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Today I am going to be introducing to you the easiest way to analyse a video and website for SEO. Now, what I did here…lets go to Google…what I did here is I already picked a key word that I want to rank for. I want to rank for ‘how to rank YouTube videos?’ Let me tell you a little something about this key word. I used to rank for this key word, but it looks like I got bumped off and we've got some heavy hitters here. So, we want to figure out why these websites and videos are on the top 10. Now, once upon a time there were maybe two or three videos, now there is only one video. So, let me jump right into my tool so I can show you how it works. So, like I said, we are ranking for ‘how…’ we are trying to figure out the metrics for these sites and videos and the keyword is ‘how to rank YouTube videos?’ The first website we see up here is Backlinko and you see a URL /how-to-rank-youtube-videos.
So, let’s look at what he has. So, these are my handy dandy tools called SEO IQ and as you can see, the different metrics that it has for you, the page speed, mobile analysts, off page factors, on page SEO factors, traffic estimates, social networks. So, let’s just scroll down because some of the main things…if you look at this, he is getting a lot of traffic for this page, for this URL. It’s pretty popular. So, maybe that’s why he is number one. Let me tell you a little bit about this site. He does provide very valuable SEO information. When I was ranking for this key word, he wasn’t even on the first page. I guess he was building his credibility to Google. Now, as you see, his credibility is strong and he is on the first page, but as you can see, the social networks he is on… One thing that I like to look at, and I’ll scroll all the way down. I like to see this information here. This domain rank is PR5.
We don’t really concentrate on PR5, but when we are doing an analysis we like to take all the variables and compare them with each other and I’m going to show you how to do that. I’m going a little in depth, so this video is going to be more than your normal three minutes. We are almost approaching the three minute mark, but let’s look at the domain page rank, the URL page rank, as you can see, this URL page rank…Backlinko/how-to-rank-youtube-videos is a page rank 4, which is pretty strong for an inner page. So, he is doing some fantastic linking to this page with some pretty sweet domains. Let’s look at the page authority, which is 51, which is pretty high for an inner page and the domain authority of the whole site is 58, which is pretty high. This is a pretty tough site and I can see why it’s on the number one spot. It’s going to be hard for me to beat it, but I’m not saying that I can’t beat it, but it’s going to take a lot of work.