Videos uploaded by user “IgniteVisibility”
Proven B2B Pay Per Click Advertising Campaign Tips - Big Impact!
Pay Per Click Advertising is one of the best ways to drive sales online. In this video, learn how to run a B2B pay per click advertising campaign that converts. Quick Pay Per Click Advertising Links https://ignitevisibility.com/services/pay-per-click-management/ https://ignitevisibility.com/how-does-ppc-work/ If you want to win in pay per click advertising for B2B, you really need to think about the full customer journey. In addition, with B2B pay per click advertising the is often a longer buying cycle. You have to nurture B2B leads much more than B2C. In some cases, pay per click advertising can take months or even years for B2B campaigns. In this video, John Lincoln provides some tips for pay per click advertising in the business 2 business space. When it comes to pay per click advertising, these terms can fall into different stages in the buying cycle. In addition, audiences you can run pay per click advertising to also have clear stages. In this video, John Lincoln mostly discusses pay per click advertising from the keyword perspective, but this concept also applies to audiences. If you would like to learn more about pay per click advertising and audiences you can watch another video on this here. https://youtu.be/OfMzBaLP0eQ Watch the video to learn more about pay per click advertising for B2B.
Views: 65221 IgniteVisibility
How To Lower Facebook CPM Costs And Get More Sales
Learn how to reduce your Facebook CPM and get more sales. https://ignitevisibility.com/lower-facebook-cpm-maximize-return/ Facebook CPM stands basically means how much you pay for 1,000 impressions on Facebook. If you pay less for your CPM, you can get a better return. But, you also want to pay for Facebook CPM in an audience that has the highest CTR and conversions. Facebook CPM is an important part of the advertising platform. Little tricks make a big difference. You need to have good images, great text, a call to action and amazing targeting. Learn more about Facebook CPM in this video by John Lincoln from Ignite Visibility.
Views: 32960 IgniteVisibility
SEO vs SEM - The Difference Between SEO and SEM (Learn Now)
Learn more here: https://ignitevisibility.com/difference-seo-sem/ SEO vs SEM: Learn the difference between the two in this video. SEO stands for search engine optimization and SEM stands for search engine marketing. The difference between the two, is that SEM includes paid search management and search engine optimization. Search engine optimization is only getting ranked organically in Google. So SEM includes both paid and organic and SEO only includes organic.
Views: 35325 IgniteVisibility
About Ignite Visibility - Learn About Ignite Visibility
In this video, John Lincoln tells the story of Ignite Visibility. Watch this video now to learn about Ignite Visibility, one of the top digital marketing companies in the nation. https://ignitevisibility.com https://ignitevisibility.com/about/
Views: 277262 IgniteVisibility
Social Media Marketing In 2019 (Your Perfect Strategy)
Want to have the perfect social media marketing strategy for 2019? In this video, John Lincoln covers some of the most important factors for social media marketing. It is important to consider things like your community building strategy, your performance advertising strategy, your social media campaign strategy and more. When thinking about your social media marketing strategy, make sure you focus on these important points. Social media marketing is now really about creativity that cuts through the clutter and social media advertising. Learn more https://ignitevisibility.com/services/social-media-marketing/
Views: 24030 IgniteVisibility
How To Get Your First 10,000 Instagram Followers (Without Buying Them), John Lincoln
How to Get Your First 10,000 Instagram Followers (Without Buying Them) Quick links https://ignitevisibility.com/instagram-marketing/ https://ignitevisibility.com/services/social-media-marketing/ Instagram is the fastest growing social media site on the internet and the largest mobile community online. It is a great way to attract business, build your brand and relationships. The hard part of Instagram marketing, is knowing where to start and how to build a following. In this video, we cover getting Instagram followers. In a future video, we will discuss engagement. Watch this video now to learn how to get your fist 10,000 Instagram followers. It is one you will want to watch!
Views: 951927 IgniteVisibility
SEO Guide for 2018 - What Really Matters For SEO Now
SEO in 2018 is different than years past. That is why in this SEO guide we cover all the most important items now. https://ignitevisibility.com/services/seo/ Quick resources https://ignitevisibility.com/services/seo/ https://ignitevisibility.com/white-hat-seo/ https://ignitevisibility.com/seo-starter-guide/ In this video, we cover the importance of content marketing. Any good SEO guide will recommend content over just about anything else, besides possibly being technically correct. In this SEO guide, we discuss content marketing. You can also learn specifics about it here. https://www.youtube.com/watch?v=iL0m7y_U8pU&t=2s We also discuss the importance of good usability signals and brand signals. If you would like to learn more about why brand signals are important, you can watch this SEO guide video here. https://www.youtube.com/watch?v=AT9eKbeQPrA&t=5s In this SEO guide, you will learn the most important items to really win in SEO in 2018. If you have questions, make sure to leave them below. Also make sure to like and subscribe so we can share this SEO guide with others.
Views: 208921 IgniteVisibility
5 Steps To LinkedIn Advertising Greatness In 2018
LinkedIn advertising is better than ever. Sure, it is still a little expensive and clunky, but more and more brands are flocking to it for good reason. https://ignitevisibility.com/linkedin-advertising/ When it comes to LinkedIn Ads, you need to understand that there is going to be a high cost per click. So you really need to be prepared to spend money to make money. LinkedIn Advertising is also targeted towards B2B in most cases and people really don't want a hard sell. In many cases, LinkedIn advertising does the best when promoting something like a webinar, a whitepaper or even an event. The best part about advertising on LinkedIn is the targeting. You can target people by company, location, title and more. This is really powerful. Learn more about LinkedIn advertising in this video.
Views: 45340 IgniteVisibility
Why Bounce Rate Is So Important (Expert Tips To Fully Understand It)
Bounce rate is one of the most important indicators of website success. Learn what bounce rate is, what your bounce rate should be by industry and how to improve your bounce rate. https://ignitevisibility.com/bounce-rate/ In this video, you will learn everything there is to know about bounce rate. Bounce rate can change by landing page, location, content topic and more. Bounce rate is also different by industry and type of website. An information website will have a higher bounce rate than a retail website in most cases. You really need to take the time to understand bounce rate. Watch this video to learn more about the topic.
Views: 16497 IgniteVisibility
Specifically How To Rank Long-Form Content And Make It Irresistibly Shareable
Long-form content is so important to SEO. In fact, it might be the most important thing for SEO right now! https://searchengineland.com/seo-user-science-behind-long-form-content-230721 https://ignitevisibility.com There is a lot to know about long-form content. In this article, John Lincoln covers long-form content and how it relates to SEO. John Lincoln from Ignite Visibility provides all the details you need to know to get your long-form content ranking. We are talking images, h1, h2, linking and so much more! Watch this video to learn how to be the best at long-form content.
Views: 27289 IgniteVisibility
What Is Remarketing? (Advanced Strategies To Drive More Revenue) John Lincoln, Ignite Visibility
What is remarketing? https://ignitevisibility.com/services/pay-per-click-management/ In this video, John Lincoln from Ignite Visibility covers remarketing, one of the best ways to run ads online. Remarketing cookies people who come to your site and allows you to message on them through networks around the internet. Learn how remarketing can help your business and why you should be doing remarketing.
Views: 15446 IgniteVisibility
How Long Does SEO Take (The REAL Answer) Watch Now
How long does SEO take? I am going to tell you. https://ignitevisibility.com/how-long-does-seo-take/ In this video, we tell you how long SEO takes. John Lincoln, CEO of Ignite Visibility and the 2017 Search Engine Land Search Marketer of the Year answers the question, How Long Does SEO Take! The amount of time really matters on the website. How old is the site, does the website have a penalty, where is the website ranking, what are the competitors doing! There is much to think about, when considering how long does SEO take. In the video, John Lincoln covers how long SEO takes for a brand new site, older sites and sites with penalties. Watch the video now to get the real answer to, how long does SEO take!
Views: 11583 IgniteVisibility
LinkedIn Advertising In 2019 (What Works)
LinkedIn advertising is getting better than ever. In fact, 2019 could be the year where we see the best returns from the platform. When it comes to LinkedIn, there are many ways to target customers. First, you can do simple ads in the sidebar of the feed. These ads can be in text, video or image format. Next, you can send LinkedIn sponsored in-mails. But in addition to that, Bing now allows you to targeting users on LinkedIn and LinkedIn advertising also offers remarketing. LinkedIn advertising is now better than ever and 2019 is the year to try it. Give LinkedIn advertising a try today. https://ignitevisibility.com/linkedin-advertising/ https://ignitevisibility.com/the-dos-and-donts-of-using-linkedin/ https://ignitevisibility.com/generate-b2b-leads-linkedin/ https://ignitevisibility.com/services/pay-per-click-management/
Views: 12183 IgniteVisibility
How To Start A Blog That Your Industry Loves (And Converts)
Ready to learn how to start a blog? Check out this article https://ignitevisibility.com/how-to-start-a-blog/ https://ignitevisibility.com/internet-marketing/ If you want to learn how to start a blog, this is the perfect video for you. John Lincoln, CEO of Ignite Visibility, gives details on how to start a blog that your industry will love. First, you need to make great content. Learn how to do that here https://www.youtube.com/watch?v=iL0m7y_U8pU&t=3s Also, you need to have share buttons, a great sidebar, awesome photos, you want your blog to be on wordpress and be optimized for keywords! There is a lot to know about how to start a blog that your industry will love. Learn more in this video.
Views: 8859 IgniteVisibility
How To Use The Google Display Network (11 Simple Tips For Success)
The Google Display Network is getting more advanced. But many of the strategies used are too basic, and result in companies wasting a lot of money. https://ignitevisibility.com/google-display-network/ When thinking about the Google Display Network, you really need to consider your audience. And many not just one audience, maybe multiple layers of audiences. That can often have better returns. In addition, what websites are you really advertising on? In many cases people dont even know! The Google Display Network will also not work if your creative is poor. That is why its a great idea to use a paid media company who really knows how to use it. https://ignitevisibility.com/services/pay-per-click-management/ If you are thinking about getting started with the Google Display Network, don't just throw up an ad with poor targeting, that is how you burn a lot of money. Watch this video to learn more about the Google Display Network. If you are going to use it, make sure to really take the time to refine your demographics, targeting and creative. Also, consider remarketing for the Google Display Network. That can be one of the most powerful was to use it.
Views: 30214 IgniteVisibility
How To Rank #0 In Google Results (Above #1) John Lincoln, Ignite Visibility
Did you know you can rank #0 in Google? That means above the #1 ranking position in the normal Google organic search results. In this video, John Lincoln from Ignite Visibility covers how to rank #0, also known as a featured snippet in Google https://ignitevisibility.com/services/seo/ https://ignitevisibility.com/ultimate-guide-ranking-0/ http://www.inc.com/john-lincoln/how-to-rank-0-in-google-results-above-1.html There are a variety of types of featured snippets in Google. Some are simple FAQ, others show pricing and some even show sizes for things. Featured snippets are determined by a special Google algorithm that looks for important information on the page that answers specific questions. Also, Google featured snippets are what is used to deliver answers via the Google Assistant on an android phone. Overall, these are coveted positions in Google, as featured snippets often have over a 100% higher click through rate than the #1 result.
Views: 23836 IgniteVisibility
Start A Drip Email Marketing Campaign For Your Business
A drip email marketing campaign can make a major impact on your business. In this video, John Lincoln discusses how to use a drip email marketing campaign to improve your business. Learn examples of email marketing campaigns Learn about automated sequences Learn about drip email marketing campaigns for new clients Learn about drip email marketing campaign options for abandon cart Promotional email marketing campaign automation Webinar and event drop email marketing campaigns are a must How you start an email marketing campaign How do you measure the success of your email marketing campaign sequence
Views: 29390 IgniteVisibility
Digital Media Buying For Marketing (How To Do It)
Thinking about digital media buying? In this video, John Lincoln discusses digital media buying, why it is the future and how online media buying agencies work. Digital media buying is the idea of buying media on websites online. Most digital media buying is done by an online media buying agency. To do a digital media buy, you first need to find all the places you customers are online. Next, you need to reach out to them and get pricing for the digital media buying. The prices vary and often a digital media buying agency will get better prices because of the volume of business they do with the website. When it comes to digital media buying, in most cases the website will have a media kit that tells you what you can expect. Learn more https://ignitevisibility.com
Views: 34871 IgniteVisibility
What Are All The Different AdWords Ad Extensions? (Full Overview)
AdWords Extensions can significantly impact your bottom-line when it comes to pay per click marketing. In this video, we cover all the different options and even show examples. Read more here https://ignitevisibility.com/different-types-adwords-extensions/ https://ignitevisibility.com/services/pay-per-click-management/ AdWords extensions can have a big impact on your bottom line. In fact, AdWords ad extensions in a recent case study by Ignite Visibility increased leads over 30%. It is all about knowing the right AdWords extensions to use at the right time. First you need to understand that there are manual and automatic AdWords extensions. The manual are created by you and automatic AdWords ad extensions are recommended by AdWords. Next, you need to understand all the types of extensions. From location extensions to contact extensions, there so many to choose from. Watch the video to learn how to set up AdWords extensions now.
Views: 10254 IgniteVisibility
CRO Tips That Work! Heat Maps, Content Analytics, In-Page Analytics, John Lincoln, Ignite Visibility
Learn more here https://ignitevisibility.com/google-analytics-increase-conversion-rates/ When it comes to conversion rate optimization, the most important thing is to understand the customer journey and better refine your website to adapt to that. In this video, John Lincoln from Ignite Visibility covers heat maps, content analytics, in-page analytics and pop ups. Watch now to get more conversions and improve your site.
Views: 14030 IgniteVisibility
What Are Dynamic Search Ads (And How To Use Them)
Dynamic search ads are a very exciting way to drive traffic. Learn more about dynamic search ads and how they can help your business. https://ignitevisibility.com/dynamic-search-ads/ If you are interested in getting lots of traffic, that may or may not be quality, try dynamic search ads. Google AdWords dynamic search ads are a great way to get traffic to your website. Usually, the ads show on content websites and drive traffic to eCommerce sites. In this video, John Lincoln covers dynamic search ads and how to use them.
Views: 14393 IgniteVisibility
Improve SEO Fast, How To Fix Common SEO Errors (Veteran Tips That Work)
Looking to improve your SEO? Well first, you need to debug your SEO mistakes. In this video, we are going to talk about how to improve your SEO fast. https://ignitevisibility.com/services/seo/ In this video, John Lincoln from Ignite Visibility talks about simple ways to improve SEO by making technical tweaks to your website and checking to make sure your content is not stolen. There are many issues that can occur in SEO. Some of them being. A block with robots.txt A rel canonical going to the wrong page A no index or no follow International SEO set up incorrectly... The list of ways to fix SEO mistakes and ways to improve your SEO is long. Watch this video to learn more about search engine optimization, fixing mistakes and improving SEO now.
Views: 17261 IgniteVisibility
GDPR Compliance Requirements For Marketing And Business
GDPR (General Data Protection Regulation) is very important. In this video, we cover GDPR compliance requirements for businesses, with a specific focus on marketing. Learn more: https://ignitevisibility.com/marketers-need-know-gdpr-compliance/ GDPR compliance is important for businesses. You could get in a lot of trouble if you do not follow these steps. When it comes to the General Data Protection Regulation, the most important thing to keep in mind is that you need to disclose how you will be using data and also evaluate all your existing data to ensure it has been collected properly. This applies to the European Union, not to the United States at this time. Make sure your website is following GDPR compliance requirements. There are many GDPR marketing specific elements.
Views: 9963 IgniteVisibility
Local SEO, Learn Real Local SEO Now from Ignite Visibility
https://ignitevisibility.com/services/local-seo/ Local search engine optimization is much different than national or international SEO. In local SEO, you are usually just trying to rank the Google my business page in the local Google pack. But in some cases, it is more than that. Directory sites need local SEO, local profiles can rank and even your HTML page is important to local SEO. In this video, John Lincoln from Ignite Visibility breaks down local SEO. Learn what local SEO is, who it is important for, how to measure your local search success, what the main factors are for local SEO and how to do an advanced local SEO optimization on your website and my business page.
Views: 6914 IgniteVisibility
What is a Robots.txt File? (An Overview for SEO + Key Insight)
What is a robots.txt file? In this video, John Lincoln gives on overview of the robots.txt file for SEO. Read more about robots.txt files here. https://ignitevisibility.com/the-newbies-guide-to-blocking-content-with-robots-txt/ Learn more about SEO here. https://ignitevisibility.com/services/seo/ A robots.txt file is a file that lives on your website at example.com/robots.txt. The file gives you the ability to block content on a page from Google. While that is true, Google may still decide to index the page. Learn about this and more now.
Views: 8860 IgniteVisibility
How To Do Instagram Marketing For B2B Companies
When it comes to Instagram marketing, many people feel it is not the right fit for business to business type of companies. But the fact is, they are wrong. Instagram marketing can be very effective for B2B. Learn more https://ignitevisibility.com/b2b-instagram-strategy/ https://ignitevisibility.com/services/social-media-marketing/ When it comes to Instagram marketing, you want show people what is going on behind the business. In your Instragram marketing, you also want to show people promotions and offer creative updates. Your customers will enjoy your B2B Instagram marketing strategy if you approach it the right way. In this video, John Lincoln from Ignite Visibility discusses Instagram marketing from a B2B perspective. Watch the video to learn more about B2B Instagram marketing.
Views: 8032 IgniteVisibility
How To Hire The Right Digital Marketing Agency For Your Business
Read the full post: https://ignitevisibility.com/45-things-digital-marketing-agency/ Hiring a digital marketing agency can be a game-changing decision for your business. In this video, you will learn some of the important things to look for in a digital marketing agency. Do they have experience in the type of website model you have, do they have experience with your content management system, do they offer the specialty service you need? Learn all of this and more now. https://ignitevisibility.com/45-things-digital-marketing-agency/
Views: 4788 IgniteVisibility
One SEO Strategy That You Must Do! (At Least Once A Month)
In this video, John Lincoln covers one SEO strategy that you must do. There are so many SEO strategies out there in the world. This is one great and can result in some quick wins. Related pages on SEO strategy https://ignitevisibility.com/internal-linking-structure-seo/ https://www.youtube.com/watch?v=TmNtsK3tL1I https://ignitevisibility.com/services/seo/ https://ignitevisibility.com/how-to-craft-the-perfect-local-seo-strategy/ Every website has popular pages that have more links than others. You want to utilize those pages to their full potential to drive up the rankings for your other terms,. To do this, it is as simple as doing a basic linking report, finding the top pages and putting internal links in those pages to the pages you want to rank. When you link from your top pages to the main pages you want to rank, with the correct anchor text (when means the text inside the link" it causes Google to link the linked to page higher. This is one search engine optimization strategy that really helps websites rank their major keywords much higher. Watch the video to learn more about this SEO strategy.
Views: 8781 IgniteVisibility
The 8 Easiest Ways To Increase Page Speed On Your Website
Want to increase your page speed? Well, this video is for you. In this video, we go over the most important tips for increasing page speed on your website. https://ignitevisibility.com/google-mobile-first-update/ When it comes to increasing website page speed, sometimes it is just a matter of putting your site on a better server. But there is also more you can do than that. For example, you can also resize your images, enable browser caching, minimize your javascript and CSS and more. In this video, we teach you how to increase your website page speed. These simple tips will help you get into the excellent score!
Views: 14136 IgniteVisibility
How To Do Link Building For SEO And Actually Get Results
Link building for SEO is very hard, if you don't know what you are doing. In this video, John Lincoln covers link building for SEO and provides a simple strategy that works. https://ignitevisibility.com/introduction-link-building/ Email outreach is a very simple link building for SEO strategy, but you need to know how to do it. Complimenting the person is so important. You also need to do something for them, like a social media share for example. When you do link building for SEO, you also need to have a great list. Don't just start emailing people. Make sure they have written an article on a similar topic and the link would be relevant to their article. If the link would actually bring value to their article, it will be easy to do link building for SEO. Watch this video to learn about link building for SEO. If you need help, feel free to reach out to Ignite Visibility. https://ignitevisibility.com/services/seo/
Views: 32944 IgniteVisibility
Enterprise SEO: What Is Dynamic Search Engine Optimization?
If you’re an enterprise website, you need to do dynamic search engine optimization. The problem? A lot of these bigger websites don’t even know what that means. But don’t worry, after reading this post you’ll know exactly what dynamic SEO is and why it’s so important to marketers. https://ignitevisibility.com/dynamic-seo/ https://ignitevisibility.com/services/seo/
Views: 68996 IgniteVisibility
How To Scale Your Digital Marketing (Get 100% Growth in 2018)
Want better returns in your digital marketing? It is 100% possible, but you have to scale! If your budget stays the same, how can you grow? https://ignitevisibility.com/internet-marketing/ Well, you have to pay for. Scaling your digital marketing will result in bigger returns. Digital marketing has a variety of channels. There is organic, paid, conversion rate optimization, email marketing, social media marketing and more. When you see returns in a channel, you should scale that digital marketing channel so you can get bigger returns. If you pay more, you will get bigger returns in digital marketing. If you want to learn more about digital marketing check out Ignite Visibility.com or watch our digital marketing course playlist. Keep in mind, if you double down on what is working, you are sure to get more out of your digital marketing. Make sure to invest properly.
Views: 55240 IgniteVisibility
Google March 12 Core Algorithm Update Shakes Industry - Ignite Friday
This week: Google rolled out an algorithm update, Instagram has a new toy for ecommerce webmasters, and wait until you hear why some spammy sites rank well in search. Here’s what happened this week in digital marketing. Instagram Introduces In-App Checkout for E-Commerce Businesses https://ignitevisibility.com/confirmed-google-core-update-ignite-friday/ https://ignitevisibility.com/services/seo/ https://ignitevisibility.com/services/pay-per-click-management/ ►Subscribe: https://bit.ly/2AuX8o5 Learn more on our blog: https://ignitevisibility.com/ Ignite Visibility is a premier Internet marketing company based in San Diego, CA. #digitalmarketing #internetmarketing
Views: 6620 IgniteVisibility
Search Engine Optimization in 2019 - 5 Simple Steps To Get Started
Getting started with search engine optimization can be very confusing. In this video, John Lincoln breaks down search engine optimization into simple steps. By the end of this video, you will have a good understanding of how search engine optimization works in 2019. This video is a basic overview of search engine optimization for new websites. It does not do a deep dive into enterprise SEO, advanced SEO, local SEO, SEO for news or eCommerce. If you want to learn more about search engine optimization in those verticals, see the other videos on YouTube. Resources https://ignitevisibility.com/services/seo/ https://ignitevisibility.com/ ►Subscribe: https://bit.ly/2AuX8o5 Learn more on our blog: https://ignitevisibility.com/ Ignite Visibility is a premier Internet marketing company based in San Diego, CA. #digitalmarketing #internetmarketing
Views: 8424 IgniteVisibility
3 Digital Advertising Trends To Jump On Fast (Don't Miss The Boat)
When it comes to paid media, you are only as profitable as your strategy. https://ignitevisibility.com/services/pay-per-click-management/ In this video, John Lincoln from Ignite Visibility covers 3 digital advertising trends you should jump on now.
Views: 31475 IgniteVisibility
International SEO (Multilingual and Multi-Regional SEO) Get Started Now!
Learn international SEO now! Based on the popular Ignite Visibility service https://ignitevisibility.com/services/international-seo-consultant/ Learn multilingual and multiiregional SEO from John Lincoln, the author of multiple blog posts on the topic including The Ultimate Guide on Search Engine Land http://searchengineland.com/the-ultimate-guide-to-multilingual-and-multiregional-seo-157838 In this video, you will learn what, why and how. Watch now!
Views: 15759 IgniteVisibility
Simple Facebook Messenger Marketing Strategies (That Work)
Thinking about doing some Facebook messenger marketing? Well, then you are thinking about the right things! But, you really need to know the right way to approach Facebook messenger marketing to be successful. Facebook messenger marketing is all about adding people to your Facebook messenger marketing list and also getting a Facebook messenger marketing chatbot set up correctly. The Facebook chatbot can make all the difference, as it results in automation and qualifying customers. This is really important, as it can save you a lot of time and really help your Facebook messenger marketing. In this video, John Lincoln from Ignite Visibility covers Facebook messenger marketing and how to do it for your business correctly. Resources https://ignitevisibility.com/5-ways-add-page-fans-facebook-messenger-contact-list/ https://ignitevisibility.com/18-chatbot-software-options-improve-marketing/ https://ignitevisibility.com/services/pay-per-click-management/ https://ignitevisibility.com/services/social-media-marketing/ https://ignitevisibility.com/internet-marketing/
Views: 8887 IgniteVisibility
Image SEO, Learn To Optimize your Website Images Now! @johnelincoln
Image SEO is a very important part of optimizing for Google, Twitter, Pinterest, Bing and other websites online. In this video, John Lincoln, CEO of Ignite Visibility ( https://ignitevisibility.com/ ) tells you everything you need to know about image search engine optimization. The video covers goals of image optimization. 1. Images supporting page rankings and traffic 2. Images rank in Google search 3. Images display on social media SEO The image seo video teaches you to determine your keyword for the page and them work it into the image file name, image alt text, image title tag, image caption. With image search engine optimization, you also want to have a small file size and make sure you use an image XML sitemap. Make sure images do not create a new HTML URL, have image meta data and are a JPEG, GIF or PNG. Be careful with content delivery networks, they can change your image URLS. With social media, make sure you have the right images sizes and use Facebook Opengraph, Rich Pins and Twitter cards.
Views: 15849 IgniteVisibility
Do Brand Searches And Direct Traffic Influence SEO?
When it comes to brand searches and direct traffic, they can really help your business and your rankings in Google. Direct traffic is already seen as a ranking factor on some level and a strong brand also helps, but Google has not specifically said brand searches help. They have said direct traffic helps. https://www.semrush.com/ranking-factors/ https://ignitevisibility.com/services/seo/ But what is the main difference between branded traffic and direct traffic? Not much... If someone searches for your brand in Chrome, im most cases the website auto populates and they end up going directly to the website! Thus, direct traffic. Also, if you have a strong brand, that means you get more links and higher click through rates in Google, because people want to link to you and click on your results. A strong brand helps SEO. A correlation between your brand and search terms also helps SEO, especially with instant answers and Rank Brain now in the mix.
Views: 4181 IgniteVisibility
How To Start A Website - Beginner Tips To Launch and Market
Want to learn how to start a website? In this video, John Lincoln covers how to start a website from scratch. While the video doesn't cover everything, it does cover 10 important factors for starting a website and getting it going. You need a good domain name, you need to optimize the site, you need to set up your tracking, you want to launch social media profiles, you want to have ads going and more! There is a lot to know regrading how to start a website. These are just a few basic tips.
Views: 6360 IgniteVisibility
Amazon Vendor Central vs Seller Central (All Questions Answered)
Amazon Seller Central vs Vendor Central! This video covers all the important points of Seller Central and Vendor Central! Learn more https://ignitevisibility.com/amazon-vendor-central-vs-seller-central/ Amazon is a tricky website. There is really a lot to know. If you sign up for the wrong platform, it can make it really hard on your business. There are three options for selling on Amazon. Those options are, Seller Central, Vendor Central and Vendor Express. Each has a customer base of sellers they are geared towards. While most people are on Seller Central, many bigger brands are on Vendor Central. Vendor Express is a way to start selling to smaller brands who eventually want to be on Vendor Central. You also cannot do FBA with Vendor Central, you can only do it with Seller Central. But, Vendor Central has its own method which is also very good for selling on Amazon. Watch this video on Amazon Seller Central and Vendor Central now. Ask any questions you have below.
Views: 32431 IgniteVisibility
Boost Leads Fast With Local Lead Generation Services (Here Is How)
When it comes to local lead generation services, there is a right way and wrong way to do it. https://ignitevisibility.com/how-to-craft-the-perfect-local-seo-strategy/ https://ignitevisibility.com/services/local-seo/ Local lead generation services really take making sure you know the right keywords, you have the right strategy, you are specific and more. Local lead generation services Include Schema.org Making sure you have great copy Embedding a map And more Watch this video by John Lincoln to learn more about local lead generation companies and local lead generation services. One thing you must know, some companies are really good at different types of SEO. So when you select a local lead generation services, make sure they really know your space. Watch the video to learn more about local lead generation services now.
Views: 25057 IgniteVisibility
SEO Site Structure, How to Layout a Foundation
Creating a site structure for SEO helps you determine the what you will try to rank for and lays out a plan for the site. It is critical that all website owners create a site structure and a plan to achieve those goals. In this video, John Lincoln gives us an overview of the site structure concept. (https://ignitevisibility.com/services/seo/)
Views: 10006 IgniteVisibility
11 Absolute Truths of Social Media Marketing (Don't Make These Mistakes) John Lincoln
When it comes to social media, there are some clear dos and don'ts. In this video, John Lincoln from Ignite Visibility covers the basics of social media marketing. https://ignitevisibility.com/services/social-media-marketing/ Some of the items include dealing with customers, focusing on the right platforms, publishing quality and more. Watch this video now to learn important points about social media marketing now.
Views: 12766 IgniteVisibility
10 Fascinating Tips to Skyrocket Conversion Rates 267% In One Week - John Lincoln
Conversion rate optimization is an art form. With the right CRO strategies, you can turn a dying website into a profitable one fast. Learn more https://ignitevisibility.com/services/conversion-optimization/ In this video, John Lincoln from Ignite Visibility covers some of his favorite CRO strategies right now. When implementing these items, John Lincoln has seen gains in conversion rates over over 267% in one week for certain websites. Watch this video now to learn how to increase the conversion rates on your website.
Views: 13727 IgniteVisibility
Video Marketing In 2018, Maximize Video Reach On Social Media
With these same video marketing strategies, we have been able to generate over 159,000 videos for key videos by distributing them through the web. Think of what that can do for your business! When it comes to video marketing, there is a lot to know. First, you need to know how to create the videos, but next, you need to know how to distribute them through the modern web. Learn more about our digital marketing agency and video services. https://ignitevisibility.com/internet-marketing/ Learn more about adding video to your sales funnel. Video is the fastest growing type of content online that people actually want to see! The is why video marketing is so important. Marketers are getting less and less time online to grab attention of users. Video marketing allows you to get that attention quickly. In some cases, it is impossible to ignore. This quick video talks and video marketing tips that are easy to implement. You can use these tips to distribute your own videos around the web. If you have questions about video marketing, make sure to ask below. There is a lot to know about video marketing strategy. This is simply a beginners course on the subject.
Views: 17290 IgniteVisibility
Ranking in Bing vs Google for SEO, What You Need to Know - John Lincoln, Ignite Visibility
The old debate, Bing vs Google for SEO. In this video, John Lincoln covers Bing Search Engine History, what is the common between Bing and Google and what is different between Bing SEO and Google SEO. Resource https://ignitevisibility.com/how-is-bing-seo-different-than-google-seo/ Guide to Bing WMT http://searchengineland.com/ultimate-guide-bing-webmaster-tools-221206
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Get Into Google News, Learn Google News SEO Now
John Lincoln from Ignite Visibility covers Google News https://ignitevisibility.com/ Google News is an important part of Google. Google News pulls in over 50,000 news sources and delivers over 6 billion website clicks a month. Over 60% of users trust Google News more than other websites and some websites have seen traffic rise as much as 300% by being accepted to Google news. There are some guidelines for Google News. You cannot write how to, advice columns, job postings and reporting needs to be original. You should have biographies and dates and no spelling or grammar issues. There are also technical guidelines. The articles must be unique, Google must be able to crawl them, they cannot be PDF and cannot be in frames. There is a lot to know about Google News for SEO. Watch the video with John Lincoln from Ignite Visibility now.
Views: 9642 IgniteVisibility
How To Improve Your Click Through Rate (CTR) Inside Of Google
Want to improve your click-through rate in Google and get more traffic? Of course you do! Watch this video by John Lincoln from Ignite Visibility or read the full article here. https://ignitevisibility.com/ctr-in-webmaster-tools-a-gold-mine-to-increase-search-traffic/ If you want to improve your click-through rates, this is the video for you. Google Search Console shows you your impressions and CTRs. You can determine what pages have a bad click-through rate and which pages have a good one! Then, you can improve the pages with a bad click-through rate. Click-through rates in Google can vary from less than 1% to over 20% in some cases. Keep in mind, Google Search Console has a time delay, so it will take a few days for your new click-through rates to populate if you make changes. You want at least 1,000 impressions to gauge if the data is accurate. If you need help with increasing your click-through rates in Google, you can always reach out. https://ignitevisibility.com/services/seo/
Views: 11562 IgniteVisibility
Facebook Marketing For Business Tutorial - John Lincoln, Ignite Visibility
Ignite Website: https://ignitevisibility.com Ready to market on Facebook? In this free online Facebook marketing for business tutorial, John Lincoln, CEO of Ignite Visibility, gives you an overview. Quick Links: https://ignitevisibility.com/facebook-advertising-company/ https://ignitevisibility.com/facebook-marketing/ https://ignitevisibility.com/facebook-live-ultimate-guide/ Facebook marketing can help your business drive real revenue, leads and collect emails! Learn about Facebook Marketing for Business Pages, Facebook Marketing for Groups, Facebook Marketing for Apps, Facebook Marketing for Events and more! This video also covers Facebook ads, Facebook EdgeRank and how to get started marketing on Facebook.
Views: 70383 IgniteVisibility