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Videos uploaded by user “Google Ad Grants”
Welcome to Google Ad Grants
 
04:59
Google Ad Grants is a global program offering a monthly budget for qualifying nonprofits to use on ads to promote their mission, attract members, recruit volunteers, drive donations, and more. Tune in to learn about the requirements and gain some tips on what it takes to succeed in the program.
Views: 17178 Google Ad Grants
What is Target CPA Bidding?
 
04:21
This video explains how Target CPA bidding works, and how this bidding strategy can help you get more value out of your Ad Grants account. Target CPA bidding allows you to exceed the $2 Ad Grants bid cap, harnesses the power of Google machine learning, and you decide how much a conversion is worth to you, with Google optimizing towards that value. Watch the full video to learn best practices for using this bidding strategy. And if you're ready to give Target CPA bidding a try, follow the instructions in this article to change your campaign's bidding strategy: https://goo.gl/xECXnn
Views: 684 Google Ad Grants
How do I comply with Ad Grants' policies?  An automated rule can help
 
08:29
The Ad Grants Mission-based campaigns policy requires active keywords to have a quality score of 3 or higher (on a scale of 10), meaning keywords with a quality score of 1 or 2 should be paused or removed. An automated rule is the best way to avoid compliance challenges related to quality scores. This video provides step-by-step instructions on how to set up an automated rule to stay compliant with this policy.
Views: 970 Google Ad Grants
How an advertising agency can help with Ad Grants
 
22:45
Join us for a live discussion with Gott Advertising, an advertising agency which has been serving Ad Grantees for more than a decade. Gott will share their approach to managing Ad Grants campaigns and dive into the importance of effective conversion tracking and Smart Bidding solutions. We will also be joined by one of Gott Advertising’s nonprofit clients. This Ad Grantee will discuss how Maximize Conversions bidding has helped them reach their online goals.
Views: 457 Google Ad Grants
What is Maximize Conversions Bidding?
 
03:58
This video explains how Maximize conversions bidding works, and how this bidding strategy can help you get more value out of your Ad Grants account. Maximize conversions bidding is very easy to set up, allows you to exceed the $2 Ad Grants bid cap, and harnesses the power of Google machine learning. Watch the full video to learn best practices for using this bidding strategy. And if you’re ready to give Maximize conversions bidding a try, follow the instructions in this article to change your campaign's bidding strategy: https://goo.gl/xECXnn
Views: 920 Google Ad Grants
Scegliere, Rivedere e Ottimizzare le Parole Chiave
 
43:36
Nel livestream ti illustreremo gli strumenti di base per assicurarci che le tue parole chiave riflettano la missione della tua organizzazione, che siano rilevanti per il tuo programma e la tua offerta, e che siano abbastanza specifiche da fornire una buona esperienza all’utente.
Views: 122 Google Ad Grants
Creating Effective Ads to Meet Your Goals
 
30:30
Creating Effective Ads to Meet Your Goals. In this live stream, we discussed tips to write compelling ad copy, leverage ad extensions, and test your creative and landing pages to identify your top performers.
Views: 576 Google Ad Grants
Choosing, Reviewing, and Optimizing Keywords
 
37:30
Choose keywords to help your nonprofit reach the right audience. We'll discuss tips to ensure your keywords reflect your organization's mission, are relevant to your program and services, and are specific enough to provide a good experience for users. Followed by a live Q&A with the Ad Grants team.
Views: 1243 Google Ad Grants
Fixing Common Tracking Problems
 
44:00
Join us for a live stream hosted by Ad Grants team members focusing on common tracking problems that we've seen with both AdWords conversion tracking and Google Analytics goals. Fixes can be simple and we'd love to guide you through them. The presentation will be followed by a live Q&A.
Views: 502 Google Ad Grants
Google Ad Grants: Connecting people to causes through free Google ads
 
37:00
Google Ad Grants empowers eligible nonprofits with $10,000 per month in free advertising on Google Search results pages. Google's ads reach large audiences in a relevant, actionable and measurable way and can help nonprofits educate, attract donors, and help people around the world. Learn how to succeed online using the power of Ad Grants for effective and scalable marketing and fundraising *Recorded on August 29, 2018: Please refer to the Google Ad Grants website and Help Center for the latest information about our program. www.google.com/grants www.support.google.com/grants
Views: 429 Google Ad Grants
Google Ad Grants and Grow with Google: Connecting People To Causes Through Free Google Ads
 
35:41
Google Ad Grants empowers eligible nonprofits with $10,000 per month in free advertising on Google Search results pages. Google's ads reach large audiences in a relevant, actionable and measurable way and can help nonprofits educate, attract donors, and help people around the world. Learn how to succeed online using the power of Ad Grants for effective and scalable marketing and fundraising.
Views: 279 Google Ad Grants
Melhorando a sua Taxa de Cliques (CTR)
 
32:21
Nesse webinar nós vamos te ensinar como visualizar a CTR na sua conta, dar dicas sobre como melhorá-la, e vamos te mostrar como conseguir reativação da sua conta se ela estiver suspensa por não atender aos requisitos das políticas do programa.
Views: 159 Google Ad Grants
Ottimizzare il tuo account per una migliore qualità degli annunci
 
45:56
Il team di Google Ad Grants desidera invitarti a partecipare al livestream educativo: Ottimizzare il tuo account per una migliore qualità degli annunci. Il livestream sarà trasmesso sul canale YouTube di Ad Grants Mercoledì 30 Maggio alle 11 di mattina.
Views: 195 Google Ad Grants
Escolhendo, Revisando e Otimizando Palavras-chave
 
39:25
Nesse webinar, nós vamos revisar as melhores maneiras de escolher novas palavras-chave. Também vamos te mostrar como você pode verificar a performance das suas palavras-chave e te dar algumas dicas sobre como gerenciar palavras-chave de alta e de baixa performance.
Views: 104 Google Ad Grants
Nutze den Qualitätsfaktor als Grundlage für Konto Optimierungen
 
53:51
Im Namen des Google Ad Grants Team möchten wir dich herzlich zur Teilnahme an unserem Livestream zum Thema “Nutze den Qualitätsfaktor als Grundlage für Konto Optimierungen” einladen. Der Livestream wird am 10. April um 11 Uhr (MESZ) auf unserem Ad Grants YouTube Kanal übertragen. Im Livestream erfährst du welche Tipps und Tricks dir helfen dein Ad Grants Konto effektiver aufzusetzen. Insbesondere beschäftigen wir uns mit der Anzeigenqualität, warum sie wichtig ist und welche Schritte du einleiten kannst um die Qualität deines Kontos nachhaltig zu steigern.
Views: 259 Google Ad Grants
Choisir, Revoir et Optimiser vos mots-clés
 
52:30
Durant ce live, nous vous présenterons les outils élémentaires pour lancer des campagnes AdWords efficaces. Nous vous présenterons plus en détail ce que sont des bons mots-clés, pourquoi ils sont essentiels, et quelles sont les étapes à suivre pour optimiser son compte Ad Grants.
Views: 100 Google Ad Grants
Comment améliorer votre CTR
 
32:26
Durant ce live, nous vous présenterons les outils élémentaires pour lancer des campagnes AdWords efficaces. Nous vous donnerons des conseils pour améliorer vos annonces afin qu’elles aient un CTR compétitif. Ainsi, votre compte Ad Grants pourra être optimisé et vos annonces mieux diffusées.
Views: 50 Google Ad Grants
Optimización de tu Cuenta con Foco en Calidad de Anuncios y, Selección de Palabras Claves
 
01:10:10
En esta transmisión en vivo, le enseñaremos las herramientas básicas necesarias para crear una cuenta de Ad Grants efectiva. Nos adentraremos en qué es la calidad de los anuncios, por qué es importante y qué pasos puede tomar para mejorar la calidad de su cuenta Ad Grant.
Views: 128 Google Ad Grants
Comment Optimiser Votre Compte Ad Grants avec des Annonces de Qualité
 
50:47
Durant ce live, nous vous présenterons les outils élémentaires pour lancer des campagnes AdWords efficaces. Nous vous présenterons plus en détail ce que sont des Annonces de Qualité, pourquoi elles sont essentielles, et quelles sont les étapes à suivre pour optimiser son compte Ad Grants.
Views: 182 Google Ad Grants
Otimizando sua conta para melhorar a qualidade do anúncio
 
34:42
Gostaríamos de convidá-lo(a) a participar de uma sessão ao vivo educacional sobre o Google Ad Grants, sessão: Otimizando sua conta para melhorar a qualidade do anúncio. A sessão irá acontecer no canal do Youtube do Ad Grants na quarta-feira, dia 23 de Maio às 15h. Nessa sessão, nós vamos ensinar as ferramentas básicas necessárias para rodar uma conta eficiente do Ad Grants. Vamos nos aprofundar sobre o que é a qualidade dos anúncios, por que ela é importante e quais passos você pode tomar para melhorar a qualidade da sua conta.
Views: 228 Google Ad Grants
Improving Your CTR
 
30:41
Join us on 2/21 at 3pm PST for a live stream and Q&A with Ad Grants team members on the topic of improving your CTR.
Views: 1345 Google Ad Grants
Mit Effektiven Anzeigen Deine Ziele Erreichen
 
50:31
Im Livestream erfährst du welche Tipps und Tricks dir helfen dein Ad Grants Konto effektiver aufzusetzen. Insbesondere beschäftigen wir uns mit der Qualität deiner Suchanzeigen und damit, wie du Texte optimierst, Erweiterungen hinzufügst und mit leistungsstarken Anzeigen die besten Ergebnisse erzielst.
Views: 179 Google Ad Grants

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