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Videos uploaded by user “3Minute-AdWords”
Conversion Optimizer CPA Bidding in AdWords
 
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This 3-minute lesson is about CPA bidding with Conversion Optimizer in AdWords. I’m going to explain the basics of CPA bidding, requirements and suggestions for using this kind of bidding, and some key points to remember. Learn easily at http://www.3minute-adwords.com/ (All videos are 3 minutes.) Have questions? Email [email protected] Barry Abraham Brickway Marketing
Views: 3836 3Minute-AdWords
ECPC Enhanced Cost Per Click Bidding in AdWords
 
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This 3-minute lesson is about ECPC, or enhanced cost per click bidding in Google AdWords. I’m going to explain what is it, how it works, and how to set it up. Learn easily at http://www.3minute-adwords.com/ (All videos are 3 minutes.) Have questions? Email [email protected] Barry Abraham Brickway Marketing
Views: 3546 3Minute-AdWords
Dynamic ad Targets and Exclusions in AdWords
 
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This 3-minute lesson is about dynamic ad targets and exclusions in Google AdWords. I’m going to explain: what dynamic ad targets are, the five types of ad targets you can use, and exclusions that you can define. Learn easily at http://www.3minute-adwords.com/ (All videos are 3 minutes.) Have questions? Email [email protected] Barry Abraham Brickway Marketing
Views: 1899 3Minute-AdWords
Keyword Targeting for Display ads in AdWords
 
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This three minute lesson is about keyword targeting for display ads in AdWords. I’m going to explain: the basics of keyword display ad targeting, how it’s different from keyword targeted campaigns for search, and some best practices. Learn easily at http://www.3minute-adwords.com/ (All videos are 3 minutes.) Have questions? Email [email protected] Barry Abraham Brickway Marketing
Views: 1563 3Minute-AdWords
Topic Targeting in AdWords--Overview
 
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I’m Barry Abraham. This three minute lesson is about topic targeting for the Google Display Network in AdWords. I’m going to explain: the basics of topic targeting, why you might use it, and tips and best practices for using it. Learn easily at http://www.3minute-adwords.com/ (All videos are 3 minutes.) Have questions? Email [email protected] Barry Abraham Brickway Marketing
Views: 804 3Minute-AdWords
Differences Between Conversion Optimizer and ECPC Bidding
 
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This 3-minute lesson is to explain the differences between two bidding options in AdWords: Conversion Optimizer, and ECPC (Enhanced Cost Per Click). I’m going to explain what each method is, basically, key differences to understand, when to use ECPC, and when to use Conversion Optimizer. Learn easily at http://www.3minute-adwords.com/ (All videos are 3 minutes.) Have questions? Email [email protected] Barry Abraham Brickway Marketing
Views: 550 3Minute-AdWords
Types of Audiences You Can Target in AdWords
 
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This 3-minute lesson is about different types of audiences you can target in AdWords. Audience targeting in AdWords is a very focused and sophisticated way of targeting ads for the Google Display Network. When targeting the display network, there are many different targeting options available, including contextual targeting, interest targeting, and remarketing. Learn easily at http://www.3minute-adwords.com/ (All videos are 3 minutes.) Have questions? Email [email protected] Barry Abraham Brickway Marketing
Views: 2138 3Minute-AdWords
Frequency Capping in AdWords
 
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This 3- minute lesson is about frequency capping in AdWords. I'm going to explain: what frequency capping is, why you might choose to use it, and how to set it up Learn easily at http://www.3minute-adwords.com/ (All videos are 3 minutes.) Have questions? Email [email protected] Barry Abraham Brickway Marketing
Views: 1567 3Minute-AdWords
Display Network Bidding in AdWords
 
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This 3-minute lesson is about bidding for campaigns targeting the display network in Google AdWords. I'm going to explain the basics of display network bidding and the targeting structures that let you optimize your bidding. Learn easily at http://www.3minute-adwords.com/ (All videos are 3 minutes.) Have questions? Email [email protected] Barry Abraham Brickway Marketing
Views: 606 3Minute-AdWords
Advanced Bidding Methods in AdWords
 
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This 3-minute lesson is about advanced bidding methods in Google AdWords. Assuming you already understand the basics of cost per click bidding for search and display advertising, and CPM bidding for display advertising, I’m going to explain how advanced features work, such as CPA bidding, and flexible bid strategies. Learn easily at http://www.3minute-adwords.com/ (All videos are 3 minutes.) Have questions? Email [email protected] Barry Abraham Brickway Marketing
Views: 390 3Minute-AdWords
Ad Extensions in AdWords--Comparing Automated to Manual
 
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This 3-minute lesson compares manual ad extensions to automatic ad extensions in AdWords. I’m going to explain: what the difference is, the manual extensions that are available, and the automatic extensions that are available. Learn easily at http://www.3minute-adwords.com/ (All videos are 3 minutes.) Have questions? Email [email protected] Barry Abraham Brickway Marketing
Views: 607 3Minute-AdWords
Automated Offer Extensions in AdWords--Overview
 
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I'm Barry Abraham. This 3 minute lesson is about automated offer extensions in AdWords. I'm going to explain: what automated offers are, how they work, and some key things to know about them. Learn easily at http://www.3minute-adwords.com/ (All videos are 3 minutes.) Have questions? Email [email protected] Barry Abraham Brickway Marketing
Views: 218 3Minute-AdWords
Choose Between Creating a New Campaign or New Ad Group
 
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This 3-minute lesson is about choosing between creating a new campaign or a new ad group in AdWords. I’m going to explain: some basics about this issue, reasons why you might want to create a new campaign, reasons why you might want to create a new ad group (instead of a new campaign). Learn easily at http://www.3minute-adwords.com/ (All videos are 3 minutes.) Have questions? Email [email protected] Barry Abraham Brickway Marketing
Views: 750 3Minute-AdWords
Dynamic Search Ads in AdWords & How They Work
 
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This 3-minute lesson is about Dynamic Search Ads, and how they work. I’m going to explain some of the technical details behind the way Dynamic Search Ads are set up and generated. Learn easily at http://www.3minute-adwords.com/ (All videos are 3 minutes.) Have questions? Email [email protected] Barry Abraham Brickway Marketing
Views: 4752 3Minute-AdWords
Using Labels in AdWords--Overview
 
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This three minute lesson is an overview of using labels in Google AdWords. I’m going to explain: what labels are, why you would use them, and give an example of how they can make life easier when managing AdWords campaigns. Learn easily at http://www.3minute-adwords.com/ (All videos are 3 minutes.) Have questions? Email [email protected] Barry Abraham Brickway Marketing
Views: 1379 3Minute-AdWords
Your Actual Cost-Per-Click in AdWords
 
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This 3-minute lesson is about your ACTUAL cost per click in AdWords— meaning the amount the you actually paid, as opposed to the amount of your bid. Learn easily at http://www.3minute-adwords.com/ (All videos are 3 minutes.) Have questions? Email [email protected] Barry Abraham Brickway Marketing
Views: 797 3Minute-AdWords
Overview of Dynamic Search Ads in AdWords
 
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This 3-minute lesson is about Dynamic Search Ads in AdWords. I’m going to explain what Dynamic Search Ads are, who should or shouldn’t use them, and some key things to know about them. Learn easily at http://www.3minute-adwords.com/ (All videos are 3 minutes.) Have questions? Email [email protected] Barry Abraham Brickway Marketing
Views: 242 3Minute-AdWords
Account Level Settings in AdWords
 
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This 3-minute lesson is about account level settings in AdWords. I’m going to explain what is meant by “account level,” what the different settings are, and a few key things to remember. Learn easily at http://www.3minute-adwords.com/ (All videos are 3 minutes.) Have questions? Email [email protected] Barry Abraham Brickway Marketing
Views: 169 3Minute-AdWords
Managed Placements in AdWords
 
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This 3-minute lesson is about managed placements in AdWords. I’m going to explain what managed placements are, why to use them, and how to find them with the Display Planner Tool Learn easily at http://www.3minute-adwords.com/ (All videos are 3 minutes.) Have questions? Email [email protected] Barry Abraham Brickway Marketing
Views: 1265 3Minute-AdWords
Overview of 3 Types of Remarketing in AdWords
 
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This 3-minute lesson is an overview of three types of remarketing available in AdWords. I’m going to talk about: what remarketing is generally, display network remarketing, search network remarketing, and dynamic remarketing. This 3 minute lesson is an overview of three types of remarketing available in AdWords. I’m going to talk about: what remarketing is generally display network remarketing search network remarketing and dynamic remarketing
Views: 242 3Minute-AdWords
Learn About the TrueView Ad Formats in AdWords for Video
 
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This 3-minute lesson is about the TrueView ad formats in AdWords for Video. I’m going to explain the key things to know about TrueView in general, the basics of the In-stream ad format, and the basics of the In-display ad format. Learn easily at http://www.3minute-adwords.com/ (All videos are 3 minutes.) Have questions? Email [email protected] Barry Abraham Brickway Marketing
Views: 152 3Minute-AdWords
Billing Methods in AdWords--Overview
 
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This 3-minute lesson is about billing methods in Google AdWords. I’m going to explain the various billing and payment options available, and why you might use them. Learn easily at http://www.3minute-adwords.com/ (All videos are 3 minutes.) Have questions? Email [email protected] Barry Abraham Brickway Marketing
Views: 1135 3Minute-AdWords
Comparing Callout Extensions to Sitelink Extensions
 
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This 3-minute lesson is to compare Callout extensions to Sitelink extensions in Google AdWords. I’m going to explain basics about each, how they’re different, in what situations Sitelinks are more appropriate, situations where Callouts are more appropriate Learn easily at http://www.3minute-adwords.com/ (All videos are 3 minutes.) Have questions? Email [email protected] Barry Abraham Brickway Marketing
Views: 158 3Minute-AdWords
Ways to Improve Quality Score in AdWords
 
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This 3-minute lesson is about improving your quality scores in Google AdWords. Quality score is a key component of the AdWords system, and it’s important that you take the measures you can to try to improve it—especially for your most active keywords. Here are some ways to try to improve quality score. Learn easily at http://www.3minute-adwords.com/ (All videos are 3 minutes.) Have questions? Email [email protected] Barry Abraham Brickway Marketing
Views: 195 3Minute-AdWords
Targeting Methods Available for Display Advertising--Overview
 
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I’m Barry Abraham. This 3-minute lesson is an overview of targeting methods for display ads in AdWords. I’m going to explain the basics of: keyword targeting, topic targeting, interest targeting, remarketing, and demographic targeting. Learn easily at http://www.3minute-adwords.com/ (All videos are 3 minutes.) Have questions? Email [email protected] Barry Abraham Brickway Marketing
Views: 215 3Minute-AdWords
Giving Account Access in AdWords--Overview
 
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This 3-minute lesson is about giving account access to someone else in Google AdWords. I’m going to explain: basics of account access, how to send the invitation, and follow-up actions to complete the process. Learn easily at http://www.3minute-adwords.com/ (All videos are 3 minutes.) Have questions? Email [email protected] Barry Abraham Brickway Marketing
Views: 121 3Minute-AdWords
Ways to Benefit from AdWords Campaign Experiments
 
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This 3-minute lesson is about ways to benefit from using AdWords campaign experiments. I will explain some common reasons for using them, ways to benefit from them, and I will list some specifics about what you can and can’t test with campaign experiments. Learn easily at http://www.3minute-adwords.com/ (All videos are 3 minutes.) Have questions? Email [email protected] Barry Abraham Brickway Marketing
Views: 118 3Minute-AdWords
Google's Policies for Image ads in AdWords
 
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This 3-minute lesson is about Google’s policies for image ads in AdWords. I’m going to explain the policies that are most important to know in order to have successful image ads, and to avoid your ads being disapproved. I will also explain what to do if your ad is disapproved. Learn easily at http://www.3minute-adwords.com/ (All videos are 3 minutes.) Have questions? Email [email protected] Barry Abraham Brickway Marketing
Views: 321 3Minute-AdWords
Overview of Display Network Advertising
 
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This 3-minute lesson is an overview of Google Display Network advertising in AdWords. I’m going to explain what the Google Display Network is, who should use it and why, and some basic steps for using it. Learn easily at http://www.3minute-adwords.com/ (All videos are 3 minutes.) Have questions? Email [email protected] Barry Abraham Brickway Marketing
Views: 17 3Minute-AdWords
Targeting Options in AdWords for Video
 
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This 3-minute lesson is about targeting options in AdWords for video. I’m going to explain the basic structure of an AdWords for video campaign, the targeting methods that are available, how targeting methods work in tandem, and how targeting groups become associated with ads Learn easily at http://www.3minute-adwords.com/ (All videos are 3 minutes.) Have questions? Email [email protected] Barry Abraham Brickway Marketing
Views: 127 3Minute-AdWords
Tools to Help Optimize Bidding in AdWords
 
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This 3-minute lesson is about bidding tools in Google AdWords. One of the most important areas for optimization with pay-per-click advertising is bidding. As an advertiser, you are competing for ad space and visibility in an auction-based system. It’s important to realize the amount you bid for various keywords or other targeting methods can make or break your profitability. Learn easily at http://www.3minute-adwords.com/ (All videos are 3 minutes.) Have questions? Email [email protected] Barry Abraham Brickway Marketing
Views: 193 3Minute-AdWords
The Basics of Interest Targeting in AdWords
 
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This 3-minute lesson is about interest targeting on the Google Display Network in AdWords. I’m going to explain the basics of interest targeting, why you might want to use it, and some best practices for using it. Learn easily at http://www.3minute-adwords.com/ (All videos are 3 minutes.) Have questions? Email [email protected] Barry Abraham Brickway Marketing
Views: 373 3Minute-AdWords
Find Out Why Your AdWords Ad Isn't Appearing
 
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This 3-minute lesson is about checking to see if your ad from Google AdWords is appearing. I'm going to explain the most common reasons why your ad might not be appearing----and various tools and techniques for diagnosing why your ad might not be appearing. Learn easily at http://www.3minute-adwords.com/ (All videos are 3 minutes.) Have questions? Email [email protected] Barry Abraham Brickway Marketing
Views: 174 3Minute-AdWords
Management Tips for Using Labels in AdWords
 
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This 3-minute lesson provides management tips for using labels in your AdWords account. I'm going to explain: basic points about working with labels, label reporting at different levels of your account, and some suggestions for using them. Learn easily at http://www.3minute-adwords.com/ (All videos are 3 minutes.) Have questions? Email [email protected] Barry Abraham Brickway Marketing
Views: 147 3Minute-AdWords
Callout Extensions in AdWords--Overview
 
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This 3-minute lesson is about Callout Extensions in AdWords. I’m going to explain: what Callout Extensions are, why you should use them, and some key points about them. Learn easily at http://www.3minute-adwords.com/ (All videos are 3 minutes.) Have questions? Email [email protected] Barry Abraham Brickway Marketing
Views: 26 3Minute-AdWords
Google Shopping Campaign Policies
 
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This 3-minute lesson is about understanding Google’s shopping campaign policies in order to run successful product listing ads. I’m going to summarize the ones that are most important to pay attention to. Learn easily at http://www.3minute-adwords.com/ (All videos are 3 minutes.) Have questions? Email [email protected] Barry Abraham Brickway Marketing
Views: 11 3Minute-AdWords
Overview of Ad Scheduling in AdWords
 
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This 3-minute lesson is an overview of ad scheduling in AdWords. I'm going to explain: what ad scheduling is, the reasons to use it, and how to get started. Learn easily at http://www.3minute-adwords.com/ (All videos are 3 minutes.) Have questions? Email [email protected] Barry Abraham Brickway Marketing
Views: 45 3Minute-AdWords
Troubleshooting Problems With Conversion Optimizer
 
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This 3-minute lesson is about troubleshooting problems with the Conversion Optimizer bidding feature. Here are some of the most common problems, and possible explanations. Learn easily at http://www.3minute-adwords.com/ (All videos are 3 minutes.) Have questions? Email [email protected] Barry Abraham Brickway Marketing
Views: 62 3Minute-AdWords
The 10 Most Important Things to Know About Sitelink Extensions
 
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This 3-minute lesson is about the 10 most important things to know about the Sitelinks ad extension in AdWords. The site links ad extension shows links to specific pages on your website beneath the text of your ads. This helps customers get to what they're looking for on your site with just one click. Learn easily at http://www.3minute-adwords.com/ (All videos are 3 minutes.) Have questions? Email [email protected] Barry Abraham Brickway Marketing
Views: 25 3Minute-AdWords
Local Inventory Ads in AdWords
 
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This three minute lesson is about local inventory ads through Google AdWords and Google merchant center. I’m going to explain: what local inventory ads are, why you might use them, and some key points about them. Learn easily at http://www.3minute-adwords.com/ (All videos are 3 minutes.) Have questions? Email [email protected] Barry Abraham Brickway Marketing
Views: 168 3Minute-AdWords
Call Extensions in AdWords Overview
 
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This 3-minute video is an overview of call extensions in AdWords. I’m going to explain: what call extensions are, why you might want to use them, how they change by device, and key things to know about them. Learn easily at http://www.3minute-adwords.com/ (All videos are 3 minutes.) Have questions? Email [email protected] Barry Abraham Brickway Marketing
Views: 20 3Minute-AdWords
Product Data Feeds in Google Merchant Center--Overview
 
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This three minute lesson is an overview of product data feeds in Google Merchant Center. I’m going to explain: what these data feeds are, how they are made, and key things to know about them. Learn easily at http://www.3minute-adwords.com/ (All videos are 3 minutes.) Have questions? Email [email protected] Barry Abraham Brickway Marketing
Views: 257 3Minute-AdWords
Brand Campaigns vs. Direct Response Campaigns in AdWords
 
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This 3-minute lesson is about brand campaigns, versus direct response campaigns in AdWords. There are two basic advertising goals that AdWords is commonly used for: branding, and direct response. Learn easily at http://www.3minute-adwords.com/ (All videos are 3 minutes.) Have questions? Email [email protected]
Views: 200 3Minute-AdWords
Ad Extensions by Account Level
 
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This 3-minute lesson is about ad extensions by account level in AdWords. In AdWords, an account contains campaigns, and a campaign contains ad groups. One of the most important features of AdWords advertising is ad extensions. They can extend your ad with information that helps you promote your business, and consumers find what they’re looking for. One aspect of extensions that can get confusing, is how they are applied at different levels of your account. Learn easily at http://www.3minute-adwords.com/ (All videos are 3 minutes.) Have questions? Email [email protected] Barry Abraham Brickway Marketing
Views: 25 3Minute-AdWords
Evaluating ad Performance on the Google Display Network
 
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This 3-minute lesson is about evaluating ad performance on the Google Display Network. I'm going to explain five key methods to look for data related to your display ads. Learn easily at http://www.3minute-adwords.com/ (All videos are 3 minutes.) Have questions? Email [email protected] Barry Abraham Brickway Marketing
Views: 107 3Minute-AdWords
The Display Campaign Optimizer Feature in AdWords
 
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This 3-minute lesson is about the Display Campaign Optimizer feature in AdWords. This feature can get slightly confusing, so I want to explain it in a way that makes sense. I'm going to explain what this feature is, how it gets enabled, and the two choices you have for using it. Learn easily at http://www.3minute-adwords.com/ (All videos are 3 minutes.) Have questions? Email [email protected] Barry Abraham Brickway Marketing
Views: 236 3Minute-AdWords
Creating Product Groups for PLAs in AdWords
 
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This 3-minute lesson is about creating product groups for product listing ads in AdWords. I’m going to explain: what product groups are, how they are created, and some key points about them. Learn easily at http://www.3minute-adwords.com/ (All videos are 3 minutes.) Have questions? Email [email protected] Barry Abraham Brickway Marketing
Views: 955 3Minute-AdWords
Factors AdWords Considers for Quality Score
 
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This 3-minute lesson is about the factors Google considers when assigning quality scores in your account. Although it’s an algorithm that’s not fully disclosed, Google does advise advertisers on many of the key factors involved. Keep in mind, Google wants you to succeed with your ads. If you succeed, they succeed. Learn easily at http://www.3minute-adwords.com/ (All videos are 3 minutes.) Have questions? Email [email protected] Barry Abraham Brickway Marketing
Views: 32 3Minute-AdWords
Split-Testing in AdWords--Basics
 
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This 3-minute lesson is about one of the greatest features in AdWords: ad split testing. I’m going to explain what split testing is, how it works, why you should do it, and how to do it. Learn easily at http://www.3minute-adwords.com/ (All videos are 3 minutes.) Have questions? Email [email protected] Barry Abraham Brickway Marketing
Views: 938 3Minute-AdWords
Learn About the Bid Simulator Tools in AdWords
 
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This 3-minute lesson is about bid simulator tools in Google AdWords. I’m going to explain: What these tools are, the different places you can find them, and key points to know about them. Learn easily at http://www.3minute-adwords.com/ (All videos are 3 minutes.) Have questions? Email [email protected] Barry Abraham Brickway Marketing
Views: 2585 3Minute-AdWords