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How to Conduct a Competitive Analysis
 
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Learn how to perform a competitive analysis. A competitor analysis is a strategic tool to use as part of strategic planning, which will allow you to compare yourself against both your direct and indirect competition. Download template here: https://expertprogrammanagement.com/2017/01/competitive-analysis-template/
Views: 1339 EPM
Competitive Analysis Framework | Understand the User | App Marketing | Udacity
 
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Learn with Udacity and Google in our FREE App Marketing course and check out the Tech Entrepreneur Nanodegree program! ►►► http://bit.ly/Tech-Entrepreneur-Nanodegree ◄◄◄ ----------------------------------------­--------------------------------------------------- Built in partnership with Google, this program mixes theory and practice to show students how to transform ideas into market-ready products. ----------------------------------------­--------------------------------------------------- App Marketing: Your First 1,000 Users & Beyond ----------------------------------------­--------------------------------------------------- ►►► http://bit.ly/App-Marketing-Course ◄◄◄ ----------------------------------------­--------------------------------------------------- ● What's in the course? Without customers, your business does not exist. Marketing helps you understand your potential user and focus your product on their needs. This course will help you organize a strategy of identifying your perfect user, find ways to connect with them and what you’ll say when you find them. This covers research, planning, execution and most importantly how to grow your user base. ● Why take this course? You’re going to come up with a plan to acquire users and grow! By the time you’re done, you will have a robust marketing plan, including a slide deck with a description of your value to your customers, how you stack up against competitors, who your target audience is, and to grow your customer base. ----------------------------------------­---------------------------------------------------- Course Syllabus; App Marketing Lesson 1: Understand the User Learn to define and create a targeted marketing plan for specific user segments. Analyze your competitive advantages and disadvantages through market segmentation and the five level of market competition and learn how to position your product. Conduct competitive analysis in order to create your unique value proposition. Lesson 2: Pre-launch Create marketing goals in order to focus your marketing plan. You’ll start thinking about your distribution plan and consider what keywords work best for your goals. You’ll also create the materials to help prepare you for launch and learn about your app listing page. Finally, you’ll learn about the beta-testing community, beta-testing groups, and prepare your landing pages. Lesson 3: Launch! Prepare, launch, execute, and gain your first users. You’ll outline a go-to-market strategy and gain the know-how to execute on it. You’ll learn SEO (search engine optimization) and ASO (app store optimization) skills as well as growth hacking tips to get your first 1000 users. Lesson 4: Customer Acquisition Learn about paid and free customer acquisition methods from AdWords, social marketing, email marketing and more. Lesson 5: Measurement Fundamentals Learn to use data to iterate and optimize your marketing plan. ----------------------------------------­--------------------------------------------------- ►►►http://bit.ly/App-Marketing-Course ◄◄◄ ----------------------------------------­--------------------------------------------------- Tech Entrepreneur Nanodegree Our Tech Entrepreneur Nanodegree program teaches you the skills you need to create your own revenue-generating app, and build a successful business around it. You’ll learn to succeed the Silicon Valley way! ----------------------------------------­---------------------------------------------------- ►►► http://bit.ly/Tech-Entrepreneur-Nanodegree ◄◄◄ ----------------------------------------­---------------------------------------------------- Udacity | Google | Tech Entrepreneur Nanodegree | App Marketing | Understand the User | Pre-Launch | Launch | Customer Acquisition | Measurement Fundamentals
Views: 29841 Udacity
Competitor Analysis Framework: The 5-Step Guide You MUST Follow
 
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This video consists of a 5-step tutorial that'll help you as a marketer do an effective competitor analysis. Digital marketing has changed everything. Years ago, it was impossible knowing a competitor’s marketing strategy without having insider information. Today, it’s a very different story. With competitive analysis tools like Ahrefs, SEMRush, SimilarWeb, among others, you can learn anything and everything about your competitors (without their knowledge). From the keywords they’re targeting, to the way they’re building links, there’s nothing you can’t learn from a few clicks of a mouse. And that’s exactly what you’ll learn today, step-by-step, click-by-click. In this video, you’ll learn: My proven 5-step process for conducting an in-depth competitor analysis (I’ll show you how to do it from start to finish, using a SaaS as an example). The #1 way to discover untapped competitor keywords (watch over my shoulder as I show you how to outrank your competitors—without them knowing). A simple, yet little-known way to discover hidden keyword opportunities (hint: it involves paid traffic). How to reverse-engineer a competitor's entire remarketing strategy, step-by-step. (Even if you’re not doing remarketing, there’s enormous value here.) And much more. If you like this video, then check out the blog post where we go into even more detail: https://sleeknote.com/blog/competitive-analysis Subscribe now to get higher conversions and more sales: https://www.youtube.com/channel/UCUTC5YzaNyQwgIRrhqeCsKw
Views: 6637 Sleeknote
Competitor Analysis
 
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Unless a company pays attention to the strategies and situations of competitors and has some inkling of what moves they will be making, it ends up flying blind into competitive battle. Competitor analysis is about Identifying your competitors and evaluating their strategies to determine their strengths and weaknesses relative to those of your own product or service. Michael Porter’s Framework for Competitor Analysis points to four indicators of a rival’s likely strategic moves. A strategic profile of a rival that provides good clues to their behavioral tendencies can be constructed by characterizing the rival along these four dimensions: Current Strategy, Objectives, Capabilities, and Assumptions. Studying competitors’ past behavior and preferences provides a valuable assist in anticipating what moves rivals are likely to make next and outmaneuvering them in the marketplace.
Views: 6135 Gregg Learning
How to Conduct a Competitive Analysis | Part 1
 
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Looking for more information? Check out our blog! https://www.campaigncreators.com/blog/competitive-analysis-what-you-need-to-know-and-where-to-find-it This is Part 1 of our competitive analysis, make sure to watch Part 2: https://www.youtube.com/watch?v=BaTLpnUbetw An in-depth competitive analysis is crucial to achieve and maintain a competitive advantage in reaching and selling to your target market. [VIDEO SUMMARY] PREPARING TO CONDUCT YOUR ANALYSIS WHO SHOULD I CONSIDER AS COMPETITORS ? 00:29 Any business marketing a product similar to your own product in the same geographic area is a direct competitor. Firms offering dissimilar products in relation to your product are considered indirect competitors. WHAT DO I NEED TO KNOW? 02:06 1. Regarding Competitors ・What is the full range of products and services they offer? ・Are their products or services aimed at satisfying similar target markets? 2. Regarding my company in comparison to competitors ・Do they have a competitive advantage; if so, what is it? ・How can I distinguish my company from my competitors? WHERE DO I FIND COMPETITOR INFORMATION? 03:31 ・Advertising. ・Sales brochures ・Articles in newspapers and magazines (online or print) ・Product reviews ・Reference Books and Databases ・Government sources such as the Quarterly Financial Report for Manufacturing, Mining ・State agency publications such as industry directories, and statistics on local industry ・Commercial data sources such as the Dun & Bradstreet Million Dollar Database directory and the Ward’s Business Directory of U.S. Private and Public Companies. ・Annual Reports. ・Your Sales Staff probably has more access to competitive information than anyone else ・Your Business Network. OK, let’s take a look at our video and gain the knowledge about competitive analysis! Not sure who your target market is - get your free guide to developing buyer personas right now: https://www.campaigncreators.com/lead-gen-tofu-persona-workbook
Views: 11060 Campaign Creators
How to do a competitive analysis
 
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Business Diagnostics co-author, Terry Rachwalski describes how to do a competitive analysis.
Views: 5231 Business Diagnostics
Strategy 101 - Session 4: Competitive Analysis
 
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In the 4th session of this intro to strategy Christian Stadler explains how you can understand your competitors better.
Views: 25807 Christian Stadler
8 competitor analysis
 
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Views: 23643 Informatieland
Michael Porter's 5 Forces model explained
 
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Voor Nederlandse versie klik hier: https://youtu.be/IROCHF-Ne_Y This webseminar explains the five forces model of Michael Porter. Also explained in this video how this model can be used in practice. If you have any suggestions for other models which you would like to have explained, please leave them in the comment section below. You might also like: 6 Steps of Marketing Planning: https://youtu.be/v99uQvI4AiM Michael Porter's Generic Strategies explained: https://youtu.be/Nz53CopmFig Treacy & Wiersema's Value strategies explained: https://youtu.be/NtuArGXUP9Y Ansoff's growth matrix explained: https://youtu.be/htp5YTvIymQ The Value Chain of Porter explained: https://youtu.be/aERoUQwvQyk The BCG Model explained: https://youtu.be/tKO5TpR2UwE 7S model of McKinsey: https://youtu.be/yGceFEDmtIM SWOT Analysis explained: https://youtu.be/bunYnEGaEvs Abell's Business Definition explained: https://youtu.be/pzKymyGLaBg MABA Portfolio analysis explained: https://youtu.be/dWWg2dPSfgI Please subscribe to my channel for future webinars and like this video if it is valuable for you!
Views: 345017 Pepijn Schoemaker
Competitive Analysis | Understand the User | App Marketing | Udacity
 
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Learn with Udacity and Google in our FREE App Marketing course and check out the Tech Entrepreneur Nanodegree program! ►►► http://bit.ly/Tech-Entrepreneur-Nanodegree ◄◄◄ ----------------------------------------­--------------------------------------------------- Built in partnership with Google, this program mixes theory and practice to show students how to transform ideas into market-ready products. ----------------------------------------­--------------------------------------------------- App Marketing: Your First 1,000 Users & Beyond ----------------------------------------­--------------------------------------------------- ►►► http://bit.ly/App-Marketing-Course ◄◄◄ ----------------------------------------­--------------------------------------------------- ● What's in the course? Without customers, your business does not exist. Marketing helps you understand your potential user and focus your product on their needs. This course will help you organize a strategy of identifying your perfect user, find ways to connect with them and what you’ll say when you find them. This covers research, planning, execution and most importantly how to grow your user base. ● Why take this course? You’re going to come up with a plan to acquire users and grow! By the time you’re done, you will have a robust marketing plan, including a slide deck with a description of your value to your customers, how you stack up against competitors, who your target audience is, and to grow your customer base. ----------------------------------------­---------------------------------------------------- Course Syllabus; App Marketing Lesson 1: Understand the User Learn to define and create a targeted marketing plan for specific user segments. Analyze your competitive advantages and disadvantages through market segmentation and the five level of market competition and learn how to position your product. Conduct competitive analysis in order to create your unique value proposition. Lesson 2: Pre-launch Create marketing goals in order to focus your marketing plan. You’ll start thinking about your distribution plan and consider what keywords work best for your goals. You’ll also create the materials to help prepare you for launch and learn about your app listing page. Finally, you’ll learn about the beta-testing community, beta-testing groups, and prepare your landing pages. Lesson 3: Launch! Prepare, launch, execute, and gain your first users. You’ll outline a go-to-market strategy and gain the know-how to execute on it. You’ll learn SEO (search engine optimization) and ASO (app store optimization) skills as well as growth hacking tips to get your first 1000 users. Lesson 4: Customer Acquisition Learn about paid and free customer acquisition methods from AdWords, social marketing, email marketing and more. Lesson 5: Measurement Fundamentals Learn to use data to iterate and optimize your marketing plan. ----------------------------------------­--------------------------------------------------- ►►►http://bit.ly/App-Marketing-Course ◄◄◄ ----------------------------------------­--------------------------------------------------- Tech Entrepreneur Nanodegree Our Tech Entrepreneur Nanodegree program teaches you the skills you need to create your own revenue-generating app, and build a successful business around it. You’ll learn to succeed the Silicon Valley way! ----------------------------------------­---------------------------------------------------- ►►► http://bit.ly/Tech-Entrepreneur-Nanodegree ◄◄◄ ----------------------------------------­---------------------------------------------------- Udacity | Google | Tech Entrepreneur Nanodegree | App Marketing | Understand the User | Pre-Launch | Launch | Customer Acquisition | Measurement Fundamentals
Views: 7563 Udacity
Industry and Competitive Analysis Detailed Video Part-1
 
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It is the Fifth Video of Chapter 2 - I & C Analysis Part1 Previous Videos Video-1 of Chapter-2 - https://youtu.be/xT5G38waZuY Video-2 of Chapter-2 https://youtu.be/rqfcLn04joo Video-3 of Chapter-2 https://youtu.be/jy9O8t-tiXY Video-4 of Chapter-2 https://youtu.be/7p2NGlNWz50 Video 1 of Chapter-3 - https://youtu.be/OUHSejudhOs Video-1 Of Chapter-1 https://youtu.be/sezEfKLSmgY Video-2 Of Chapter-1 https://youtu.be/HpLg2lowAnc Video-3 of Chapter-1 https://youtu.be/BUqBKl7j1Mk Video-4 of Chapter-1 https://youtu.be/VAbhvLi0I8g In this video i have discussed Industry and Competive Analysis and its 4 points with detailed Notes. Remaining 3 points are discussed in detail in next video. Watch this video till the end and do not forget to Subscribe our channel for more such videos. Share this channel with your friends in need. To Buy Strategic Management Notes- (For old course) Contact (Whatsapp) our team at - 9675107193 Follow us on all Social Media- Facebook - https://www.facebook.com/imshivatayal Twitter - https://www.twitter.com/imshivatayal Instagram- https://www.instagram.com/imshivatayal Google+ - https://plus.google.com/+ShivaTayal Subscribe us on Youtube- https://www.youtube.com/shivatayal
Views: 2768 Shiva Tayal
Competitive Analysis: How to Conduct Competitive Analysis
 
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Read a detailed article on Competitive Analysis: https://www.mykpono.com/how-to-conduct-competitive-analysis/ In this guide, you will learn how to conduct a competitive analysis: understand market trends, identify your competitors, evaluate opportunities, analyze threats to your organization, and adjust your go-to-market and positioning strategy accordingly. Part 1: The Basics of Competitive Analysis - What is a Competitive Analysis? - Why should You Should Conduct a Competitive Analysis? - How Not to Use a Competitive Analysis Part 2: How to Select Competitors for Analysis - How to select competitors for analysis Part 3: How to Conduct a Competitive Analysis - Company Overview - Go-to-Market Analysis (Customer Acquisition Analysis) - Product Offering and Pricing - Channel - Customer Experience and Customer Success - Tools and Resources and Techniques ►Where to follow: Website: http://www.mykpono.com/ Facebook: https://www.facebook.com/myk.pono Instagram: https://www.instagram.com/mykolahj/ Newsletter: https://www.getrevue.co/profile/myxys Linkedin: http://bit.ly/2vXX5y3 Medium: https://twitter.com/myxys Twitter: https://twitter.com/myxys Quora: https://www.quora.com/profile/Myk-Pono ---- Thank you for watching this video—Please Share it. I like to read comments so please leave a comment and… ► Subscribe to My Channel: https://www.youtube.com/c/MykolaPonomarenko -- Myk Pono is a marketing and product growth expert. He helps companies develop effective marketing, product growth, and go-to-market strategies focusing Ideal Customer Profile (ICP), brand story, strategic messaging, customer lifecycle and customer acquisition process, and content strategy and distribution. His articles on marketing and product growth read by over 300,000 people | http://bit.ly/2wmJSPh
Views: 381 Myk Pono
Competitive Analysis (1)- www.MarketingPlanNOW.com
 
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This first video, out of two, demonstrates how to analyze and understand the competition. There are two ways to do so. The qualitative approach describes the direct, indirect and potential competition while the quantitative approach demonstrates the level of competitiveness of your existing business versus the direct competitors. The next video; Competitive Analysis (2), completes the quantitative approach.
Views: 31793 Danny Abramovich
How to Use Competitive Analysis and Strategy by YouTube PM
 
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A Product Management event in San Francisco about Using Competitive Analysis and Strategy by YouTube PM 👉 Subscribe here: http://bit.ly/2xMQLbS 🕊️ Follow us on Twitter: http://bit.ly/2xAQklN 💙 Like us on Facebook for free event tickets: http://bit.ly/2xPfjkh 📷 Check us out on Instagram: http://bit.ly/2eHmfJp Get the presentation slides here: https://prdct.school/2Qp2nii Find out more about us: https://prod.school/2DT93i2 💻 ABOUT US: Product School is the world’s first tech business school. We offer certified Product Management, Coding, Data, Digital Marketing and Blockchain courses; our instructors are real-world product managers working at top tech companies, such as Google, Facebook, Snapchat, Airbnb, LinkedIn, PayPal and Netflix. Our classes are part-time, designed to fit into your work schedule. Our campuses are online and in 15 cities worldwide, including Silicon Valley, New York, Los Angeles and London. See our upcoming courses here: https://prod.school/2DT93i2 In addition to classes, each of our campuses hosts weekly events with top industry professionals about Product Management, Data, Coding, Digital Marketing and Blockchain. Click here to see what we have coming up: https://prod.school/2Rl7ayd Product leaders from local top tech companies visit Product School campuses each week. Through lectures, panel discussions, and a variety of other forums, the world’s top product managers visit Product School to provide invaluable real-world insights into critical management issues. 📓 The Product Book has arrived! Learn how to become a great Product Manager. Get your copy here: https://prod.school/2AzBxtO #ProductManagement #ProductSchool #Upskill #TechEducation
3 Minute Product Manager: Competitive Analysis
 
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An introduction to competitive analysis for product managers.
View Your Competitors Top Videos - YouTube Competitor Analysis Update
 
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Looking to do research on what competitors are doing to get the most amount of views? Analyze that with our vidIQ Competitors update. You can find more of this in our competitors tab of our web suite: http://app.vidiq.com/
Views: 4775 vidIQ
How To SEO Competitor Analysis - Spy On Your Competitors Keywords & Top Ranking Pages To Outrank
 
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Success leaves clues. Just find out what your competitors are doing and simply do it better. In this video, I'll show you how to uncover exactly what pages on your competitor's website is ranking, getting traffic, and for what keywords. Take that info, and just do a better job. That is how you win at the end of the day. More tutorials https://www.wpcrafter.com Prior Ubersugggest Tutorial https://www.wpcrafter.com/best-free-keyword-research-tool-ubersuggest/ Ubersuggest is a tool from Neil Patel and it's 100% free. Thanks Neil!!! ~~~~~~~~~~~~~~~~~~~~~ All of my opinions in this video are my own, I was not paid to make this video. Whenever there is a link in any of my videos, if there is an affiliate program available, it's safe to assume that you are clicking on an affiliate link. Please check my website for any associated bonus I may be offering, for supporting me, or ask in the comments below. ~~~~~~~~~~~~~~~~~~~~~
INDUSTRY & COMPETITIVE ANALYSIS ll Chapter 2 ll Strategic Management ll CA-IPCC
 
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For notes, click this link: https://anushriagrawal.com/notes/ To subcribe to the channel, click: https://www.youtube.com/channel/UCO4nRWhL9Uuvc4NIJoLElHA?sub_confirmation=1 To watch more videos, click here : https://www.youtube.com/channel/UCO4nRWhL9Uuvc4NIJoLElHA For Daily MCQs and updates, Folow us on : Facebook : https://www.facebook.com/Universeofcommerce Instagram : https://www.instagram.com/universe_of_commerce Twitter : https://twitter.com/UniCom76507524 GMAIL : [email protected] Whats app : 9057120401 Telegram : https://t.me/unicomcainter Website : www.anushriagrawal.com STRATEGIC MANAGEMENT for CA INTERMEDIATE https://www.youtube.com/watch?v=xZ1TDEwBvVc&list=PLxOpDRieFexkRly1m3dbm4_lu80R9gEHJ AUDIT AND ASSURANCE FOR CA INTERMEDIATE https://www.youtube.com/watch?v=cn2P9wLfGrE&list=PLxOpDRieFexnoeQbLhO46Q9JuvA2j-N_L Enterprise Information System (EIS) for CA Inter : https://www.youtube.com/watch?v=HKtnOz6jMRo&list=PLxOpDRieFexksIdWZM7vwXY39nSw_ETjp Income Tax For CA Inter/ IPCC : https://www.youtube.com/watch?v=yjfFccnG3F8&list=PLxOpDRieFexmIICkvOt9Kn96mUuHQoBgh Economics For Finance https://www.youtube.com/watch?v=9V4dvtXBMXY&list=PLxOpDRieFexn_75dlAg7KAzdPE8e_eHep COMMERCE CURRENT AFFAIRS https://www.youtube.com/watch?v=bSFtczHngzw&list=PLxOpDRieFexlZf-wGNwlRl2L4MLv6vxRa FINANCIAL MANAGEMENT FOR CA INTER, UPSC-MAINS, NET-UGC https://www.youtube.com/watch?v=i06CxKScNJs&list=PLxOpDRieFexkO60GtFENi0saRi0orV3y1 Suggested videos: How to make awesome notes : https://www.youtube.com/watch?v=DGvCt0ETKt4&t=93s Types of reaction on result day https://www.youtube.com/watch?v=hgLwjMpjiY4&t=8s How to identify your problem area https://www.youtube.com/watch?v=7R21452WqVw&t=430s Jo beet gayi so baat gayi : https://www.youtube.com/watch?v=V2fSDCeGRC4&t=70s How to enjoy studies : https://www.youtube.com/watch?v=A6ZFi4dZkw8&t=10s Types of relatives on result day : https://www.youtube.com/watch?v=grnUTuHJKxA&index=1&list=PLxOpDRieFexmX6CaHZGQQb0tKpeP0ruTM #Unicom #universe_of_commerce #cainter
Views: 3019 UNICOM
How to Conduct a Competitive Analysis |  Part 2
 
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[competitive analysis series part 2] We go through the process of analyzing all the competitive info to determine product information, market share, marketing strategies, and identify your competition’s strengths and weaknesses. Read our blog!:https://www.campaigncreators.com/blog/competitive-analysis-how-to-analyze-competitive-information This is the competitive analysis series part 2, you should check out part 1 as well. https://www.youtube.com/watch?v=5R_vYnQBfm4 [SUMMARY] PRODUCT EVALUATION 00:20 1 Start with a list Start by making a list of product features and benefits in order of importance and prepare a table to show whether or not each of your competitors fulfill them. 2 Compare prices 3. Other factors to consider Customer preference of products is only part of the analysis. Some other factors to consider are: Financial resources, operational efficiencies, product line breadth, strategic partnership, company morale/personnel. MARKET SHARE 02:34 To determine your company’s market share on a percentage basis, the following formula should be used: “Current Market Share = Company sales / Industry sales” COMPETITIVE OBEJECTIVES AND STRATEGIES 03:19 you should try to identify what their market objectives are and determine what types of strategies they are using to achieve them. -Objectives- Are your competitors trying: ・To maintain or increase market share? ・To maximize short-term or long-term profits? -Strategies- you will need to determine what type of strategy they have employed. Some possible strategies your competitor’s may be employing are: ・ Reducing their prices. ・ Advertising in new publications, or advertising more frequently. IDENTIFY THE COMPETITIONS STRENGTHS AND WEAKNESSES 04:20 you need to make a realistic assessment of your competitors’ strengths and weaknesses, as viewed by the market. You should construct a simple chart that summarizes this information. DETERMINE YOUR COMPETITIVE POSITION IN THE MARKETPLACE 04:53 Once you have identified and analyzed your competition, and understand your competitive position, you are ready to do the following: ・ Identify and discuss key areas of competitive advantage and disadvantage. ・ Summarize the major problems and opportunities facing your firm which may require action. ・ Integrate your analysis of the competition with demographic analysis of your market. No matter what your market position may be, you need a strong online lead generation strategy. Get your free Introduction to Lead Generation guide here: https://www.campaigncreators.com/lead-gen-mofu-guide
Views: 3842 Campaign Creators
What is COMPETITOR ANALYSIS? What does COMPETITOR ANALYSIS mean? COMPETITOR ANALYSIS definition
 
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What is COMPETITOR ANALYSIS? What does COMPETITOR ANALYSIS mean? COMPETITOR ANALYSIS meaning - COMPETITOR ANALYSIS explanation - COMPETITOR ANALYSIS definition. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. Competitor analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. This analysis provides both an offensive and defensive strategic context to identify opportunities and threats. Profiling coalesces all of the relevant sources of competitor analysis into one framework in the support of efficient and effective strategy formulation, implementation, monitoring and adjustment. Competitor analysis is an essential component of corporate strategy. It is argued that most firms do not conduct this type of analysis systematically enough. Instead, many enterprises operate on what is called "informal impressions, conjectures, and intuition gained through the tidbits of information about competitors every manager continually receives." As a result, traditional environmental scanning places many firms at risk of dangerous competitive blindspots due to a lack of robust competitor analysis. One common and useful technique is constructing a competitor array. The steps include: Define your industry – scope and nature of the industry. Determine who your competitors are. Determine who your customers are and what benefits they expect. Determine what the key success factors are in your industry. Rank the key success factors by giving each one a weighting – The sum of all the weightings must add up to one. Rate each competitor on each of the key success factors. Multiply each cell in the matrix by the factor weighting. This can best be displayed on a two dimensional matrix – competitors along the top and key success factors down the side. An example of a competitor array follows:
Views: 6257 The Audiopedia
Porter's Five Forces - A Practical Example
 
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According to Porter's five forces framework the competitive environment in an industry is influenced by five forces: • The Threat of new entrants; • The Threat of substitute products; • The Rivalry among existing firms; • The Bargaining power of buyers; • And the Bargaining power of suppliers. The five forces model teaches us that competition has multiple dimensions. It is important how many direct competitors we have, but it is also important if clients can choose to use alternative products, or if new entrants are likely to enter the market and increase current levels of competition. In addition, we shouldn’t forget that clients and suppliers can have a very strong bargaining power, and dictate the terms if the companies in an industry are unable to do anything about it. On Udemy: https://www.udemy.com/user/365careers/ On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers
Views: 134273 365 Careers
Top 10 Non-OU Pokémon Viable in OU: Competitive Analysis
 
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longer vid than usual for a top 10, but detailed nonetheless, hope you all enjoy! follow me on twitter!: http://twitter.com/thunderblunder7 Twitch: http://twitch.tv/thunderblunder777 subscribe!: http://www.youtube.com/subscription_center?add_user=thunderblunder777 music from http://youtube.com/raisim1222 or http://youtube.com/glitchxcity
Views: 64137 blunder
How to Win at Pokemon: Competitive Analysis
 
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recommend u watch this even if u consider urself a great player follow me on twitter!: http://twitter.com/thunderblunder7 Twitch: http://twitch.tv/thunderblunder777 subscribe!: http://www.youtube.com/subscription_center?add_user=thunderblunder777 music from http://youtube.com/raisim1222 or http://youtube.com/glitchxcity
Views: 45013 blunder
Competitor Analysis on YouTube - Step Two
 
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This is the second video in a series to help YouTube creators grow their channels fast on YouTube. By identifying your competition and top performing channels in your niche, you start to see trends that will help your channel grow. See what drives their subscribers and what content just works. Get VIDIQ Dashboard ➜ http://derral.link/Vidiq Watch Video #1 in this series "How to Be Successful on YouTube" https://www.youtube.com/watch?v=pyUKt9-FbX0&list=PLVODYj2uxE84_1f46zL8Myf4SwQoNSVNg Get More Great Tips - Subscribe ➜ http://goo.gl/dWNo9H Share this Video: ➜ https://youtu.be/Ix1gnDmuMyI My Favorite YouTube Tool TubeBuddy Download TubeBuddy Free Today! ➜ http://derral.link/tubebuddy Best Captions and Transcriptions Service $10 Off ➜ http://derral.link/rev Amazing Thumbnail Design Service ➜ http://derral.link/amazingcustomthumbnails Join My Patreon Community for More Advanced Training Check Out Our Community! ➜ http://derral.link/patreon Join The "New" Amazon Infulencer Program ➜ http://derral.link/amazoninfluencers Check out all My Video Tech Recommendations: ➜ https://www.amazon.com/shop/derraleves •••••••• Cameras & Gear Used To Shoot This Video •••••••• _Cameras Panasonic AG-DVX200 4K http://amzn.to/2w7wTCo _Tripod VILTROX VX-18M http://amzn.to/2gdKfaC _Audio & Microphone Sennheiser EW 112P G3-A http://amzn.to/2w7bKYO _Lights Neewer DVR-160TVC 19 inches Outer http://amzn.to/2vg5vmF _Edited on a Mac Apple iMac Retina 5K http://amzn.to/2gezK6G •••••••• Other Gear that I Use •••••••• _Cameras Canon EOS 70D http://amzn.to/2xlLsk1 GoPro Hero5 Black http://amzn.to/2geryDM Sony DSC-RX10M II http://amzn.to/2xmffJk _Cameras for Vlogging Sony Cyber-shot DSC-RX100 http://amzn.to/2wyf93K Canon PowerShot G7 X Mark II http://amzn.to/2gfgiqL _Lens Tamron SP 24-70mm http://amzn.to/2geij6i Canon EF-S 10-22mm f/3.5-4.5 http://amzn.to/2xm5fzO Canon EF 50mm f/1.8 http://amzn.to/2vg7bMY _Lights Neewer 12-inch Inner/14-inch Outer LED Ring Light http://amzn.to/2we7tRK ★ ★ Be the Next Lucky Subscriber to get an In-depth Channel Evaluation: 1. Must be subscribed to My YouTube Channel Subscribe ➜ http://goo.gl/dWNo9H 2. Must be one of my Patrons on Patreon. Check it out! ➜ https://www.patreon.com/derraleves 3. Must be uploading good quality content frequently to your YouTube Channel and really trying hard to make it 4. Must be engaged in my channel by liking, commenting, posting, sharing and encouraging others to subscribe to my channel. Ask me A Question by using hashtag on YouTube or Twitter #AskDerral @derraleves DISCLAIMER: This video and description contains affiliate links, which means that if you click on one of the product links, I’ll receive a small commission. This help support the channel and allows us to continue to make videos like this. Thank you for the support! #MoreViews #YouTubeTips
Views: 9917 Derral Eves
Webinar: How to Do Competitive Analysis by SiriusDecisions PM
 
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From this webinar you'll learn how to do a competitive analysis, what are the most common mistakes that Product Managers make when conducting a competitive analysis and how to avoid them. 👉 Subscribe here: http://bit.ly/2xMQLbS 🕊️ Follow us on Twitter: http://bit.ly/2xAQklN 💙 Like us on Facebook for free event tickets: http://bit.ly/2xPfjkh 📷 Check us out on Instagram: http://bit.ly/2eHmfJp Find out more about us: https://prod.school/2Ww7j4a 💻 ABOUT US: Product School is the world’s first tech business school. We offer certified Product Management, Coding, Data Analytics, Digital Marketing, UX Design and Product Leadership courses; our instructors are real-world product managers working at top tech companies, such as Google, Facebook, Snapchat, Airbnb, LinkedIn, PayPal and Netflix. Our classes are part-time, designed to fit into your work schedule. Our campuses are online and in 16 cities worldwide, including Silicon Valley, New York, Los Angeles and London. See our upcoming courses here: https://prod.school/2Ww7j4a In addition to classes, each of our campuses hosts weekly events with top industry professionals about Product Management, Data Analytics, Coding, Digital Marketing, UX Design and Product Leadership. Click here to see what we have coming up: https://prod.school/2Yy3Jbz Product leaders from local top tech companies visit Product School campuses each week. Through lectures, panel discussions, and a variety of other forums, the world’s top product managers visit Product School to provide invaluable real-world insights into critical management issues. 📓 The Product Book has arrived! Learn how to become a great Product Manager. Get your copy here: https://prod.school/2UZC1lH #ProductManagement #ProductSchool #Upskill #TechEducation #Business #ProdMgmt #ProductManager #Product #PM #IT #Management #PMP #ProductDesign #FinTech
How to Steal SEO Traffic With a Smart Competitor Analysis [AMS-01 by Gael Breton]
 
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Want to rank higher than your competitors? Then steal their SEO traffic using Site Explorer. Follow this step-by-step tutorial and learn a bulletproof SEO competitor analysis to find hundreds of keyword ideas you can rank for in Google. Subscribe: https://www.youtube.com/AhrefsCom?sub_confirmation=1 The process is simple: - Reverse engineer your competitors’ top content - create something better - replicate their backlinks - increase your chances to outrank them. And the way you do that is to piggyback off of your competitors’ content marketing efforts so that you can find the best content ideas you should focus your efforts on. The SEO tools used in this video are: Ahrefs Site Explorer - https://ahrefs.com/site-explorer Ahrefs Batch Analysis - https://ahrefs.com/batch-analysis First, you'll need to build the list of up to 50 competitors. How do you find them? 0:42 Add your site to Dashboard (https://ahrefs.com/dashboard/metrics) at Ahrefs. 0:50 Move to Ahrefs’ Site Explorer (https://ahrefs.com/site-explorer) and check your Top 10 Competitors report within the SE - Overview tab. You may easily check each of them in SE, as well. Another way to find competitors is to search them in Google. Your next step is to find out how strong their domains are compared to you. 3:35 Submit your competitors' sites for analysis into Ahrefs Batch Analysis tool (https://ahrefs.com/batch-analysis) and check their Domain Rating. Pick up sites with Domain Rating within 5 of yours. For example, if your DR is 50, look for websites with a DR within 45-55. 5:30 Submit any of them for analysis to Ahrefs’ Organic Keywords Report (formerly ‘Positions Explorer’) - https://ahrefs.com/positions-explorer. This will find all of the keywords this website ranks for. 5:58 Check the "Top Pages" report in SE to see the pages on that domain that receive the most traffic and the number of keywords each of them ranks for. Brainstorm keyword ideas and consider if it would be interesting to create content around these topics. Perform this process for all of your competitors and the result will be a massive list of content ideas that your competitors are ranking for, that have the same level of domain authority as you. From here, pick a topic you can blog about and you have pretty good chance of ranking high in Google. As long as you also do the effort of building the same kind of links to your content, the chances of increasing organic traffic will increase with it. To build links, you can go back to Site Explorer, put your competitor’s page URL, look at the links they have and try to replicate those links. You can also try to create backlinks using the broken link building technique covered in this video: https://www.youtube.com/watch?v=Q6aYWovKaNM Be sure to subscribe for more actionable SEO tutorials: https://www.youtube.com/AhrefsCom?sub_confirmation=1 STAY TUNED: Ahrefs ► https://ahrefs.com/ Facebook ► https://www.facebook.com/Ahrefs Twitter ► https://twitter.com/ahrefs Google+ ► https://plus.google.com/+AhrefsCom/posts YouTube channel ► https://www.youtube.com/AhrefsCom
Views: 133817 Ahrefs
The Five Competitive Forces That Shape Strategy
 
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An Interview with Michael E. Porter, Professor, Harvard University. Porter's five competitive forces is the basis for much of modern business strategy. Understand the framework and how to put it into practice.
Views: 1946296 Harvard Business Review
How to do a Competitive Analysis for a Restaurant
 
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Was this video helpful? Watch all my Restaurant Marketing Video Lessons here: http://30minutes.marketing/blog/ To learn how to do a competitive analysis for a restaurant is a must if you want to make your restaurant successful. In this video I talk about its importance and all the steps you need to take to develop yours. I have also created a checklist that you can download below with all the details you need to analyze when you visit your restaurant competitors. You can download the Restaurant Competitive Analysis checklist here: http://bit.ly/Restaurantcompetitiveanalysis You can read the full post here: http://30minutes.marketing/blog/resta... You can subscribe to future videos here: http://30minutes.marketing/subscribe/
Views: 3480 Paulo Calisto
The Top Social Media Competitor Analysis Tools & How to Use Them
 
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Social media is a fantastic tool to find competitors, analyze competitors, compare competitors and find out what they are doing, what’s working for them and what’s not so you can just model success instead of going through the slow process of trial and error. The other reason why it’s important to find competitors and analyze competitors is to make sure you are providing more or at least the same amount of value to your audience than they are. The first step when performing competitor research is to identify your 5 top competitors and look them up on the main social networks: Facebook, Twitter, Instagram and Linkedin. After your find competitors, collect the following information about them for each social network: Their audience size Their engagement rate Their engagement method Their posting frequency Their advantages Their disadvantages Once you’ve performed your competitor research and have collected enough information to compare competitors, you will have a clearer picture about how to improve your social media communication strategy. Then, to monitor your progress against your competitor’s progress and make sure you remain ahead, use social media competitor analysis tools depending on which platform you’re using. For example, should you have a Facebook page for your business and so do your competitors, we recommend using the built-in Facebook competitor analysis tool called “pages to watch”. This feature allows you to add any page you’d like to monitor against yours and easily compare competitors against you. The great thing about this competitor research tool is that your competitors won’t be notified that you’re monitoring them. Plus, this competitor research tool also suggests similar pages to watch. On Twitter, a tool to analyze competitors we recommend is Klout. Klout is a tool that gives you a score from 1 to 100 which rates a Twitter account’s social media influence. Most businesses have an average score of 40, however, influential accounts will have a score of 50 and above. Ideally, you’d like to have a higher Klout score than any of your competitors. Another social network analysis tool that is useful to analyze competitors is Twitter lists. Twitter lists are the equivalent of folders to categorize and manage Twitter accounts. Users can either create their own lists and make the lists “private” or “public’. Should you be using Twitter lists to monitor your competitors, make sure it is private so only you have the ability to view the list. This will allow you to check the activity of your competitors all in one place, see what they’re up to, what they’ve been tweeting, etc... and as a result improve your own social media communication strategy. When it comes to monitoring your competitors on Instagram, we recommend the social network analysis tool Talkwalker. Once you’ve collected all the information necessary that you need in order to have a clearer picture of where you stand compared to your competitors, don’t let that information go to waste. Instead, fine tune your campaigns accordingly. So you can remain one step ahead. The key when monitoring your competition and using social network analysis tools is not collecting too much information or else it’s easy to feel overwhelmed. Always improve your social media marketing efforts one step at a time.
How To Run A Competitive Analysis With SEMRUSH
 
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That Company shows you how to get SEO / Paid Search data on your competitors using SEMRUSH.
Views: 4342 ThatCompany
How to Perform a Competitive Analysis | Ep. #34
 
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In Episode #34 Eric and Neil discuss how to perform a competitive analysis. This process is not just a way to steal from your competitors—it’s also a great way to motivate your team to see where you’re lacking and start making changes. Time Stamped Show Notes: 00:22 – How you can do a competitive analysis. 00:45 – If you use a tool like SEMrush or Ahrefs, you can find top performing pages. 01:10 – See what you can steal from those pages. 01:45 – An example: Companies using a hub-and-spoke model 02:40 – The BuiltWith Tool 03:04 – WhatRunsWhere captures your competition’s ads 03:20 –SEMrush tells you the keywords your customers are bidding on. 04:19 – Using ahrefs to look at a monthly graph and see how many links your competitor is adding 05:20 – Moz to compare competitors side by side 05:50 – You can show your team where you are lacking and ultimately drive action. 06:30 – Go to NeilPatel.com for his social media analysis tool. 07:35 – Use SimilarWeb to see even more details of your competitors. 08:15 – Don’t do too much at once. 08:25 – Pick one category and compare what you’re doing to your competitors. 08:45 – See you tomorrow! 3 Key Points: Make yourself aware of the resources available to you for competitive analyses. Use competitive analysis to drive your own team to change. Pick one marketing category at a time to see what your competitors are doing. Resources Mentioned: SEMrush, Ahrefs, BuiltWith, WhatRunsWhere, Moz, and SimilarWeb – All valuable resources to help you see what your competitors are doing for their marketing. NeilPatel.com – Access to a social media analysis tool Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu -~-~~-~~~-~~-~- Please watch: "$300 to $3 Million in Less than 10 Years - What You Can Learn From This Restauranteur Prodigy" https://www.youtube.com/watch?v=YeKxOPGK8H8 -~-~~-~~~-~~-~-
Competitive Strategy in 3 Minutes
 
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Learn the core definition of competitive advantage via the 3-Circle model. See the software created using the model: http://vennli.com More actionable than SWOT analysis. Use the framework to discuss your competitive strategy with your team and get to the heart of customers' choices. Learn more about Vennli --------------------------------------- Demo: http://vennli.com/request-demo/ Facebook: https://www.facebook.com/vennli Twitter: https://twitter.com/vennliapp LinkedIn: https://www.linkedin.com/company/vennli
Views: 87238 25urbany
Competitor Analysis Made Easy (Bangla SEO Video)
 
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It is really easy to dig out your competitors if you know how to do it and what are tools to use. In this bangla seo video tutorial series; I have clearly made it so simple to apply. Just watch and step ahead. :) I have used 3 SEO Tools here: 1. Moz SEO Toolbar Extension for Mozilla Browser. 2. SEOQuake Extensions for Mozilla Browser. 3. Keyword Revealer Tool for Competitor Research. In order to arrange the SEOQuake Data in Excel; follow this video tutorial: http://www.nshamim.com/seo-competitor... Thanks for watching....share & subscribe! :)
How To Analyze Your Competitors - Competitor Analysis Tool
 
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#datascience #competitive #intelligence How To Analyze Competitors (full guide): http://www.cherhan.net/analyze-competitors-gain-competitive-intelligence/ Competitor analysis can give you valuable insights of a competing website or business. In this video, I explain how to analyze your competitors using a competitor analysis tool and gain the competitive edge. For more competition analysis techniques and tutorials, visit: http://www.cherhan.net You can ask me questions on my site or visit my Facebook page: https://www.facebook.com/drcherhan
Views: 7736 Dr. Han Lau
Business plan competitive market analysis: know your competition
 
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Try my full business plan course that explains how to write every section of the business plan: https://www.udemy.com/how-to-write-a-business-plan/?couponCode=ten_youtube Business plan competitive market analysis: know your competition. For more business help, check out my website http://www.problemio.com In this tutorial I explain what is the competitive analysis section of a business plan, how to write it, and how you should think about your competition. I also discuss how investors view this section, and what points you must cover to make sure that they are ok. Often, investors look at the competitive analysis section of your business plan to see how well you have researched your market, and how much experience you have in the business niche in which your business is in. Knowing your competition is an absolute must. If an entrepreneur doesn't have a good understanding of the competitive environment in their space, it is a bad sign of whether they are fit to run a business in that business space or not. You don't have to over-focus on your competition and obsess about it, but you should study your competition and understand what direction they are moving towards, and always think about whether that is something that might also be good for your business. When you do your competitive market analysis, consider that your competition are essentially your business peers. Even though you may have negative feelings about them, there are few people who understand what you are going through, and the challenges you face like your direct competitors. They are going through the same things. If you liked this video on competitive market analysis, below are more tutorials on how to write a business plan. Business planning playlist: https://www.youtube.com/watch?v=pTKvgsUrLGE&list=PLAgq5S6WQmzGEfMPCPuxa7P_VC1NywXTR Business plan for a fashion business or clothing line: https://www.youtube.com/watch?v=wqcjxFEBFYI Business plan for a day spa: https://www.youtube.com/watch?v=LYOZUyVTe1c Business plan for a boutique https://www.youtube.com/watch?v=dtz4Wgq6VOc Lawn care business plan: https://www.youtube.com/watch?v=vhrm36lfSrI How to plan and start a personal assistant business: https://www.youtube.com/watch?v=siXbQar05Hk How to write a business plan for a carpet cleaning business: https://www.youtube.com/watch?v=x1cwvbzjnKg How to open a pet store: https://www.youtube.com/watch?v=5m64WBOhbtQ How to open an animal rescue shelter: https://www.youtube.com/watch?v=IBJi1TmROZs How to start a home painting business: https://www.youtube.com/watch?v=miGuNt_nRNw How to open a coffee shop: https://www.youtube.com/watch?v=D5bibcEpOn4 How to write a business plan and open a barbershop: https://www.youtube.com/watch?v=aiG-h0N4wvY How to open a nightclub: https://www.youtube.com/watch?v=-mGhuq52Yow How to start a computer repair business: https://www.youtube.com/watch?v=VZ9XvEwDT0k How to write a business plan and start a daycare business: https://www.youtube.com/watch?v=mquu8No8phw How to write a business plan and start a residential and commercial cleaning business: https://www.youtube.com/watch?v=Zy2KGGCStdQ How to start a handyman business: https://www.youtube.com/watch?v=rkwxkhfO_wI How to write a business plan and open a hookah lounge: https://www.youtube.com/watch?v=C5iLGwsvpT8 How to write a business plan and start a snow removal business: https://www.youtube.com/watch?v=azhoBziW9dk How to plan and start a photography business: https://www.youtube.com/watch?v=4KTacErtNkQ How to become a life coach: https://www.youtube.com/watch?v=JVJPo4HRIDU Moving company business plan: https://www.youtube.com/watch?v=gHjNoSSTexQ
5 PPC + SEO Competitive Analysis Tools - Marketing Tools to Analyze Your Competition
 
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We listed 5 Pay-Per-Click and Search Engine Optimization Competitive Analysis Tools that you can use for your business. SEO + PPC Competitive analysis tools are important because you can understand what your competitors are doing to drive traffic and conversions. There are hundreds of marketing tools so we listed 5 different tools that we have used before and that we enjoy using. In addition, you will find SEO tools, PPC tools, and more so you can monitor keywords, track your rankings, track your organic search traffic, track your backlinks, and more. PPC & SEO Competitor Analysis Tools: SpyFu.com - https://www.spyfu.com/ SEMRush.com - https://www.semrush.com/ Ahrefs.com - https://www.ahrefs.com/ iSpionage.com - https://www.ispionage.com/ Google Keyword Planner - https://ads.google.com/home/tools/keyword-planner/ You always want to know what keywords your competitors are ranking for and what keywords they are targeting in their PPC Advertising campaigns in Google Ads. You can spy on your competitors search engine traffic and Google AdWords account to see what they are doing to drive traffic and conversions. Sometimes you need more information and that's where a premium tool comes in handy. There are so many tools that will show you competitors keywords, ad copy, ads, landing pages, ad groups, and more. We have used the 5 above and they are all very useful, although the Google Keyword Planner has plenty of limitations. Competitor analysis is important because it can help you uncover and learn about opportunities you are not taking advantage of. Imagine you can see a list of your competitors top search engine keywords to see how much traffic you are missing out on. Sometimes you focus so much on creating the content you think is important or optimizing your existing Google AdWords and Bing Ads campaigns that you forget to see what your competitors are doing. Since PPC Advertising and Search Engine Optimization involves competitors, you need to use competitive analysis tools. You don't need to copy everything that your competitors are doing, but you will find a ton of ideas. When you are really drawing a blank and struggling to improve your account, you can see where you are falling behind competitors. In addition, you can find competitors that might be spending a lot more or driving a ton of traffic that you are not taking advantage of. Your main focus needs to be on your Return on Ad Spend, so don't just focus on competitive analysis for SEO and PPC. SEO competitor analysis tools are vital to growing your business and your organic search engine traffic. PPC competitor analysis tools are vital to improving your Google Ads campaigns.
Views: 1660 Surfside PPC
Competitor Testing | User Experience Competitive Analysis
 
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Want To See How To Win More Business? Let's look at competitor testing of your user experience as a way to improve your overall customer experience and win more of the business. WANT ME TO DO A COMPETITOR TEST ON YOUR WEBSITE: (**Shown In This Video) Competitor Testing: https://yourcustomersshoes.com/product/competitor-testing/ ABOUT ME: I am a Customer Experience Consultant, Educator and Designer. This YouTube channel is where I share my experiences as a customer so that I am able to help businesses understand how their customers think , search, shop and interact with their brands. Additionally, I film product and website reviews which cover the entire customer experience; researching the product, purchasing and shipping, unboxing, initial impressions and full product reviews one month later. If you are interested in having your products, website or physical location reviewed by me, please visit my site at www.yourcustomersshoes.com to purchase these services. You may also click the link below titled 'Your Customers Shoes Store'. Please subscribe to be notified when I post new content. To learn more about Customer Experience Design, please visit my blog or podcast. Thanks for Watching. SUBSCRIBE FOR MORE: If you liked this video, please give it a thumbs up and subscribe to be notified of new videos. OTHER VIDEOS: What Is It Like To Be Your Customer?: https://youtu.be/9uLDnBHlung Customer Experience Vs Customer Service: https://youtu.be/KNBZxYAKet8 What Is A Customer Experience?: https://youtu.be/TjW4ludbGKY DIY Customer Experience: https://youtu.be/53J4MmbLwVQ HELPFUL LINKS: WEBSITE: https://yourcustomersshoes.com BLOG: https://yourcustomersshoes.com/blog PODCAST: https://yourcustomersshoes.com/mypodcast MY STORE:: https://yourcustomersshoes.com/shop MORE YOUR CUSTOMERS SHOES ONLINE: --------------------------------------------- ♥ FACEBOOK: https://www.facebook.com/yourcustomersshoes ♥TWITTER: https://twitter.com/yrcustomershoes ♥ INSTAGRAM: https://www.instagram.com/yourcustomersshoes ♥ LINKEDIN: https://www.linkedin.com/in/yourcustomersshoes ♥ GOOGLE+: https://plus.google.com/u/0/104747124656507172407 To Your Success, Elle Robertson Customer Experience Designer (CXD) Your Customer's Shoes www.yourcustomersshoes.com Engineering Customer Loyalty #yourcustomersshoes #ycs #ycs #yourcustomersshoes #customerexperience
How to Build a Competitive Analysis for your Business
 
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Learn how building a competitive analysis will help you to: -Identify your competitors' weaknesses -Measure your competitors' strengths, so you see how your company's digital marketing strategy compares -Recognize areas of improvement in your current digital marketing strategy -Shape your company's digital marketing strategy to stay ahead of your competitors More about our services here: https://wsiconnect.com/your-challenges/digital-marketing-competitive-analysis/ 5 Free Competitive Research Tools (my favorites) https://wsiconnect.com/blog/5-free-competitive-research-tools-my-favorites/
Views: 106 WSI Connect
CIMA E2 Competitor analysis
 
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CIMA E2 Competitor analysis Free lectures for the CIMA E2 Project and Relationship Management Exams
Views: 5171 OpenTuition
Competitor Analysis: Your Roadmap to Online Success
 
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WSI Digital Marketing Video: WSI Digital Marketing Video: Digital marketing has revolutionized how businesses can increase sales, and cultivate long-term relationships with their audience. A great way to accelerate this growth is by conducting a competitor analysis. A competitor analysis is an in-depth review of a wide range of web data that reveals your competitors' digital marketing strategies and tactics, enabling you to gain an advantage by learning from both their strengths and weaknesses. Here are 5 key areas that an effective competitor analysis should include. 1. Website Content Benchmarks A closer inspection of competitor websites can provide focus on how to gain the advantage in your market place, by identifying factors such as mobile ready content, frequency of new content as well as level of social media engagement. 2. Search Engine Optimization Using online search tools, you can not only identify the key phrases that your competitors are targeting, but also pinpoint how to formulate your website content and link building strategy to gain maximum search exposure. 3. Pay-Per-Click and Remarketing Spending money on paid search without relevant search data can lead to unnecessary over-spending. A professional competitor analysis will act as a guide for your campaign, including calculating your cost of customer acquisition. 4. Social Media Engagement Monitoring your competitor’s historical social media engagement can be very informative – it not only indicates which social media platforms attract your target audience, but also which content formats consistently drive the most engagement. 5. Lead Nurturing Calls to Action Examining the architecture and style of competitor calls to action can give you a head start in better understanding and then leading new customers through their buying cycle. In conclusion, effective marketing is all about ongoing testing, but testing can be accelerated through smart research, like a competitor analysis. If you would like to conduct a professional competitor analysis for your business, get in touch with your local WSI Digital Consultant: wsiworld.com/get-in-touch-with-an-expert
Views: 2312 WSIWorld
Competitive Analysis Tool for Small Business Owners
 
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Do you own a business? Give our competitive analysis, powered by SizeUp, tool a try! http://wf.insure/2Aq8rfB
Views: 592 Westfield
Competitive Analysis: Find Your Edge
 
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The Turnaround Management Association (www.turnaround.org) is the only international non-profit association dedicated to corporate renewal and turn-around management. Its international headquarters is in Chicago.
Views: 1950 TMAChicago
SEO Competitor Analysis - What It Takes To Rank #1 On Google
 
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Before starting any SEO campaign, you NEED to run a competitor analysis to find out what it will take to rank for your chosen keyword. In this video, I'll be showing you how to run a quick and easy SEO competitor analysis that will give you an overview of how tough your competition will be to outrank. I wanted to provide you with as many examples as possible, which is why in this video, I'll be going over 3 keywords that will cover most instances that you run into. Here's what will be covered: 1) Highly competitive local keywords: Local keywords aren't always easy to rank for. The bigger the city you want to go after, the more competition you'll be up against. In this video we'll be analysing competitors for a hyper competitive local search term, which will take anywhere from 12-24 months and deep pockets to rank #1 for. 2) Low competition local keywords: What if you want to maximise your businesses budget and target easy to rank for keywords that have massive return on investment potential. We'll be analysing competition for a keyword that not many people will think about going after, but will be a very profitable keyword to rank #1 for. 3) National/International: The bigger the pond, the bigger the fish. Competing internationally can be extremely tough. In some cases, you'll be up against some of the biggest brands in the world like Amazon, yikes! I'll be analysing an extremely competitive keyword, and explain exactly how you can rank #1 in the most simplest way possible. After watching this video, you'll be able to run a competitor analysis in minutes and get a good idea of what kind of time frame and budget it will take to rank for any keyword. If you enjoyed the video, make sure to leave a like! Leave a comment about what you found interesting about this video or learnt. Subscribe for weekly SEO videos every Tuesday: https://www.youtube.com/channel/UCuFFJgU9U-DCpfF1oY28SIg
Views: 1784 Clicks From Search
Video 6: Competitor Analysis 2018 | How to Perform Site Audit of your Competitor in Alexa
 
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Video 6: Competitor Analysis 2018 | How to Perform Site Audit of your Competitor in Alexa https://youtu.be/P2herjSjceM Video 6: Competitor Analysis 2018 | How to Perform Site Audit of your Competitor in Alexa Access the complete video series on competitor analysis here: https://goo.gl/HjvmzZ We would love to hear from you on Twitter with #AskDigiperform WHO SHOULD LEARN DIGITAL MARKETING? The world is driven by the internet and it holds the key to your all unlimited problems. The internet today is like a magic wand that helps you to find the relevant information regarding any context just like that. Whenever you search any product on the internet, you find unlimited links stating the availability and information about the same. Due to the love for internet, Digital Marketing is becoming the thriving force to accommodate all the needs of digital advertisements and promotions. It is the hottest trend of today. Digital marketing is setting a benchmark in the marketing trends. Whether you are a marketer, businessman, students or housewife; engineer, marketer, college goer or mom, everyone should know and need to learn this revolutionary trend. Anyone can learn digital marketing. Let’s find out how is digital marketing a universal trend to learn and follow? ---------------------------------------------------------------------------------- Credits for the audio in the background of this episode: Boost by Joakim Karud http://soundcloud.com/joakimkarud Music promoted by Audio Library https://youtu.be/6z227WiJeJM Learn more: http://digiperform.com/ Are you a listener? Then tune in to our digital marketing podcast: http://digiperform.com/podcast Subscribe to our channel for latest news and trends in digital marketing daily: https://goo.gl/wHbWC4 Video 6: Competitor Analysis 2018 | How to Perform Site Audit of your Competitor in Alexa https://youtu.be/P2herjSjceM
Competitive Analysis of Airline Industry (Final)
 
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Competitive Analysis of the Global Airline Industry using Michael Porter's five forces: Supplier Power, Buyer Power, Competitive Rivalry, Threat of Substitution and Threat of New Entry.
Views: 11372 Olaniyi Bello
Competitive Analysis | Keyword Research Tips
 
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How to do keyword research, the best tips for competitive analysis Apparently I need to tweak my OBS settings because the video/audio sync was awful! (sorry) Check out the blog: http://www.pauljames.com/ http://www.facebook.com/hellopauljames http://www.twitter.com/hellopauljames
Views: 2732 iampauljames
Competitive Analysis
 
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Product Management 101 is an overview of the work of product management - from market intelligence and strategy to new product development. The course has been designed for product managers with 0-5 years of experience, and through a series of lectures we will share industry best practices that span the spectrum of product management work. We will follow this later with Product Management 102, which will focus on lifecycle management, i.e. managing an in-market product or service. https://goo.gl/O1pacN
Views: 3030 CHANGE LIFE
How To Do Competitive Analysis On Facebook
 
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http://marketingartfully.com/2014/11/11/facebook-marketing-how-to-spy-on-your-competition/ Today's video goes over how to use Facebook to: Find your competition in the search bar Check out their popular posts for things to share Add to interests lists (IMF) Show how to see their top posts (note the the time) Finding out who your true competitors are isn't always the easiest thing in the world, but hopefully this video will give you a running start towards how to do your competitive analysis in Facebook.
Views: 928 Marketing Artfully