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Harvard i-lab | Tariq Trotter, aka Black Thought Freestyle at Other Side Speaker Series
 
05:40
Tonight we welcomed Tariq Trotter, lead MC for the Roots to the Harvard i-lab as part of our Other Side Speaker series. Although most of his time is spent on tour or leading The Roots as Jimmy Fallon’s house band on The Tonight Show, Trotter is also a fashion entrepreneur, a supporter of various charitable organizations, and much more. In this clip, we were treated to a freestyle from Trotter that blew the doors off the place.
Views: 276028 Harvard Innovation Labs
Harvard i-lab | Startup Secrets: Funding Strategies - Should you even raise money?
 
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At a time when there are so many ways to fund your startup, from angels to accelerators, it's more important than ever to develop a funding strategy that fits your particular needs. In this segment, Katie Rae, Managing Director at Techstars and Project 11, tackles the difficult question of whether your startup should be raising money. Learn more about the Harvard Innovation Lab at http://i-lab.harvard.edu/ and follow us on Twitter at http://twitter.com/innovationlab and like us on Facebook at https://www.facebook.com/harvardinnovationlab
Welcome to the Harvard Innovation Lab!
 
01:40
The Harvard innovation lab is a new and innovative initiative fostering team-based and entrepreneurial activities and deepening interactions among Harvard students, faculty, entrepreneurs, and members of the Allston and greater Boston community. Here, the i-lab's advisory board welcomes you to the i-lab! Learn more about the Harvard Innovation Lab at http://i-lab.harvard.edu/ and follow us on Twitter athttp://twitter.com/innovationlab and like us on Facebook at https://www.facebook.com/harvardinnovationlab
Harvard i-lab | Developing a Social Enterprise Business Plan with Allen Grossman
 
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Excited about launching a social venture but not quite sure how to tackle writing a social impact business plan? This workshop, led by HBS Professor Allen Grossman, provides an introduction of key elements of a social enterprise business plan, and approaches on how to build your venture. Before joining the Business School faculty in July 1998, Grossman served as President and Chief Executive Officer of Outward Bound USA for 6 years before stepping to work on the challenges of creating high performing nonprofit organizations. His current research focuses on leading and governing high performing nonprofit organizations and leadership and management of public school districts. His current research focuses on leading and governing high performing nonprofit organizations and leadership and management of public school districts. Learn more about the Harvard Innovation Lab at http://i-lab.harvard.edu/ and follow us on Twitter at http://twitter.com/innovationlab and like us on Facebook at https://www.facebook.com/harvardinnovationlab
Harvard i-lab | Artist as Entrepreneur: A Conversation with Wynton Marsalis
 
01:21:39
"Artist as Entrepreneur" A Conversation with Wynton Marsalis The i-lab hosted a conversation entitled "Artist as Entrepreneur" with Wynton Marsalis, and HBS professors Nancy Koehn, Rohit Deshpande, and Mukti Khaire, moderated by Mihir Desai on February 7, 2012. This conversation was open to the Harvard community and members of the public. Wynton Marsalis, internationally acclaimed musician, composer, bandleader, educator and a leading advocate of American culture. Nancy Koehn, James E. Robison Professor of Business Administration Harvard Business School Rohit Deshpande, Sebastian S. Kresge Professor of Marketing Harvard Business School Mukti Khaire, Associate Professor of Business Administration Marvin Bower Fellow Harvard Business School Mihir A. Desai Senior Associate Dean for Planning and University Affairs Mizuho Financial Group Professor of Finance Harvard Business School
Harvard i-lab | Entrepreneurial Ventures in Silicon Valley
 
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The Harvard Innovation Lab led a student trip to Silicon Valley in January 2012. This field-based program provided an opportunity for students to immerse themselves in the entrepreneurial environment of Silicon Valley, with a focus on the consumer internet sector. 36 students from across Harvard participated, with faculty from HBS and SEAS leading the trip.
Harvard i-lab | Why You're Over-Thinking Your UI/UX with Rohan Puri
 
01:10:44
In this workshop we will take you through the steps in thinking about (and preempting) user interaction and user experience design. Then we will outline ways in which we can evaluate, test, and analyze interactions to pivot designs leanly. This session will be highly interactive and will use examples from real startups.
Views: 213383 Harvard Innovation Labs
Muhammad Yunus: Microfinance vs. Conventional Banking
 
02:56
On April 19, 2012, sponsored by the HBS Social Enterprise Initiative, Harvard innovation lab, HBS Healthcare Initiative, Nobel Laureate Muhammad Yunus came to Harvard Business School campus to speak. This is an exerpt. Social Business—New Models for Providing Sustainable Services to the Poor Muhammad Yunus, Nobel Peace Prize Laureate Professor Muhammad Yunus is widely known for his work in establishing the Grameen Bank in Bangladesh in 1983. Join us for a discussion regarding his recent efforts that focus on building social businesses and healthcare initiatives in Bangladesh. Professor Yunus is the author of Banker to the Poor: Micro-Lending and the Battle Against World Poverty, Creating a World without Poverty: Social Business and the Future of Capitalism, and Building Social Business: The New Kind of Capitalism That Serves Humanity's Most Pressing Needs.
Harvard i-lab | Startup Secrets: Turning Products into Companies
 
02:04:59
You've figured out your value prop, you've got a great product under development. Now what? How can you develop a roadmap to build a company? VCs often qualify deals as being a "feature" a "product" or a "company." Which do you have and how will you get where you want to go? During this session we'll discuss how to think about designing your product as a foundational element of your business. Think beyond UX and Architecture to Whole Product, Ecosystems, and Strategic partners. Formulate how to design your go to market strategy and business model into your product with a modular architecture, distinctive packaging and a frictionless approach. Learn more about the Harvard Innovation Lab at http://i-lab.harvard.edu/ and follow us on Twitter at http://twitter.com/innovationlab and like us on Facebook at https://www.facebook.com/harvardinnovationlab
Views: 342205 Harvard Innovation Labs
Harvard i-lab | The Other Side Speaker Series w/ Tariq Trotter aka Black Thought
 
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Here is our latest Other Side Speaker Series talk with Black Thought of The Roots. (There are a couple small audio problems with some of the questions from Dennis which we are trying to fix for a podcast version of the talk.) The Other Side Speaker Series engages innovation luminaries and creative visionaries from across the globe to share “the other side” of their journeys, their successes – and failures – and their perspective on what it takes to excel in today’s complex world. Tariq Trotter, better known as Black Thought, is the lead singer/MC and co-founder of legendary hip hop band The Roots. Although most of his time is spent on tour or leading The Roots as Jimmy Fallon’s house band on The Tonight Show, Trotter is also a fashion entrepreneur, a supporter of various charitable organizations, and much more.
Harvard i-lab | Startup Secrets: Value Proposition
 
01:31:33
Learn how to define, evaluate and build your value proposition to ensure your venture can break out and build a compelling and sustainable business. Learn from Michael Skok, a serial entrepreneur turned venture capitalist, about "pain gain ratios" and other ways to assess whether you are creating, delivering, and harnessing value in your venture. This session also features a full case study from Actifio. The company's CEO, Ash Ashutosh, and CMO, Mike Troiano, cover Actifio's process for coming up with a strong value proposition. Learn more about the Harvard Innovation Lab at http://i-lab.harvard.edu/ and follow us on Twitter at http://twitter.com/innovationlab and like us on Facebook at https://www.facebook.com/harvardinnovationlab
Views: 144817 Harvard Innovation Labs
Harvard i-lab | The IDEO Venture Design Experience for VIP Teams
 
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The i-lab partners with IDEO to offer a private 3 workshop series for for all teams in the Venture Incubation Program. IDEO, the award-winning global design firm that takes a human-centered, design-based approach to helping organizations in the public and private sectors innovate and grow. We've designed a 3 workshop series with guided exercises for each team to explore a human centered approach to designing their products and services.
Harvard i-lab | Fundamentals of Experience Design with C. Todd Lombardo
 
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Fundamentals of Experience Design with C. Todd Lombardo User Experience, or the way that people feel when they interact with technology, is undoubtedly key to building a successful company. Fundamentals of user experience and design will provide students with lessons in the art and science of building great user experiences. Starting with basic design principles, we'll explore how to apply them to a variety of problems. The workshop will offer participants a framework and methodology from which to translate their visions into compelling experiences. It will cover topics ranging from user research, visual design, user journeys and prototyping. Learn more about the Harvard Innovation Lab at http://i-lab.harvard.edu/ and follow us on Twitter at http://twitter.com/innovationlab and like us on Facebook athttps://www.facebook.com/harvardinnovationlab
Harvard i-lab | Startup Secrets: Business Model
 
01:51:36
A disruptive business model is as powerful as a disruptive product or technology. Learn how innovators apply C.O.R.E differentiation, multipliers, and levers to disrupt the market. Find out about "SLIPPERY" products. Connect the dots between building a great product and creating a profitable enterprise. This session also features case studies from Acquia, FormLabs, Diagnostics for All, and Opex Engine. Learn more about the Harvard Innovation Lab at http://i-lab.harvard.edu/ and follow us on Twitter at http://twitter.com/innovationlab and like us on Facebook at https://www.facebook.com/harvardinnovationlab
Views: 189444 Harvard Innovation Labs
Harvard i-lab | Fireside Chat with Michael Skok and Andy Jassy: The History of Amazon Web Services
 
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As a follow up to his presentation, Andy Jassy, senior vice president of Amazon Web Services, sits down with Michael Skok to discuss the evolution of AWS and its road to success. To learn more about the Harvard Innovation Lab at http://i-lab.harvard.edu/ and follow us on Twitter at http://twitter.com/innovationlab and like us on Facebook at https://www.facebook.com/harvardinnovationlab
Harvard i-lab | Entrepreneurship 101 with Gordon Jones
 
01:15:13
Did you know about the multi-million dollar facility for students interested in entrepreneurship and innovation? Want to learn about the Harvard innovation lab? Interested in entrepreneurship and want to know about programs and resources available to you? Hear Gordon Jones, the Managing Director of the Harvard Innovation lab, and Jodi Goldstein, the Director of the Harvard Innovation Lab, describe all the ways the i-lab can help students take their ideas as far as they can go.
Harvard i-lab | Creating Your Minimum Viable Product with Abby Fichtner
 
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Do you have an idea for a startup but aren't quite sure where or how to start on your product? You can't just ask people what they want -- that's a great way to send yourself spinning in 50 different directions. And you can't just go off and start building the product you envision -- 9 out of 10 new products fail and If You Build It, They Will Come is not the path to success. Creating Minimum Viable Products allows you to quickly test out the assumptions you're making about your business, validate that customers are indeed interested in -- and willing to pay for -- your solution, and help you to prioritize your product's features. Hear case studies on what other, well-known startups have done and learn a number of MVP tools you can use to get your startup on the path to viability. Learn more about the Harvard Innovation Lab at http://i-lab.harvard.edu/ and follow us on Twitter at http://twitter.com/innovationlab and like us on Facebook at https://www.facebook.com/harvardinnovationlab
Harvard i-lab | "Mastering the VC Game: How to Raise Your First Round of Capital" with Jeff Bussgang
 
01:23:22
Jeff Bussgang presented a Skillshare class entitled "Mastering the VC Game: How to Raise Your First Round of Capital" at the Harvard innovation lab on April 3, 2012. Jeff is a Senior Lecturer in Entrepreneurship at HBS and a General Partner at Flybridge Capital Partners. Students learned about the startup financing landscape, how to find investors, how to pitch them, how to understand term sheets, and other tips for raising a first round of financing. The seminar was intended to address questions like: You've been working on a big idea and need financing to get it going: but how do you go about raising your first round of funding? What's the difference between angel, seed, and VC investors? How do you go about valuing your company and deciding on equity?
Harvard i-lab | Startup Secrets: Value Proposition
 
01:30:52
Learn how to define, evaluate and build your value proposition to ensure your venture can break out and build a compelling and sustainable business. Learn about "pain gain ratios" and other ways to assess whether you are creating, delivering, and harnessing value in your venture. Learn more about the Harvard Innovation Lab at http://i-lab.harvard.edu/ and follow us on Twitter at http://twitter.com/innovationlab and like us on Facebook at https://www.facebook.com/harvardinnovationlab
Harvard i-lab | Startup Secrets Part 1: Value Proposition - Michael Skok
 
01:19:42
The sound on this video has been improved and a later version can be found here: https://www.youtube.com/watch?v=6pKW-ehL7dU​ In Part 1 of Michael Skok's Harvard i-lab lecture series, "Startup Secrets: An insiders guide to unfair competitive advantage," Skok laid out one of the first stages of creating a company: defining the value proposition. You can read more about Michael Skok, and his Startup Secrets on his website: http://mjskok.com/ and follow him on twitter at http://twitter.com/mjskok Learn more about the Harvard Innovation Lab at http://i-lab.harvard.edu/ and follow us on Twitter at http://twitter.com/innovationlab and like us on facebook at https://www.facebook.com/harvardinnovationlab
Harvard i-lab | Startup Secrets: Go to Market Strategies
 
02:09:31
Find out why it can be twice as important to get your Go-to-Market right, even if you've engineered a great product. Get to understand the strategic and tactical frameworks needed to enter a market and occupy a dominant position. Learn how to develop your "brand essence" and integrate other key marketing assets so that you can pursue an impactful sales and marketing approach. Learn more about the Harvard Innovation Lab at http://i-lab.harvard.edu/ and follow us on Twitter at http://twitter.com/innovationlab and like us on Facebook at https://www.facebook.com/harvardinnovationlab
Views: 116609 Harvard Innovation Labs
Harvard i-lab | Startup Secrets: Roadmap to Success
 
01:35:20
Michael Skok will share his roadmap of what is needed to build a startup, milestones along the way, and how to pull that pitch together to get the venture attention and funding your idea deserves. After the workshop you should have a better understanding of: The holistic checklist to think through your venture in a business like plan. What matters to a VC/Investor. How to think about your roadmap from startup to public company Joining the workshop is Paula Long, CEO of Data Gravity, to share her insights. Learn more about the Harvard Innovation Lab at http://i-lab.harvard.edu/ and follow us on Twitter at http://twitter.com/innovationlab and like us on Facebook at https://www.facebook.com/harvardinnovationlab
Harvard i-lab | You Have a Great Idea and Nobody Cares
 
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You have a great idea and nobody cares: How to figure out who cares and how to get them to buy from you. Join Richard Banfield for this workshop, which will give you the essential tools to identify who your customers are and what the various touch points will be along their journey with your product or service. These tools are the same tools used by leading design-driven companies like Apple, Google and Dyson to develop a remarkable and rewarding experience for their customers. From this workshop, you'll learn tools that are both lean and useful for: - Identifying who your customer is - Defining the experience that will get them to buy (or use) your product Learn more about the Harvard Innovation Lab at http://i-lab.harvard.edu/ and follow us on Twitter at http://twitter.com/innovationlab and like us on Facebook at https://www.facebook.com/harvardinnov...
Harvard i-lab | A VIP Team Profile: ArtLifting
 
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ArtLifting is a social enterprise that inspires people around the world by helping disadvantaged individuals celebrate their strengths. Learn more about ArtLifting and their work to empower homeless, disabled, and other disadvantaged individuals through the celebration and sale of their artwork. http://i-lab.harvard.edu/vip-teams
Harvard i-lab | Startup Secrets Part 3: Business Model - Michael Skok
 
01:16:41
In Part 3 of Michael Skok's Harvard i-lab lecture series, "Startup Secrets: An insiders guide to unfair competitive advantage," Skok helped students to think thorugh the three aspects of business model creation—identifying your C.O.R.E. value, finding Multipliers for growth and Levers for cost economies. This allows you to have much better odds of building a company that returns value disproportionally to all of its stakeholders. You can read more about Michael Skok, and his Startup Secrets on his website: http://mjskok.com/ and follow him on twitter at http://twitter.com/mjskok Learn more about the Harvard Innovation Lab at http://i-lab.harvard.edu/ and follow us on Twitter at http://twitter.com/innovationlab and like us on facebook at https://www.facebook.com/harvardinnovationlab
Views: 171906 Harvard Innovation Labs
Harvard i-lab | Startup Secrets: Funding Strategies to Go the Distance
 
01:56:26
At a time when there are so many ways to fund your startup, from angels to accelerators, it's more important than ever to develop a funding strategy that fits your particular needs. Maybe you shouldn't even raise money! In this session we'll explore the options and help you think through not just your initial funding but a trajectory to stay funded until you've reached your goal, be that an independent public company or a self-sustaining social venture. We'll also try to remove the mystique of VC and as usual bring some case examples to bear to bring it all to life. Learn more about the Harvard Innovation Lab at http://i-lab.harvard.edu/ and follow us on Twitter at http://twitter.com/innovationlab and like us on Facebook at https://www.facebook.com/harvardinnovationlab
Harvard i-lab | First Steps in Writing an SBIR or STTR Federal Research Grant
 
01:30:45
First Steps in Writing an SBIR or STTR Federal Research Grant The Small Business Innovation Research programs of the US government (SBIR/STTR) provide billions of dollars of research support to translate innovative ideas into useful products. However, the programs are highly competitive and applications to various governmental agencies (e.g. NIH, NSF, DoD) differ greatly, with success rates generally below 20% and falling as the sluggish economy yields fewer tax dollars dedicated to support of such research. Come to hear Dr. Betsy Ohlsson-Wilhelm, CEO of SciGro, Inc., discuss ways in which you can improve your chances of creating a highly competitive application. She has served as a reviewer and chair of many SBIR panels for the NIH from the mid '80's until 2011 and has seen literally thousands of these types of applications.
Harvard i-lab | Forming a Life Science Company: The Right Pieces at the Right Time
 
01:26:16
"All happy [start-ups] are the same, but each unhappy [start-up] fails in its own individual way." (sic, Tolstoy) Join former venture capitalist and serial biotechnology entrepreneur Greg Licholai, MD in a workshop to learn about the required elements for starting a life science company, and some of the common pitfalls that make start-ups, founders and investors "unhappy". This will be a hands-on and interactive discussion where we will use real examples of companies that were able to get off the ground effectively and those that could not get traction despite good scientific foundations.
Muhammad Yunus: The Founding of Grameen Bank
 
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On April 19, 2012, sponsored by the HBS Social Enterprise Initiative, Harvard innovation lab, HBS Healthcare Initiative, Nobel Laureate Muhammad Yunus came to Harvard Business School campus to speak. This is an exerpt. Social Business—New Models for Providing Sustainable Services to the Poor Muhammad Yunus, Nobel Peace Prize Laureate Professor Muhammad Yunus is widely known for his work in establishing the Grameen Bank in Bangladesh in 1983. Join us for a discussion regarding his recent efforts that focus on building social businesses and healthcare initiatives in Bangladesh. Professor Yunus is the author of Banker to the Poor: Micro-Lending and the Battle Against World Poverty, Creating a World without Poverty: Social Business and the Future of Capitalism, and Building Social Business: The New Kind of Capitalism That Serves Humanity's Most Pressing Needs.
Harvard i-lab | Startup Secrets: Hiring and Team Building
 
01:56:40
In the end, ideas are worth very little without people to execute them. And we all know a company is only as good as its team, which is why the hiring process is so critical as you start up your venture. Furthermore, anyone who has made a bad hire along the way (as most of us have) knows that hiring the wrong person can cost you far more than time and money. It ultimately makes the difference between market leaders and market laggards - or worse still - failed ventures entirely. Yet, every startup struggles to find the so called "A+ players" to build their business. In this session we define what A+ really means and share some tools on how to go after that talent. iRobot's Senior Vice President of HR, Russ Campanello, and Acquia's Global Manager of Talent Acquisition, Eric Gaffen, will talk about the importance of hiring and team building at their companies. In addition, watch as audience members participate in mock interviews and share the results of their experience. Learn more about the Harvard Innovation Lab at http://i-lab.harvard.edu/ and follow us on Twitter at http://twitter.com/innovationlab and like us on Facebook at https://www.facebook.com/harvardinnovationlab
Harvard i-lab | The Business of the Internet of Things with Chad Jones
 
01:43:05
The Business of the Internet of Things The next great paradigm shift in the Internet will be the inclusion of the Internet INSIDE of everything we see in the physical world. Described as The Internet of Things (IOT), the Internet of Everything and the Industrial Internet, it promises to revolutionize not only how we discover, interact and understand our world, but the way we experience our everyday private and working lives. This evolution in technology has captured the imaginations of education, government and businesses alike. The IOT also presents an unprecedented opportunity for entrepreneurs as the market is expected to produce between $1.2 trillion and $14.4 trillion dollars by 2025. However, navigating the complexities of this brave new world can be tricky. This talk will cover the business and technical considerations of building a connected product for the Internet of Things from end to end including the process, business considerations, funding options and go to market strategies that can make you successful with your project. Speaker: Chad Jones is an expert in cloud, virtualization and IoT technologies. Mr. Jones has over eighteen years' experience driving strategic initiatives for start-ups and Fortune 50 companies alike and has traveled the world discussing a vision for a better world through technology. At Xively, a subsidiary of LogMeIn (NASDAQ:LOGM) and formerly known as COSM, he drives the strategic product roadmap for Xively Cloud Services™, oversees go-to-market strategy as well as continuing to create and evangelize Xively's vision for the Internet of Things.
Views: 113778 Harvard Innovation Labs
Harvard i-lab | The Art of the Term Sheet with Scott Yaphe
 
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Scott Yaphe, a General Partner with ABS Ventures in Boston presented a workshop on "Term Sheets" from a business as opposed to legal perspective. You'll gain a broad understanding of the terms typically seen in an investor term sheet. This includes terms related to getting a deal done initially (i.e. valuation, amount of investment), terms that affect a startup as it grows (i.e. decision and control rights) and terms related to getting out of a deal (i.e. liquidation preferences, drag-along rights). Best practices around negotiating a term sheet as well as pitfalls to avoid are also discussed. Learn more about the Harvard Innovation Lab at http://i-lab.harvard.edu/ and follow us on Twitter athttp://twitter.com/innovationlab and like us on Facebook at https://www.facebook.com/harvardinnovationlab
Harvard i-lab | The Ideation Framework with Josh Wexler
 
01:14:17
How can you effectively learn if people will use (or buy) a new product idea before you built it? Josh Wexler, CEO of the Occom Group, shares the process that they use to help anyone (7th graders to C-level executives) validate new product ideas before they are built. He tells the story of how a first time entrepreneur went from an idea to a fully functioning prototype that he then used to test with potential customers in about 2 days. Josh discusses how this process drives clarity among a team and reduces the technical and overall risk of a project. Participants are guided through a number of exercises to practice the process. To learn more about the Harvard Innovation Lab at http://i-lab.harvard.edu/ and follow us on Twitter at http://twitter.com/innovationlab and like us on Facebook at https://www.facebook.com/harvardinnovationlab
Harvard i-lab | Startup Secrets Part 4: Going To Market - Michael Skok
 
01:32:39
In Part 4 of Michael Skok's Harvard i-lab lecture series, "Startup Secrets: An insiders guide to unfair competitive advantage," Skok describes the fundamentals of building a go-to-market strategy for your business. You can read more about Michael Skok, and his Startup Secrets on his website: http://mjskok.com/ and follow him on twitter at http://twitter.com/mjskok Learn more about the Harvard Innovation Lab at http://i-lab.harvard.edu/ and follow us on Twitter at http://twitter.com/innovationlab and like us on facebook at https://www.facebook.com/harvardinnovationlab
Muhammad Yunus: The Shortcomings of Economic Theories and Systems
 
04:24
On April 19, 2012, sponsored by the HBS Social Enterprise Initiative, Harvard innovation lab, HBS Healthcare Initiative, Nobel Laureate Muhammad Yunus came to Harvard Business School campus to speak. This is an exerpt. Social Business—New Models for Providing Sustainable Services to the Poor Muhammad Yunus, Nobel Peace Prize Laureate Professor Muhammad Yunus is widely known for his work in establishing the Grameen Bank in Bangladesh in 1983. Join us for a discussion regarding his recent efforts that focus on building social businesses and healthcare initiatives in Bangladesh. Professor Yunus is the author of Banker to the Poor: Micro-Lending and the Battle Against World Poverty, Creating a World without Poverty: Social Business and the Future of Capitalism, and Building Social Business: The New Kind of Capitalism That Serves Humanity's Most Pressing Needs.
Harvard i-lab | Data Visualization for Non-Programmers
 
01:09:57
Are you an entrepreneur looking to share data with your investors, stakeholders, or consumers - but you don't know where to start? Visual presentation of information is a necessary skill in modern communication, even if you don't know the first thing about Photoshop. Join William Beutler and Jenny Karn, of digital agency Beutler Ink, to learn how you can use data to share powerful visual stories with any audience. You will learn: • The do's and don'ts of data visualization • The importance of analysis alongside the numbers • Choosing the right presentation for your data • Tools that can help with - or without - a budget Have questions about Data Visualization for Non-Programmers? Contact Harvard Innovation Lab Learn more about the Harvard Innovation Lab at http://i-lab.harvard.edu/ and follow us on Twitter at http://twitter.com/innovationlab and like us on Facebook athttps://www.facebook.com/harvardinnovationlab
Harvard i-lab | UX Design: An Introduction with Scout Stevenson
 
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User Experience is more than creating a slick web page. It's about understanding your users and aligning their behaviors, goals and motivations with your business strategy. This presentation will outline best practices surrounding the process and deliverables that are vital components for creating a positive user experiences. Scout Stevenson is the creative director at ExtensionEngine where he and his team take a strategic approach in developing creative marketing solutions that engage users visually while driving business results. Prior, he was Co-founder and Creative Director of Jetpak Media which was recently acquired by ExtensionEngine. Throughout his 17 year career, he has built and led creative teams at numerous top Boston agencies. Scout is an adjunct professor at Boston University's College of Fine Arts where he lectures on web and experience design. He has won numerous industry awards for both B2C and B2B creative campaigns and is a MITX judge. Learn more about the Harvard Innovation Lab at http://i-lab.harvard.edu/ and follow us on Twitter at http://twitter.com/innovationlab and like us on Facebook at https://www.facebook.com/harvardinnovationlab
Harvard i-lab | Customer Acquisition with Andy Payne
 
01:14:06
You might have the greatest product or service in the world, but if you can't get customers, it doesn't matter. How can you be as good at customer acquisition as you are at product? This workshop focuses on on-line customer acquisition techniques: banner ads, paid search, SEO, inbound marketing, "ghetto testing", social media marketing, analytics, etc. Andrew Payne is a Boston-area entrepreneur, executive, inventor, and investor. He's co-founded Open Market, Revenio, and FanSnap, and has been involved with many other technology startups. He is on Hubspot's Board of Directors. Learn more about the Harvard Innovation Lab at http://i-lab.harvard.edu/ and follow us on Twitter at http://twitter.com/innovationlab and like us on Facebook at https://www.facebook.com/harvardinnovationlab
Harvard Venture Stories: OZÉ & the asset-based mindset
 
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Meghan McCormick's first venture in Africa tried to build businesses from scratch. But then by taking an asset-based approach, she realized that if Africa's huge base of existing small businesses could each grow just a little - enough to hire just one employee a year — that would make a big dent in the continent's worrisome unemployment problem. OZÉ is now the top business app in Ghana on the Google Play Store.
Harvard i-lab | How to be a Founder Worth Coding For with Dan Sullivan and Galen Sanford
 
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In this session, Dan Sullivan and Galen Sanford of Crowdly talk through the fundamental decisions and common mistakes you need to be aware of during the crucial phase of moving your technology startup from concept to product from two very different perspectives. Dan provides his take as a non-technical initially sole Founder, Galen brings the perspective of working as a technical Founder, journeyman contractor, and eventually Director of Technology charged with growing the product and the team around it. This session covers from your first line of code to the fundamental makeup of your growing team. Theydiscuss -Knowing when you actually need code and what you can do before -What you can learn to do yourself (and what you should) -Working with contractors and how not to suck at it -How to attract, qualify, and structure early team members, including fractional resources. -How coders evaluate their opportunities. -Terrible opinions and lies you’ll be told, and assumptions you’ll probably be wrong about. -Five important early decisions that you might not know you’re making. -What is the purpose and character of your technical team?
Harvard i-lab | Developing an Effective Social Enterprise Business Plan with Margot Dushin
 
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Excited about launching a social venture but not quite sure how to tackle writing a social impact business plan? This workshop provides an introduction of key elements of a social enterprise business plan and approaches on how to build your venture.
Harvard i-lab | Positioning Your Brand Out Front
 
01:18:10
Adrian Gill, Brand Consultant and Mentor at the Harvard Innovation Lab, shares a pragmatic view on how founders can create and maintain a more sustainable brand advantage through focus on 3 simple things; Desirability, Differentiation and Design. Content covered includes: Case study examples including client work on the Barbados + Rihanna brand campaign. Guidance on designers, logos and developing impactful creative with no money. Ways to avoid the trap of relying too heavily on functionality of technology to create differentiation. Where the new is instantly visible, functionality alone is not a bankable advantage. Critical thinking around defining Brand Identity and how to make your brand "hard to follow" for the competition.
Harvard i-lab | How Are You Going to Make Money?
 
01:17:01
In the race to get a startup idea off the ground, founders focus on getting a MVP completed, finding talent to expand the team and then, the much-dreaded exercise of raising money. In the frenzy of it all, they at times overlook the fundamental question of how will I (or I and my investors) make money? They have a general, very high level idea about the possible paths, but most of the time they have not homed in on the monetization path or actual business model. And, that is a mistake. In this highly interactive session, Rudina Seseri of Fairhaven Capital, helps founders: - determine the right monetization paths for both B2B and B2C businesses, and - understand the ramifications of each business model.
Harvard i-lab | Startup Secrets Part 2: Company Formation - Michael Skok
 
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In Part 2 of Michael Skok's Harvard i-lab lecture series, "Startup Secrets: An insiders guide to unfair competitive advantage," Skok argues that ideas aren't worth much without great people to back them up. It's human capital that makes the difference between good and great companies, which is why attracting and retaining the right people and getting them dialed into the right vision is utterly essential for the burgeoning venture. You can read more about Michael Skok, and his Startup Secrets on his website: http://mjskok.com/ and follow him on twitter at http://twitter.com/mjskok Learn more about the Harvard Innovation Lab at http://i-lab.harvard.edu/ and follow us on Twitter at http://twitter.com/innovationlab and like us on facebook at https://www.facebook.com/harvardinnovationlab
Harvard i-lab | Startup Secrets: Go to Market Part I - Strategy
 
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Find out why it can be twice as important to get your Go-to-Market right, even if you've engineered a great product. Understand the strategic framework needed to enter a market and occupy a dominant position. Learn how to develop your "brand essence," understand targeting and segmentation and lastly, how to distribute your product or service through the right channels. Learn more about the Harvard Innovation Lab at http://i-lab.harvard.edu/ and follow us on Twitter at http://twitter.com/innovationlab and like us on Facebook at https://www.facebook.com/harvardinnovationlab
Harvard i-lab | Fake It Till You Make It with Dan Sullivan of Crowdly
 
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Fake It Till You Make It with Dan Sullivan of Crowdly Non-technical entrepreneurs, stop talking big and start building small. Bemoaning your inability to attract a technical co-founder to "just build it" is failure's waiting room. Hiring out an agency to build your grand vision now is a great way to lose quickly. In Dan's own words: Learn from my useful mistakes and occasional successes, from cashing in my 401k to build a mediocre app I didn't need, to bootstrapping through Techstars as the program's only non-technical sole founder, to building out a great team at a (currently) thriving company that just closed a seven figure seed round. I will focus on the very short term nuts and bolts. We'll talk through what exactly can you do in the next four weeks to substantially move your idea forward. In our conversation, I'll answer questions, share my ideology and process, tips, tools, and talk plainly about the ups and downs of my own experience. How to scope your prototype, what to measure, what it is, and importantly, what it isn't (hint: a first version of your eventual product) How I hack process to get real milestones really quickly that can gut check your assumptions, or make it more attractive to potential technical talent, partners, or investors. Removing false positives from your prototypes, and determine true intention. (Don't ask people to say nice things about you and then take it as evidence). Cheat sheet on the free or cheap tools that will be your best friend. Startup frenemies. How to get good help from good people, and what offers you should refuse. Non-technical Founders can build great companies. So many fail by overestimating the first step. Think small, and start building something great.
Harvard i-lab | Future Lab Promotional Video
 
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At the i-lab, we help students take ideas as far as they can go. Last summer, Harvard and IDEO teamed up with Fidelity Investments to pilot a new kind of internship exclusively at the i-lab. In June of 2014, students interested in entrepreneurship teamed up with other like-minded students to try their hand at human centered design and experience life in the early days of a new venture. At summer’s close, Fidelity funded 2 ventures. One student, Mariel Manzone, profiled above followed her project to corporate sponsor, Fidelity. This year, Harvard students will join IDEO’s Future Lab as interns at the Harvard i-lab for 9 weeks (June 1, 2015 to July 31, 2015). Future Lab, an IDEO program, explores the intersection of emerging technologies and human needs to identify new market spaces and prototype venture solutions. Participants will be placed on teams, learn necessary venture design skills from IDEO venture designers, and be given access to emerging technology experts. Student created ventures may become part of IDEO’s Start-Up In Residence program or be funded by corporate sponsors. Learn more and apply now: https://i-lab.harvard.edu/experiential-learning/future-lab
Harvard i-lab | Startup Positioning: How To Tell Your Story with Mike Troiano
 
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Every business starts as an idea. Your ability to share that idea; to tell the story of your business in a way that draws teammates, partners, capital, and customers in will encourage your success or failure at every stage of the entrepreneurial journey. The fact is, most entrepreneurs can't explain what their company does for who, how, and why in a short enough time to get people engaged. If you're one of the many not seeing the light go on fast enough in the people you're pitching, it's time to get focused on getting your story straight. Join recovering NY ad man, 6X startup veteran, and current Actifio CMO Mike Troiano for a workshop designed to shorten the distance between "What?" and "Wow!" Learn the fundamentals of startup positioning that will help refine your story. Learn more about the Harvard Innovation Lab at http://i-lab.harvard.edu/ and follow us on Twitter at http://twitter.com/innovationlab and like us on Facebook at https://www.facebook.com/harvardinnovationlab
Harvard i-lab | What Do You Want to Know About Funding?
 
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Join our panel of experts for an engaging discussion about funding your for-profit and non-profit ventures. The panel includes: - John Landry, Angel Investor - Eric Paley, Managing Partner at Founder Collective who provides seed stage funding - Draper Richards Kaplan Foundation, who provides funding for non-profits - Raj Aggarwal, CEO/Founder of Localytics, who’s raised over $24M in the past 5 years Learn more about the Harvard Innovation Lab at http://i-lab.harvard.edu/ and follow us on Twitter at http://twitter.com/innovationlab and like us on Facebook athttps://www.facebook.com/harvardinnovationlab
Harvard i-lab | Increasing Your Creative Capacity
 
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Creativity is one of the most essential and vital attributes for being a successful entrepreneur. But how exactly does one increase their ability to think and act creatively? In this session, award winning educator and artist Art Sherwyn will walk through the creative process and illustrate methods for training the intellect how to gain passage into the world of creative thought; within this world will lie the tools for creative problem solving and invention with focus on using these techniques to drive innovation within your own venture. Art will also share the unique alignment the arts have with the human side of entrepreneurship and connection to the stability and longevity of your venture and quality of life. This workshop will provide very practical information which is easily adaptable. It is designed to be highly participatory and hands-on. Learn more about the Harvard Innovation Lab at http://i-lab.harvard.edu/ and follow us on Twitter at http://twitter.com/innovationlab and like us on Facebook athttps://www.facebook.com/harvardinnovationlab

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