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Videos uploaded by user “Kyle Sulerud”
AdWords Mistake: Adding Too Many Keywords Per Ad Group
 
01:33
AdWords Mistake: Adding Too Many Keywords Per Ad Group [NEW 2018 SOFTWARE UPDATE: https://software.adleg.com/signup] Video Transcript: A really easy mistake to make when you’re building your campaign is to set up ad groups that have too many keywords in them. An ad group is supposed to be a set of ads matched with a set of keywords. If you have too many keywords it’s just too hard to make all those keywords relevant to the ads that are in the ad group. The fewer keywords you can have the better, and sometimes you only want one keyword in an ad group because it’s an important keyword for you, that way you can write an ad specific to that keyword. In general you’re going to want just a small set of keywords matched up with each ad. You can avoid this mistake really by not following Google suggestions when you’re setting up your ad. They’re going to give you a long list of keywords – anything they think is somewhat relevant to your website. A lot of advertisers fall into the trap of adding all these keywords that Google suggests thinking that they have some relevance to your site, so when the person comes to your site they might be interested in what you have, and they might buy something from you. This is the wrong approach. You want to focus on the most targeted most specific keywords that you have – keywords people type in when they are getting ready to buy. That’s how you’re going to ensure you have a profitable AdWords campaign. More AdWords Videos: AdWords Mistake: Not Properly Split Testing Ads - https://www.youtube.com/watch?v=OegCkB15aIc AdWords Mistake: Ignoring The Competition - https://www.youtube.com/watch?v=wH5Mad0vEbM AdWords Mistake: Not Viewing The Search Terms Report - https://www.youtube.com/watch?v=J3rAlAX0HnA AdWords Mistake: Not Tracking Conversions - https://www.youtube.com/watch?v=eSPrb3X1ooQ AdWords Mistake: Not Utilizing Ad Extensions - https://www.youtube.com/watch?v=8EphipJASTw AdWords Mistake: Using Too Many Bid Modifiers - https://www.youtube.com/watch?v=hWSeIUpO9SM AdWords Mistake: Not Properly Controlling Your Target Location - https://www.youtube.com/watch?v=v9WHVbBYurg AdWords Mistake: Targeting Too Many Languages - https://www.youtube.com/watch?v=yUx95cdF52g AdWords Mistake: Using Standard Bid Delivery - https://www.youtube.com/watch?v=sAlhj8zab7g AdWords Mistake: Not Using Ad Scheduling - https://www.youtube.com/watch?v=sf3CC9kSOdM AdWords Mistake: Ignoring Quality Score - https://www.youtube.com/watch?v=-EnxESX2A08 AdWords Mistake: Ignoring Differences In Desktop vs Mobile Performance - https://www.youtube.com/watch?v=geS1lVZc0WM AdWords Mistake: Setting Too Low Of A Budget - https://www.youtube.com/watch?v=kTXkRT5wAXo AdWords Mistake: Writing Poor Ads - https://www.youtube.com/watch?v=sAS22Ppgd70 AdWords Mistake: Not Using Specific And Relevant Landing Pages - https://www.youtube.com/watch?v=h86GoueQnDI AdWords Mistake: Overestimating Your Conversion Rate - https://www.youtube.com/watch?v=zUTjRF6-U_U AdWords Mistake: Thinking You Need To Be In The #1 Ad Position - https://www.youtube.com/watch?v=Sm5UEmQ5di4 AdWords Mistake: Ignoring Google Search Partner Data - https://www.youtube.com/watch?v=NXTjR2vPg0s AdWords Mistake: Not Knowing Your Profit Margins And Lifetime Customer Value - https://www.youtube.com/watch?v=LdXMqhj8HxI AdWords Mistake: Favoring Your Own Preferences Rather Than Trusting The Data - https://www.youtube.com/watch?v=8NOjuItalOY AdWords Mistake: Adding Keywords That Are Too Broad And Loosely Related - https://www.youtube.com/watch?v=02f6tIJx7z8 AdWords Mistake: Not Using Exact Match Keywords - https://www.youtube.com/watch?v=QZmt_qUfwpQ AdWords Mistake: Not Grouping Keywords Properly Into Ad Groups - https://www.youtube.com/watch?v=yzNNRkC05y0 AdWords Mistake: Adding Too Many Keywords Per Ad Group - https://www.youtube.com/watch?v=rnx4RtQdWD4 AdWords Mistake: Not Adding Negative Keywords - https://www.youtube.com/watch?v=A0nO5nPZjlY AdWords Mistake: Not Separating Search Network & Display Network Campaigns - https://www.youtube.com/watch?v=tKxk_Vr1zJs
Views: 2233 Kyle Sulerud
AdWords In Market Audiences For Search Campaigns
 
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Check out the new in-market targeting option for AdWords search campaigns. Now you can target and observe users that are actively searching for certain products and services (according to what Google thinks they know). Join my free AdWords group here: https://adwordsgroup.com/join Read the blog version of this video here: http://adleg.com/adwords-in-market-audiences-for-search-campaigns https://adwordsgroup.com/join
Views: 4832 Kyle Sulerud
AdWords Mistake: Using Standard Bid Delivery
 
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AdWords Mistake: Using Standard Bid Delivery [NEW 2018 SOFTWARE UPDATE: https://software.adleg.com/signup] Video Transcript: A mistake a lot of people making their account is setting their bid delivery to “Standard”. This is actually the default option, and what this means is Google will show your ad over time based on your budget. It will try to space your ad out throughout the day. What you want to do is switch this to “Accelerated” delivery. What this does is start showing your ad at the beginning of the day – right at midnight – and shows your ad as fast as it can until your budget runs out. When you switch to this setting you will see a warning that says it’s not for most advertisers and that standard delivery is recommended, and that you may miss out on clicks later in the day. That’s true but with Standard delivery you’ll be missing out on clicks throughout the day. It will just be randomly spaced out. With Accelerated delivery at least you have more control. If you find that your budget is getting reached too early in the day what you can do is increase your budget or lower your bid amount. Do this until your ads are basically running throughout the day. With standard delivery you don’t really have this option; you are leaving it up to Google to determine when to show your ads and when not to. Switch to accelerated delivery and you’ll learn exactly how much traffic you’ll be able to get each day and have a lot more control over your campaign. More AdWords Videos: AdWords Mistake: Not Properly Split Testing Ads - https://www.youtube.com/watch?v=OegCkB15aIc AdWords Mistake: Ignoring The Competition - https://www.youtube.com/watch?v=wH5Mad0vEbM AdWords Mistake: Not Viewing The Search Terms Report - https://www.youtube.com/watch?v=J3rAlAX0HnA AdWords Mistake: Not Tracking Conversions - https://www.youtube.com/watch?v=eSPrb3X1ooQ AdWords Mistake: Not Utilizing Ad Extensions - https://www.youtube.com/watch?v=8EphipJASTw AdWords Mistake: Using Too Many Bid Modifiers - https://www.youtube.com/watch?v=hWSeIUpO9SM AdWords Mistake: Not Properly Controlling Your Target Location - https://www.youtube.com/watch?v=v9WHVbBYurg AdWords Mistake: Targeting Too Many Languages - https://www.youtube.com/watch?v=yUx95cdF52g AdWords Mistake: Using Standard Bid Delivery - https://www.youtube.com/watch?v=sAlhj8zab7g AdWords Mistake: Not Using Ad Scheduling - https://www.youtube.com/watch?v=sf3CC9kSOdM AdWords Mistake: Ignoring Quality Score - https://www.youtube.com/watch?v=-EnxESX2A08 AdWords Mistake: Ignoring Differences In Desktop vs Mobile Performance - https://www.youtube.com/watch?v=geS1lVZc0WM AdWords Mistake: Setting Too Low Of A Budget - https://www.youtube.com/watch?v=kTXkRT5wAXo AdWords Mistake: Writing Poor Ads - https://www.youtube.com/watch?v=sAS22Ppgd70 AdWords Mistake: Not Using Specific And Relevant Landing Pages - https://www.youtube.com/watch?v=h86GoueQnDI AdWords Mistake: Overestimating Your Conversion Rate - https://www.youtube.com/watch?v=zUTjRF6-U_U AdWords Mistake: Thinking You Need To Be In The #1 Ad Position - https://www.youtube.com/watch?v=Sm5UEmQ5di4 AdWords Mistake: Ignoring Google Search Partner Data - https://www.youtube.com/watch?v=NXTjR2vPg0s AdWords Mistake: Not Knowing Your Profit Margins And Lifetime Customer Value - https://www.youtube.com/watch?v=LdXMqhj8HxI AdWords Mistake: Favoring Your Own Preferences Rather Than Trusting The Data - https://www.youtube.com/watch?v=8NOjuItalOY AdWords Mistake: Adding Keywords That Are Too Broad And Loosely Related - https://www.youtube.com/watch?v=02f6tIJx7z8 AdWords Mistake: Not Using Exact Match Keywords - https://www.youtube.com/watch?v=QZmt_qUfwpQ AdWords Mistake: Not Grouping Keywords Properly Into Ad Groups - https://www.youtube.com/watch?v=yzNNRkC05y0 AdWords Mistake: Adding Too Many Keywords Per Ad Group - https://www.youtube.com/watch?v=rnx4RtQdWD4 AdWords Mistake: Not Adding Negative Keywords - https://www.youtube.com/watch?v=A0nO5nPZjlY AdWords Mistake: Not Separating Search Network & Display Network Campaigns - https://www.youtube.com/watch?v=tKxk_Vr1zJs
Views: 800 Kyle Sulerud
Google Ads: The Truth About Long-Tail Keywords
 
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AdLeg Software Suite: https://software.adleg.com/signup
Views: 334 Kyle Sulerud
AdWords Mistake: Not Using Exact Match Keywords
 
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AdWords Mistake: Not Using Exact Match Keywords [NEW 2018 SOFTWARE UPDATE: https://software.adleg.com/signup] Video Transcript: A mistake a lot of advertisers make is not using exact match keywords in their campaigns. With an exact match keyword you have full control over that keyword, over how often it shows up, where it shows up and how much you pay for it. Now granted you can just decide how much to pay for the keyword – there is still going to be competition. But relative to your competition, you’re going to be able to really control your bid price to the level that’s most profitable for you, that’ll give you the most volume compared to your profits, and you can figure out the most profitable way to bid on that keyword. If you don’t have exact match keywords and you are relying on other keyword types to do the work for you, the problem is: If you have a broad matched keyword there are actually going to be hundreds of keywords showing up just for that one keyword that you have. So it’s impossible to control the bid, because one keyword might require a bid of $5, and another keyword that’s been matched with that same broad keyword might only need a bid of $1. So now, even though one keyword requires $5 and the other requires $1 to get in the same spot, you’re bidding on those exactly the same because they are broad match keywords. As much as possible, you need to look through your account. Find the keywords that are generating the most traffic for you, find the keywords that are converting well, and start adding them as exact match keywords. The more exact match keywords you have, the more control you will have over your campaign. More AdWords Videos: AdWords Mistake: Not Properly Split Testing Ads - https://www.youtube.com/watch?v=OegCkB15aIc AdWords Mistake: Ignoring The Competition - https://www.youtube.com/watch?v=wH5Mad0vEbM AdWords Mistake: Not Viewing The Search Terms Report - https://www.youtube.com/watch?v=J3rAlAX0HnA AdWords Mistake: Not Tracking Conversions - https://www.youtube.com/watch?v=eSPrb3X1ooQ AdWords Mistake: Not Utilizing Ad Extensions - https://www.youtube.com/watch?v=8EphipJASTw AdWords Mistake: Using Too Many Bid Modifiers - https://www.youtube.com/watch?v=hWSeIUpO9SM AdWords Mistake: Not Properly Controlling Your Target Location - https://www.youtube.com/watch?v=v9WHVbBYurg AdWords Mistake: Targeting Too Many Languages - https://www.youtube.com/watch?v=yUx95cdF52g AdWords Mistake: Using Standard Bid Delivery - https://www.youtube.com/watch?v=sAlhj8zab7g AdWords Mistake: Not Using Ad Scheduling - https://www.youtube.com/watch?v=sf3CC9kSOdM AdWords Mistake: Ignoring Quality Score - https://www.youtube.com/watch?v=-EnxESX2A08 AdWords Mistake: Ignoring Differences In Desktop vs Mobile Performance - https://www.youtube.com/watch?v=geS1lVZc0WM AdWords Mistake: Setting Too Low Of A Budget - https://www.youtube.com/watch?v=kTXkRT5wAXo AdWords Mistake: Writing Poor Ads - https://www.youtube.com/watch?v=sAS22Ppgd70 AdWords Mistake: Not Using Specific And Relevant Landing Pages - https://www.youtube.com/watch?v=h86GoueQnDI AdWords Mistake: Overestimating Your Conversion Rate - https://www.youtube.com/watch?v=zUTjRF6-U_U AdWords Mistake: Thinking You Need To Be In The #1 Ad Position - https://www.youtube.com/watch?v=Sm5UEmQ5di4 AdWords Mistake: Ignoring Google Search Partner Data - https://www.youtube.com/watch?v=NXTjR2vPg0s AdWords Mistake: Not Knowing Your Profit Margins And Lifetime Customer Value - https://www.youtube.com/watch?v=LdXMqhj8HxI AdWords Mistake: Favoring Your Own Preferences Rather Than Trusting The Data - https://www.youtube.com/watch?v=8NOjuItalOY AdWords Mistake: Adding Keywords That Are Too Broad And Loosely Related - https://www.youtube.com/watch?v=02f6tIJx7z8 AdWords Mistake: Not Using Exact Match Keywords - https://www.youtube.com/watch?v=QZmt_qUfwpQ AdWords Mistake: Not Grouping Keywords Properly Into Ad Groups - https://www.youtube.com/watch?v=yzNNRkC05y0 AdWords Mistake: Adding Too Many Keywords Per Ad Group - https://www.youtube.com/watch?v=rnx4RtQdWD4 AdWords Mistake: Not Adding Negative Keywords - https://www.youtube.com/watch?v=A0nO5nPZjlY AdWords Mistake: Not Separating Search Network & Display Network Campaigns - https://www.youtube.com/watch?v=tKxk_Vr1zJs
Views: 1189 Kyle Sulerud
AdWords Landing Page Quality Score
 
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AdWords Landing Page Quality Score Some tips for improving your landing page experience quality score for your Google AdWords campaigns. Originally shared in my "AdWords Marketing Strategy Discussion" group. Join us here: http://bit.ly/2o12rqF
Views: 2394 Kyle Sulerud
AdWords Pay For Conversions ($0.00 Cost-Per-Click!)
 
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See an example of a "pay for conversions" campaign in AdWords, plus instructions on how to set up a smart display campaign with the pay for conversions setting. https://adwordsgroup.com/join
Views: 2789 Kyle Sulerud
Google Ads: The Truth About Responsive Search Ads
 
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Advanced Google Ads: https://secure.adleg.com/advanced-google-ads
Views: 252 Kyle Sulerud
Kyle Sulerud Course Review (Roy)
 
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Elite Local Ads: https://secure.adleg.com/elite-local-ads
Views: 2224 Kyle Sulerud
Google Ads: The Truth About Quality Score
 
05:14
Advanced Google Ads: https://secure.adleg.com/advanced-google-ads
Views: 462 Kyle Sulerud
Google Ads: The Truth About Call-Only Ads
 
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Elite Local Ads: https://secure.adleg.com/elite-local-ads
Views: 609 Kyle Sulerud
Google AdWords Automated vs. Manual Bid Strategy
 
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Google AdWords Automated vs. Manual Bid Strategy https://adwordsgroup.com/join http://adleg.com
Views: 5122 Kyle Sulerud
AdWords 101: Search Terms Report
 
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In this video you will learn about AdWords search terms report. Get my Essential AdWords Crash Course here: https://secure.adleg.com/adwords-crash-course
Views: 1104 Kyle Sulerud
AdWords Negative Keyword Research: Search Term Report Method
 
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[NEW 2018 SOFTWARE UPDATE: https://software.adleg.com/signup] How to find Google AdWords negative keywords using the AdWords Search Term Report. More Videos about Negative Keywords: Adding A Negative Keyword List To Your AdWords Shared Library - https://www.youtube.com/watch?v=txxxr_OpPlM AdWords Negative Keyword Research: Predictive Search Method - https://www.youtube.com/watch?v=fWgtiAWLpg0 AdWords Negative Keyword Research: Related Search Method - https://www.youtube.com/watch?v=pyqnnsnFPe0 AdWords Negative Keyword Research: Keyword Planner Method (Advanced) - https://www.youtube.com/watch?v=qHvHWPnmz04 AdWords Negative Keyword Research: Search Term Report Method - https://www.youtube.com/watch?v=563Vj41VxtA AdWords Negative Keyword Research: Search Term Conversion Method - https://www.youtube.com/watch?v=iNWx9gZvWi0 AdWords Negative Keyword Research: Search Term Word Frequency Method (Advanced) - https://www.youtube.com/watch?v=r8ToMemlvZ0
Views: 2000 Kyle Sulerud
AdWords Keyword Match Types (Explained!)
 
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AdWords Keyword Match Types (Explained!) https://software.adleg.com/signup
Views: 1712 Kyle Sulerud
AdWords Lead Generation: Secret #1
 
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Elite Local Ads: https://secure.adleg.com/elite-local-ads AdWords Lead Generation: Secret #1 How to Stop Paying for Traffic from Tire Kickers and Focus on Real Buyers. https://adwordsgroup.com/join
Views: 10084 Kyle Sulerud
Google Ads: The Truth About Split Testing
 
07:59
Advanced Google Ads: https://secure.adleg.com/advanced-google-ads
Views: 256 Kyle Sulerud
Keyword Burst Software Demonstration (AdWords Software)
 
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Keyword Burst Software Demonstration (AdWords Software) https://software.adleg.com/signup NOTE: AdWords For Local Businesses is closed. Watch my free web class "How To Get More LOCAL Customers Without Wasting Money On Marketing That Doesn't Work..." ➡ Elite Local Ads: https://secure.adleg.com/elite-local-ads
Views: 1390 Kyle Sulerud
Google Ads: The Truth About Competitor Retargeting
 
05:33
Advanced Google Ads: https://secure.adleg.com/advanced-google-ads
Views: 292 Kyle Sulerud
AdWords Mistake: Setting Too Low Of A Budget
 
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AdWords Mistake: Setting Too Low Of A Budget [NEW 2018 SOFTWARE UPDATE: https://software.adleg.com/signup] Video Transcript: One mistake I see from a lot of new advertisers and some experienced advertisers is setting a budget that’s too low. It should be noted that AdWords isn’t always cheap. In some industries you’re going to see cost per click upwards $50 to $100 per click, in others it might be $.25 to a dollar. You’re certainly not going to see clicks for a penny. If you think you are going to get by spending $50 or $100 a month on AdWords you’re wrong. I can’t think of one industry where this budget would get you anywhere. It really depends on the industry, some industries you may get away with spending $300-$500 a month, others you might need to spend tens of thousands. But in general you need to make sure you have enough of a budget to get enough traffic to really see what’s going on. And you shouldn’t expect to make a profit right away. It often takes time to fine tune your campaign and find out what works and what doesn’t, and you simply can’t do this if your budget is too low. So if you think you’re ready to start AdWords, do a really thorough analysis of your budget and figure out if it’s really going to get you anywhere. If all you have to spend is $200, that $200 will probably be better spent somewhere else. More AdWords Videos: AdWords Mistake: Not Properly Split Testing Ads - https://www.youtube.com/watch?v=OegCkB15aIc AdWords Mistake: Ignoring The Competition - https://www.youtube.com/watch?v=wH5Mad0vEbM AdWords Mistake: Not Viewing The Search Terms Report - https://www.youtube.com/watch?v=J3rAlAX0HnA AdWords Mistake: Not Tracking Conversions - https://www.youtube.com/watch?v=eSPrb3X1ooQ AdWords Mistake: Not Utilizing Ad Extensions - https://www.youtube.com/watch?v=8EphipJASTw AdWords Mistake: Using Too Many Bid Modifiers - https://www.youtube.com/watch?v=hWSeIUpO9SM AdWords Mistake: Not Properly Controlling Your Target Location - https://www.youtube.com/watch?v=v9WHVbBYurg AdWords Mistake: Targeting Too Many Languages - https://www.youtube.com/watch?v=yUx95cdF52g AdWords Mistake: Using Standard Bid Delivery - https://www.youtube.com/watch?v=sAlhj8zab7g AdWords Mistake: Not Using Ad Scheduling - https://www.youtube.com/watch?v=sf3CC9kSOdM AdWords Mistake: Ignoring Quality Score - https://www.youtube.com/watch?v=-EnxESX2A08 AdWords Mistake: Ignoring Differences In Desktop vs Mobile Performance - https://www.youtube.com/watch?v=geS1lVZc0WM AdWords Mistake: Setting Too Low Of A Budget - https://www.youtube.com/watch?v=kTXkRT5wAXo AdWords Mistake: Writing Poor Ads - https://www.youtube.com/watch?v=sAS22Ppgd70 AdWords Mistake: Not Using Specific And Relevant Landing Pages - https://www.youtube.com/watch?v=h86GoueQnDI AdWords Mistake: Overestimating Your Conversion Rate - https://www.youtube.com/watch?v=zUTjRF6-U_U AdWords Mistake: Thinking You Need To Be In The #1 Ad Position - https://www.youtube.com/watch?v=Sm5UEmQ5di4 AdWords Mistake: Ignoring Google Search Partner Data - https://www.youtube.com/watch?v=NXTjR2vPg0s AdWords Mistake: Not Knowing Your Profit Margins And Lifetime Customer Value - https://www.youtube.com/watch?v=LdXMqhj8HxI AdWords Mistake: Favoring Your Own Preferences Rather Than Trusting The Data - https://www.youtube.com/watch?v=8NOjuItalOY AdWords Mistake: Adding Keywords That Are Too Broad And Loosely Related - https://www.youtube.com/watch?v=02f6tIJx7z8 AdWords Mistake: Not Using Exact Match Keywords - https://www.youtube.com/watch?v=QZmt_qUfwpQ AdWords Mistake: Not Grouping Keywords Properly Into Ad Groups - https://www.youtube.com/watch?v=yzNNRkC05y0 AdWords Mistake: Adding Too Many Keywords Per Ad Group - https://www.youtube.com/watch?v=rnx4RtQdWD4 AdWords Mistake: Not Adding Negative Keywords - https://www.youtube.com/watch?v=A0nO5nPZjlY AdWords Mistake: Not Separating Search Network & Display Network Campaigns - https://www.youtube.com/watch?v=tKxk_Vr1zJs
Views: 513 Kyle Sulerud
AdWords Lead Generation: Secret #2
 
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Elite Local Ads: https://secure.adleg.com/elite-local-ads AdWords Lead Generation: Secret #2 How to Create Ads That DOMINATE The Top Of Google's Search Results https://adwordsgroup.com/join
Views: 4392 Kyle Sulerud
AdWords Mistake: Targeting Too Many Languages
 
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AdWords Mistake: Targeting Too Many Languages [NEW 2018 SOFTWARE UPDATE: https://software.adleg.com/signup] Video Transcript: When you are going through your AdWords campaign settings, you’re going to run into an option for languages. Usually this defaults to whatever language your Google account is in, so you will go down your settings and you’ll see “Languages – English”. You can click there and it will give you the option to add more languages. This is where you will see the entire list of languages that you can target. A huge mistake you can make is adding multiple languages. A lot of advertisers do this thinking the more people they target the more eyes are going to be on their ads the more people are going to come through campaign. This is a huge mistake, if your ad is in English you don’t want somebody who is searching in Spanish to see your ad. Sure they might know English, they might click on your ad. But ultimately that’s not what they were searching for. If you really want to appeal to a Spanish-speaking market then you need to have a Spanish website and ads that are in Spanish. Trying to target too many languages is going to bring you irrelevant traffic. It’s also going to lower your click through rate because most of these people aren’t going to click on an ad that isn’t in the language that they were searching in. It’s just going to be bad all around. Yes it might give you some extra visitors but it’s not going to be worth it. Stick to one language in your campaign. More AdWords Videos: AdWords Mistake: Not Properly Split Testing Ads - https://www.youtube.com/watch?v=OegCkB15aIc AdWords Mistake: Ignoring The Competition - https://www.youtube.com/watch?v=wH5Mad0vEbM AdWords Mistake: Not Viewing The Search Terms Report - https://www.youtube.com/watch?v=J3rAlAX0HnA AdWords Mistake: Not Tracking Conversions - https://www.youtube.com/watch?v=eSPrb3X1ooQ AdWords Mistake: Not Utilizing Ad Extensions - https://www.youtube.com/watch?v=8EphipJASTw AdWords Mistake: Using Too Many Bid Modifiers - https://www.youtube.com/watch?v=hWSeIUpO9SM AdWords Mistake: Not Properly Controlling Your Target Location - https://www.youtube.com/watch?v=v9WHVbBYurg AdWords Mistake: Targeting Too Many Languages - https://www.youtube.com/watch?v=yUx95cdF52g AdWords Mistake: Using Standard Bid Delivery - https://www.youtube.com/watch?v=sAlhj8zab7g AdWords Mistake: Not Using Ad Scheduling - https://www.youtube.com/watch?v=sf3CC9kSOdM AdWords Mistake: Ignoring Quality Score - https://www.youtube.com/watch?v=-EnxESX2A08 AdWords Mistake: Ignoring Differences In Desktop vs Mobile Performance - https://www.youtube.com/watch?v=geS1lVZc0WM AdWords Mistake: Setting Too Low Of A Budget - https://www.youtube.com/watch?v=kTXkRT5wAXo AdWords Mistake: Writing Poor Ads - https://www.youtube.com/watch?v=sAS22Ppgd70 AdWords Mistake: Not Using Specific And Relevant Landing Pages - https://www.youtube.com/watch?v=h86GoueQnDI AdWords Mistake: Overestimating Your Conversion Rate - https://www.youtube.com/watch?v=zUTjRF6-U_U AdWords Mistake: Thinking You Need To Be In The #1 Ad Position - https://www.youtube.com/watch?v=Sm5UEmQ5di4 AdWords Mistake: Ignoring Google Search Partner Data - https://www.youtube.com/watch?v=NXTjR2vPg0s AdWords Mistake: Not Knowing Your Profit Margins And Lifetime Customer Value - https://www.youtube.com/watch?v=LdXMqhj8HxI AdWords Mistake: Favoring Your Own Preferences Rather Than Trusting The Data - https://www.youtube.com/watch?v=8NOjuItalOY AdWords Mistake: Adding Keywords That Are Too Broad And Loosely Related - https://www.youtube.com/watch?v=02f6tIJx7z8 AdWords Mistake: Not Using Exact Match Keywords - https://www.youtube.com/watch?v=QZmt_qUfwpQ AdWords Mistake: Not Grouping Keywords Properly Into Ad Groups - https://www.youtube.com/watch?v=yzNNRkC05y0 AdWords Mistake: Adding Too Many Keywords Per Ad Group - https://www.youtube.com/watch?v=rnx4RtQdWD4 AdWords Mistake: Not Adding Negative Keywords - https://www.youtube.com/watch?v=A0nO5nPZjlY AdWords Mistake: Not Separating Search Network & Display Network Campaigns - https://www.youtube.com/watch?v=tKxk_Vr1zJs
Views: 664 Kyle Sulerud
AdWords Mistake: Ignoring Differences In Desktop vs Mobile Device Performance
 
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AdWords Mistake: Ignoring Differences In Desktop vs Mobile Device Performance [NEW 2018 SOFTWARE UPDATE: https://software.adleg.com/signup] Video Transcript: A big mistake you can make with your AdWords campaign is not knowing how well your ads are performing on desktop versus mobile. This is a really easy metric to find. You can go to your camping settings and go to “Devices” and you can see impressions, clicks, and conversions for desktop, tablet, and mobile. Unfortunately desktop and tablets are currently grouped together even though there is often a huge difference in performance between desktop and tablet, but for the most part you’re going to be able separate desktop versus mobile. Sometimes the performance will be about the same, but a lot of the time you’ll see better performance on one or the other. You will probably also see different ad positions on one or the other. So it’s important to at least know what’s going on with this data, if you do see that it’s different then you can figure out what to do with it. Maybe you need to reduce your bid on mobile if mobile isn’t performing as well, or vice versa. Ignoring the data for how well your campaigns are performing on each device is a huge mistake. You need to pay attention to this and adjust your campaign accordingly.
Views: 474 Kyle Sulerud
AdWords Mistake: Ignoring Google Search Partner Data
 
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AdWords Mistake: Ignoring Google Search Partner Data [NEW 2018 SOFTWARE UPDATE: https://software.adleg.com/signup] Video Transcript: When you’re setting up and running your AdWords campaign, you need to make sure that you are aware of the Google partners search network. What is this? This is actually a collection of hundreds of websites that use Google’s search function, and they also use Google’s ads. So, for example, if you go to aol.com right now and perform a search on that site what you will get are Google search results, and you will see AdWords ads. This is an example of the Google search partner network. Another main site that’s on this network is Google Maps. If you go to maps.google.com and search for a type of business, the ads that you see there those are AdWords ads and those are also part of the Google search partner network. Obviously, if you have a business that shows up on a map and people will be searching there, you want to make sure that the partner network is enabled. A lot of the time you don’t want to partner network to be enabled, but really the only way to know this is to test it. So when you’re setting up your campaign you can enable the search partner network or you can disable it – this is in the camping settings. It’s sometimes good to start out with it disabled, because you will typically see lower click through rates on the search partner network. Then a few weeks or a couple months later, once your quality scores have stabilized, you can add the search partner network in. Once you do this you are going to want to keep an eye on it to see how it performs. A lot of advertisers will tell you never to advertise in the search partner network, but this simply is bad advice. If you look at the data, a lot of the time you’re going to have better conversion costs on the partner network then you will on the actual Google search network. So really it’s all about being aware of this network, looking at the data, and making your decision from there whether to keep or disable the search partner network. More AdWords Videos: AdWords Mistake: Not Properly Split Testing Ads - https://www.youtube.com/watch?v=OegCkB15aIc AdWords Mistake: Ignoring The Competition - https://www.youtube.com/watch?v=wH5Mad0vEbM AdWords Mistake: Not Viewing The Search Terms Report - https://www.youtube.com/watch?v=J3rAlAX0HnA AdWords Mistake: Not Tracking Conversions - https://www.youtube.com/watch?v=eSPrb3X1ooQ AdWords Mistake: Not Utilizing Ad Extensions - https://www.youtube.com/watch?v=8EphipJASTw AdWords Mistake: Using Too Many Bid Modifiers - https://www.youtube.com/watch?v=hWSeIUpO9SM AdWords Mistake: Not Properly Controlling Your Target Location - https://www.youtube.com/watch?v=v9WHVbBYurg AdWords Mistake: Targeting Too Many Languages - https://www.youtube.com/watch?v=yUx95cdF52g AdWords Mistake: Using Standard Bid Delivery - https://www.youtube.com/watch?v=sAlhj8zab7g AdWords Mistake: Not Using Ad Scheduling - https://www.youtube.com/watch?v=sf3CC9kSOdM AdWords Mistake: Ignoring Quality Score - https://www.youtube.com/watch?v=-EnxESX2A08 AdWords Mistake: Ignoring Differences In Desktop vs Mobile Performance - https://www.youtube.com/watch?v=geS1lVZc0WM AdWords Mistake: Setting Too Low Of A Budget - https://www.youtube.com/watch?v=kTXkRT5wAXo AdWords Mistake: Writing Poor Ads - https://www.youtube.com/watch?v=sAS22Ppgd70 AdWords Mistake: Not Using Specific And Relevant Landing Pages - https://www.youtube.com/watch?v=h86GoueQnDI AdWords Mistake: Overestimating Your Conversion Rate - https://www.youtube.com/watch?v=zUTjRF6-U_U AdWords Mistake: Thinking You Need To Be In The #1 Ad Position - https://www.youtube.com/watch?v=Sm5UEmQ5di4 AdWords Mistake: Ignoring Google Search Partner Data - https://www.youtube.com/watch?v=NXTjR2vPg0s AdWords Mistake: Not Knowing Your Profit Margins And Lifetime Customer Value - https://www.youtube.com/watch?v=LdXMqhj8HxI AdWords Mistake: Favoring Your Own Preferences Rather Than Trusting The Data - https://www.youtube.com/watch?v=8NOjuItalOY AdWords Mistake: Adding Keywords That Are Too Broad And Loosely Related - https://www.youtube.com/watch?v=02f6tIJx7z8 AdWords Mistake: Not Using Exact Match Keywords - https://www.youtube.com/watch?v=QZmt_qUfwpQ AdWords Mistake: Not Grouping Keywords Properly Into Ad Groups - https://www.youtube.com/watch?v=yzNNRkC05y0 AdWords Mistake: Adding Too Many Keywords Per Ad Group - https://www.youtube.com/watch?v=rnx4RtQdWD4 AdWords Mistake: Not Adding Negative Keywords - https://www.youtube.com/watch?v=A0nO5nPZjlY AdWords Mistake: Not Separating Search Network & Display Network Campaigns - https://www.youtube.com/watch?v=tKxk_Vr1zJs
Views: 1013 Kyle Sulerud
Ad Copy Generator Software Demonstration (AdWords Software)
 
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Ad Copy Generator Software Demonstration (AdWords Software) https://software.adleg.com/signup NOTE: AdWords For Local Businesses is closed. Watch my free web class "How To Get More LOCAL Customers Without Wasting Money On Marketing That Doesn't Work..." ➡ Elite Local Ads: https://secure.adleg.com/elite-local-ads
Views: 2070 Kyle Sulerud
Google Ads: The Truth About Click Fraud
 
06:56
AdLeg Software Suite: https://software.adleg.com/signup
Views: 302 Kyle Sulerud
Kyle Sulerud Course Review (Dean)
 
10:43
Elite Local Ads: https://secure.adleg.com/elite-local-ads
Views: 2013 Kyle Sulerud
AdWords Mistake: Favoring Your Own Preferences Rather Than Trusting The Data
 
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AdWords Mistake: Favoring Your Own Preferences Rather Than Trusting The Data [NEW 2018 SOFTWARE UPDATE: https://software.adleg.com/signup] Video Transcript: When you’re managing and optimizing your AdWords campaign is really easy to fall into the trap of basically playing favoritism with whatever you think should work instead of actually looking at the data and seeing what does work. It’s a really easy trap to fall into because most of us think we’re geniuses and we really like our own stuff. However, the numbers don’t lie. Do the numbers, and the numbers will tell you what to do. Look at the data. If an ad that you think sucks is outperforming an ad that you wrote that you’re in love with – I’m sorry, but you need to get rid of the ad you are in love with. Trust the data and keep the ad you think sucks, because apparently your customers don’t think it sucks. This is true across the board in your campaign. Don’t ever just go with your feeling or what you think the numbers should be. You have the data to look at. Use the data – that’s what it’s there for. More AdWords Videos: AdWords Mistake: Not Properly Split Testing Ads - https://www.youtube.com/watch?v=OegCkB15aIc AdWords Mistake: Ignoring The Competition - https://www.youtube.com/watch?v=wH5Mad0vEbM AdWords Mistake: Not Viewing The Search Terms Report - https://www.youtube.com/watch?v=J3rAlAX0HnA AdWords Mistake: Not Tracking Conversions - https://www.youtube.com/watch?v=eSPrb3X1ooQ AdWords Mistake: Not Utilizing Ad Extensions - https://www.youtube.com/watch?v=8EphipJASTw AdWords Mistake: Using Too Many Bid Modifiers - https://www.youtube.com/watch?v=hWSeIUpO9SM AdWords Mistake: Not Properly Controlling Your Target Location - https://www.youtube.com/watch?v=v9WHVbBYurg AdWords Mistake: Targeting Too Many Languages - https://www.youtube.com/watch?v=yUx95cdF52g AdWords Mistake: Using Standard Bid Delivery - https://www.youtube.com/watch?v=sAlhj8zab7g AdWords Mistake: Not Using Ad Scheduling - https://www.youtube.com/watch?v=sf3CC9kSOdM AdWords Mistake: Ignoring Quality Score - https://www.youtube.com/watch?v=-EnxESX2A08 AdWords Mistake: Ignoring Differences In Desktop vs Mobile Performance - https://www.youtube.com/watch?v=geS1lVZc0WM AdWords Mistake: Setting Too Low Of A Budget - https://www.youtube.com/watch?v=kTXkRT5wAXo AdWords Mistake: Writing Poor Ads - https://www.youtube.com/watch?v=sAS22Ppgd70 AdWords Mistake: Not Using Specific And Relevant Landing Pages - https://www.youtube.com/watch?v=h86GoueQnDI AdWords Mistake: Overestimating Your Conversion Rate - https://www.youtube.com/watch?v=zUTjRF6-U_U AdWords Mistake: Thinking You Need To Be In The #1 Ad Position - https://www.youtube.com/watch?v=Sm5UEmQ5di4 AdWords Mistake: Ignoring Google Search Partner Data - https://www.youtube.com/watch?v=NXTjR2vPg0s AdWords Mistake: Not Knowing Your Profit Margins And Lifetime Customer Value - https://www.youtube.com/watch?v=LdXMqhj8HxI AdWords Mistake: Favoring Your Own Preferences Rather Than Trusting The Data - https://www.youtube.com/watch?v=8NOjuItalOY AdWords Mistake: Adding Keywords That Are Too Broad And Loosely Related - https://www.youtube.com/watch?v=02f6tIJx7z8 AdWords Mistake: Not Using Exact Match Keywords - https://www.youtube.com/watch?v=QZmt_qUfwpQ AdWords Mistake: Not Grouping Keywords Properly Into Ad Groups - https://www.youtube.com/watch?v=yzNNRkC05y0 AdWords Mistake: Adding Too Many Keywords Per Ad Group - https://www.youtube.com/watch?v=rnx4RtQdWD4 AdWords Mistake: Not Adding Negative Keywords - https://www.youtube.com/watch?v=A0nO5nPZjlY AdWords Mistake: Not Separating Search Network & Display Network Campaigns - https://www.youtube.com/watch?v=tKxk_Vr1zJs
Views: 537 Kyle Sulerud
Google AdWords Keyword Research - Get Inside Your Customer's Head
 
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Google AdWords Keyword Research - Get Inside Your Customer's Head https://software.adleg.com/signup
Views: 511 Kyle Sulerud
Google AdWords Accelerated vs. Standard Delivery
 
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Google AdWords Accelerated vs. Standard Delivery https://adwordsgroup.com/join
Views: 1267 Kyle Sulerud
AdWords 101: Language Targeting
 
02:29
In this video you will learn about AdWords language targeting. Get my Essential AdWords Crash Course here: https://secure.adleg.com/adwords-crash-course
Views: 1065 Kyle Sulerud
AdWords 101: Keyword Relevance
 
02:59
In this video you will learn about AdWords keyword relevance. Get my Essential AdWords Crash Course here: https://secure.adleg.com/adwords-crash-course
Views: 717 Kyle Sulerud
AdWords Mistake: Using Too Many Bid Modifiers
 
03:00
AdWords Mistake: Using Too Many Bid Modifiers [NEW 2018 SOFTWARE UPDATE: https://software.adleg.com/signup] Video Transcript: One mistake you might run into once you start getting into some more advanced AdWords management is setting up too many bid modifiers. A bid modifier is an adjustment you can make to your bid amount based on a few different factors. One of them would be time of day, another one would be geography, another one would be device. So, for example, if you find your ads are performing better on mobile devices you might want to add a bid modifier in order to increase the bid on mobile devices and bring more traffic from people who are on their phones. The same might be true for time of day. You might find it during the middle of the day people are buying more so you want to add a bid modifier to the times in the middle of the day. This can become a huge problem if you are adding too many bid modifiers. Let’s say you have a 100% positive modifier on mobile devices, you have a 100% positive modifier on daytime bidding, and you have a 100% positive modifier on a certain part of the country. What happens with these is they actually add on to each other, so three 100% modifiers actually becomes a 300% modifier if all three criteria are met. So instead of paying $1 per click you might be bidding $4 per click. If you really want to separate different geography, or mobile versus desktop, the best way is to spit up different campaigns. You could have one campaign targeting a certain part of the country, a different campaign targeting another part of the country. You have one campaign targeting daytime hours, a different campaign targeting overnight hours. You could have one campaign targeting desktop, and a different campaign targeting mobile. That way you won’t have to worry about crazy bid modifiers that are all added together, and it gives you more control over those segments. This might result in more campaigns. You might have a daytime desktop campaign, a daytime mobile campaign, a nighttime desktop campaign, and a nighttime mobile campaign – ultimately this is going to give you the most control. But don’t go crazy and set up 20 different campaigns just for this reason. You want to make sure that you have the data behind it and this is going to come over time. Once you find that you need to start segmenting your campaign, that’s when you can start splitting up your campaigns rather than just relying on bid modifiers. More AdWords Videos: AdWords Mistake: Not Properly Split Testing Ads - https://www.youtube.com/watch?v=OegCkB15aIc AdWords Mistake: Ignoring The Competition - https://www.youtube.com/watch?v=wH5Mad0vEbM AdWords Mistake: Not Viewing The Search Terms Report - https://www.youtube.com/watch?v=J3rAlAX0HnA AdWords Mistake: Not Tracking Conversions - https://www.youtube.com/watch?v=eSPrb3X1ooQ AdWords Mistake: Not Utilizing Ad Extensions - https://www.youtube.com/watch?v=8EphipJASTw AdWords Mistake: Using Too Many Bid Modifiers - https://www.youtube.com/watch?v=hWSeIUpO9SM AdWords Mistake: Not Properly Controlling Your Target Location - https://www.youtube.com/watch?v=v9WHVbBYurg AdWords Mistake: Targeting Too Many Languages - https://www.youtube.com/watch?v=yUx95cdF52g AdWords Mistake: Using Standard Bid Delivery - https://www.youtube.com/watch?v=sAlhj8zab7g AdWords Mistake: Setting Too Low Of A Budget - https://www.youtube.com/watch?v=kTXkRT5wAXo AdWords Mistake: Writing Poor Ads - https://www.youtube.com/watch?v=sAS22Ppgd70 AdWords Mistake: Not Using Specific And Relevant Landing Pages - https://www.youtube.com/watch?v=h86GoueQnDI AdWords Mistake: Overestimating Your Conversion Rate - https://www.youtube.com/watch?v=zUTjRF6-U_U AdWords Mistake: Thinking You Need To Be In The #1 Ad Position - https://www.youtube.com/watch?v=Sm5UEmQ5di4 AdWords Mistake: Ignoring Google Search Partner Data - https://www.youtube.com/watch?v=NXTjR2vPg0s AdWords Mistake: Not Knowing Your Profit Margins And Lifetime Customer Value - https://www.youtube.com/watch?v=LdXMqhj8HxI AdWords Mistake: Favoring Your Own Preferences Rather Than Trusting The Data - https://www.youtube.com/watch?v=8NOjuItalOY AdWords Mistake: Adding Keywords That Are Too Broad And Loosely Related - https://www.youtube.com/watch?v=02f6tIJx7z8 AdWords Mistake: Not Using Exact Match Keywords - https://www.youtube.com/watch?v=QZmt_qUfwpQ AdWords Mistake: Not Grouping Keywords Properly Into Ad Groups - https://www.youtube.com/watch?v=yzNNRkC05y0 AdWords Mistake: Adding Too Many Keywords Per Ad Group - https://www.youtube.com/watch?v=rnx4RtQdWD4 AdWords Mistake: Not Adding Negative Keywords - https://www.youtube.com/watch?v=A0nO5nPZjlY AdWords Mistake: Not Separating Search Network & Display Network Campaigns - https://www.youtube.com/watch?v=tKxk_Vr1zJs
Views: 554 Kyle Sulerud
AdWords Mistake: Not Tracking Conversions
 
02:30
AdWords Mistake: Not Tracking Conversions [NEW 2018 SOFTWARE UPDATE: https://software.adleg.com/signup] Video Transcript: When you are advertising in AdWords it’s a huge mistake to not track your conversions. A conversion can be any number of things. It can be a sale on your website, it can be someone who makes a phone call, it can be someone who downloads a report that you’re offering. Whatever you want to set up as being a conversion, you set this up in your AdWords campaign. From there Google will give you a piece of code that you can put on your website. Sometimes it can be trickier – particularly the phone call conversion (you might need the help of a developer to get this set up). But in general you can put this conversion tracking code on your website. So after somebody makes a purchase, after they fill out a form, or when they make a phone call to you, that will show up in your AdWords account as a conversion. From there you’ll be able to see exactly what is generating sales. You’ll be able to see keywords that are generating sales, you’ll be to see ads that are generating sales, you’ll be able to see what time of day the sales are coming in, what day of the week, what part of the world they’re coming from. It gets very specific. If you are not tracking conversions you’re really taking a shot in the dark, and all you can really do is go based on what you think is going to bring you sales. A lot of the time this isn’t true. A lot of the time, for example, you might have two ads – one of them has a really high click through rate but a lower conversion rate, the other one will have a lower click through rate but a higher conversion rate. This is actually really common. The reason is an ad might be really good at getting people to click on it, but ultimately the wrong people click on it and they don’t end up making a purchase. A different person clicks on another ad because they actually are interested in what you are selling so once they get through to your site and they do make a purchase. This is why conversion tracking is so important. Ultimately, conversions rule everything. If an ad is getting a low click through rate but higher conversions and higher profitability, that’s the ad you want to stick with. And the only way to know this is to have conversion tracking set up. More AdWords Videos: AdWords Mistake: Not Properly Split Testing Ads - https://www.youtube.com/watch?v=OegCkB15aIc AdWords Mistake: Ignoring The Competition - https://www.youtube.com/watch?v=wH5Mad0vEbM AdWords Mistake: Not Viewing The Search Terms Report - https://www.youtube.com/watch?v=J3rAlAX0HnA AdWords Mistake: Not Tracking Conversions - https://www.youtube.com/watch?v=eSPrb3X1ooQ AdWords Mistake: Not Utilizing Ad Extensions - https://www.youtube.com/watch?v=8EphipJASTw AdWords Mistake: Using Too Many Bid Modifiers - https://www.youtube.com/watch?v=hWSeIUpO9SM AdWords Mistake: Not Properly Controlling Your Target Location - https://www.youtube.com/watch?v=v9WHVbBYurg AdWords Mistake: Not Using Ad Scheduling - https://www.youtube.com/watch?v=sf3CC9kSOdM AdWords Mistake: Ignoring Quality Score - https://www.youtube.com/watch?v=-EnxESX2A08 AdWords Mistake: Ignoring Differences In Desktop vs Mobile Performance - https://www.youtube.com/watch?v=geS1lVZc0WM AdWords Mistake: Setting Too Low Of A Budget - https://www.youtube.com/watch?v=kTXkRT5wAXo AdWords Mistake: Writing Poor Ads - https://www.youtube.com/watch?v=sAS22Ppgd70 AdWords Mistake: Not Using Specific And Relevant Landing Pages - https://www.youtube.com/watch?v=h86GoueQnDI AdWords Mistake: Overestimating Your Conversion Rate - https://www.youtube.com/watch?v=zUTjRF6-U_U AdWords Mistake: Thinking You Need To Be In The #1 Ad Position - https://www.youtube.com/watch?v=Sm5UEmQ5di4 AdWords Mistake: Ignoring Google Search Partner Data - https://www.youtube.com/watch?v=NXTjR2vPg0s AdWords Mistake: Not Knowing Your Profit Margins And Lifetime Customer Value - https://www.youtube.com/watch?v=LdXMqhj8HxI AdWords Mistake: Favoring Your Own Preferences Rather Than Trusting The Data - https://www.youtube.com/watch?v=8NOjuItalOY AdWords Mistake: Adding Keywords That Are Too Broad And Loosely Related - https://www.youtube.com/watch?v=02f6tIJx7z8 AdWords Mistake: Not Using Exact Match Keywords - https://www.youtube.com/watch?v=QZmt_qUfwpQ AdWords Mistake: Not Grouping Keywords Properly Into Ad Groups - https://www.youtube.com/watch?v=yzNNRkC05y0 AdWords Mistake: Adding Too Many Keywords Per Ad Group - https://www.youtube.com/watch?v=rnx4RtQdWD4 AdWords Mistake: Not Adding Negative Keywords - https://www.youtube.com/watch?v=A0nO5nPZjlY AdWords Mistake: Not Separating Search Network & Display Network Campaigns - https://www.youtube.com/watch?v=tKxk_Vr1zJs
Views: 342 Kyle Sulerud
Negative Keyword Pro
 
05:23
Negative Keyword Pro is a negative keyword generator to help you create massive negative keyword lists for your AdWords and Amazon campaigns.https://software.adleg.com/signup
Views: 1155 Kyle Sulerud
Landing Page: Effortless Opt-In Template
 
03:09
Get the full recording and the landing page template for free at: https://vault.adleg.com.
Views: 523 Kyle Sulerud
AdWords Mistake: Writing Poor Ads
 
01:42
AdWords Mistake: Writing Poor Ads [NEW 2018 SOFTWARE UPDATE: https://software.adleg.com/signup] Video Transcript: A mistake I really hate to see in ad AdWords is when advertisers use really bad ads. They just write ads and you can tell right away by looking at them. One of the biggest mistakes is using the company name in the title or using the company slogan. They simply don’t make good ads. Another thing people do – they try to be too creative or funny or witty in their ads. This really doesn’t work that well with AdWords ads. When people are on Google searching for something, they know what they are looking for most of the time. They are pretty concise, and they want to see an ad that gives them exactly what they’re looking for. A common technique that most advertisers use is using the keyword in the headline of the ad. Try to sprinkle the keyword throughout the rest of the ad too if that make sense for what you’re selling. Don’t try to get too creative or too crazy with your ads. Make sure you use the keyword as much as possible. Highlight your unique selling proposition: What makes your company better than the next guy’s ad. And then, if possible, include a call to action. Tell the searcher exactly what you want them to do. Do you want them to call you? Do you want them to come learn more about your product? Do you want them to come shop now on your site? Tell them what you want them to do and there’s a good chance they will listen. More AdWords Videos: AdWords Mistake: Not Properly Split Testing Ads - https://www.youtube.com/watch?v=OegCkB15aIc AdWords Mistake: Ignoring The Competition - https://www.youtube.com/watch?v=wH5Mad0vEbM AdWords Mistake: Not Viewing The Search Terms Report - https://www.youtube.com/watch?v=J3rAlAX0HnA AdWords Mistake: Not Tracking Conversions - https://www.youtube.com/watch?v=eSPrb3X1ooQ AdWords Mistake: Not Utilizing Ad Extensions - https://www.youtube.com/watch?v=8EphipJASTw AdWords Mistake: Using Too Many Bid Modifiers - https://www.youtube.com/watch?v=hWSeIUpO9SM AdWords Mistake: Not Properly Controlling Your Target Location - https://www.youtube.com/watch?v=v9WHVbBYurg AdWords Mistake: Targeting Too Many Languages - https://www.youtube.com/watch?v=yUx95cdF52g AdWords Mistake: Using Standard Bid Delivery - https://www.youtube.com/watch?v=sAlhj8zab7g AdWords Mistake: Not Using Ad Scheduling - https://www.youtube.com/watch?v=sf3CC9kSOdM AdWords Mistake: Ignoring Quality Score - https://www.youtube.com/watch?v=-EnxESX2A08 AdWords Mistake: Ignoring Differences In Desktop vs Mobile Performance - https://www.youtube.com/watch?v=geS1lVZc0WM AdWords Mistake: Setting Too Low Of A Budget - https://www.youtube.com/watch?v=kTXkRT5wAXo AdWords Mistake: Writing Poor Ads - https://www.youtube.com/watch?v=sAS22Ppgd70 AdWords Mistake: Not Using Specific And Relevant Landing Pages - https://www.youtube.com/watch?v=h86GoueQnDI AdWords Mistake: Overestimating Your Conversion Rate - https://www.youtube.com/watch?v=zUTjRF6-U_U AdWords Mistake: Thinking You Need To Be In The #1 Ad Position - https://www.youtube.com/watch?v=Sm5UEmQ5di4 AdWords Mistake: Ignoring Google Search Partner Data - https://www.youtube.com/watch?v=NXTjR2vPg0s AdWords Mistake: Not Knowing Your Profit Margins And Lifetime Customer Value - https://www.youtube.com/watch?v=LdXMqhj8HxI AdWords Mistake: Favoring Your Own Preferences Rather Than Trusting The Data - https://www.youtube.com/watch?v=8NOjuItalOY AdWords Mistake: Adding Keywords That Are Too Broad And Loosely Related - https://www.youtube.com/watch?v=02f6tIJx7z8 AdWords Mistake: Not Using Exact Match Keywords - https://www.youtube.com/watch?v=QZmt_qUfwpQ AdWords Mistake: Not Grouping Keywords Properly Into Ad Groups - https://www.youtube.com/watch?v=yzNNRkC05y0 AdWords Mistake: Adding Too Many Keywords Per Ad Group - https://www.youtube.com/watch?v=rnx4RtQdWD4 AdWords Mistake: Not Adding Negative Keywords - https://www.youtube.com/watch?v=A0nO5nPZjlY AdWords Mistake: Not Separating Search Network & Display Network Campaigns - https://www.youtube.com/watch?v=tKxk_Vr1zJs
Views: 413 Kyle Sulerud
AdWords Mistake: Not Using Ad Scheduling
 
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AdWords Mistake: Not Using Ad Scheduling [NEW 2018 SOFTWARE UPDATE: https://software.adleg.com/signup] Video Transcript: When you’re setting up your ad campaign it’s usually a mistake not to set it up with a schedule. A schedule basically tells Google when to show your ads and when not to. The default setting will show your ad all the time day and night. For a lot of advertisers this is a good idea, but a lot of the time this is not a good idea. If you’re company who relies a lot on taking phone calls and you don’t have people to take phone calls for you 24/7, then you’re not going to want to run your ads 24/7 because the people who come into your site late at night they may try to call you and when they can’t get a hold of you they’ll either move on to the next advertiser or they’ll forget about you. True there will be times when they leave a message or call back the next day, so you don’t necessarily want to completely eliminate the overnight hours (or whatever days or hours are considered your low peak hours) but you might want to adjust your bids. You don’t necessarily want to completely turn your ads off at night. You will get some customers at night who call the next day and become a customer. But generally if your business isn’t set up to handle customers in the evening, you want to at least the lower your bids, and you can do this by a bid adjustment based on time of day. Or what I mainly recommend is actually setting up a different campaign. Just copy and paste your existing campaign, set one of them to the daytime normal hours, set the other one to the off-peak hours. The off-peak campaign is going to have reduced to bids so you still get some traffic but it will be a lower-cost meaning that even if the conversion rate is lower you can still be profitable. More AdWords Videos: AdWords Mistake: Not Properly Split Testing Ads - https://www.youtube.com/watch?v=OegCkB15aIc AdWords Mistake: Ignoring The Competition - https://www.youtube.com/watch?v=wH5Mad0vEbM AdWords Mistake: Not Viewing The Search Terms Report - https://www.youtube.com/watch?v=J3rAlAX0HnA AdWords Mistake: Not Tracking Conversions - https://www.youtube.com/watch?v=eSPrb3X1ooQ AdWords Mistake: Not Utilizing Ad Extensions - https://www.youtube.com/watch?v=8EphipJASTw AdWords Mistake: Using Too Many Bid Modifiers - https://www.youtube.com/watch?v=hWSeIUpO9SM AdWords Mistake: Not Properly Controlling Your Target Location - https://www.youtube.com/watch?v=v9WHVbBYurg AdWords Mistake: Targeting Too Many Languages - https://www.youtube.com/watch?v=yUx95cdF52g AdWords Mistake: Using Standard Bid Delivery - https://www.youtube.com/watch?v=sAlhj8zab7g AdWords Mistake: Not Using Ad Scheduling - https://www.youtube.com/watch?v=sf3CC9kSOdM AdWords Mistake: Ignoring Quality Score - https://www.youtube.com/watch?v=-EnxESX2A08 AdWords Mistake: Ignoring Differences In Desktop vs Mobile Performance - https://www.youtube.com/watch?v=geS1lVZc0WM AdWords Mistake: Setting Too Low Of A Budget - https://www.youtube.com/watch?v=kTXkRT5wAXo AdWords Mistake: Writing Poor Ads - https://www.youtube.com/watch?v=sAS22Ppgd70 AdWords Mistake: Not Using Specific And Relevant Landing Pages - https://www.youtube.com/watch?v=h86GoueQnDI AdWords Mistake: Overestimating Your Conversion Rate - https://www.youtube.com/watch?v=zUTjRF6-U_U AdWords Mistake: Thinking You Need To Be In The #1 Ad Position - https://www.youtube.com/watch?v=Sm5UEmQ5di4 AdWords Mistake: Ignoring Google Search Partner Data - https://www.youtube.com/watch?v=NXTjR2vPg0s AdWords Mistake: Not Knowing Your Profit Margins And Lifetime Customer Value - https://www.youtube.com/watch?v=LdXMqhj8HxI AdWords Mistake: Favoring Your Own Preferences Rather Than Trusting The Data - https://www.youtube.com/watch?v=8NOjuItalOY AdWords Mistake: Adding Keywords That Are Too Broad And Loosely Related - https://www.youtube.com/watch?v=02f6tIJx7z8 AdWords Mistake: Not Using Exact Match Keywords - https://www.youtube.com/watch?v=QZmt_qUfwpQ AdWords Mistake: Not Grouping Keywords Properly Into Ad Groups - https://www.youtube.com/watch?v=yzNNRkC05y0 AdWords Mistake: Adding Too Many Keywords Per Ad Group - https://www.youtube.com/watch?v=rnx4RtQdWD4 AdWords Mistake: Not Adding Negative Keywords - https://www.youtube.com/watch?v=A0nO5nPZjlY AdWords Mistake: Not Separating Search Network & Display Network Campaigns - https://www.youtube.com/watch?v=tKxk_Vr1zJs
Views: 488 Kyle Sulerud
Google Ads: The Truth About SKAGs (Single Keyword Ad Groups)
 
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AdLeg Software Suite: https://software.adleg.com/signup
Views: 530 Kyle Sulerud
Google AdWords Broad Match vs. Exact Match Keywords
 
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Google AdWords Broad Match vs. Exact Match Keywords https://adwordsgroup.com/join
Views: 748 Kyle Sulerud
Dan Henry Testimonial for Kyle Sulerud
 
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Apply to work with Kyle: https://secure.adleg.com/client-application
Views: 126 Kyle Sulerud
Amazing Keyword Generator Software
 
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Sign Up Here ➡ https://software.adleg.com/signup Amazing Keyword Generator lets you tap into hordes of predictive search results from Google, Amazon, and YouTube. See what people are searching for, and make sure you don't miss any valuable keywords. (Also works great for content ideas!)
Views: 87 Kyle Sulerud
AdWords Negative Keyword Match Types
 
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AdWords Negative Keyword Match Types https://software.adleg.com/signup
Views: 288 Kyle Sulerud
Google AdWords Search Network vs. Display Network Campaigns
 
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Google AdWords Search Network vs. Display Network Campaigns https://adwordsgroup.com/join
Views: 865 Kyle Sulerud
AdWords 101: Writing Ads
 
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In this video you will learn about writing AdWords ads. Get my Essential AdWords Crash Course here: https://secure.adleg.com/adwords-crash-course
Views: 608 Kyle Sulerud
AdWords 101: Location Options
 
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In this video you will learn about AdWords location options. Get my Essential AdWords Crash Course here: https://secure.adleg.com/adwords-crash-course
Views: 615 Kyle Sulerud
AdWords 101: Ad Position
 
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In this video you will learn about AdWords ad position. Get my Essential AdWords Crash Course here: https://secure.adleg.com/adwords-crash-course
Views: 603 Kyle Sulerud
AdWords 101: Negative Keywords
 
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In this video you will learn about AdWords negative keywords. Get my Essential AdWords Crash Course here: https://secure.adleg.com/adwords-crash-course Negative Keyword Pro: https://negativekeywordpro.com/
Views: 548 Kyle Sulerud
AdWords Negative Keyword Research: Search Term Word Frequency Method (Advanced)
 
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[NEW 2018 SOFTWARE UPDATE: https://software.adleg.com/signup] How to find Google AdWords negative keywords using the AdWords Search Term Report in combination with Microsoft Excel. Word Frequency Counter: https://adleg.com/word-frequency-counter More Videos about Negative Keywords: Adding A Negative Keyword List To Your AdWords Shared Library - https://www.youtube.com/watch?v=txxxr_OpPlM AdWords Negative Keyword Research: Predictive Search Method - https://www.youtube.com/watch?v=fWgtiAWLpg0 AdWords Negative Keyword Research: Related Search Method - https://www.youtube.com/watch?v=pyqnnsnFPe0 AdWords Negative Keyword Research: Keyword Planner Method (Advanced) - https://www.youtube.com/watch?v=qHvHWPnmz04 AdWords Negative Keyword Research: Search Term Report Method - https://www.youtube.com/watch?v=563Vj41VxtA AdWords Negative Keyword Research: Search Term Conversion Method - https://www.youtube.com/watch?v=iNWx9gZvWi0 AdWords Negative Keyword Research: Search Term Word Frequency Method (Advanced) - https://www.youtube.com/watch?v=r8ToMemlvZ0
Views: 3451 Kyle Sulerud
AdWords 101: Search Partners
 
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In this video you will learn about AdWords search partners. Get my Essential AdWords Crash Course here: https://secure.adleg.com/adwords-crash-course Search Partners Blog Post: http://adleg.com/google-search-partners-how-they-affect-your-adwords-campaigns
Views: 809 Kyle Sulerud

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