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Videos uploaded by user “The Paid Search Podcast”
2 Things We Need In The New Google Ads Interface
 
04:18
Chris and Jason are the co-hosts of the Paid Search Podcast, a weekly show about Google Ads. Both of them manage Google Ads accounts for clients around the world. We are enjoying the new Google Ads interface, but there are two crucial features that it is missing. 1) An interactive map in the location settings area. 2) Categorized keyword suggestions in the add keywords area. Please share this video as much as possible so we can bring this to Google's attention and hopefully get them to add these two very necessary features in the new Google Ads interface. Thanks for your help! How are you liking the new Google Ads interface? What are your favorite features in it? How could it be improved? Thanks for watching! You can learn about the Paid Search Podcast on our website - https://paidsearchpodcast.com/
5 AdWords Secrets That No One Talks About
 
32:25
Jason Rothman and Chris Schaeffer are cohosts of The Paid Search Podcast and this week the topic is 5 things most people don't know about Google AdWords. From secrets about quality score to call tracking, Chris and Jason share what they know in this week's episode. PSP Insider - https://paidsearchpodcast.com/insider/ Podcast website - http://www.paidsearchpodcast.com Review us on iTunes - https://itunes.apple.com/us/podcast/the-paid-search-podcast/id1097687350 Facebook - https://www.facebook.com/paidsearchpodcast/ Twitter - https://twitter.com/PaidSearchPod PPC resources - http://paidsearchpodcast.com/resources/ Chris & Jason are the co-hosts of The Paid Search Podcast. Learn about Google AdWords and paid search marketing through the weekly podcast. PPC Resources we recommend: Advanced Google AdWords by Brad Geddes - https://amzn.to/2scp102 AdWords Help Center - https://support.google.com/adwords/ Inside AdWords Blog - https://adwords.googleblog.com/ Instapage Landing Page Software - http://instapg.es/l6vCd
Pros & Cons of "Maximize Conversions" Bidding Strategy
 
08:06
Today's question comes from Nils, from Amsterdam. He asks about the pros and cons of using the AdWords bidding strategy "maximize conversions", versus manual bidding. He also wants to know if automated bidding strategies will make our jobs as AdWords managers obsolete. PSP Insider - https://paidsearchpodcast.com/insider/ Thanks for listening! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/ Please share with your friends and colleagues, and rate and review the show on iTunes here - https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764?mt=2
Are SKAGS the Best Way to Setup an AdWords Campaign?
 
12:01
Get the truth about SKAG (single keyword ad groups) from two certified professional AdWords managers. Chris Schaeffer and Jason Rothman share their true thoughts about SKAGs in AdWords. Chris & Jason are the co-hosts of The Paid Search Podcast. Learn about Google AdWords and paid search marketing through the weekly podcast. Learn more at http://www.paidsearchpodcast.com
How To Build An AdWords Account - Part 1 (Settings and Structure)
 
41:00
Yes, ya'll! Welcome back to the PSP. This week we've got a great show for you. Starting this week, we are going to build out a brand new AdWords account live on the podcast. We're going to build this AdWords account out over the coming episodes, just like we would in real life. Our made up client is a dentist in Plano, Texas, and we're going to build out an expert AdWords account. This week we cover the dentist's goals with AdWords, and we go over the campaign structure, campaign settings, and ad group structure. We hope you get a lot out of this live AdWords build, and thanks for listening! Follow the progress of the account structure - http://bit.ly/SweetumsDental And please leave us an iTunes review because the more reviews we have the more likely it is that we'll move up in the iTunes rankings and be able to grow the show. Thanks for your support. Please leave us a rating or review on iTunes, because it helps grow the show - https://itunes.apple.com/us/podcast/paid-search-podcast-weekly-podcast-about-search-engine/id1097687350 PPC resources - http://paidsearchpodcast.com/resources/ Ask us a question - http://paidsearchpodcast.com/contact-us/ Follow the PSP on Twitter - https://twitter.com/paidsearchpod Like the PSP on Facebook - https://www.facebook.com/paidsearchpodcast/
The truth about negative keyword match types
 
08:05
Today's question comes from Rob. Rob asks us about negative keyword match types in AdWords and how the match types affect your negative keywords. Thanks for listening. Please rate and review the show on iTunes because that helps the show grow, and please share with your friends and colleagues. Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/
How To Build An AdWords Account - Part 2 (Finding And Adding Keywords)
 
40:51
Howdy ya'll. This week we continue our AdWords account build out with the keywords portion of the build. We go over which keywords we're using for our ad groups and how we find and add those keywords. Thanks for listening! Follow the progress of the account structure - http://bit.ly/SweetumsDental And please leave us an iTunes review because the more reviews we have the more likely it is that we'll move up in the iTunes rankings and be able to grow the show. Thanks for your support. Please leave us a rating or review on iTunes, because it helps grow the show - https://itunes.apple.com/us/podcast/paid-search-podcast-weekly-podcast-about-search-engine/id1097687350 Ask us a question - http://paidsearchpodcast.com/contact-us/ Follow the PSP on Twitter - https://twitter.com/paidsearchpod Like the PSP on Facebook - https://www.facebook.com/paidsearchpodcast/
How To Build An AdWords Account - Part 4 (Bids and Ad Extensions)
 
38:32
Howdy folks. This week we continue our AdWords account build out with the bids and ad extensions portion of the build. We go over how we set initial bids and how we use all the main ad extensions. Thanks for listening! Follow the progress of the account structure - http://bit.ly/SweetumsDental And please leave us an iTunes review because the more reviews we have the more likely it is that we'll move up in the iTunes rankings and be able to grow the show. Thanks for your support. Please leave us a rating or review on iTunes, because it helps grow the show - https://itunes.apple.com/us/podcast/paid-search-podcast-weekly-podcast-about-search-engine/id1097687350 Ask us a question - http://paidsearchpodcast.com/contact-us/ Follow the PSP on Twitter - https://twitter.com/paidsearchpod Like the PSP on Facebook - https://www.facebook.com/paidsearchpodcast/
How To Use BROAD Match Keywords Like a Pro!
 
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Yes, you read that correctly. In this episode both Jason and Chris describe how they do in fact sometimes use pure broad match keywords in their client's Google AdWords campaigns. No, we're not talking modified broad, we are talking about pure broad keywords! But we're also talking about using them responsibly and like a professional. Jason and Chris share why they've starting using more broad keywords, how they go about doing it with some very specific tips, and they also share some results they are getting from their broad keywords. We hope you enjoy the episode! Do you use broad keywords? Let us know at the contact page and in the YouTube comments and we'll share some listener feedback about broad keywords on the air. Please check out and rate and review our new podcast: PPC Questions And Answers: https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764
How to Write Better Ads in Google AdWords - Practical Tips from The Paid Search Podcast
 
35:10
This week The Paid Search Podcast guys share their best tips for writing the best ads. Learn how Chris Schaeffer and Jason Rothman write ads designed to generate high clickthrough rates for their AdWords campaigns. Podcast website - http://www.paidsearchpodcast.com Review us on iTunes - https://itunes.apple.com/us/podcast/the-paid-search-podcast/id1097687350 Facebook - https://www.facebook.com/paidsearchpodcast/ Twitter - https://twitter.com/PaidSearchPod Chris & Jason are the co-hosts of The Paid Search Podcast. Learn about Google AdWords and paid search marketing through the weekly podcast.
How To Build An AdWords Account - Part 5 (How To Come Up With Good AdWords Ads)
 
40:46
This week we continue our AdWords account build out with the ad copy creation portion of the build. We go over how to come up with good AdWords ad copy, and we give examples of ad copy we would use for this dentist office. Thanks for listening! Follow the progress of the account structure - http://bit.ly/SweetumsDental And please leave us an iTunes review because the more reviews we have the more likely it is that we'll move up in the iTunes rankings and be able to grow the show. Thanks for your support. Please leave us a rating or review on iTunes, because it helps grow the show - https://itunes.apple.com/us/podcast/paid-search-podcast-weekly-podcast-about-search-engine/id1097687350 PPC resources - http://paidsearchpodcast.com/resources/ Ask us a question - http://paidsearchpodcast.com/contact-us/ Follow the PSP on Twitter - https://twitter.com/paidsearchpod Like the PSP on Facebook - https://www.facebook.com/paidsearchpodcast/
What is a Google AdWords Manager's Job?
 
14:11
Google Ads Manager Training - https://paidsearchpodcast.com/insider/ A behind the scenes look at the job of a Google AdWords manager. Listen to two AdWords experts talk about how they communicate with their clients and what happens when that communication fails. Chris & Jason are the co-hosts of The Paid Search Podcast. Learn about Google AdWords and paid search marketing through the weekly podcast. Podcast website - http://www.paidsearchpodcast.com Review us on iTunes - https://itunes.apple.com/us/podcast/t... Facebook - https://www.facebook.com/paidsearchpo... Twitter - https://twitter.com/PaidSearchPod
How To Prove AdWords Campaign Performance
 
28:09
Today's 1st question comes from Amanda, in Omaha. As a new Google Ads manager, she wants to know how to provide proof of performance data for the new campaigns she is running. Our 2nd question comes from Thomas, in Chicago. He wants to know how many ads per ad group is optimal for small accounts that don't receive a lot of traffic. Our 3rd question comes from Rob, in Queensland, Australia. He wants to understand the recent changes to Google Ads conversion code, how to ensure the correct code is in place on his website, and what the impact is if he does not replace the code. Thanks for listening! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/ Please share with your friends and colleagues, and rate and review the show on iTunes here - https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764?mt=2
Why AdWords Isn't Working for You - Common PPC Pitfalls - The Paid Search Podcast
 
40:16
Chris Schaeffer and Jason Rothman discuss some very specific reasons why your Google AdWords campaign is failing. From keyword targeting to location settings to bid management we cover all the areas you need to be focused on to improve your AdWords campaigns. Listen to the podcast and subscribe at http://www.paidsearchpodcast.com PPC resources - http://paidsearchpodcast.com/resources/
Should You Use An AdWords Management Software?
 
06:01
We both recommend Optmyzr - http://lddy.no/24zc Today's question comes from Melanie, and she asks the guys about AdWords bid management platforms and softwares. Melanie wants to know our opinion on the AdWords softwares out there and if we use any of them. Thanks for listening. Please rate and review the show on iTunes because that helps the show grow, and please share with your friends and colleagues. Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/
Low Impression Share... What's Your Move?
 
07:10
Today's question comes from Rob, who wants to know how to handle low impression share. Thanks for listening! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/ Please share with your friends and colleagues, and rate and review the show on iTunes here - https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764?mt=2 PPC Resources we recommend: Advanced Google AdWords by Brad Geddes - https://amzn.to/2scp102 AdWords Help Center - https://support.google.com/adwords/ Inside AdWords Blog - https://adwords.googleblog.com/ Instapage Landing Page Software - http://instapg.es/l6vCd
8 AdWords Secrets And Tips for Car Dealerships
 
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Wow oh wow do we go deep on this episode. Buckle up (pun intended) because today we're focusing on the car dealership industry and going over 8 specific AdWords tips for car dealerships. We plan to do many more industry-specific episodes, so please let us know what industry you'd like to hear us talk about next. Please leave us a rating or review on iTunes, because it helps new people find the show - https://itunes.apple.com/us/podcast/paid-search-podcast-weekly-podcast-about-search-engine/id1097687350 PPC resources - http://paidsearchpodcast.com/resources/ Ask us a question - http://paidsearchpodcast.com/contact-us/ Follow the PSP on Twitter - https://twitter.com/paidsearchpod Like the PSP on Facebook - https://www.facebook.com/paidsearchpodcast/
New PPC Job? How To Impress Your Boss with AdWords
 
09:31
Today's PPC question comes from Matthew. Matthew wants to know how to get started on a B2B pay per click advertising campaign. He plans to do remarketing, Facebook and YouTube ads with a webinar series, and wants to know if there's anything else to start out with that would impress his bosses. Thanks for listening. Please rate and review the show on iTunes because that helps the show grow, and please share with your friends and colleagues. Rate and review here - https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764?mt=2 Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/
Uh-Oh? Keywords Below First Page Bid In Google Ads
 
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Today's question comes from Christian, from Sweden. He wants to know how to respond when Google flags his keywords as below the first page bid. Thanks for listening! Do you have keywords below the first page bid that have performed well for you? Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/ Please share with your friends and colleagues, and rate and review the show on iTunes here - https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764?mt=2
ADWORDS HELP! #1 Tip for New AdWords Managers
 
06:31
Today's question comes from Ed. Ed was assigned an extremely large AdWords account with tons and tons of campaigns and ad groups, and he is a bit overwhelmed and looking for guidance on how to get started managing an account this large. Thanks for listening. Please rate and review the show on iTunes because that helps the show grow, and please share with your friends and colleagues. Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/
How To Make A $500 Monthly AdWords Budget Work
 
35:46
Learn how to build a successful AdWords campaign for less than five hundred dollars. In their weekly podcast Chris & Jason talk about ways to get cheaper traffic from AdWords without spending a lot of money. Learn what AdWords settings are best like geographic targeting, keywords, and ad copy. Please leave us a rating or review on iTunes, because it helps grow the show - https://itunes.apple.com/us/podcast/paid-search-podcast-weekly-podcast-about-search-engine/id1097687350 PPC resources - http://paidsearchpodcast.com/resources/ Ask us a question - http://paidsearchpodcast.com/contact-us/ Follow the PSP on Twitter - https://twitter.com/paidsearchpod Like the PSP on Facebook - https://www.facebook.com/paidsearchpodcast/
Advanced Bid Management in Google AdWords  - The Paid Search Podcast
 
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Jason Rothman & Chris Schaeffer discuss advanced bid management tactics that they use in Google AdWords. Topics we discuss include mobile bidding, demographic bidding, Subscribe to the paid search podcast at https://itunes.apple.com/us/podcast/the-paid-search-podcast/id1097687350
Should You Use Dynamic Keyword Insertion Ads?
 
06:06
Today's PPC question comes from MG. MG wants to know whether or not they should be using dynamic insertion ads in Google AdWords. You can learn more about keyword insertion ads here - https://support.google.com/adwords/answer/2454041 Thanks for listening. Please rate and review the show on iTunes because that helps the show grow, and please share with your friends and colleagues. Rate and review here - https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764?mt=2 Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/
How To Sell AdWords Management
 
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The Paid Search Podcast is a weekly podcast about Google AdWords hosted by two AdWords managers and Google Partners. New episodes come out every Monday. On today's show we get into the business of AdWords. We talk about how the fundamentals of AdWords play a role in how we sell Google AdWords management to clients, and we also go over our answers to common questions and AdWords objections we get from potential clients. Chris Schaeffer - http://www.chrisschaeffer.com/ Rothman PPC - https://rothmanppc.com/ Please share the show on Facebook, Twitter, LinkedIn, and "the gram." And please leave us a review and rating on iTunes, that helps more than you will ever know. Thank you. Did you hear about our new podcast? Check out PPC Questions And Answers! https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764 PPC Resources we recommend: Advanced Google AdWords by Brad Geddes - https://amzn.to/2scp102 AdWords Help Center - https://support.google.com/adwords/ Inside AdWords Blog - https://adwords.googleblog.com/ Instapage Landing Page Software - http://instapg.es/l6vCd
How To Compete With HUGE Companies In Google AdWords
 
08:55
Today's question comes from Molly in Minneapolis, who wants to know how a small business can compete with large, national companies on competitive, high-value keywords in Google AdWords. Thanks for listening! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/ Please share with your friends and colleagues, and rate and review the show on iTunes here - https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764?mt=2
The Ultimate AdWords Management System
 
42:20
Yes. No, like for real, yes. This is the episode you've all been waiting for. We're constantly hearing from listeners who send in questions about "how to manage a Google AdWords campaign?" This is the episode for you. Whether you manage a small $1,000 a month campaign for your company or you are the in-house AdWords manager for a $1 million a month account, this management structure is all you need to effectively manage your AdWords campaigns. Please share the show with friends and colleagues, we really appreciate that! And please leave us a review on iTunes! Ask us a question - http://paidsearchpodcast.com/contact-us/ PPC resources - http://paidsearchpodcast.com/resources/
AdWords For Restaurants
 
41:06
Hello you! Welcome back to the Paid Search Podcast. Today we have a delicious episode for you. We're doing a deep dive on all the ways how AdWords can help you grow your restaurant's sales. Have you ever run an AdWords campaign for a restaurant? What's your best tip for running a restaurant campaign on AdWords? Chris Schaeffer - http://www.chrisschaeffer.com/ Rothman PPC - https://rothmanppc.com/ Please share the show on Facebook, Twitter, LinkedIn, and "the gram." And please leave us a review and rating on iTunes, that helps more than you will ever know. Thank you. Did you hear about our new podcast? Check out PPC Questions And Answers! https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764
Tips For Passing The AdWords Certification Exams
 
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The Paid Search Podcast guys give their tips on passing the Google AdWords Certification Exams. Getting certified in Google AdWords is a great thing to do for all search engine marketing professionals, and we highly recommend that you study hard for these exams and get certified! In this video we share our experiences with the Google AdWords Certification Exams, and we share our best tips for preparing for and passing the exams. Good luck! Jason and Chris co-host the Paid Search Podcast, a weekly podcast about Google AdWord. Subscribe for weekly episodes.
Do Lower Position Ads Work in AdWords? - The Paid Search Podcast
 
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Chris and Jason talk about the results they have seen for ads that are in lower position on AdWords. Subscribe to the paid search podcast at https://itunes.apple.com/us/podcast/the-paid-search-podcast/id1097687350
AdWords Management & Working at Home - The Paid Search Podcast
 
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Chris Schaeffer & Jason Rothman talk about what it's like to work from home, how they stay productive and motivated day after day. http://www.paidsearchpodcast.com Subscribe to the paid search podcast at https://itunes.apple.com/us/podcast/the-paid-search-podcast/id1097687350?mt=2
What Are Local Services Ads? Are They A Threat To Google AdWords?
 
39:07
PSP Insider - https://paidsearchpodcast.com/insider/ Yes! Welcome back to the PSP. Today we're talking about the new Google Local Services Ads program. We break down what the program is and how it affects traditional Google AdWords campaigns. Local Services Ads - https://www.google.com/adwords/local-services-ads/ Local Services Ads Help - https://support.google.com/adwords/topic/6224863 Thanks for listening to the show. Please share the show on Facebook, Twitter, LinkedIn, and "the gram." And please leave us a review and rating on iTunes, that helps more than you will ever know. Thank you. Did you hear about our new podcast? Check out PPC Questions And Answers! https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764
How to Read a Google AdWords PPC Report - The Paid Search Podcast
 
39:46
What metrics should be on a PPC report? Find out in today's episode. Chris Schaeffer and Jason Rothman discuss what is important when you review your Google AdWords report. Listen to the podcast and subscribe at http://www.paidsearchpodcast.com
How Much Should You Pay an AdWords Manager?
 
07:41
Today's PPC question comes from Bryan. Bryan wants to know what pricing structure his agency should use, and we also discuss what you should expect to pay for AdWords services. Thanks for listening. Please rate and review the show on iTunes because that helps the show grow, and please share with your friends and colleagues. Rate and review here - https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764?mt=2 Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/
How to Get More Conversions in Google AdWords - The Paid Search Podcast
 
37:32
If you want to get more conversions, leads, and sales out of your Google AdWords campaigns then you've come to the right place. In this episode of the podcast Jason gives us 8 tips to improve conversion rates and drive more value of our PPC. Chris & Jason are the co-hosts of The Paid Search Podcast. Learn about Google AdWords and paid search marketing through the weekly podcast. Podcast website - http://www.paidsearchpodcast.com Review us on iTunes - https://itunes.apple.com/us/podcast/t... Facebook - https://www.facebook.com/paidsearchpo... Twitter - https://twitter.com/PaidSearchPod
In-House PPC vs Agency PPC vs Self Employed PPC - The Paid Search Podcast
 
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Jason Rothman & Chris Schaeffer answer a listener's question about the difference between the three ways to manage PPC: in-house, agency, and self employed. http://www.paidsearchpodcast.com Subscribe to the paid search podcast at https://itunes.apple.com/us/podcast/the-paid-search-podcast/id1097687350
Free vs. Paid Call Tracking
 
11:46
Today's question comes from David, who wants insights into phone call conversion tracking. Thanks for listening! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/ Please share with your friends and colleagues, and rate and review the show on iTunes here - https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764?mt=2 PPC Resources we recommend: Advanced Google AdWords by Brad Geddes - https://amzn.to/2scp102 AdWords Help Center - https://support.google.com/adwords/ Inside AdWords Blog - https://adwords.googleblog.com/
How To Manage Bids On AdWords
 
07:35
Today's question comes from Jason in OKC, who asks for advice on a smooth, straightforward and streamlined bid management process for his campaigns. Thanks for listening. Please rate and review the show on iTunes because that helps the show grow, and please share with your friends and colleagues. Rate and review here - https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764?mt=2 Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/
AdWords For Roofers
 
38:46
Welcome back to the Paid Search Podcast! In this episode, we take a deep dive into the roofing industry and take an in-depth look at how AdWords can benefit roofing companies. Roofing is a competitive industry, but if done well AdWords can drive a lot of calls and new business. Seller Ratings - https://support.google.com/adwords/answer/2375474?hl=en Thanks for listening to the show. Please share the show on Facebook and Twitter and "the gram." And please leave us a review and rating on iTunes, that helps more than you will ever know. Thank you. Did you hear about our new podcast? Check out PPC Questions And Answers! https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764
How many ad groups should I have?
 
07:06
Today's question comes from Colin. Colin runs a pest control business and asks us about how many ad groups he needs. What should make up an ad group? How many ad groups is enough? And how many ad groups are too many? Thanks for listening. Please rate and review the show on iTunes because that helps the show grow, and please share with your friends and colleagues. Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/
time to revisit automatic bidding strategies in google ads
 
37:07
Check Out Directive Consulting For PPC and SEO! - https://directiveconsulting.com/ We talk about manual bidding in Google Ads all the time, and most often, that's our preferred bidding method, at least for now. However, we also do some extensive work with automated bids, and some recent events made it clear that we need to talk about automated bidding on this show more and to let everyone know that we really stress testing lots of different bidding methods and using whatever you find works best for your campaign. So on this episode we have a discussion about maximize clicks bidding, target CPA bidding, and some recent awesome results Jason has been getting with target CPA bidding. Thanks for listening and enjoy the show. Show notes - https://paidsearchpodcast.com/automatic-bidding/ On YouTube, please click that LIKE button and subscribe for new episodes every Monday! AND PLEASE leave us a review on iTunes, thanks! And please share the show with your friends and colleagues! Rothman PPC - https://rothmanppc.com/ Chris Schaeffer - http://www.chrisschaeffer.com/ Ask us a Google Ads question on our other podcast: https://itunes.apple.com/us/podcast/ppc-questions-answers-paid-search-podcast-hosts-answer/id1352588764
4 Super Advanced Google Ads Tips
 
36:52
Wow, yes, okay. The Paid Search Podcast is back in the saddle for another week of Google Ads talk. This week we kick off the show with another update about the mobile app placement exclusion on display campaigns. Then we get into our 4 super advanced Google Ads tips. We hope you enjoy the episode, and thanks for listening! Check Out Directive Consulting For PPC and SEO! - https://directiveconsulting.com/ Google to yank advertisers’ option to exclude all mobile apps from display campaigns - https://searchengineland.com/action-needed-if-youre-using-adsenseformobileapps-com-to-exclude-apps-from-google-display-campaigns-303080 On YouTube, please click that LIKE button and subscribe for new episodes every Monday! AND PLEASE leave us a review on iTunes, thanks! And please share the show with your friends and colleagues! Chris Schaeffer - http://www.chrisschaeffer.com/ Rothman PPC - https://rothmanppc.com/ AdWords Resources - https://paidsearchpodcast.com/resources/ Ask us a Google Ads question on our other podcast: https://itunes.apple.com/us/podcast/ppc-questions-answers-paid-search-podcast-hosts-answer/id1352588764?mt=2
AdWords Stories from Real Businesses - Paid Search Podcast
 
34:35
Hear real stories of actual lessons learned from our clients. From starting new businesses, to AdWords scams, to budgeting questions, to testing prices in your ad copy. We cover a wide variety of topics that we've learned from our AdWords clients. Chris & Jason are the co-hosts of The Paid Search Podcast. Learn about Google AdWords and paid search marketing through the weekly podcast. Podcast website - http://www.paidsearchpodcast.com Review us on iTunes - https://itunes.apple.com/us/podcast/t... Facebook - https://www.facebook.com/paidsearchpo... Twitter - https://twitter.com/PaidSearchPod
Tracking Your AdWords Budget Pacing
 
08:04
We recommend Optmyzr - http://lddy.no/24zc Today's question comes from Sarah, in San Antonio. She wants some advice on how to track the pacing of her AdWords account budgets throughout the month. Thanks for listening! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/ Please share with your friends and colleagues, and rate and review the show on iTunes here - https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764?mt=2
Time For Spring Cleaning On Your Google Ads Account
 
56:52
Try Opteo free for 6 weeks - https://opteo.com/psp Get a custom proposal from Directive Consulting - https://directiveconsulting.com/ Oh yes! Welcome back to the number 1 podcast about Google Ads! This week we kick off the show with a question about landing pages versus business websites and whether or not business websites get more quality score credit than new landing page domains. And then we get into how to do "spring cleaning" on your Google Ads account and the kinds of problems you can avoid with regular spring cleaning. Enjoy! Thanks for sharing and leaving us a review or rating on iTunes! We're rapidly climbing the charts! First 100 PSP Episodes available - https://paidsearchpodcast.com/archive/ PSP Insider For PPC Professionals - https://paidsearchpodcast.com/insider/ Ask us a question - https://paidsearchpodcast.com/contact-us/
Secrets To Winning On High-Competition Keywords
 
07:21
Today's PPC question comes from Vidyasagar, who wants to know strategies to successfully advertise on high competition keywords. Thanks for listening. Please rate and review the show on iTunes because that helps the show grow, and please share with your friends and colleagues. Rate and review here - https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764?mt=2 Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/
PPC Podcast 129 - What to do when a good Google Ads campaign goes bad?
 
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Check Out Directive Consulting For PPC and SEO! - https://directiveconsulting.com/ Hi ya'll, welcome back to the Paid Search Podcast. Have you ever been running a Google Ads campaign that just all of a sudden started having performance issues? And you don't even think it was anything you did? This is what we call a good campaign going bad. It happens to everyone. But there are things you can do to turn it back around. In this episode we cover common reasons why a good campaign can go bad all of a sudden, and what you can do to fix it. Enjoy! How you can help the show: on YouTube please like and subscribe, on iTunes please leave us a rating or review, and please share the show with your friends and colleagues on social media. Thank you! Google Tag Assistant - https://support.google.com/tagassistant/answer/2947093 Rising Cost Per Click But I Didn’t Change My Bids - https://rothmanppc.com/rising-cost-per-click-but-i-didnt-change-my-bids/ Use auction insights to compare performance - https://support.google.com/google-ads/answer/2579754 Stay ahead of the pack with the Competition tab in Bing - https://advertise.bingads.microsoft.com/en-us/blog/post/november-2018/stay-ahead-of-the-pack-with-the-competition-tab Show Notes - https://paidsearchpodcast.com/good-campaign-goes-bad/ Work with Jason - https://rothmanppc.com/ Work with Chris - http://www.chrisschaeffer.com/
Success With AdWords Bidding Strategies
 
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Today's PPC question comes from Sarah in San Diego, who wants to know how to optimize her bidding strategy for keywords with different match types. Thanks for listening. Please rate and review the show on iTunes because that helps the show grow, and please share with your friends and colleagues. Rate and review here - https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764?mt=2 Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/
AdWords Management Hack Using Ad Group Names
 
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During a recording of a Paid Search Podcast episode, both of the guys realized they were using the same AdWords hack to organize their ad groups. In this video the guys explain this ad group naming tip and how it can help you better organize and manage your AdWords campaigns.
Does Remarketing in Google AdWords Work?
 
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Chris & Jason are the co-hosts of The Paid Search Podcast. Learn about Google AdWords and paid search marketing through the weekly podcast. Podcast website - http://www.paidsearchpodcast.com Review us on iTunes - https://itunes.apple.com/us/podcast/t... Facebook - https://www.facebook.com/paidsearchpo... Twitter - https://twitter.com/PaidSearchPod
Talking Google Ads Scripts With Fred Vallaeys, CEO at Optmyzr
 
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Try out Optmyzr and tell them the Paid Search Podcast boys sent you! - https://www.optmyzr.com/ Follow Fred Vallaeys on Twitter - https://twitter.com/siliconvallaeys Yes! Welcome back to the Paid Search Podcast. This week we interview Fred Vallaeys, the CEO at Optmyzr. Fred is a true Google Ads scripts expert, a wealth of knowledge on the topic of scripts, and we were fortunate to have the opportunity to interview him. Thanks for checking out the PSP and enjoy the episode! On YouTube, please click that LIKE button and subscribe for new episodes every Monday! AND PLEASE leave us a review on iTunes, thanks! And please share the show with your friends and colleagues! Show Notes & Scripts Resources - https://paidsearchpodcast.com/google-ads-scripts-with-fred-vallaeys/ Chris Schaeffer - http://www.chrisschaeffer.com/ Rothman PPC - https://rothmanppc.com/ Ask us a Google Ads question on our other podcast - https://paidsearchpodcast.com/ppc-questions-and-answers/

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