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Videos uploaded by user “Google Analytics”
Google Analytics In Real Life - Online Checkout
 
02:01
Shopping online is meant to be easy. Find out where your customers are "checking out" with Google Analytics.
Views: 1458620 Google Analytics
Google Analytics In Real Life - Landing Page Optimization
 
01:25
Are you distracting your customers, and deterring them from buying what they really want on your site? This humorous video highlights how some missteps in the online shopping experience would look if they actually played out in real life.
Views: 442740 Google Analytics
Google Analytics In Real Life - Site Search
 
01:32
What is the roadblock between finding semi-skim milk and milk skim-semi? Check out this video and learn how improving your site search can help. This humorous video highlights how some missteps in the online shopping experience would look if they actually played out in real life.
Views: 529993 Google Analytics
Multi-Channel Funnels in Google Analytics
 
03:11
In online marketing, conversions and ecommerce transactions are credited to the last campaign, search, or ad that referred the visitor when he or she converted. But what role did prior website referrals, searches and ads play in that conversion? How much time passed between the visitor's initial interest and his or her purchase? Multi-Channel Funnels - in limited pilot in Google Analytics - will tell this complete story by providing true cross channel reporting on the conversion funnel, showing marketers which digital channels customers interact with before purchase. This new set of reports will help marketers understand how each of their online traffic pieces work together. --Gain insight into which channels customers interact with during the 30 days prior to conversion --Marketers can see which channels initiate, assist, and complete conversions. --Multi-Channel Funnels show interactions with virtually all digital channels, including paid and organic searches, affiliates, social networks, and display ads.
Views: 254472 Google Analytics
Welcome to Google Analytics for Beginners (3:19)
 
03:20
This video from Google Analytics for Beginners in the Analytics Academy demonstrates how digital analytics can help you improve your business. To view the whole course, visit: https://analytics.google.com/analytics/academy/
Views: 1000285 Google Analytics
Multi-Channel Funnels
 
02:54
Learn how Multi-Channel Funnels work and examine some of the information contained in the Multi-Channel Funnels reports.
Views: 68368 Google Analytics
Create Better Websites: Introducing Content Experiments
 
02:43
We're excited to integrate content testing into Google Analytics and believe it will help meet your goals of measuring, testing and optimizing all in one place. Content Experiments helps you optimize for goals you have already defined in your Google Analytics account, and can help you decide which page designs, layouts and content are most effective.
Views: 183683 Google Analytics
How to set up Goals in Analytics (7:32)
 
07:33
This video from the Analytics Academy demonstrates how to collect data to measure business goals in Google Analytics. To view the whole course, visit: https://analytics.google.com/analytics/academy/
Views: 304595 Google Analytics
Introduction to Google Tag Manager
 
03:49
Google Tag Manager is a free tool that makes it easy for marketers to add and update website tags -- including conversion tracking, site analytics, remarketing, and more—with just a few clicks, and without needing to edit your website code. Take a quick look at how easy it is to set up an account and manage your tags.
Views: 736552 Google Analytics
Google Tag Manager: Key Concepts
 
03:37
This video introduces key terminology for Google Tag Manager, including triggers, variables, and the data layer. Learn more at https://support.google.com/tagmanager/
Views: 271091 Google Analytics
Acquisition reports overview (5:32)
 
05:33
This video from the Analytics Academy demonstrates how Acquisition reports work. To view the whole course, visit: https://analytics.google.com/analytics/academy/
Views: 405834 Google Analytics
Introduction to Google Data Studio
 
05:00
Learn how to create beautiful reports using the new Google Data Studio. Data Studio makes it easy to connect to your data, visualize that data, and share and collaborate with colleagues and customers.
Views: 280661 Google Analytics
Tracking campaigns with URL Builder (4:37)
 
04:38
This video from Google Analytics for Beginners in the Analytics Academy demonstrates how to track marketing campaigns using the URL Builder tool. To view the whole course, visit: https://analytics.google.com/analytics/academy/
Views: 303749 Google Analytics
Learn About Google Tag Assistant Recordings
 
05:37
In this video we will introduce some of the new features in Google Tag Assistant, including Google Tag Assistant Recordings. Learn how to enable/disable the extension from validating your tabs, mark favorite domains to always be validated, and record a user flow through your website to make sure your Google Analytics is implemented correctly. If you find that your account isn't set up properly, you can make adjustments and test it all over again instantly within Google Tag Assistant. The extension can be found here: http://goo.gl/GQ4Oa8 Read more in our blog post here: http://analytics.blogspot.com/2015/08/real-time-data-validation-with-google.html
Views: 179584 Google Analytics
How to set up Custom Dimensions (6:10)
 
06:10
This video from Advanced Google Analytics in the Analytics Academy demonstrates how to set up Custom Dimensions to measure data that's specific to your business. To view the whole course and learn how to set up Custom Dimensions, visit: https://analytics.google.com/analytics/academy/
Views: 146270 Google Analytics
Walkthrough of Multi-Channel Funnels in Google Analytics
 
05:49
See all five reports in the new Multi-Channel Funnels reports in Google Analytics, including the Overview, Assisted Conversions, Top Conversion Paths, Path Length and Time Lag reports. Multi-Channel Funnels in Google Analytics is in limited pilot.
Views: 60386 Google Analytics
Introduction to dashboards and shortcuts
 
04:12
This video from the Analytics Academy demonstrates how to save and share report data using dashboards and shortcuts. To view the whole course, visit: https://analytics.google.com/analytics/academy/
Views: 236708 Google Analytics
How to track a marketing campaign (3:35)
 
03:36
This video from the Analytics Academy demonstrates how how to track a marketing campaign in Google Analytics. To view the whole course, visit: https://analytics.google.com/analytics/academy/
Views: 319381 Google Analytics
Content Grouping Overview
 
02:40
An overview of the concept behind Content Grouping, and the methods by which you can group content.
Views: 96359 Google Analytics
Audience reports overview (5:21)
 
05:22
This video from the Analytics Academy demonstrates how Audience reports work. To view the whole course, visit: https://analytics.google.com/analytics/academy/
Views: 418965 Google Analytics
The new Segment Builder
 
03:32
An overview of the new segment builder in Google Analytics. You can now create both visit- and user-based segments.
Views: 76063 Google Analytics
Digital Analytics Fundamentals - Lesson 2.2 Core analysis techniques
 
02:53
This video is part of the Digital Analytics Fundamentals course on Analytics Academy. View the full course at http://analyticsacademy.withgoogle.com. Lesson objectives: Describe segmentation and why it is an important technique for good analysis. Understand the importance of using internal and external benchmarks to add context to your data.
Views: 551873 Google Analytics
How to create a measurement plan (3:00)
 
03:01
This video from Advanced Google Analytics in the Analytics Academy demonstrates how to set up a measurement plan to determine what metrics you'll use to measure business goals. To view the whole course, visit: https://analytics.google.com/analytics/academy/
Views: 148133 Google Analytics
Google Analytics 360 Suite Overview
 
04:44
Learn more about the Google Analytics 360 Measurement Suite through this video. We're introducing the Google Analytics 360 Suite, a set of integrated data and marketing analytics products, designed specifically for the needs of enterprise marketers. It all starts with understanding consumer behavior, getting the right insights, and then providing people with more engaging brand experiences.
Views: 15256 Google Analytics
Digital Analytics Fundamentals - Lesson 4.4 Setting up goals and ecommerce
 
10:40
This video is part of the Digital Analytics Fundamentals course on Analytics Academy. View the full course at http://analyticsacademy.withgoogle.com. Lesson objectives: Understand how to set up goals once you've put together your measurement plan. Recognize which types of actions can be tracked as goals. Understand how funnels can be used to analyze the path to conversion. Recall the steps to set up ecommerce tracking. Identify the difference between goal tracking and ecommerce tracking with Google Analytics.
Views: 355993 Google Analytics
How to use Analytics with Google Ads (6:30)
 
06:31
This video from the Analytics Academy demonstrates how Google Ads integrates with Google Analytics. To view the whole course, visit: https://analytics.google.com/analytics/academy/
Views: 204600 Google Analytics
Introduction to Firebase Analytics
 
04:46
An overview of events, conversions, user properties, and audiences in Firebase Analytics.
Views: 30214 Google Analytics
Google Analytics: First Steps
 
02:54
Four steps in Google Analytics that will help you gain a clear, comprehensive picture of your business.
Views: 38654 Google Analytics
Mobile App Analytics Fundamentals - Lesson 1.1 Welcome to the course
 
01:58
View the full course at http://analyticsacademy.withgoogle.com/mobile-app-analytics
Views: 90242 Google Analytics
Categorizing data into users and sessions (6:06)
 
06:06
This video from Advanced Google Analytics in the Analytics Academy demonstrates how Analytics processes data for users and sessions in reports. To view the whole course, visit: https://analytics.google.com/analytics/academy/
Views: 208860 Google Analytics
Google Marketing Platform Introduction
 
02:07
Learn about Google Marketing Platform, a unified solution for cross-channel marketing. It includes an integrated set of advertising and analytics products that let you manage the entire customer journey.
Views: 13792 Google Analytics
Google Analytics for Beginners Wrap-Up (3:42)
 
03:43
This video from the Analytics Academy wraps up the lessons and gives some final data analysis advice. To view the whole course, visit: https://analytics.google.com/analytics/academy/
Views: 217675 Google Analytics
The Analytics account structure (4:56)
 
04:57
This video from Google Analytics for Beginners in the Analytics Academy demonstrates the structure of Google Analytics accounts including Organizations, Accounts, Properties, and Views. To view the whole course, visit: https://analytics.google.com/analytics/academy/
Views: 484203 Google Analytics
Installation for website tracking
 
01:59
Learn how easy it is for new users to install website tracking code for Google Tag Manager.
Views: 212353 Google Analytics
Goals
 
02:45
Learn why setting up goals for all of the important activities on your site can help you evaluate how effectively your website or app contributes to the success of your business!
Views: 85849 Google Analytics
Mobile App Analytics Fundamentals - Lesson 3.3 Event tracking
 
02:54
View the full course at http://analyticsacademy.withgoogle.com/mobile-app-analytics
Views: 38058 Google Analytics
Remarketing with Google Analytics Overview
 
02:32
Remarketing with Google Analytics lets you use Google Analytics to re-engage with site visitors who show an interest in your products and services. Build lists of visitors using GA dimensions and metrics (location, visit duration, etc) -- for example, visitors who spend time viewing specific pages or who put items in their shopping cart. Then run remarketing ads on the Google Display Network that your visitors will see as they browse the web. This feature helps advertisers to create the most relevant ads and reach the right users.
Views: 44409 Google Analytics
Mobile App Analytics Fundamentals - Lesson 1.2 Marketing and analysis tools
 
02:52
View the full course at http://analyticsacademy.withgoogle.com/mobile-app-analytics
Views: 81249 Google Analytics
Marketing campaigns in Firebase Analytics
 
03:24
It’s important to know which marketing efforts get your app the most new users and which marketing efforts keep them coming back. Firebase Analytics can help you better understand your marketing efforts by tracking the originating sources of your app’s users.
Views: 10583 Google Analytics
The Different Types of Goals You Can Use in Analytics
 
01:12
Justin Cutroni explains the three different types of goals you can set up in Analytics, and how you can use them to track different types of conversions.
Views: 28625 Google Analytics
What is the Google Analytics API?
 
03:40
Ever wonder what is the Google Analytics API? Listen to Jacob Matthews, the tech lead behind the API, present a high level overview.
Views: 50527 Google Analytics
Analytics Intelligence
 
03:10
How to use Analytics Intelligence in the new Google Analytics
Views: 85685 Google Analytics
Implementing tags: Google Analytics ecommerce
 
03:45
Learn the basics of implementing Google Analytics transaction tracking and enhanced ecommerce tags using Google Tag Manager.
Views: 26256 Google Analytics