2 days ago)
Loves Data, You are the best Thanks so much
David Ferguson (11 days ago)
This video help to find the buttons but not to define re marketing
Loves Data (11 days ago)
I suggest reading this post – https://www.lovesdata.com/blog/2014/adwords-remarketing
Oon Siong Kuek (4 months ago)
Thank you very much for the helpful explanation.
Loves Data (4 months ago)
My pleasure. Thanks for watching!
Digital Capsule (6 months ago)
great short tutorial - quick question, can we use Google Analytics build audience segments in AdWords Video campaign?
Loves Data (6 months ago)
Yes, absolutely! You can create your audience in Google Analytics and then use that audience with your video campaigns in AdWords.
Karan Pahilaj (6 months ago)
I am a bit confused on the limitations of using GA for remarketing (static and dynamic). Can we target 2000 people in total ? Or is it that we can create 2000 lists of different audiences atmost. Appreciate your response!
Loves Data (6 months ago)
There isn't a limit to the total nubmer of people in the list, it's just that there is a minimum number of people (cookies) needed in a list before your ads will be displayed. This is to help protect people's privacy. You can find more details at https://support.google.com/adwords/answer/2472738
Karan Pahilaj (6 months ago)
So I want to set up dynamic remarketing . I want to know whether I should add the custom parameters to the tag via GA interface or via the AdWords remarketing tag. Can I add the custom parameters to both the tags (Ga & AdWords) ? If so will it create any problems in tracking?   I am too confused ! Need you guys to give me your inputs.
Loves Data (6 months ago)
Hi Karan, you can certainly use a combination of methods to create your audience lists, but in most cased I'd suggest only using one method. Otherwise you could end up building two identical lists which might not provide a benefit.
Karan Pahilaj (6 months ago)
Loves Data Thank you. So just to clarify I can afford the custom parameters to both the Tags..(Ga & Adowrds remarketing) right?
Loves Data (6 months ago)
Thanks for the question Karan, I'd probably suggest you consider using Google Tag Manager along with Google Analytics for dynamic remarketing. To do this you'll need to configure custom dimensions with Google Tag Manager (details at https://support.google.com/analytics/answer/6164990?hl=en) and then you can configure Google Analytics (details at https://support.google.com/analytics/answer/3457161?hl=en).
Elvis DBeuses (8 months ago)
Excellent! To the point and clear explanation, I was looking for something like this for a while. I think you could get more views if you optimize your video a bit more for SEO, specially your tittle.
Loves Data (8 months ago)
Thanks for the suggestion. That's great!
Elvis DBeuses (8 months ago)
No prob, You should check Brian Dean here on youtube. He has a lot of free amazing advice about it and he is killing it on youtube and google. he is no BS
Loves Data (8 months ago)
Thanks for the feedback! I’m always open to suggestions, so feel free to get in touch at https://www.lovesdata.com/contact-us
Hansly Zhang (10 months ago)
help alot
Loves Data (9 months ago)
That's great to hear Hansly!
VPN-Router (11 months ago)
We have followed the video and created an audience where the revenue was zero. So no sales from the user. We are using this audience as the remarketing list in a dynamic display adword campaign. If a user in the audience buys something from our website will he be removed from the list that is being used in the adwords campaign. So my short question is does the list update it self whilst in use with Adwords automatically?
Loves Data (11 months ago)
Great question! So it will depend on how everything is configured. If you create the audience in Google Analytics and you have a filter that uses the 'exclude' option (BTW the examples in my video use 'include'), then you'll be able to select 'permanently remove users when they match the exclude condition'. Using this will mean people are removed after they've purchased. Otherwise you can use a custom combination inside Google AdWords. And if you don't use either of these options, then people will remain on the list for the list duration and then they'll be removed.
VPN-Router (11 months ago)
Great Video - You explained this really well and it helped us a lot. Thanks
Loves Data (11 months ago)
Great! I'm glad you found it helpful!
Karan Pahilaj (1 year ago)
Hi Benjamin How do I update my normal Adwords remarketing tag to dynamic via GTM ?
Karan Pahilaj (1 year ago)
Loves Data Thank you !
Loves Data (1 year ago)
If you're already using the AdWords Remarketing tag in GTM, then you can edit the tag and select 'Use Data Layer' as described in the post (you'll need the data layer configured on your website too).
Karan Pahilaj (1 year ago)
Thanks. But the article doesn't tell how to update the standard remarketing code to dynamic. It only tells how to put a fresh tag .
Loves Data (1 year ago)
Great question Karan! It's too hard to answer in a comment, so check this out instead... http://lovesdata.co/kwd1X

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