Google Hotel Ads connect people searching for hotels with properties and rooms that match the traveler’s criteria. Once the traveler chooses a hotel, they see booking options through Google Hotel Ads. By clicking on a Hotel Ad, the traveler can complete a reservation. Learn more at google.com/ads/hotels
Views: 23046 Google Travel
"Google Hotel Ads support several automated bidding strategies, including Target Return On Ad Spend bidding. Target ROAS automatically sets bids to return as much room revenue as possible while help advertisers reach their target return on ad spend. Learn more at support.google.com/hotelprices"
Views: 5338 Google Travel
Hotel Ads provide several reports for measuring your account health and performance. Learn how to use reports to increase how often your ads are eligible to show.
Views: 878 Google Travel
Learn how to use the set of Performance metrics on your Hotel Ads Center home page to make adjustments to your Google Hotel Ads strategy.
Views: 726 Google Travel
Learn how to use your dashboard in Hotel Ads Center to manage the bids and get a quick summary on your Hotel Ads performance.
Views: 939 Google Travel
Return on ad spend - or ROAS - is an important measure for the performance of your Hotel Ads investment. Learn how you can easily and directly analyze the return on your Google Hotel Ads spend.
Views: 851 Google Travel
Join us for a Hangout on Air as we discuss results of our annual travel study in collaboration with Ipsos MediaCT. This year, we focused our efforts around four key questions: 1. Where do consumers first get inspired to travel, and what actions do they take as a result? 2. How does a brand influence perceptions and purchase intent? 3. How do smartphones factor in inspiration, research, consideration and booking? 4. How are travelers engaging with online video content, in and out of the travel category?
Views: 3861 Google Travel
Learn how to use Hotel Ads Center to set up and modify hotel groups.
Views: 699 Google Travel
"Hotel Ads provides you with key indicators and reports for your overall account health and performance. This playlist includes videos that show you how to use these performance indicators and reports to optimize your Hotel Ads performance. The first video is an overview of where to find optimization insights in your Google Hotel Ads Center.
Views: 888 Google Travel
Hotel Ads provide several reports for measuring your account health and performance. Learn what your main goals should be when optimizing Hotel Ads performance and how to measure them.
Views: 842 Google Travel
Google Hotel Ads give you the option to manage your bids at a number of levels - by hotel, by hotel group, by account. Learn how to manage your bids in Hotel Ads Center.
Views: 1345 Google Travel
Undetermined Price Accuracy issues occur when Google isn't sure the exact reason for a mismatch between the room price on your website and the room price in your feed. Watch this video to learn how to use your Hotel Ads Center to identify and troubleshoot these issues. Then, let us know what you think in this short survey: https://goo.gl/forms/HY3tMsAYRqESuLBW2
Views: 488 Google Travel
Feed Delay Price Accuracy issues occur when Google sees a different room price on your website than in your data feeds, that is later corrected by a feed update. Watch this video to learn more about how to identify and fix issues related to feed delays. Then, let us know what you think in this short survey: https://goo.gl/forms/HY3tMsAYRqESuLBW2
Views: 467 Google Travel
This Hangout On Air is a behind the scenes with the masterminds of Visit California's 24-hour YouTube masthead takeover! Traci Ward, Director of Consumer Marketing at Visit California and Tammy Haughey, Brand Strategy & Management at MeringCarson discuss the ins and outs of the Dream365 Project. Check out the case study published on Think with Google (goo.gl/AAUOY1).
Views: 763 Google Travel
Destination Marketing: Magical Kenya Known as Magical Kenya, the country offers an abundance of wildlife opportunities, as well as an astonishing diversity of landscapes and cultures. As the East African hub for business and technology, the country is known for its excellent domestic travel infrastructure and the wide range of tourism activities and services it provides for its visitors. From its diverse wildlife to its vibrant tech scene, Kenya is thriving. Join us as we explore the opportunities in promoting this iconic destination in Africa. We'll discuss how Kenya’s perception overseas has evolved overtime and what lies ahead for tourism in Kenya. Panelists include: * Hon. Phyllis Kandie, Cabinet Secretary, Kenya Ministry of East African Affairs, Commerce, and Tourism (MEACT) * Dr. Anne Kinyua, Tourism Secretary, Kenya Ministry of East African Affairs, Commerce, and Tourism (MEACT) * Ms. Jacinta Nzioka, Marketing Director, Kenya Tourism Board * Ms. Jane Adam, Operations Director, Nature Expeditions Africa * Sarah Robinson, Account Manager, Google Travel (co-moderator) * Cecily Sackey, Account Manager, Google Travel (co-moderator)
Views: 1425 Google Travel
Holiday Travel Trends & Opportunities Hangout On Air
Views: Google Travel
Price Accuracy Score is a critical factor in the overall health and performance of your Google Hotel Ads. The score measures how closely the room prices you submit in your data feed match the room prices published on your website. Watch this video to learn more about the score and how it's calculated. Then, let us know what you think in this short survey: https://goo.gl/forms/HY3tMsAYRqESuLBW2
Views: 749 Google Travel
Destination marketers and inspiration-hungry travelers have tough jobs: the former need to capture the imagination of the latter with information that sets one place apart from all the others. In a busy travel market, it's not at all easy to rise above the noise. This is especially true for countries that aren't on the list of most-visited places on the planet. And it is even more relevant for countries in the developing world that must overcome serious concerns - both true and exaggerated - about security, health and comfort. Despite tumultuous recent histories and contemporary setbacks, several East African countries - like Uganda, Kenya and Tanzania - are now rising stars on the global tourism radar, both in Africa and in their own rights. The richness of their ancient and modern human cultures, their intense and incomparable animal and plant biodiversity, and their diversity of landscapes all make them iconic destinations piquing the curiosity of travelers of all stripes. So what does it take to become an iconic destination in Africa? And what is required to stay top of mind when travelers think about where they want go during their holidays? These are just some of the topics to be discussed during this Google Travel Hangout On Air, held in cooperation with the +Africa TravelATA and +Destination Accelerator, that looks at Destination Marketing East African Style - Capturing the Imagination. Panelists: * Hon. Dr. Maria Mutagamba, Minister, +Ministry Of Tourism Uganda * Mr. Stephen Asiimwe, CEO, +Uganda Tourism Board * +Teresa Clarke, CEO, +Africa.com * +RUMIT MEHTA, Founder, Immersion Journeys * +Sarah Robinson, Account Manager, +Google Travel (co-moderator) * +Ethan Gelber, Co-founder, +Destination Accelerator (co-moderator) * additional participants may be announced
Views: 700 Google Travel
The Feed Status Tool is a great way to troubleshoot errors related to Price Accuracy in your Google Hotel Ads. Watch this video to learn more about error types, what they mean, and how to fix them to improve Google Hotel Ad performance. Then, let us know what you think in this short survey: https://goo.gl/forms/HY3tMsAYRqESuLBW2
Views: 1143 Google Travel
Google Hotel Ads let you set a default bid across all your properties, adjust bids for each property individually, and / or build a scalable strategy with hotel groupings. Learn more at google.com/ads/hotels.
Views: 1294 Google Travel