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Equally important to your data feed are your product bids. Google's algorithms take into account the information in your data feed and your product bids to decide where to display your products in their Google Shopping search engine results page (SERPs). Whether you have a small ecommerce store with only a few hundred products or an online superstore with hundreds of thousands of products, with the right bids you can get the top spot in the SERPs. This video will tell you how!
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Hi everyone, I'm Rick Backus, from CPC Strategy and we're making this video
today to answer the question "why is bidding so important on Google product
listing ads?" The first reason is that you weren't able to bid on Google
shopping previously, which was really frustrating for a lot of retailers, a
lot of agencies. The traffic was free, which was great, but you had almost
no control over the outcome in terms of where Google showed your products.
If you had a product that was converting really well, you couldn't give it
That leads us right into the second reason, which is that bidding allows
you to gain control. It's awesome to be able to look at all of your
products within Google product listing ads, figure out the right bid, see
how that product is converting and adjust the bids accordingly. That's an
option that just wasn't there before. You can try to be as sophisticated
as you want to be on Google shopping when it's was free, and ultimately it
was up to Google on how much exposure they gave your products. That's still
true to a certain extent, but the bidding has shifted that responsibility
over to you, and so if you're outsmarting your competitors with your
bidding strategy, you're actually benefiting from that.
The third reason is that you can get a top 3 position. All these reasons
relate to control, but getting into the top 3 position on Google product
listing ads, we've seen, can give your products significantly more
exposure. Google is rotating its product listing ads. Sometimes they show 3
products, sometimes they show 6, but within your average position going
from 3.2 to 2.8, it can have a really big difference on how often Google is
showing that product.
These are the reasons why bidding is so important. It's one of the
sections that we cover in our e-book, which is over 90pages. It got
ridiculously long. You can download the e-book for free. It'll not only
explain the bidding, but everything else that you could possibly want to
know about Google listing ads, so you should definitely check out the e-
book. That's it. I'm Rick Backus, and we are CPC Strategy.