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Videos uploaded by user “Google Travel”
What are Google Hotel Ads?
 
02:09
Google Hotel Ads connect people searching for hotels with properties and rooms that match the traveler’s criteria. Once the traveler chooses a hotel, they see booking options through Google Hotel Ads. By clicking on a Hotel Ad, the traveler can complete a reservation. Learn more at google.com/ads/hotels
Views: 23046 Google Travel
How does Target ROAS bidding work for Google Hotel Ads?
 
02:18
"Google Hotel Ads support several automated bidding strategies, including Target Return On Ad Spend bidding. Target ROAS automatically sets bids to return as much room revenue as possible while help advertisers reach their target return on ad spend. Learn more at support.google.com/hotelprices"
Views: 5338 Google Travel
What feeds are required for Google Hotel Ads?
 
01:58
Google Hotel Ads require 3 data feeds: Hotel Listing Feed, Price & Availability Feed, and Point of Sale Feed. Learn more at support.google.com/hotelprices
Views: 9803 Google Travel
Where do Google Hotel Ads show?
 
03:23
Live in more than 100 countries, Google Hotel Ads display to travelers searching for hotels on Google Search, Google Maps and Google+, across desktop computers, tablets and mobile devices. Learn more at google.com/ads/hotels
Views: 7284 Google Travel
How do I get started with Google Hotel Ads?
 
02:54
To get started with Google Hotel Ads, you'll need to submit data feeds and bids for your properties. You have multiple options for doing each of these 2 key implementation steps. Learn more at google.com/ads/hotels.
Views: 8339 Google Travel
Why should I use Google Hotel Ads?
 
03:26
Google Hotel Ads let hotel suppliers connect directly with travelers when they are actively searching for a hotel to deliver cost-effective results. Learn more at google.com/ads/hotels
Views: 3767 Google Travel
How does CPC bidding work for Google Hotel Ads?
 
04:23
Google Hotel Ads advertisers have multiple bidding options to fine-tune their strategy: percentage of room rate bidding, fixed CPC bidding, and bid multipliers. Learn more at support.google.com/hotelprices
Views: 4488 Google Travel
How do I increase how often my Google Hotel Ads are eligible to show?
 
04:54
Hotel Ads provide several reports for measuring your account health and performance. Learn how to use reports to increase how often your ads are eligible to show.
Views: 878 Google Travel
How do I capture more impressions with my Google Hotel Ads?
 
02:44
Learn how to use the set of Performance metrics on your Hotel Ads Center home page to make adjustments to your Google Hotel Ads strategy.
Views: 726 Google Travel
What is Google Hotel Ads Center?
 
02:12
Use Hotel Ads Center to manage your bids and access reports on your performance.
Views: 3299 Google Travel
How do I customize my Google Hotel Ads Center Dashboard?
 
02:17
Learn how to use your dashboard in Hotel Ads Center to manage the bids and get a quick summary on your Hotel Ads performance.
Views: 939 Google Travel
How do I measure Google Hotel Ads Return on Ad Spend (ROAS)?
 
01:46
Return on ad spend - or ROAS - is an important measure for the performance of your Hotel Ads investment. Learn how you can easily and directly analyze the return on your Google Hotel Ads spend.
Views: 851 Google Travel
Google Presents: The 2014 Traveler's Road to Decision Hangout on Air
 
01:05:57
Join us for a Hangout on Air as we discuss results of our annual travel study in collaboration with Ipsos MediaCT. This year, we focused our efforts around four key questions:   1. Where do consumers first get inspired to travel, and what actions do they take as a result? 2. How does a brand influence perceptions and purchase intent? 3. How do smartphones factor in inspiration, research, consideration and booking?  4. How are travelers engaging with online video content, in and out of the travel category?
Views: 3861 Google Travel
How do I manage hotel groups in Google Hotel Ads Center?
 
02:07
Learn how to use Hotel Ads Center to set up and modify hotel groups.
Views: 699 Google Travel
How do I set a budget in Google Hotel Ads Center?
 
01:33
Learn how to set up spending limit, or “budget,” for your Hotel Ads in Hotel Ads Center.
Views: 713 Google Travel
Where do I start when trying to improve my Google Hotel Ads performance ?
 
01:33
"Hotel Ads provides you with key indicators and reports for your overall account health and performance. This playlist includes videos that show you how to use these performance indicators and reports to optimize your Hotel Ads performance. The first video is an overview of where to find optimization insights in your Google Hotel Ads Center.
Views: 888 Google Travel
What metrics should I use to measure Google Hotel Ads performance?
 
02:20
Hotel Ads provide several reports for measuring your account health and performance. Learn what your main goals should be when optimizing Hotel Ads performance and how to measure them.
Views: 842 Google Travel
How do I manage bids with Google Hotel Ads Center?
 
04:33
Google Hotel Ads give you the option to manage your bids at a number of levels - by hotel, by hotel group, by account. Learn how to manage your bids in Hotel Ads Center.
Views: 1345 Google Travel
Troubleshoot: Undetermined Price Accuracy Issues for Google Hotel Ads
 
03:45
Undetermined Price Accuracy issues occur when Google isn't sure the exact reason for a mismatch between the room price on your website and the room price in your feed. Watch this video to learn how to use your Hotel Ads Center to identify and troubleshoot these issues. Then, let us know what you think in this short survey: https://goo.gl/forms/HY3tMsAYRqESuLBW2
Views: 488 Google Travel
Troubleshoot: Feed Delay Price Accuracy Issues for Google Hotel Ads
 
02:28
Feed Delay Price Accuracy issues occur when Google sees a different room price on your website than in your data feeds, that is later corrected by a feed update. Watch this video to learn more about how to identify and fix issues related to feed delays. Then, let us know what you think in this short survey: https://goo.gl/forms/HY3tMsAYRqESuLBW2
Views: 467 Google Travel
Google Presents: Visit California's Dream365 Campaign Highlights Hangout on Air
 
30:19
This Hangout On Air is a behind the scenes with the masterminds of Visit California's 24-hour YouTube masthead takeover! Traci Ward, Director of Consumer Marketing at Visit California and Tammy Haughey, Brand Strategy & Management at MeringCarson discuss the ins and outs of the Dream365 Project. Check out the case study published on Think with Google (goo.gl/AAUOY1).
Views: 763 Google Travel
Destination Marketing: Magical Kenya
 
35:16
Destination Marketing: Magical Kenya Known as Magical Kenya, the country offers an abundance of wildlife opportunities, as well as an astonishing diversity of landscapes and cultures. As the East African hub for business and technology, the country is known for its excellent domestic travel infrastructure and the wide range of tourism activities and services it provides for its visitors. From its diverse wildlife to its vibrant tech scene, Kenya is thriving. Join us as we explore the opportunities in promoting this iconic destination in Africa. We'll discuss how Kenya’s perception overseas has evolved overtime and what lies ahead for tourism in Kenya. Panelists include: * Hon. Phyllis Kandie, Cabinet Secretary, Kenya Ministry of East African Affairs, Commerce, and Tourism (MEACT) * Dr. Anne Kinyua, Tourism Secretary, Kenya Ministry of East African Affairs, Commerce, and Tourism (MEACT) * Ms. Jacinta Nzioka, Marketing Director, Kenya Tourism Board * Ms. Jane Adam, Operations Director, Nature Expeditions Africa * Sarah Robinson, Account Manager, Google Travel (co-moderator) * Cecily Sackey, Account Manager, Google Travel (co-moderator)
Views: 1425 Google Travel
The Airfare Search Problem, part 1 of 2
 
40:53
Ever wonder how airlines determine airfare prices? In this video (part 1 of 2), Google Flights Engineer Srikanth Sastry helps make the vast complexity of the pricing system understandable.
Views: 1187 Google Travel
The Airfare Search Problem, part 2 of 2
 
41:55
Google Flights Engineer Srikanth Sastry gets into the technical nitty gritty of how flight search engines analyze billions of flight permutations to provide optimal routing and pricing options for travelers.
Views: 476 Google Travel
Holiday Travel Trends & Opportunities Hangout On Air
 
28:11
Holiday Travel Trends & Opportunities Hangout On Air
Views: Google Travel
Overview: Price Accuracy Score for Google Hotel Ads
 
04:23
Price Accuracy Score is a critical factor in the overall health and performance of your Google Hotel Ads. The score measures how closely the room prices you submit in your data feed match the room prices published on your website. Watch this video to learn more about the score and how it's calculated. Then, let us know what you think in this short survey: https://goo.gl/forms/HY3tMsAYRqESuLBW2
Views: 749 Google Travel
Destination Marketing East African Style - Capturing the Imagination
 
01:06:21
Destination marketers and inspiration-hungry travelers have tough jobs: the former need to capture the imagination of the latter with information that sets one place apart from all the others. In a busy travel market, it's not at all easy to rise above the noise. This is especially true for countries that aren't on the list of most-visited places on the planet. And it is even more relevant for countries in the developing world that must overcome serious concerns - both true and exaggerated - about security, health and comfort. Despite tumultuous recent histories and contemporary setbacks, several East African countries - like Uganda, Kenya and Tanzania - are now rising stars on the global tourism radar, both in Africa and in their own rights. The richness of their ancient and modern human cultures, their intense and incomparable animal and plant biodiversity, and their diversity of landscapes all make them iconic destinations piquing the curiosity of travelers of all stripes. So what does it take to become an iconic destination in Africa? And what is required to stay top of mind when travelers think about where they want go during their holidays? These are just some of the topics to be discussed during this Google Travel Hangout On Air, held in cooperation with the +Africa TravelATA  and +Destination Accelerator, that looks at Destination Marketing East African Style - Capturing the Imagination. Panelists: * Hon. Dr. Maria Mutagamba, Minister, +Ministry Of Tourism Uganda * Mr. Stephen Asiimwe, CEO, +Uganda Tourism Board  * +Teresa Clarke, CEO, +Africa.com * +RUMIT MEHTA, Founder, Immersion Journeys * +Sarah Robinson, Account Manager, +Google Travel (co-moderator) * +Ethan Gelber, Co-founder, +Destination Accelerator (co-moderator)  * additional participants may be announced
Views: 700 Google Travel
Feed Status Tool for Google Hotel Ads
 
04:36
The Feed Status Tool is a great way to troubleshoot errors related to Price Accuracy in your Google Hotel Ads. Watch this video to learn more about error types, what they mean, and how to fix them to improve Google Hotel Ad performance. Then, let us know what you think in this short survey: https://goo.gl/forms/HY3tMsAYRqESuLBW2
Views: 1143 Google Travel
At what levels can I set bids for Google Hotel Ads?
 
02:08
Google Hotel Ads let you set a default bid across all your properties, adjust bids for each property individually, and / or build a scalable strategy with hotel groupings. Learn more at google.com/ads/hotels.
Views: 1294 Google Travel