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Videos uploaded by user “Ads Developers”
Advanced Bidding Strategies
 
09:16
Nadine Sundquist, an AdWords API Developer Programs Engineers, walks through the advanced bidding strategies in AdWords.
Views: 5891 Ads Developers
Ad Customizers
 
21:00
Adam Ohren, an AdWords API Developer Advocate, gives a quick talk about the Ad Customizers feature and some use cases. Ad Customizers are placeholders that can be added to you Ads, to be replaced in runtime by customizable values.
Views: 4600 Ads Developers
Location Aware Ad Customizers
 
08:58
Michael Cloonan, an AdWords API Developer Programs Engineer, gives a quick talk on targeting Ad Customizers and other ad extensions to geographical locations relevant to the user.
Views: 878 Ads Developers
[IMA] The Future of Google Video Ads with the IMA SDK
 
14:16
Shawn Busolits and Yury Pavlotsky talk about the future of Google video ads with the IMA SDK. Workshop talk from the March 2016 Display Ads API Workshops. https://sites.google.com/site/display... Slides available at: https://docs.google.com/a/google.com/...
Views: 2011 Ads Developers
Remarketing Using Customer Match
 
11:50
Michael Cloonan, an AdWords API Developer Programs Engineer, describes how an advertiser can use the API to target ads to their existing customers.
Views: 1620 Ads Developers
MCC Scripts Code Lab
 
48:24
Gustavo Moreira, an AdWords API Developer Advocate, presents a simple solution to a common problem among AdWords users: how to calculate the remaining credit for each campaign automatically? MCC Scripts will be used along side some other Google Scripts APIs to code the solution.
Views: 2106 Ads Developers
Advanced OAuth 2.0
 
26:21
Ads Developer Advocate Marc Wandschneider gives a quick talk on some more advanced scenarios and considerations for the use of OAuth 2.0 in your AdWords API-based applications, including a quick look at scalability and threading.
Views: 2565 Ads Developers
Hello World with Python
 
02:40
Gabe Rives-Corbett makes a Hello World API request to the DFP API using Python and a service account.
Views: 826 Ads Developers
Hello World with Java
 
04:43
Gabe Rives-Corbett makes a Hello World API request to the DFP API using Java and a service account.
Views: 1111 Ads Developers
Optimizing Keywords and Traffic Estimations
 
08:24
Ian Ballantyne, an AdWords API Developer Advocate, discusses best practices for estimating performance of your keywords.
Views: 573 Ads Developers
Uploading HTML5 Ads
 
19:41
Andrew Kallem, an AdWords API Developer Advocate, describes the HTML5 ad format and how to create HTML5 ads using the API.
Views: 488 Ads Developers
Campaign Drafts and Experiments
 
09:19
Timo Bozsolik, an AdWords API Developer Advocate, discusses how to improve your AdWords campaigns with the help of Drafts and Experiments functionality.
Views: 1145 Ads Developers
Extension Setting Services
 
11:25
Xerxes Dotiwalla, an AdWords API Developer Advocate, presents the new layer of services developed on top of the Feed Services. The main idea is to simplify the usage of feeds, by handling the hard types directly in the API calls.
Views: 170 Ads Developers
Ads Upgraded URLs
 
56:20
Adam Ohren, an AdWords API Developer Advocate, talks about the new way of dealing with destination URLs and landing pages in the AdWords API. He covers different use cases and examples on how to do the migration and how to use the new feature in your favor.
Views: 1928 Ads Developers
[IMA] What's new and upcoming in the IMA SDK
 
08:36
Shawn Busolits explains how IMA supports inline in iOS 10, discusses a simpler way to integrate IMA on Android, and demonstrates how to integrate skippable DFP ads into your client-side Chromecast IMA integration. Workshop homepage: https://events.withgoogle.com/display-ads-api-workshops/
Views: 197 Ads Developers
Ads .NET Client Library and OAuth2
 
06:44
This screencast video shows how to migrate your AdWords API .NET client library application from ClientLogin to OAuth2 authentication mechanism. Here are some additional resources you can refer to help you with the migration. * AdWords API .NET library wiki: https://github.com/googleads/googleads-adwords-dotnet-lib/wiki/_pages * OAuth2 migration guide: https://developers.google.com/adwords/api/docs/guides/clientlogin-to-oauth2-migration-guide * AdWords API Blog: http://googleadsdeveloper.blogspot.com/ * AdWords API forum: https://developers.google.com/adwords/api/community/
Views: 3125 Ads Developers
IMA and Mobile Ads
 
47:36
Bret McGowen explains the differences between the Interactive Media Ads SDK and Mobile Ads SDK, and how applications that require both SDKs can use them together.
Views: 1214 Ads Developers
Creating and Serving Video Ads
 
32:06
Chris Seeley discusses how to create and serve video ads using the DFP API.
Views: 3856 Ads Developers
Best Practices in Reporting
 
54:13
Joel Toby, an AdWords API Developer Advocate, describes best practices when making API reporting requests focusing on efficiency, error handling, compression, and scheduling.
Views: 661 Ads Developers
DFP API Targeting Workshop
 
32:52
Nicholas Chen demonstrates advanced usage of custom targeting features in the DFP API.
Views: 775 Ads Developers
Shopping Campaigns
 
36:21
Adam Ohren, an AdWords API Developer Advocate, gives us a refresher on AdWords Shopping Campaigns, and covers what is new in the Shopping world. He also talks about Local Inventory Ads, and a new Java utility that will help a lot when managing Shopping Campaigns via the API.
Views: 419 Ads Developers
[DFP] Measuring Creative Performance
 
18:50
Chris Seeley and Nicholas Chen talk about how to measure your creative performance in DFP. Workshop talk from the March 2016 Display Ads API Workshops. https://sites.google.com/site/display... Slides available at: https://docs.google.com/a/google.com/...
Views: 205 Ads Developers
AdWords API Batch Job Flow
 
41:24
Andrew Kallem, an AdWords API Developer Advocate, presents BatchJobService, an improved service for performing bulk updates on an AdWords account.
Views: 541 Ads Developers
Campaign Optimization Services
 
25:57
Adam Ohren talks about campaign optimizations with the TargetingIdeaService and TrafficEstimatorService, two great ways to give you insights into how well your keywords might perform.
Views: 237 Ads Developers
Feed Services
 
11:17
Views: 85 Ads Developers
Ad Manager Authorization First Steps
 
02:50
This video goes through the initial steps required to authorize with the Ad Manager API using a service account.
Views: 50 Ads Developers
Google My Business API
 
28:27
Zhuo Chen, an AdWords API Developer Advocate, presents the new Google My Business API and describes how to feed locations from GMB into AdWords as location extensions.
Views: 4189 Ads Developers
Open Source Tools
 
09:38
Ian Ballantyne, an AdWords API Developer Advocate, introduces various open source tools available for integration with the AdWords API.
Views: 341 Ads Developers
Display Network Criteria
 
14:36
Josh Radcliff, an AdWords API Developer Program Engineer, presents the different decisions that have to be made when creating and managing campaigns for the Display Network.
Views: 571 Ads Developers
Authorization First Steps
 
02:48
Gabe Rives-Corbett goes through the initial steps required to authorize with the DFP API using a service account.
Views: 4690 Ads Developers
AdWords API: Upgrading standard text ads to expanded text ads
 
05:53
Here's how to upgrade from standard text ads to expanded text ads in the AdWords API. AdWords API Documentation: https://developers.google.com/adwords/api AdWords API Forum: https://groups.google.com/forum/#!forum/adwords-api
Views: 269 Ads Developers
IMA in the Livingroom
 
32:54
Shawn Busolits demonstrates how you can use the IMA SDK on Chromecast and Android TV.
Views: 338 Ads Developers
Native Ads In Mobile Apps
 
46:35
Eric Leichtenschlag walks us through serving native ads to Android and iOS using the Google Mobile Ads SDK.
Views: 2539 Ads Developers
Campaign Targeting Options
 
08:40
Learn how to reach the audience you want with Campaign Targeting options in the AdWords API.
Views: 91 Ads Developers
The AdWords API and the Mobile world
 
19:34
Xerxes Dotiwalla, an AdWords API Developer Advocate, goes through some interesting ideas and use cases on how you can use the AdWords API to better promote your campaigns and better engage with your users in the mobile environment.
Views: 499 Ads Developers
Tips and Best Practices
 
08:59
Thanet Praneenararat, an AdWords API Developer Programs Engineer discusses tips and best practices for working with AdWords API.
Views: 209 Ads Developers
Reporting Tips & Tricks
 
15:39
Learn all about downloading reports with the AdWords API and walk through the core concepts you'll need to understand before selecting which fields to get.
Views: 566 Ads Developers
Google Ads API Webinar from May 22, 2018
 
01:13:03
Adam Ohren introduces the new Google Ads API Beta release in this live webinar. The talk introduces the new API, walks-thru the process of signing-up for the beta program, and explains a basic conceptual overview of the new API.
Views: 386 Ads Developers
Feed Services
 
37:02
Adam Ohren gives us an update on what's new and upcoming with Feed Services in the AdWords API. He also reviews feeds for those who are new to them or have forgotten how they work.
Views: 234 Ads Developers
Account Performance & Optimization
 
40:12
Ads Developer Advocate Marc Wandschneider talks about opportunity analysis in your AdWords API client accounts and introduces a tool called Kratu which can help your account managers identify problem areas in your accounts.
Views: 320 Ads Developers
[MAD] Native And Video - Why Not Both?
 
23:23
Eric Leichtenschlag and Thang Duong talk about native and video formats in the Mobile Ads SDK, along with mediation enhancements, and Creative Preview in DFP apps. Workshop homepage: https://events.withgoogle.com/display-ads-api-workshops/
Views: 54 Ads Developers
Google Analytics
 
30:31
Marc Wandschneider gives a high-level introduction to Google Analytics and how it interacts with the AdWords API. Appropriate for those looking for analytics and conversion-tracking solutions for their AdWords API-based systems.
Views: 335 Ads Developers
New Features
 
08:19
Views: 196 Ads Developers
OAuth
 
15:22
Views: 421 Ads Developers