Videos uploaded by user “Surfside PPC”
Facebook Ads Retargeting Tutorial for Beginners 2018 - Facebook Advertising Retargeting Campaigns
Check out our Facebook Ads Retargeting Tutorial for Beginners, which is updated for 2017 and 2018. Facebook advertising retargeting campaigns and retargeting audiences are a great way to reach targeted consumers that are the most likely to convert. We will take you through the process of adding a Facebook pixel to your website, creating Facebook audiences based on your pixel, creating custom conversions to exclude people who have already converted, and how to target Facebook Retargeting audiences with your ad campaigns. Just a quick note, you might refer to it as Facebook Retargeting Ads or Facebook Remarketing Ads. Our Facebook Ads Remarketing Tutorial is relevant for either term you use because we use them interchangeably. In addition, you can use our same process to create and target all of your audiences. You can use Facebook ads to target your email list, app activity, website visitors, facebook engagement, instagram engagement, and offline activity actions. Helpful Facebook Advertising Tutorials: Facebook Pixel WordPress Tutorial - How to Add the Facebook Pixel to Your Website and Verification: https://www.youtube.com/watch?v=GDwu2fJwYyo&t=16s The first step of creating Facebook Audiences is adding the Facebook Pixel to your website. Our tutorial above should help you understand how to add it to your WordPress website with ease. Facebook Audiences Tutorial 2018 - Custom Audiences, Retargeting, Lookalike Audiences, and More: https://www.youtube.com/watch?v=1jNhRJs0SNM&t=428s In case you want a more detailed tutorial about Facebook Custom Audiences and all the different Audiences you can create and target with Facebook ads, the tutorial above will be perfect for you. Audiences are vital with Facebook ads and you absolutely want to use them and test them to optimize your Facebook Advertising and Retargeting campaigns.
Views: 25314 Surfside PPC
Google Remarketing Tutorial For Beginners 2017-2018 - Google AdWords Display Remarketing Tutorial
Check out our basic Google Remarketing Tutorial for beginners updated for 2017-2018. Google AdWords Remarketing on the Google Display Network doesn't have to be complicated. Our Google Remarketing Tutorial will guide you through the step-by-step process you need from creating audiences to targeting them with display advertising. First, you will need a website, Google Analytics account, and Google AdWords account. Once you have Google Analytics installed on your website and your Analytics and AdWords accounts linked, you can start building Remarketing audiences. After you sign in to your Google Analytics account, go to the website property where you want to set-up Remarketing. You then click on the Admin link, which is represented by a gear icon in the bottom left hand corner. From there, you want to click on Tracking Info and then Data Collection. You have to turn on Remarketing in order to enable data collection for your audiences. We also recommend turning on Advertising Reporting Features, which reveal Audience demographics and interests, DoubleClick campaign reporting, and Google Display Network campaign and impression reports. Essentially, you can unlock more data that will help you spend your budgets optimally. After you enable Google Analytics Remarketing, you want to click on AdWords Linking and make sure your accounts are linked. If you created the accounts through the same email, which we recommend at Surfside PPC, the link will come up and all you have to do is select it and click save. After that, you want to click on Audience Definition and then Audiences below the drop down. You can start by creating your All Users audience, which will populate based on All Visitors to your website. You can set time periods from 1 day all the way up to 540 days for display remarketing and 180 days for search remarketing. Some of the options you have for creating Remarketing audiences include Google Smart Lists, which is a managed audience that Google creates to help you drive more Google Remarketing Conversions. Two other options are New Users and Returning Users. You can also target people who have landed on certain pages, have completed certain goals, or have purchased from your website. You have the option of targeting people through the entire process by using Remarketing, which is why a funnel can be so important. After you have your audiences created, you are able to go into Google AdWords to create your Remarketing campaign. We take you through the step-by-step process of selecting a Display Network campaign, selecting a goal, naming the campaign, setting budgets, setting bids, targeting Remarketing audiences, uploading display ads, and publishing the campaign. You can keep adding more ad groups and adjust your bids, or you can try different Remarketing targeting through the Display Network.
Views: 37225 Surfside PPC
How To Confirm Your Website on Pinterest with WordPress - Pinterest Confirmation Tutorial
Check out our tutorial about how to confirm your website with Pinterest. Our Pinterest website confirmation guide will help you unlock analytics including repins, clicks, impressions, and more from your website Pins.
Views: 4644 Surfside PPC
How To Set Up Google Analytics Goals and Import Them as Google AdWords Conversions 2017-2018
Discover how to set-up Google Analytics Goals and Import them into Google AdWords as conversions. Our Google Analytics Goals tutorial is updated for 2017-2018 and you can learn how to set-up Events as Key Performance Indicators for your business. Google Analytics Goals is so important because
Views: 6013 Surfside PPC
Google AdWords Remarketing Lists For Search Ads (RLSA) Tutorial 2018
Remarketing Lists for Search Ads aka RLSA are a great strategy for Google AdWords. Check out our Remarketing Lists for Search Ads Tutorial updated for 2017 and 2018. Our RLSA tutorial will help you get started so you can target Remarketing Lists with your own Google AdWords search campaigns. What is RLSA? Remarketing Lists for Search Ads (RLSA) are lists you can populate with website visitors and target through the Google AdWords search network. You can adjust your bids up or down for your Remarketing lists and increase your website conversions. In our tutorial, we show you an example where we are targeting keywords and we build audiences who are likely to show the most interest in those keywords. That is the best way to help increase conversions and make sure customers convert with your website rather than a competitor. In addition, our Remarketing lists for search ads best practices will help you understand how to improve your business faster with PPC Advertising. How to Set Up RLSA First, you need a Google AdWords and Google Analytics accounts connected. You can to go Linked Accounts as you go to Google AdWords and Link your Google Analytics and Google AdWords accounts with ease. From there, you go to Google Analytics admin screen, audience definitions, and audiences. You can create a new Audience for your Remarketing List and then publish it to your Google AdWords account. You can to go Audience Manager in Google AdWords to see all of the Remarketing Lists you have that are eligible for the Google Display Network, Google Search Network, and YouTube. You need to have populated lists through your Google AdWords audience manager in order to target them on the search network. We recommend a minimum of a 100 person list, which still might be too small. After you have created your Google AdWords campaign, you can go to your Campaign or Ad Group and add Audiences for targeting. You have two options, Remarketing Lists for Search Ads (RLSA) targeting or Remarketing Lists for Search Ads (RLSA) observation. We recommend Observation unless you have large Remarketing audiences, which would make more sense for Targeting.
Views: 6918 Surfside PPC
What is Google AdWords? Google AdWords Explained in 5 Minutes
In this video, we answer the What is Google AdWords questions so you can understand Google AdWords and how it works. Google AdWords is a massive advertising service and platform where people can run search ads, display ads, video ads, and app ads across the Google Search Network and Google Display Network. Google AdWords Homepage: https://adwords.google.com/home/ How Google AdWords Works: https://adwords.google.com/home/how-it-works/ Google AdWords Pricing: https://adwords.google.com/home/pricing/ Google AdWords Tools: https://adwords.google.com/home/tools/ Some of the different places you can target your ads include the Google search engine, Google search partners like Ask.com, the Google Display Network, Gmail, YouTube, and more. We go through the ads on the search network where you target keywords as people type in relevant and targeted search queries. You can target a keyword like ppc advertising and then serve your ad. Google AdWords Ad Types: Search Ads: You can run search advertisements on the Google Search Engine and the Google Search Partners. You are able to target different keywords using the AdWords keyword match types so you can serve your pay per click ads to targeted customers. Display Ads: You can run banner advertisements all across the Google Display Network targeting placements, interests, in-market audiences, customer match audiences, email list audiences, remarketing audiences, and contextual keywords. Video Ads: You can run pre-roll and mid-roll video ads before videos across YouTube and the Google Display Network.
Views: 14785 Surfside PPC
Keyword Match Types in Google AdWords and Bing Ads Tutorial 2017-2018
Check out our Keyword Match Types tutorial to learn how Bing Ads and Google AdWords Keyword Match Types work for PPC Advertising. Match Types are vital for keywords and for a successful Pay-Per-Click Advertising campaign. Keyword Match Types: 1. Broad Match Broad match keywords are too broad and not recommended for use. These types of keywords have no quotes, brackets, or plus signs. Targeted Keyword Example: Soccer Cleats Matched Search Queries: Soccer Shoes Indoors - Turf Soccer Shoes 2. Modified Broad Match: Highly recommended. Plus signs in front of words that must appear in the search query. Order of the keyword does not matter. Targeted Keyword Example: +Indoor +Soccer +Cleats Matched Search Queries: Soccer Cleats Indoors, Best Indoor Soccer Cleats 3. Phrase Match: Recommended for use. Quotes around the targeted keyword. Order does matter. Targeted Keyword Example: "Indoor Soccer Cleats" Matched Search Queries: Best Indoor Soccer Cleats, Cheap Indoor Soccer Cleats 4. Exact Match Recommended for use. Brackets around the targeted keyword. Only matches keyword and close variants. Targeted Keyword Example: [Indoor Soccer Cleats] Matched Search Queries: Indoor Soccer Cleats, Indoor Soccer Cleat
Views: 6401 Surfside PPC
Pinterest Ads Tutorial 2018 - How to Set Up Pinterest Advertising Traffic Campaigns
Check out our Pinterest Ads tutorial updated for 2018. We show you how to set-up Pinterest Advertising traffic campaigns to drive conversions, revenue, and sales for your business. Our Paid Pinterest Marketing tutorial will help you set-up campaigns targeting interests, audiences, and keywords. We try to help you learn Pinterest ads campaigns, costs, strategies, tips, and best practices whether you want to drive leads or if you have an ecommerce business. Helpful URLs: Pinterest Ads Audiences Tutorial: https://www.youtube.com/watch?v=gNrx5v-Bgns&t=29s In our Pinterest Ads Audiences and Remarketing Tutorial video, we go through how to create audiences for your ads campaigns. Some of the audience options include email list audiences, website visitors, Pinterest engagement audiences, and Pinterest actalike audiences. You can then target any of the audiences you created in your campaigns, which is a great option and a great way to reach targeted customers. How to Confirm Your Website on Pinterest: https://www.youtube.com/watch?v=g4EDgh6_gNk&t=90s In our Pinterest Ads website confirmation video, we show you how to connect your website with Pinterest. If you connect your website with Pinterest, you will be able to see how much traffic your Pins drive to your website, how much engagement your website Pins get, and more information. Video Description: In our Pinterest ads tutorial, we show you how to set-up traffic campaigns for your website. Our goal is to give you a strategy and best practices so you can drive the best results for your business. The first thing you need to do is upload Pinterest Pins to your profile. You want to make sure you fill out Pin descriptions and a landing page URL so people can see your products or services when they click through your Pin. We uploaded our Pins and we will be putting 2 pins in each ad group so we can test and optimize our campaigns. We then select to Create a new Pinterest ads campaign and choose traffic as our objective. You can start by setting daily budgets and campaign budgets to control your spending. You can also choose your placements between Search and Browse. Browse means that your Promoted Pins will show when people are going through their Pinterest main page or browsing through Pins. Search Promoted Pins will show up when people search for your keywords. We are choosing Search for this example but you can choose both if you wish.
Views: 21023 Surfside PPC
11 Pinterest Marketing Tips for 2018 - How to Grow Your Pinterest Business Page
Discover 11 Pinterest Marketing Tips for 2018. We give you Pinterest Marketing and Pinterest Advertising tips and our strategy for success. Pinterest can be difficult when you are a small business getting started, so our Pinterest strategies will help you grow your following and drive more traffic to our website. We go through each of the eleven tips below so you can understand how to grow on a daily basis. Just remember, Pinterest profile growth is going to be slow for new businesses so you need to create a strategy and stick to it. Video Description: Our 11 Pinterest Marketing Tips are listed below and they are exactly what we are doing in 2018. We go through each tip in detail so we highly recommend reading through them and understanding more about growing your Pinterest business profile. Our Pinterest small business marketing strategies are perfect when you are getting started. 1 - Complete and Optimize Your Pinterest Profile You want a great description for your business, an avatar that is visual and beautiful, optimizing Pinterest boards, great Pinterest board descriptions, and Pinterest search engine optimized descriptions for your Pins. Understanding Pinterest keywords is vital so you want to create boards that clearly describe your business and that can be optimized for Pinterest. 2 - Confirm Your Website on Pinterest 3 - Follow and Interact with People who Interact With You 4 - Create Content on Your Blog that is Pinterest-Friendly 5 - Create Pinterest Graphics with Canva.com 6 - Use Tailwind 7 - Use Tailwind Tribes 8 - Join Pinterest Group Boards 9 - Pinterest Save Button 10 - Pinterest Ads 11 - Cross-Promote on Social Media, Your Email List, and Your Blog
Views: 12668 Surfside PPC
Google Ads Responsive Search Ads - New Google AdWords Ad Format Explained
Google Ads released responsive search ads in beta in August, 2018. We explain this new Google AdWords responsive search ads ad format. The new responsive search ads format will allow you create text ads with more headlines, more descriptions, and more combinations so Google Ads can automatically test and optimize. They will come up with the most effective combinations of ads for each individual keyword. When you can adapt each search ad to your customers search terms, the responsive search ads will help improve campaign performance over time. Important Responsive search ads at the time of making this video is currently in Beta and not available to all Google Ads advertisers. Responsive search ads will learn and improve over time, so make sure to regularly monitor the performance and status of your ads. Responsive search ads are currently available to select advertisers in English, French, German, Spanish, Portuguese, Italian, Swedish, Dutch, Russian, Japanese, Polish, Turkish, Danish, and Norwegian, with other languages on the way. If you have text that should appear in every ad, then you must pin it to either Headline position 1, Headline position 2, or Description position 1. Best Practices You can get the most out of your responsive search ads by using unique headlines and unique descriptions. You can test all sorts of headline variations with keywords so you want them to be unique. In addition, you want descriptive descriptions with keywords added so people will click on your ad. Now, Google will use their machine learning to help you deliver the best search ads possible. You use to have standard text ads and then expanded text ads and now they are responsive. With responsive ads along with Ad Extensions, you can see the results you are looking for. To make it easier for you to create more effective responsive search ads, you’ll now be able to preview ad combinations as you build them. This shows you what your ads might look like, and you can even browse through them to double-check your work. You can also view reporting for headlines, descriptions, and top combinations to help you see what’s showing up most often on the search results page.
Views: 1847 Surfside PPC
Google AdWords Quality Score and Ad Rank Explained 2018
Check out our Google AdWords Quality Score and Google AdWords Ad Rank video where we explain what is quality score and ad rank so you can understand them. Your Google AdWords Quality Scores have a huge impact on your Google AdWords Campaigns, ad costs, and overall performance. We answer the following questions in our video tutorial where we discuss quality scores and ad rank: What is Google AdWords Quality Score? We first start by giving you the quality score definition so you know exactly what it is. If you are not familiar with quality scores for your Google AdWords ads, they are a 1-10 scale that gives a score to the keywords you are targeting based on historical campaign performance and campaign organization. How is Google AdWords Quality Score Calculated? Quality score is calculated based on your expected click-through rate, ad relevance, and landing page experience. Google AdWords uses a variety of factors including your campaign performance, how relevant your ads are to your keywords and landing pages, and the overall landing page experience on desktop and mobile devices. The better your campaigns are organized, the better your landing pages match your keywords, and how you can improve your click-through-rate for your campaigns over time. If you have better performing campaigns than your competitors for the same keywords, you are likely to have better and higher quality scores. How does Google AdWords Quality Score Impact Campaigns? Quality score is used along with your bid to determine your ad rank. Higher quality scores will help lead to lower costs for your campaign. Google AdWords will use your history quality scores more than your current quality scores during your campaign. When you enter the ad auction, Google AdWords will use your historical campaign performance. Should You Optimize for Google AdWords Quality Score? Yes, you should because high quality scores of 7, 8, 9, or 10 can represent an organized campaign and positive historical campaign performance. Since quality scores use expected click-through rate, ad relevance, and landing page experience, high quality scores would indicate you are giving users a good user experience. In addition, higher quality scores can help you get more for your money. Ad rank takes into account your quality score and your keyword bid so you can actually bid lower than your competitors if you have high quality scores. Helpful URLs: About Quality Score: https://support.google.com/adwords/answer/7050591 Ad Position and Ad Rank: https://support.google.com/adwords/answer/1722122 Google AdWords Quality Score Definition: https://support.google.com/adwords/answer/140351?hl=en Check Your Quality Score: https://support.google.com/adwords/answer/2454010 Improve Your Ad Quality: https://support.google.com/adwords/answer/2404196
Views: 7608 Surfside PPC
Pinterest Ads Tutorial - How to Set-Up Pay-Per-Click Advertising on Pinterest
You can visit our website: http://www.surfsideppc.com In this video, we go over the best practices for setting up a Pinterest Ads Traffic campaign. There is plenty for you to consider from keywords, interests, custom audiences, retargeting audiences, locations, genders, ages, devices, and more. The Pinterest Advertising platform has continued to improve and our Pinterest Ads Tutorial, which is updated for 2017, is perfect for you to learn from. Some of the most important things to consider are your targeting and the Pinterest Pin you promote. One of the awesome things about Pinterest is you promote a Pin you upload directly to your profile. As you continue to promote your pin, you can drive paid and organic traffic to your website. You can help your Pinterest pin go viral by following our tutorial above. We recommend setting up multiple Pinterest pins and tracking your Pinterest Advertising campaigns into Google Analytics. By utilizing Google Analytics campaign tracking, you will be able to see what your best performing campaigns, ad groups, ads, and targeting are at any moment. Then, you can use that data to drive conversions and drive sales from Pinterest advertising. I have been able to make money online by using Pinterest Advertising as well. The way I do this is by promoting pins that direct traffic to my affiliate marketing websites. Pinterest affiliate marketing is a great way to make money online and by promoting your Pinterest pins, you can drive traffic to your website.
Views: 5395 Surfside PPC
What is Google AdSense - Google AdSense Explained in 5 Minutes
What is Google AdSense? Our video will explain Google AdSense and give you tips, best practices, strategies, and more. Google AdSense is the Google Advertising program that allows published to monetize their website and traffic. Google AdSense accounts help you monetize your website or YouTube videos without having to deal with managing or selling your ad space, Google does all of the heavy lifting for you. We try to go through the who, what, when, where, why, and how so you can understand how to maximize your website traffic and ad impressions. Whether you have an established website or you are starting to build content and you want to monetize your content, Google AdSense can work great for you. Who should use Google AdSense? Any website owner with traffic and content or any YouTube video creator should utilize AdSense and add the ad code to their website. It can be a huge difference in your business revenue, which will allow you to expand your online business, increase your content, and increase your website traffic. What is Google AdSense? Google AdSense is the publisher sifde of their ad network where content creators, website owners, and anyone with an audience can monetize their content with ease. Through Google AdWords, advertisers can spend money picking the websites they want to advertise on and the interest audiences they want to target. Through Google AdSense, website owners can monetize their content and AdWords will fill the ad spaces with ease. You can monetize your content quickly and effectively and increase your online revenue with Google AdSense. When should I use Google AdSense? When do ads show? You should use Google AdSense as soon as you are getting more than 100 sessions per day on your website or when you can monetize your YouTube videos. There is no major downside to using Google AdSense as soon as you can monetize your visitors. Google AdSense ads show for almost every single ad impression on a website or YouTube. Where do Google AdSense ads show up? It depends if you are using Google AdSense Auto Ads or if you place individual code snippets on your website in areas where you want ads to show. You have a ton of control over the type of in-page and overlay ad units that show on desktop and mobile devices. Lastly, you have probably seen thousands of AdSense ads just by browsing the internet or watching videos on YouTube. Why Should I Use Google AdSense? Google has the largest advertising platform and advertising market share in the world. The Google Display Network alone reaching over 90% of the entire internet. There are thousands of advertisers trying to target on the Google Advertising network and drive results for their business. Google AdSense gives Google's advertising network a ton of ad space to fill and they have no problem doing it with their advertisers. How Can I Get Started? Go to http://www.google.com/adsense/ and you can get started today with your Google account. There are some content restrictions but you can put ads on your website and start monetizing your traffic as soon as you get accepted.
Views: 5819 Surfside PPC
Facebook Lead Ads Tutorial - How to Create Facebook Lead Forms and Lead Generation Campaigns
Check out our Facebook Lead Ads Tutorial for 2018. If you are interested in Facebook Lead Forms and Facebook Lead Generation Campaigns, our tutorial, tips, and strategies will help you get started. You will learn how to create Facebook lead ads after watching our video. You can run lead generation campaigns on Facebook and Instagram so you can drive leads for your business. Helpful URLs: Facebook Lead Ads Help Page: https://www.facebook.com/business/help/1462876307360828 Facebook Lead Ads Homepage: https://www.facebook.com/business/learn/facebook-create-ad-lead-ads Facebook Lead Ads Terms of Service: https://www.facebook.com/ads/leadgen/tos Facebook Lead Ads Example: https://www.facebook.com/business/news/lead-ads-launch Facebook Lead Ads CRM Integrations: https://www.facebook.com/business/help/908902042493104 Video Description: When you are getting started with Facebook Lead Ads, the first thing you need to do is accept the Facebook Lead Generation terms of service. Since you will be collecting information, you need to accept their terms so they know how you use information. All you need to do is read through it and click accept so they let you publish your ads on Facebook. We will be targeting three different audiences in our campaign. Our three audiences are lookalike audiences based off of our website visitors, email list, and page likes. We start by going to the Audiences section of the Asset Library. We love creating and managing all of our Custom, Lookalike, and Saved Audiences in the Asset Library. We start by creating our campaign and you need to select Lead Generation under the Consideration portion. Then, you can name your campaign, select whether or not you want to split-test, and set a campaign spending limit if you'd like. We will create 3 different ad sets targeting 3 different audiences. We went over the audiences earlier but you want to test different audiences to see what will perform best for your campaign. There are 3 placements where you can run your ads, the Facebook Newsfeed on desktop and mobile devices, Facebook Instant Articles, and the Instagram Newsfeed. You can't run your lead form ads in the other placements. You will of course be optimizing your bids for leads and we prefer to use Automatic Bidding from Facebook because they will optimize to drive you more lead form fills. There are different options when it comes to budgets and how much your Facebook lead ads cost. As always, you have a ton of control over your daily costs for the entire campaign and each ad set. We prefer to keep the ad sets at the same budgets so we can optimize them as we go. Our ultimate goal is to keep improving our campaigns over time. Once we have our 3 different Facebook lead generation ad sets ready, we can create ads. You have a choice between using single image ads, carousel ads, video ads, and slideshow ads. We prefer to use single image ads for this example but you should A/B test your lead form ads to keep optimizing your budget. Once you upload your ads, write your ad copy, and set-up your call-to-action, we move on to creating the form. There are a lot of options when it comes to Facebook lead forms. You can choose from Higher Intent or More Volume Form types, which depends on your advertising goals. Higher Intent Lead Forms will require people to complete a double opt-in. You can then create your lead form introduction, upload an image for the lead form or choose to use the ad creative, and create the questions and fields for your lead form that you want to collect from potential customers. You will need to link to your Privacy Policy and you have the option of using a Custom Disclaimer. After people complete the form, you can create a custom thank you screen for your lead form. You can link to your website or another social media page to get people to keep engaging with your business.
Views: 8574 Surfside PPC
Google AdWords Tutorial 2018 - Step-By-Step Google AdWords Tutorial For Beginners
Check out our Google AdWords Tutorial for 2018. Our Step-By-Step Google AdWords Tutorial for Beginners is a great way to get started with Pay-Per-Click (PPC) Advertising and Google Ads. Google AdWords Campaigns can help you target keywords and drive relevant traffic to your website to drive leads and sales. We have done a Google AdWords Tutorial for 2017 but this is our updated Google AdWords training video. If you are not sure about Google Ads, whether you want to do search engine marketing, display advertising, and video advertising on Google's network, we can help you get started with our educational videos. What is Google AdWords? Google AdWords is a PPC Advertising platform where you can target search keywords (among plenty of other targeting options) and drive relevant traffic to your website. It is a great way to reach ready-to-buy customers and drive sales as well as move people through your sales funnel. Most large companies are running Google ad campaigns because they have a great platform where you can measure your results and optimize your marketing dollars. In addition, we answer what Google AdWords is in our video here: https://www.youtube.com/watch?v=faFflAUlyO8 Helpful URLs: We wanted to give you plenty of Google AdWords training videos including strategies, tips, best practices, mistakes to avoid, and more. Google Display Advertising Are you looking for a Google Display Advertising Tutorial rather than our version for the search network? We have a video showing how to set-up display ads and the different targeting options available, including placement targeting, audiences, remarketing, keyword targeting, and more. You can find our Google AdWords Display Tutorial here: https://www.youtube.com/watch?v=CRTlNFPQCHk Google AdWords Keyword Match Types Tutorial: https://www.youtube.com/watch?v=WhKkCzd-rL8 Keyword match types are important to understand including broad match, modified broad match, phrase match, and exact match keywords. Each keyword targeting match type includes modifiers. Modified broad match keywords include plus signs before each word that needs to be in the search query. Phrase match keywords are surrounded by quotes and exact match keywords are surrounded by brackets. Google AdWords Editor Tutorial: https://www.youtube.com/watch?v=ZUpSZKVneoE Google AdWords Editor is a software that helps you manage advertising campaigns. You can download it to your PC with Windows or Mac and manage your Google AdWords campaign with ease and make bulk changes. Google Analytics Tutorial for Beginners: https://www.youtube.com/watch?v=v42sV_FX2DY Google Analytics is vital to Google AdWords success. We start in the video by showing you how Google Analytics can help you measure your advertising campaigns and optimize them. You need Analytics on your website so you can create Goals and import them into Google AdWords as conversions. Google AdWords Express Tutorial: https://www.youtube.com/watch?v=v3GfnyoPLCE Our Google AdWords Express Tutorial Google AdWords Keyword Bidding Strategy: https://www.youtube.com/watch?v=JuQlNs7fq30 Google AdWords Audience Manager Tutorial: https://www.youtube.com/watch?v=aZDGMBhCFKs Google AdWords Linked Accounts - Link AdWords to Google Analytics, Search Console, and YouTube: https://www.youtube.com/watch?v=tZzAAMU2oOE Import Google AdWords Campaigns into Bing Ads: https://www.youtube.com/watch?v=3Uz_bQ9wXN4 What is Pay-Per-Click Advertising (PPC)? https://www.youtube.com/watch?v=uK4M1YQ26HU What is Search Engine Marketing (SEM)? https://www.youtube.com/watch?v=X2gqgXvREdk Video Description: We start by going through the importance of Google Analytics and how you need to get it installed on your website. After that, you want to create Goals in Google Analytics that you can track. You can set-up Key Performance Indicators (KPIs) as your Goals including sales, leads, page views, duration goals, reservation goals, and more through Google Analytics. After that, we show you how to import Goals into Google AdWords as conversions. You can actually set-up Website Conversion campaigns to optimize for leads or sales based on the conversions you upload. The most important thing is to maximize your conversion value and your return on ad spend and return on investment (ROAS & ROI). When you are set-up with your conversions, we then show you how to create a Google AdWords Search Network Campaign. Google AdWords campaigns can be difficult to understand but we show you campaigns, ad groups, keyword targeting, keyword match types, google adwords ads, ad extensions, ads, campaign settings, location targeting, ad scheduling, ad rotation, google ad networks, search partners, and more. The most important part of our Google AdWords Tutorial is understanding you need to be patient and optimize your campaigns. Test different ads and landing pages in addition to adding negative keywords.
Views: 264741 Surfside PPC
Google AdWords Audience Manager and Google Analytics Remarketing Audience Definitions Tutorial
Check out our Google AdWords Audience Manager tutorial and Google Analytics Remarketing Audience Definitions Tutorial. We go through Google AdWords Audiences that you can target on the Search, Display, Video, and App networks. You can target Customer List audiences created from upload your email list, Remarketing audiences, App users, Website Visitors, and YouTube viewers. You can use the Audiences you create in Google Analytics and Google AdWords in your PPC Advertising Google AdWords campaign. For example, you can target people with relevant ads based on the products they viewed on your ecommerce website. You can target people on your email list who are also using Gmail or browsing the internet. You can target people who have viewed your YouTube videos. You can target people who use your App. There are so many options in terms of targeting and Audiences can be a great way to drive leads, conversions, and sales. We start the video by going through Google Analytics Remarketing audiences. You want to go to the Admin screen, Audience Definitions, and then Audiences. From there, you can set-up all sorts of different audiences. You can then click to create a New Audience and you can choose from the following options: Smart List, All Users, New Users, Returning Users, Users who visited a specific section of my site (e.g. /index.html, shirts, /cart/), Users who completed a goal conversion, Users who completed a transaction. Then you need to set your Audience name, click Next Step, and then publish the Audience to your Google AdWords account. We highly recommend creating a Smart List to begin with as well as an All Users audience for 30 days. In addition, you want to segment out your visitors based on the products, services, or interests they have based on the webpages they are visiting on your website. The more targeted you can make your Remarketing audiences, the better chance you have to drive sales.
Views: 8155 Surfside PPC
7 Common Google AdWords Mistakes to Avoid
Discover 7 common Google AdWords mistakes to avoid with your Google AdWords campaigns. There are plenty of mistakes that people make with Google AdWords so it is important to avoid them and to keep your campaigns optimized. Since AdWords can be difficult to learn for beginners, new advertisers many times make mistakes and don't ever test Google AdWords again. That's why we put together this video, so you can look at some common errors that advertisers make. Helpful URLs: Negative Keyword List from TechWyse: https://www.techwyse.com/blog/pay-per-click-marketing/75-negative-keywords-that-every-adwords-campaign-should-include/ Ubersuggest Keyword Tool: neilpatel.com/ubersuggest/ Google AdWords Tutorial: https://www.youtube.com/watch?v=rMvSWDtZGVo Google AdWords and Bing Ads Keyword Match Types: https://www.youtube.com/watch?v=WhKkCzd-rL8 Google AdWords Keyword Bidding Strategy: https://www.youtube.com/watch?v=JuQlNs7fq30 Google AdWords Quality Score and Ad Rank Explained: https://www.youtube.com/watch?v=Yy2wX2qCCuY 7 Google AdWords Mistakes: Mistake 1 - Opting into the Search Network and Display Network at the same time. The Google Search Network and Search Partners are much different than the Google Display Network (GDN). When you target keywords, you want to target them on the search network since they perform much different for display ads. Mistake 2 - Not Using Negative Keywords. Negative keywords are vital to a successful campaign. Regardless of the industry you work in, there are always going to be unrelated keywords in your search terms report. In addition, you can remove certain words that will not drive you conversions. Mistake 3 - Not Optimizing for Conversions. People spend a lot of money on advertising where they simply drive traffic to their website. They have no goal in terms of leads, sales, phone calls, app installs, or any other key performance indicator. In order to successfully manage your advertising budget, you need to track conversions and optimize your conversion rate while keep costs similar. Mistake 4 - Poor Keyword Research and Bidding on Broad Match Keywords. Keyword Research is absolutely vital to successful campaigns in addition to avoiding broad match keywords. Modified broad match, phrase match, and exact match keywords will help your campaigns perform much better. In addition, finding the right keywords and bidding on them properly will be the best long-term strategy for you. Mistake 5 - Not Testing Bidding Strategies as you Optimize Google AdWords Campaigns. There are a wide variety of Google AdWords bidding strategies including Target CPA, Target ROAS, Maximize Clicks, Maximize Conversions, Target Outranking Share, Target Top of Page, and Manual CPC. We love starting with Manual CPC and then getting to Target CPA after we test everything. Mistake 6 - Only Creating 1 Ad Variation and Not Using Ad Extensions. Google AdWords will automatically optimize your campaigns to show your top-performing ads. In addition, ad extensions make your ads larger in search results and you can add more relevant information. Mistake 7 - Not Understand the Goals of Google AdWords Ultimately, you want to keep testing and optimizing your Google AdWords campaigns until you can effectively use Target CPA or Target ROAS bidding strategies. If you can find the right keywords for your business that drive results, you can keep bidding on them and optimizing your campaigns. Target CPA and Target ROAS bidding strategies will allow Google AdWords to optimize your campaigns for you, you just have to give them the data they need while constantly improving your campaigns.
Views: 41204 Surfside PPC
Facebook Audiences Tutorial 2018 - Custom Audiences, Retargeting, Lookalike Audiences, and More
Check out our Facebook Audiences Tutorial updated for 2017-2018. We go through Facebook custom audiences, lookalike audiences, audience targeting, retargeting audiences, and email list audiences. There are a ton of different custom audiences you can create including engagement audiences, facebook video audiences, and more. You absolutely want to focus on creating a lot of successful Facebook Saved Audiences so you can continue to target them within your campaigns and drive conversions. Customer lists are one of the incredible features of the Facebook advertising platform. A Custom Audience that is created on Facebook using data from an uploaded customer list is a type of audience you can create made up of your existing customers. You can target ads to the audience you've created on Facebook, Instagram, and Audience Network. You want to first make sure that you have your Facebook Pixel installed on your website. You can see our tutorial for WordPress websites here: https://www.youtube.com/watch?v=GDwu2fJwYyo Types of Facebook Audiences Explained: Customer File Custom Audience - You can upload a customer file to match your customers with profiles on Facebook and create an audience from the matches. It's very popular to upload email lists but you can also upload phone numbers, address data, names, and more. When it comes to customer file custom audiences, you can copy and paste information directly, or upload CSV files filled with Emails, Phone Number, Mobile Advertiser ID, First Name, Last Name, ZIP/Postal Code, City, State/Province, Country, Date of Birth, Year of Birth, Gender, Age, Facebook App User ID, and Facebook Page User ID. Facebook also allows you to import directly from MailChimp but you can upload audiences from any email provider. Lastly, you can upload customer lists that include lifetime customer value LTV information. Facebook can create audiences based on your most valuable customers. Website Traffic Custom Audience - Also known as Facebook Retargeting Audiences, you can create lists based on the people who have visited your website where you have your Facebook Pixel. When it comes to website traffic custom audiences, you want to first add your Facebook pixel to your website. Then, you can track and create audiences by custom events, specific pages, duration of website visit, or just target all visitors. App Activity Custom Audience - Also known as mobile app custom audiences, you can have a list of people who have launched your app or visited specific pages or played games. Offline Activity Audience - You can upload lists of offline audiences including people who have visited your store in-person, called your phone number, or bought one of your products and gave their information. You will have to create offline event sets through Facebook. There are a lot of options from connecting your data directly to uploading customer lists you have collected. Engagement Custom Audience - You can target people who have engaged with your Facebook page, Instagram page, watched your videos, and more. When it comes to Engagement Custom Audiences, you can create Video engagement audiences, Lead form engagement audiences, Fullscreen Experience Canvas Ad engagement audiences, Facebook page engagement audiences, Instagram page engagement audiences, and Event engagement audiences. Therefore, you can create audiences any time someone watches one of your videos on Facebook or Instagram, any time someone interacts with or fills out a Facebook lead form, any time someone interacts with one of your canvas ads, any time someone interacts with your Facebook or Instagram page and any one who shows an interest or interacts with one of your events. Facebook Lookalike Audiences - They are similar to Similar Audiences on Google AdWords and Google Analytics. Basically what Facebook does is take all of the demographic, interest, geographic, a behavior data they can track and they map people from your audiences to other people on Facebook. You can create Facebook Lookalike Audiences off your website visitors, email list, or any of the other audiences we mentioned above. Helpful URLs: Facebook Custom Audiences Explained: https://www.facebook.com/business/a/custom-audiences
Views: 34802 Surfside PPC
Google Display Network Ads Tutorial 2017-2018 - New Interface Google Display Advertising Tutorial
Check out our Google Display Network tutorial updated for 2018. We cover how to set-up Google AdWords display advertising campaigns on the Google Display Network (GDN). Discover how Google Display Ads can work for you with the different targeting available through Google AdWords. You might need some help with Google Display targeting so we have some more tutorials and how-to videos to help you out. The Google Display Network can be complicated and setting up Display Ads through Google AdWords can be too, but Surfside PPC makes it easy for you. Frequent Question: Why did you not use Affinity Audiences? I have found that affinity audiences are far too broad for my liking on the Google Display Network. I prefer to use my own Remarketing audiences, Similar audiences, or In-Market Audiences. Related Video Tutorials: Google Display Ads Tutorials Playlist: https://www.youtube.com/playlist?list=PLCKZKQoSq6y4GSNaqu0dWM1u6lWfN9Lsa Google Display Planner Tutorial: https://www.youtube.com/watch?v=Hm-CkWkC2SU&t=1s Google Display Network Ad Types: https://www.youtube.com/watch?v=GuHu5EREKGI&feature=youtu.be Google Display Network Remarketing Tutorial: https://www.youtube.com/watch?v=tYvIFlGHUfc&t=25s Gmail Ads Tutorial: https://www.youtube.com/watch?v=LIFfyttNxS0&feature=youtu.be Video Description: We first start by going through our campaign and the importance of setting up Goals in Google Analytics and Google AdWords. You can import Google Analytics Goals into Google AdWords as conversions so you can optimize for your Key Performance Indicators. In this video, we will be using Google display advertising to drive traffic to our free eBook so we can grow our email list. In exchange for your name and email, we will send you our free eBook and subscribe you to our newsletter. When you fill out the form, you will go to our Thank You page or in this case our Confirm page, which we have set-up as a destination Goal in Google Analytics. We get started by running a Standard Display campaign and going through some of your different targeting options including intent audiences, remarketing audiences, In-Market audiences, Affinity Audiences, Placements, and Keywords. We will create a campaign with the different types of targeting options available. You will have to set your location targeting, language targeting, bids, budgets, ad schedule, frequency capping, ad rotation settings, start dates, end dates, and more for your campaign. You can also adjust your Google Display Advertising campaigns for mobile, desktop, or tablet devices. You can even create mobile-specific campaigns. After you have your campaign settings good to go, you need to set-up the targeting you want to choose. There are a ton of different targeting options on the Google Display Network. You can target Interest Audiences, Intent Audiences, Keywords, Placements, Websites, Mobile Apps, Videos, YouTube Video channels, and more. There is no limit to what you can target your ads to on the Display Network. At the end of the day though, you want to make sure you are targeting audiences that will convert and drive leads, sales, and revenue to your business. You can also use Google Display Advertising to target your Remarketing audiences, customer match lists, YouTube viewers, App users, and create custom combinations of people. We like to layer some of the demographics available on the Display Network with our other targeting. Since you can target age groups 18-24, 25-34, 35-44, 45-54, 55-64, 65+, you can reach the age groups that are most impactful for your business. You can target male and female genders. You can target based on household income, so if you only want to reach the top 10% of U.S. households based on Yearly earnings, you can narrow it down to those people. You can also target parents or non-parents depending on the products and services you are advertising. Once you are done with targeting, you need to select your Google Display Ads next. You have a choice between Responsive ads that will adjust sizes based on the ad unit it is filling on the Google Display Network. We love responsive ads because you just upload a 1200x1200 and a 1200x628 along with several logos. In addition, you will need to add a final URL, short headline, long headline, and description. The other banner ads we like to upload are sized 300x250, 160x600, 728x90, 468x60, 300x50, 320x50, and 300x600. We go through all of the different ad sizes in the video so you can upload the right ads. Final Thoughts: The best Google Display Advertising strategies I can give you is to measure all of your conversion data, create multiple responsive and banner ads, test different targeting types, track everything, and closely match your targeting to you Google Display ads to your landing pages so you can achieve optimal results from display ppc advertising with Google AdWords.
Views: 61783 Surfside PPC
Facebook Canvas Ads Tutorial 2018 - Facebook Canvas Posts and Ad Examples 2018
What is a Facebook Canvas Ad? Our Facebook Canvas Ads tutorial will teach you about the Facebook canvas builder, canvas posts, and show Facebook Canvas Ad Examples. Our goal is to give you a step-by-step look at what the Facebook Canvas Format is and how to use it properly. By the end of the video, you should have a strong understand of how to create Facebook Canvas Ads, how to use them as posts for your page, and how to add different components properly. Your next step is to go into the Facebook Ads Manager or Power Editor section and start working with the Canvas Ad format yourself. Quick Questions: What is a Facebook Canvas Ad? Facebook Canvas Ads are a type of ad format that is a full-screen mobile experience. You can add buttons, text, images, carousels, and videos. You can run your latest commercial and link out to your top products or show all of the different services your company offers. You can run a contest or use the canvas format to show off your latest promotion. You absolutely want to get started with this beautiful ad format if you have not already because it will improve your mobile advertising results and increase your conversions. Can I Create Instagram Canvas Ads? Your canvas ad format will run on Facebook and Instagram if you choose. It will only run on mobile devices but you can run the same exact Canvas Ad you create on Instagram and on Facebook using the same targeting as well. Canvas Ads for Instagram can work very well. Where can I create Facebook Canvas Ads? You can either go to the Publishing Tools portion of your Facebook page or go into the Power Editor and Create a New Ad in a Canvas format. You can also create a new Canvas Mobile Post on your page by clicking to Upload a New Photo or Video and selecting Canvas from the list. How Do I Use Facebook Canvas Ads? You can use them in your Facebook Advertising campaigns just like you would a normal ad. However, they will only show in the Mobile News Feed, which isn't a problem considering the majority of people are on Mobile devices. Where Can I Find Facebook Canvas Examples? You can first look at this URL from Facebook: https://www.facebook.com/business/news/introducing-canvas. In addition, our video will show you a Canvas Ad and what it will look like in the Mobile Newsfeed. Helpful URLs: Facebook Canvas Ads Homepage - https://www.facebook.com/business/learn/facebook-create-ad-canvas-ads Facebook Canvas Ads Specs - https://www.facebook.com/business/ads-guide/canvas/facebook-feed/traffic Canvas is a fullscreen experience for mobile devices. Advertisers can build their own Canvas posts and ads, or create Canvas templates from a list of options for their specific business goals. The canvas experience is initiated with a click on a mobile news feed ad. These feed ads for canvas can use use either an image, video, or carousel. Facebook Canvas Ad Technical Requirements: Minimum Image Width: 400px Minimum Image Height: 150px Aspect Ratio Tolerance: 3% The Supported Facebook Advertising Campaign objectives include: Traffic, Reach, Brand Awareness, Traffic, Post Engagement, Lead Generation, Video Views, and Conversions. Video Description: We first start by going over some of the campaign objectives you can use Canvas Ads for above. You cannot use the format for Campaign Objectives like Page Likes or Event Responses but you can use them for basically every other type of campaign. We prefer to use them for Website Conversion campaigns to get the best results. We create our Canvas Ads in the Publishing Tools section of our page. All you need to do is go to your Facebook page, click on the Publishing Tools link at the top, click on the Canvas button down the left side, and click on the Create button. You will be prompted to look at some Canvas Ads tips, examples, recommendations, best practices, specs, and templates. You can definitely get started with a template but we wanted to go through the actual Facebook Canvas Ads when you are building them Component by Component. For our Facebook Canvas Ad, we are pretending that we want new clients for Google AdWords, Bing Ads, and Facebook Ads. We will demonstrate some of our successes, case studies, show a video, create an image banner, create a carousel, and entice people with a call-to-action button on the bottom of the format.
Views: 39973 Surfside PPC
How Facebook Ad Costs Work and How to Keep Facebook Advertising Costs Low
Discover how Facebook Ad Costs work and how to manage your Facebook Advertising Costs for your campaign. Facebook Advertising can get expensive and you might want to understand how much you are going to spend for Facebook PPC Ads. Have you ever asked how much Facebook ad campaigns cost? We do our best to answer that question in this video while also giving you some tips on how to keep your advertising costs optimal. We do our best to give you Facebook advertising costs explained because it is slightly different than Google AdWords. I would consider Facebook a Pay-Per-Click Advertising channel but you actually don't pay for every click. Instead, you pay for impressions and you run your Facebook ads with a goal in mind like sales, leads, app installs, video views, or traffic. Facebook will optimize your campaign and your ad targeting to achieve your goal. Rather than paying for clicks, they pay to optimize for your goal, which can help you drive more revenue and profit to your business. If you are looking for a Facebook ad cost calculator or a Facebook ad cost estimator, we won't give you one exactly here but you can learn how to control, manage, and optimize your Facebook budget. It's really impossible to know the cost of Facebook sponsored ads until you actually run your campaign. Depending on the geography or location targeting, age targeting, gender targeting, demographic targeting, interest targeting, audience targeting, and behavior targeting, that will determine your overall cost and Facebook advertising spend. If you attempt to reach a small, high net worth, and high income audience, it will cost you more than reaching a large, broad audience. However, you need to find the best audiences to target that will achieve your goal, which is usually somehwhere in the middle. That is how the cost of Facebook ads is determined, basically it comes down to competition and your ad relevance score. How Do You Lower Facebook Costs? The best way to lower Facebook advertising costs and optimize your campaign is by testing. Test multiple ad sets, ads, ad formats, landing pages, and more. In addition, make sure you are not only tracking conversions through Facebook but also monitoring traffic through Google Analytics. The more data you can track and the better your results, the more you will get out of your marketing dollars.
Views: 2686 Surfside PPC
Keyword Bidding Strategy for Google AdWords and Bing Ads PPC Advertising - Keyword Bids Tutorial
Check out our Google AdWords Keyword Bidding Strategy that works great for Bing Ads too. PPC Advertising and AdWords keyword bids can be difficult to figure out so we try to make it simple by giving you a quick tutorial. Our keyword bidding process has worked for us in the past to organize our Google AdWords and Bing Ads campaigns and drive results. You definitely want to start by viewing our tutorial for Google AdWords keyword match types if you are unfamiliar with broad, modified broad, phrase, and exact match keywords. We will not cover these topics in the video when we go through our cascading bidding strategy in Google AdWords. Google AdWords keyword bids are important because it represents how much you are willing to spend to enter the AdWords auction. If your bids are too low, you will be priced out of the auction. If your keyword bids are too high, your costs might exceed your revenue, leaving you with a negative return on investment (ROI). Our Google AdWords and Bing Ads keyword bidding strategy and keyword bidding process will give you the tools needed for success. You need to understand why you bid certain ways, how landing pages factor into your bids, how to set-up your Google AdWords ad groups, and how to avoid competing with yourself during PPC Advertising.
Views: 6158 Surfside PPC
YouTube Advertising Campaign Tutorial 2018 - How to Set-up YouTube Video Ads with Google AdWords
Check out our YouTube Advertising Campaign Tutorial updated for 2017-2018. Our YouTube Ads Tutorial will show you how to use Google AdWords to run a YouTube Ads campaign. We go through YouTube Advertising strategies, targeting, tips, ad formats, costs, and more. Regardless of what you are trying to set-up, we tried to cover in our YouTube Advertising strategies lesson. No longer do you have to struggle through your paid video advertising campaigns on YouTube, we give you step-by-step tips to create successful campaigns in Google AdWords. We first start at the main page of Google AdWords. You will need a Google account and a YouTube video to promote in order to run a campaign. You want to click on the wrench icon in the top right hand corner and then go to Linked Accounts. Under Linked Accounts, you will see options like Google Analytics, Google Merchant Center, Google Search Console, and most importantly, YouTube. When you click on the Details button, you can then link your YouTube and Google AdWords accounts. By linking these two accounts, you can get more engagement metrics, set-up remarketing audiences, and unlock all the data & statistics you would ever need. Linking the accounts will let you know how your YouTube advertising campaigns are performing in terms of driving website clicks, conversions, new subscribers, engagements on your channel, and more.
Views: 92735 Surfside PPC
6 Free Keyword Research Tools We Love To Use
Discover 6 Free Keyword Research Tools to Find Keyword Ideas for Your Business. Whether you are performing Search Engine Optimization (SEO) free Keyword Research or Pay-Per-Click Advertising (PPC) free Keyword Research, these tools will help you get started. We do not have tutorials for each Free Keyword Tool but all of the Tools and Planners are quite easy to use. You can find the most valuable and profitable keywords for your business in search engines. Video Description: Free Keyword Research Tool 1: Google AdWords Keyword Planner The Google AdWords Keyword Planner is the number on keyword tool for creating Google AdWords campaigns. It can also be used very effectively for SEO keyword research. You can find all sorts of keywords for your business, group them into ad groups, understand keyword competition, set competitive keyword bids, and create forecasts for your campaign. It's a great free tool but it does require you to have one active Google AdWords campaign running. URL: https://adwords.google.com/aw/keywordplanner/ Free Keyword Research Tool 2: SERPs URL: https://serps.com/tools/keyword-research/ Free Keyword Research Tool 3: KeywordTool.io URL: https://keywordtool.io Free Keyword Research Tool 4: SearchVolume.io URL: https://searchvolume.io/ Free Keyword Research Tool 5: AnswerThePublic.com URL: https://answerthepublic.com/ Free Keyword Research Tool 6: Ubersuggest URL: https://neilpatel.com/ubersuggest/
Views: 3902 Surfside PPC
How To Set Up Google AdWords Display Advertising Campaigns - Surfside PPC
Discover how to use the Google Display Network and how to Set-up Google AdWords Display Advertising Campaigns. Need marketing help? Contact us at http://www.surfsideppc.com/contact/. In this video, we will go over exactly how to get started with Display Network Only campaigns on Google AdWords. We start by going through naming your campaign, picking an objective, select your location targeting, language targeting, advanced ad options, creating ad groups, targeting display keywords, targeting website, video, and app placements, targeting display affinity audiences, and more. We also go through uploading display ads in a variety of sizes (300x250, 160x600, 728x90, 1200x628, 1200x1200). In addition, we cover the new Responsive Display Ads available through Google AdWords. We recommend setting up campaigns that bid for conversions. You don't just want to drive clicks and impressions from the display network, you want to drive conversions and sales. Ultimately, if you spend $1,000 in advertising then you want some revenue, leads, and actual results. Through the Google Display Network, you can target In-Market Audiences, Affinity Audiences, Similar Audiences, Remarketing Lists, YouTube Video Remarketing Lists, Customer Email Lists, Websites, Mobile Apps, Videos, and more. What you want to do is target as much as possible, set-up conversion tracking, and optimize your display advertising campaigns as you get results.
Views: 35330 Surfside PPC
How To Set Up Your First Google AdWords Search Campaign 2016-2017 - Surfside PPC
Need Google AdWords Help? Contact Surfside PPC: http://www.surfsideppc.com/contact/ Subscribe to the Surfside PPC YouTube channel! Visit us at http://www.surfsideppc.com for more information and for any PPC Advertising Services you might need for your business. Feel free to share our videos wherever you'd like. When you are getting started with Pay-Per-Click Advertising (PPC), one of the largest channels you will use is Google AdWords. Google AdWords is the service used by Advertisers to place their search, display, video, and app advertisements across the Google Search, Display, and Video networks. Using Google AdWords, you are able to target keywords, set your ads, bid for clicks, and drive results to your website. Not only can you increase leads and overall awareness for your business, but you can also increase revenue and conversions as well. This video will detail how to go about setting up your very first Google AdWords Search Network campaign. We will help you build your campaign with the proper settings, create organized ad groups by theme, target relevant keywords for your business, create multiple advertisements that stand out, and how to drive results to your website properly.
Views: 46275 Surfside PPC
Google AdWords Audience Exclusions - How to Exclude People Who Have Converted on Your Website
Check out our video about Google AdWords Audience Exclusions and specifically, how you can exclude people who have already converted on your website. You might want to exclude people who have completed your Google Analytics Goals including sales, newsletter sign-ups, leads, email contacts, and more when you are running Google AdWords search campaigns or Display advertising campaigns. For example, it doesn't make sense to serve Google AdWords Remarketing ads to people who have already completed your conversion. You will be wasting your budget and our video will show you how to optimize your Google AdWords budget. Video Description: We start by describing how you go into Google Analytics and create an audience to exclude. You probably want to exclude people who have already completed Goals. In addition, you can target people who have completed Goals separately if you have follow-up offers. You want to go to Google Analytics under Audience Definitions and create new audiences that can be used for either targeting or exclusions. For our example, we created an audience for everyone that filled out our newsletter form and got redirected to the confirm page. We can exclude that audience with ease so we aren't targeting those people as we look for new subscribers. We can also target that audience with ease if we have another promotion or if we are trying to sell. Once you create your audience, you want to publish it to Google Analytics and Google AdWords. That audience will dynamically change over time and continue to add with more people. Since we set the audience duration at the max time of 540 days, we will keep people on this audience for over a year, ensuring we never have to target them with ads. We then go back to Google AdWords and refresh the page so that the audience can publish. We have a Google AdWords display advertising and search campaign open. We show you how to add Audience Exclusions at the campaign level for both campaigns. The process is exactly the same and it involves you clicking on the campaign, going to Audiences, going to Exclusions, and adding the new Audience we just published into Google AdWords. This is a short video tutorial about Google AdWords Audience Exclusions and there are a lot of different applications you can try. For example, you can exclude people who have bought a specific product from you over the last 30 days. Once 30 days passes, maybe you have more products that you are ready to offer them for sale. In addition, you can set-up frequency capping on your Google AdWords Remarketing campaigns to avoid showing the same ads to the same people too many times. Helpful Related Videos: Google AdWords Remarketing Lists for Search Ads: https://www.youtube.com/watch?v=lbuf6HpTWcg&t=126s Google AdWords Tutorial 2018: https://www.youtube.com/watch?v=rMvSWDtZGVo&t=25s Google AdWords Linked Accounts - How to Link Google AdWords, Google Analytics, and More: https://www.youtube.com/watch?v=tZzAAMU2oOE Google Analytics Tutorial for Beginners: https://www.youtube.com/watch?v=v42sV_FX2DY&t=216s How to Set-Up Google Analytics Goals: https://www.youtube.com/watch?v=fhPJRmvvIBA
Views: 1832 Surfside PPC
Facebook Split Testing Tutorial - Facebook Ads Split Test Variables and Best Practices
Check out or Facebook Split Testing tutorial for help on your campaign. Facebook ads split testing gives you the ability to test different variables so you can keep optimizing your campaign. We run Facebook Split Tests for audiences, creative, delivery optimization, and placements. You can choose to select one variable at a time so you can A/B test your campaign until you drive conversions at an effective cost. You can create your split test when you are in Facebook Ads Manager as you set-up your campaign. You need to select the box right when you are naming your campaign. After you submit your campaign, you can create multiple ad sets and set up your targeting, budgets, scheduling, and creative. Helpful URLs: Facebook Ads Tutorial Playlist by Surfside PPC: https://www.youtube.com/playlist?list=PLCKZKQoSq6y7_pqafuN6lvshcT7LUWGgA If you are looking for more information about Facebook Advertising, we have some great Facebook Ads video tutorials on our playlist. What is a Facebook Split Test? https://www.facebook.com/business/help/1738164643098669 How Can I Create a Facebook Split Test? https://www.facebook.com/business/help/1159714227408868 Facebook Business Split Testing: https://www.facebook.com/business/measurement/split-testing#
Views: 5555 Surfside PPC
What Are Dynamic Search Ads Campaigns? Dynamic Search Campaigns in Google Ads and Bing Ads
What are dynamic search ads campaigns in Google AdWords and Bing Ads? Check out our Google AdWords dynamic search ads tutorial, tips, and strategies with ideas for Bing Ads as well. Whether you want to understand how dynamic ads work or how to create dynamic search ads, our video will explain it to you. Dynamic Search Ads Explained The easiest way to find customers without having to target keywords in Google and Bing Ads search is with dynamic search ads. If you have a website with a ton of different pages, categories, products, and more, then you can let Google AdWords or Bing Ads do the work for you. There are thousands of keywords that might be relevant for your business and dynamic search ads will find them and help you optimize your campaigns. Without Dynamic Search Ads, even strongly research and optimized Google Ads accounts with many keywords can miss relevant searches. You want ads immediately when you add new products or pages to your website. You don't want to wait at all for customers to see your ads, visit your landing pages, and buy your products. This video explains how Dynamic Search Ads work, and how they might benefit you. How Dynamic Search Ads Show? When Do Dynamic Search Ads Show? When someone searches on Google with terms closely related to the titles and frequently used phrases on your website, Google Ads and Bing Ads will use these titles and key phrases to select the most relevant landing page and generate a clear, relevant and targeted headline for your ad. For our example, we give you an example with beach themed doormats. When customers are searching for these types of products, Google and Bing will pull the top keywords from that page and use it for ad targeting. In this way, Dynamic Search Ads can quickly direct potential customers to what they want on your site. You are responsible for the final text that appears in your ad, so keep this in mind when choosing your landing pages. How Do You Create Dynamic Search Ads? In Google AdWords and Bing Ads, you can create dynamic search ads when you set-up a search campaign. Rather than creating Ad Groups that target your keyword list, you can set-up targeting by using key webpages or categories that Google and Bing pull from your website. Once you have targeting set-up, your ads will be created automatically. The only thing you need to set-up is a description for your ad and Google and Bing will pull data for the rest including the headline, 2nd headline, display url, and final url as your landing page. How Dynamic Ad Targeting Works in Google and Bing? Dynamic search ads are created because Google and Bing will pull content, keywords, key phrases, and more from your website. That data is all used to target your search ads when you run PPC Advertising campaigns. Some of the targeting options are below. Landing pages from your standard ad groups: All webpages that you’re currently running search ads against, across all of your accounts. This targeting option makes it easy to increase traffic on the webpages you’re already using as landing pages in existing ad groups and campaigns. Categories: Sets of landing pages organized by theme. You decide which sets of pages to target, how to group similar pages, and the level of granularity. Page feed: Use a spreadsheet of URLs for the most focused targeting. You can then target your entire feed or parts of it. For instance, you can label pages about "beach doormats" or "top-rated products” and target URLs with those labels only.
Views: 713 Surfside PPC
Pinterest Ads Tutorial 1 - Setting Up Your First Pinterest Ads Traffic Campaign - Surfside PPC
Discover how to set-up your first Pinterest Ads Traffic Campaign. We go through everything like setting up your Pinterest ads account, setting up billing, setting up your pinterest pin for promotion, campaign tracking, keyword targeting, interest targeting, location targeting, language targeting, and setting bids. For promoted pins, you can target users interests on Pinterest as well as Keywords. There are different campaign types where you can bid for impressions to brand your business, bid for engagement to get people to click, share and save your pin, and traffic campaigns, which drive traffic directly to your website. In this example, we take a client site http://www.beachfrontdecor.com and use two of their different wicker furniture articles to test landing pages and ads. Beachfront Decor sells coastal beach decor products like bedding, furniture, lamps, and rugs online.
Views: 9670 Surfside PPC
3 Major Google AdWords Mistakes To Avoid - Common Google AdWords Mistakes and Pitfalls
When you get started with Google AdWords PPC Advertising, there are several mistakes that new advertisers make. In this video, we go over common Google AdWords mistakes and pitfalls that you want to avoid at all costs. These mistakes will ruin your budget and you will have trouble optimizing your search advertising campaigns. Google AdWords Mistakes: 1. Choosing Search Network with Display Select as your Google AdWords Campaign Type. If you make the mistake above, you will have trouble running a successful campaign. I have never found any reason to run a campaign with Search Network with Display Select. Basically, it is a campaign that runs on both Google AdWords Search and Display Networks but you don't have a lot of control. The reason this type of campaign is a huge mistake is because the targeting on the search and display networks are completely different. 2. No Conversion Tracking or Campaign Tracking. With Google AdWords and Google Analytics, it is very easy to set-up conversion tracking and campaign tracking. You can track everything through Google Analytics including your campaigns, ad groups, ads, conversions, keywords, and everything you ever need. Campaign tracking through Google AdWords allows you to drive more conversions and sales and optimize your campaigns properly. Ultimately, you want to drive at least 15 conversions per month so you can utilize the Google AdWords Conversion Optimizer. You want to track everything possible with your budget. 3. Only Bidding on Broad Match Keywords. Last but not least, one of the major Google AdWords mistakes I see all the time is that advertisers only bid on broad match keywords. Broad match keywords lead to too many unrelated searches and you will have to look in your search terms reports constantly for negative keyword ideas.
Views: 3907 Surfside PPC
Google Display Network Ads Examples 2018 - Google Display Advertising Ad Types and Specs Explained
Check out our Google Display Network Ads Examples and get all of the Google Display Ads Explained to you. Our Google Display Ads Tutorial is updated for 2018 and relevant for 2017 as well. If you need Google Display image ads tips or you want to learn more about responsive ads on the Display Network, this video tutorial is perfect. If you are advanced and understand all of the ad types on the Google Display Network, this video might not be as useful for you. You absolutely need to know strategies, tips, tricks, and best practices for Google Display Advertising ads so you can get the most out of your budget and your campaign. We start by going over different types of Google display ads including text ads, responsive ads, banner ads, image ads, Gmail ads, and app ads. After that, we cover the different places you can run them and show some Google Display Advertisement Examples you can learn from. Sometimes if you have a visual of the creative and the advertisement live on your screen, you can understand how to target ads and optimize your campaign.
Views: 9081 Surfside PPC
LinkedIn Advertising Tutorial 2018 - LinkedIn Ads Tutorial From Beginner to Advanced
Check out our LinkedIn Advertising Tutorial updated for 2017 and 2018. Our LinkedIn Ads Tutorial will take you from beginner to advanced as we go through all of the different campaign types, tips, costs, and how to optimize campaigns. Surfside PPC wants to give you LinkedIn Advertising best practices so you can keep costs low and drive more leads, sales, and revenue.
Views: 33116 Surfside PPC
Google AdWords Editor Tutorial 2017-2018 - Google AdWords Editor Training For Beginners
Check out our Google AdWords Editor Tutorial updated for 2017 and 2018. Our Google AdWords Editor training is meant for beginners and we will take you through the step-by-step process for getting started. We go through everything like downloading Google AdWords editor, installing, downloading your AdWords account data into the software, and then the basics on how to use Google AdWords editor to manage your campaigns. We want to make sure you understand that you can work offline because Google AdWords Editor lets users make multiple changes in their account, create new campaigns, adjust targeting, edit settings, edit ad groups, edit campaigns, and optimize your campaigns using statistics. You first want to get started by signing in using the AdWords Editor in-app browser or by opening a browser. You can sign into your Google AdWords account and then download all of your campaigns, ad groups, keywords, ad extensions, ads, settings, statistics, and all of your account data into the software. You want to download on the slower option and select all data every single time. Then you can make changes to your campaigns and post changes to AdWords. We go over some quick tips, strategies, and more so you can learn how to use the software. However, the main thing you want to focus on is making changes, using the software, and watching Google AdWords editor tutorials just like this one.
Views: 18741 Surfside PPC
Google Ads Keyword Planner Tutorial NEW Interface - Google AdWords Keyword Tool Tutorial 2018
Check out our NEW Google AdWords Keyword Planner Tutorial. This is an updated interface Google Ads Keyword Planner Tutorial for 2018. Keyword research for Pay-Per-Click Advertising (PPC) and Search Engine Optimization (SEO) can be difficult but the Google AdWords Keyword Planner is the best tool available. The Google AdWords Keyword Tool allows you to search for keywords or enter landing pages to pull keywords from your website. You will get a list with hundreds or even thousands of relevant keywords for your business. When business owners ask "How can I find keywords for my Business?" or "How can I find what people type in to search for my products?" The Google keyword tool will give them all the answers. In addition to seeing search volume for keywords, you will also see overall competition in Google AdWords, search volume trends, low bid ranges, high bid ranges, average bids, organic average position, and ad impression share. You will also have notifications that show whether or not the keywords are already in your account or your current plan. Getting Started: First, you will need a Google Ads account. You can sign-in and create your Ads account with a your current Gmail email or any Google account you own. Once you sign-in to your Ads account, go to the overview page or campaign page. Then, you want to click on the tool icon in the top right corner, look for planning, and then open the Keyword Planner. You will have the option to search for new keywords or look for forecasts and estimates based on an existing keyword list. In this tutorial, we enter a URL and a keyword to show you how to find keywords for your Ads account. You can look at all sorts of data for your top keywords. Targeting Settings: You can get forecasts for any location, language, and more that you are targeting. Whether you own a hotel in Hawaii or a coffee shop in London, you can see estimates updated for those locations. When you enter your keyword search, you can choose to change the location or language setting. The geographical location you are targeting is vital. You can choose between different countries, territories, regions, major markets, cities, states, postal codes, and more. The language you are targeting is based on the customers language settings in Google. You can choose from a wide variety of languages. Last but not least, you can choose to just target Google or Google and Search Partners. Search Partners include any search engine powered by Google, like Ask.com, or any of their other partners. Date Settings: You can adjust dates so you know search volume regardless of the time of year. In case you want forecasts for different months, different quarters, or more you can customize anything. Search volume can vary based on industry at different times of the year. You generally see the holiday season as a popular time of year for consumer products. Keyword Settings: When you are searching and creating your keyword plan, you have a wide variety of choices. First, you can create separate ad groups for your keywords and choose the keyword match types. When you are building your campaign, you can customize everything so that all you need to do is create ads and launch your campaign.
Views: 4704 Surfside PPC
Bing Ads Tutorial For Beginners 2018 - How to Set-Up Your First Bing Ads Campaign
Check out our Bing Ads tutorial for beginners that is updated for 2017 and 2018. If you want to discover how to set-up your first Bing Ads campaign, we go through the step-by-step process so you can do everything. If your Bing Ads 2018 strategy includes Affiliate Marketing with Clickbank or Amazon affiliate products, our video will help you learn how to drive more sales and revenue. Keyword Bidding Strategy Tutorial: https://www.youtube.com/watch?v=JuQlNs7fq30&t=8s Resources: What is Bing Ads? https://www.youtube.com/watch?v=yfRGaB1nuSg Bing Ads & Google AdWords PPC Advertising Keyword Research: https://www.youtube.com/watch?v=kjOSXeD8USE&t=60s Bing Ads Homepage: https://secure.bingads.microsoft.com/ First, we go through setting up your account so you can get a $100 Bing Ads coupon at the same time. Instead of spending your own budget, find a Bing Ads promotion at http://ads.bing.com so you can learn as you spend. Second, we go through how to set-up UTM tracking through Bing Ads so you can track your Pay-Per-Click (PPC) Advertising campaigns directly into Google Analytics. You can learn important information about your campaign, ad groups, keywords, and ads so you can monitor your website traffic and optimize your campaigns for website conversions. Third, we go through how to create your Universal Event Tracking (UET) tag through Bing Ads. With your UET tag, you can build Remarketing audiences and track conversions. It is a great way to target people who have already shown interest in your business as well as improve your leads, sales, and revenue. We show you how to add your UET tag to your WordPress website and we create our first conversion so you can track leads. Fourth, we start by building our first campaign through Bing Ads. It is a search advertising PPC advertising campaign where we target keywords through the Bing search engine, AOL search engine, Yahoo search engine, and syndicated partners. You start by selecting a campaign goal and you want to choose increasing website conversions if you have Universal Event Tracking and a Conversion set-up through Bing Ads. We create a website traffic campaign and set-up three different ad groups in our campaign. In each ad group, we go over Bing Ads keyword match types including broad match, phrase match, exact match, and modified broad match keywords. Fifth, we cover how to create perfect PPC advertising ads on Bing. You want at least 2 ads per ad group so Bing can optimize them for you. You can create separate mobile ads and desktop ads in addition to dynamic ads on Bing, which can change dynamically based on the search query and your keywords. I wouldn't recommend creating more than 3 ads per ad group unless you have a large budget. Enhanced CPC is a good strategy if you are optimizing for conversions. One of the best ways to let Bing Ads help you is to give them as much data as possible and bid for conversions. Enhanced CPC bids will allow Bing to increase your bid slightly for search queries that are more likely to result in conversions. It is a form of programmatic advertising, which is going to help you drive the most leads, sales, and revenue for your business. Whether you are the marketing manager for a large company or you want to make money online with Bing Ads using Clickbank or Affiliate Marketing, our video tutorial will give you everything you need to succeed. You need to make sure you do PPC keyword research for your Bing ads campaign. It's important to choose your ad scheduling, devices, locations, and the correct landing page URL, but your keywords are the most important. You want to find 10 or more keywords that will drive conversions and sales to your business. One of the most important things after creating your ad groups, setting your targeted keywords, and creating your ads for each ad group. After that you want to create ad extensions including sitelink extensions, callout extensions, call extensions, location extensions, review extensions, app extensions, and structured snippets. The more Bing Ads extensions you can add to your advertisements, the larger your ads will appear, which helps improve Click-Through Rate and lower Cost-Per Click while keeping your quality score high. Landing Pages are vital for PPC Advertising success and we show you how your landing pages can help you with ad group creation. You want your keywords, ads, and landing pages to match and be a seamless experience so you can have pay-per-click advertising success in 2018.
Views: 18250 Surfside PPC
LinkedIn Ads Conversion Tracking Tutorial 2017-2018 - How To Install LinkedIn Ads Insight Tag Pixel
Check out our LinkedIn Ads Conversion Tracking Tutorial updated for 2017 and 2018. We go over how to install the LinkedIn Insight Tag Conversion Tracking Pixel and set-up Audiences and Conversions that you can use and optimize during LinkedIn Advertising campaigns. You want to set-up LinkedIn Advertising Conversion Tracking because then you can optimize for conversions in your LinkedIn PPC Advertising campaigns. We love LinkedIn Pay-Per-Click Ads because you are able to target professionals across the LinkedIn network using Sponsored Content ads, Text ads, and InMail ads. About LinkedIn Conversion Tracking: https://business.linkedin.com/marketing-solutions/conversion-tracking Setting Up LinkedIn Conversion Tracking: https://www.linkedin.com/help/linkedin/answer/67514/setting-up-linkedin-conversion-tracking?lang=en
Views: 3029 Surfside PPC
Instagram Ads Tutorial For Beginners - Instagram Advertising Tutorial 2018 for New Campaigns
Check out our Instagram Ads Tutorial for Beginners, which is updated for 2017 and 2018. Our Instagram Advertising Tutorial will teach you how to advertise on Instagram with a new campaign and how to create ads with ease. We go step-by-step through the best Instagram Advertising tips including conversion tracking, pixels, audiences, campaigns, ad sets, targeting, budgeting, and more. How to Set-Up Business Manager for Instagram Ads and Facebook Ads: https://www.facebook.com/business/help/1649590841944352 About the Video: Instagram Advertising is very similar to Facebook Advertising, you just have different options for the ads you can run and you reach the audience on Instagram as opposed to Facebook, Messenger, or the Audience Network. You can run Instagram Feed Ads and Instagram Story Ads, which perform and look similarly but need to be adjusted for ad size. We first start in the Facebook Ads Manager Power Editor screen. From here, you can Create new Instagram Ads campaigns and do everything you need to in order to get started. Next, we show you that you need a Facebook Business Page and you need to connect it to your Instagram Business Account. Your ads will obviously be run from your Instagram page but you need to connect it to your Facebook page and your Business Manager account too. The link above will help you get started with everything. After that, we talk about the importance of adding the Facebook Pixel (which is the same as the Instagram Pixel) to your website. It will go across your website so you can create retargeting audiences and track custom conversions. If you have a Shopify website for example, you can run Instagram Ads and track things like a new purchase, all sales, revenue, new accounts, and when people add products to their cart. Once you set-up custom conversions, you can optimize that for your advertising campaigns. Setting up Instagram and Facebook Advertising Audiences: You can easily go to the Asset Library and set-up audiences for your Instagram advertising campaigns. We set-up 3 different audiences that we are going to test for our campaigns. You can target a combination of lookalike audiences, custom audiences, and saved audiences that you create yourself. Instead of creating different audiences for each campaign, you can set them all up in your asset library and manage all of them. Setting up Your First Instagram Ads Campaign: We then go through how to set-up your first Instagram Advertising campaign. You start by clicking the Create Campaign button and we choose Conversions as our campaign goal. You can use the split test feature but we want to record a video separately to show you how that works. You can also set-up a campaign spending limit so you don't spend more than you want to on Instagram ads. After that, you can create your first Instagram Ad Set and Instagram Ad. Your ad sets is where you set your budgets and targeting. Facebook and Instagram ads makes it really easy to manage your budgets so you can avoid overspending. In addition, if you set-up audiences like we did in the previous step, you can easily manage who you are targeting at all times. We start by creating our first Ad Set with the first Audience we created targeting Instagram demographics, behaviors, and interests. There are so many options in terms of targeting. In addition to controlling budgeting and targeting, you can set your Instagram ad placements at the ad set level. We are going to be running Instagram ads in the newsfeed section and the stories section. When you are setting up Instagram Ads, you can use Carousel ads, image ads, video ads, and more. Helpful URLs: We listed some helpful URLs below with more material about Instagram ads. Understanding Instagram sponsored posts and the instagram ad costs can make a huge difference before you start your first campaign. Facebook Custom Audiences Tutorial: https://www.youtube.com/watch?v=1jNhRJs0SNM Instagram Advertising: https://business.instagram.com/advertising Facebook Ads Retargeting Tutorial: https://www.youtube.com/watch?v=9ewstsIAxac How Facebook Ad Costs Work: https://www.youtube.com/watch?v=NH3ihTot-pI Facebook Carousel Ads Tutorial: https://www.youtube.com/watch?v=Mw5TyAOxnZI
Views: 19320 Surfside PPC
Gmail Ads Tutorial 2017-2018 - Google AdWords Gmail Ads Tutorial
Check out our Gmail Ads Tutorial updated for 2017 and 2018. Our Google AdWords Gmail Ads Tutorial is meant for beginners and we cover targeting options, ad specs, costs, pricing, and more. If you have never created Gmail Ads, our tutorial will take you through the step-by-step process. In order to get started with Gmail Sponsored Ads, you need to have an active Google AdWords account set-up with an updated billing profile. Once you sign into your AdWords account, you can start by going to the Campaigns screen and clicking on the plus-sign (+) button to add a new campaign. After you click to add a new campaign, you want to select a Display Network campaign. We also like to choose a goal of driving sales or expressing interest on our website. Your goal with Google AdWords campaigns and Gmail Ads specifically is going to be driving conversions and driving action. It's great to build awareness and drive traffic but if it isn't profitable or optimal, you don't want to waste your money with those campaigns. We want people to see our Gmail Ads and sign-up to our Newsletter and Subscribe to our YouTube channel, so whatever goals or key performance indicators help your business most are the ones you want to focus on. After you have your campaign goal set-up, you want to start by naming your campaign, setting your location, setting your daily budget, and adjusting any campaign settings you'd like. Then, we start by creating Ad Groups so we can target Gmail users with Advertisements in their inbox. The ads show on the Social and Promotions tabs at the top of the inbox for Gmail users. Our first disclaimer is domain targeting for Gmail Ads, which no longer exists. You used to be able to target people based on the emails they were receiving in their inbox, but Google AdWords got rid of that option in September, 2017. For our first Ad Group, you can start by targeting different Keywords related to your website, business, products, or services. Whatever you are trying to sell should dictate your Keyword Targeting for Gmail Ads, which is contextually based through the Display Network. AdWords will try to find those Keywords in someones inbox and they will also match Keywords with certain users who will be the most relevant. Keyword targeting on the Display Network for Gmail Ads is a solid option that works well to drive results. For our second Ad Group, we find several In-Market audiences that would be relevant for us. In-Market audiences are awesome in AdWords because they are constantly evolving to include people who are searching to buy products. Instead of going after broad Affinity Audiences, which are less likely to convert, you can reach people who are ready to buy. In-Market Audience targeting for Gmail Ads is one of my favorite options in Google AdWords. In addition, you can target some of your Customer Match lists, Similar Audiences, Email List, Remarketing Audiences, Combined Lists, YouTube audiences, and more. Lastly with targeting, we cover the different demographic targeting options available including age, gender, parental status, and household income tier. You can target all sorts of demographics to ensure you are reaching the best audience for your product or service. After that, we go into creating Gmail Ads that will show up on Desktop and Mobile devices when people check their Gmail Account. You can upload marketing images, you need to upload your logo, you can upload videos, and you can also pull images and videos from your website or YouTube. You get different ad copy options including the subject, a short description, and a call to action. You want your call to action to match whatever action you want people to take on your website. There are a lot of options when it comes to Gmail Ads and a best practice is to use multiple ads per ad group and keep optimizing your results. You can duplicate ads and AdWords also has some templates available in Gmail Ads that you can use. The bid you set and the daily budget you set will decide your Gmail Ad Costs. You will be charged on a cost-per-click (CPC) basis when people click on your Gmail Ad and interact with it. You absolutely want engaging ads that will make people want to watch your videos, visit your website, become a lead, and ultimately to drive a person to a new sale. Thank you for visiting our Gmail Ads Tutorial, in which all the ads are managed through Google AdWords. We covered pricing, costs, specs, targeting, ads, and more.
Views: 9003 Surfside PPC
What is Bing Ads? Bing Ads Explained in 4 Minutes
We answer the question to What is Bing Ads? in just 4 minutes. We give a Bing Ads Overview and show you how to get a Bing Ads Coupon. If you are wondering about Bing Ads and How it Works, this video tutorial will certainly be helpful for you. Here at Surfside PPC, we love using Bing Ads along with Google AdWords because it gives you more access to inventory at a lower price. You can do Pay-Per-Click Advertising (PPC) on Bing and target people searching on Bing.com as well as Aol.com and other search partners. Bing Ads Coupon: http://ads.bing.com Bing Ads Homepage: https://secure.bingads.microsoft.com/ What is Bing Ads: https://advertise.bingads.microsoft.com/en-us/resources/training/what-is-bing-ads
Views: 1326 Surfside PPC
Facebook Carousel Ads Tutorial 2018 - Facebook Image Carousel Ads Examples and Best Practices
Check out our video to learn about Facebook Carousel Ads. Our Carousel Ads tutorial is updated for 2017-2018 and it includes carousel ads examples including the correct sized image. Our goal is to help you understand best practices, strategies, and tips for utilizing Facebook Carousel Advertisements in your next campaign. Our tutorial is focused strictly on image carousel ads and we plan on including more information about video ads in the future. There are different type of ad formats for Facebook ads including your standard Image/Photo ads, Canvas Ads, Video Ads, and of course Carousel Ads.
Views: 15157 Surfside PPC
Google AdWords Keyword Research Tutorial for Pay Per Click (PPC) Advertising Campaigns
Discover how to use the Google AdWords Keyword Planner to do Pay-Per-Click (PPC) Advertising Keyword Research. The Keyword Planner is an amazing free keyword research tool because you can learn about ad group suggestions, keyword volume, advertising competition, and suggested bids. All you need to do is enter 1 keyword into the Google AdWords Keyword Planner and you can find thousands of keywords. It is difficult to set-up your Google AdWords search network campaigns without doing keyword research. One of the most important parts to setting up an optimal AdWords PPC advertising campaign is to find the correct keywords for your campaign. By using the suggested bids and tracking your PPC advertising campaigns into Google Analytics, you can drive conversions and sales. You can also use this keyword research for Bing Ads campaigns as well. Once you build your campaign and complete it in Google AdWords, you can export it and import it directly into Microsoft Bing Ads. Since Bing and Google are so similar, the most popular keywords tend to be the same. The only difference is Bing has less volume and generally has less competition as well, which leads to slightly lower costs. Keyword research is also vital for search engine optimization purposes. SEO is a great way to drive organic website traffic and continue to drive sales to your website over time. If you don't know the most important keywords within your niche, you won't rank for them on search engines. In addition, you won't know what to bid on for PPC Advertising. In conclusion, the keywords research video can help you find all sorts of keywords for services like Pinterest ads, Google AdWords, Bing Ads, YouTube Ads, Twitter Ads, and more advertising services. If you can find the top 20-30 keywords that drive optimal website traffic, you will be able to make money online. Whether you own a small business website, a large corporate website, or you do affiliate marketing, this video will be helpful for you. In 2017, the keyword research tips and strategies above are all you need. What is the value of a keyword? Is a keyword profitable? These are questions you may have but you will have to collect data in Google Analytics in order to answer them properly.
Views: 5383 Surfside PPC
Google AdWords Linked Accounts - Link AdWords to Google Analytics, Search Console, and YouTube
Check out how to link your Google AdWords account to your Google Analytics account, Google Search Console account, and YouTube account. Our Google AdWords Linked Accounts Tutorial will help you enable auto-tagging for AdWords and Analytics. In addition, you can get all of the most important metrics you need from your Google AdWords campaigns. We always recommend linking your Google AdWords account to Google Analytics, Google Search Console aka Google Webmaster Tools, and to YouTube because you can get all of the most important advertising metrics. Google Analytics will help you understand the impact of your AdWords PPC Advertising campaigns. We first start in the main home screen of Google AdWords. In order to find Linked Accounts, you need to click on the Settings icon in the top right hand corner. From there, under Setup, you need to click on Linked Accounts. That will bring you to the AdWords screen when you can start getting everything connected. We then go through how easy it is to link your Google AdWords and Google Analytics accounts. It is at this time that we show you how to set-up Google AdWords auto-tagging so your campaigns are tracked automatically directly into Google Analytics. Auto-tagging makes your life much easier by passing off all of the important PPC Advertising data and Analytics you need to optimize your campaigns. You will just simply have to click Link in order to finalize the linking of your AdWords and Analytics accounts.
Views: 1639 Surfside PPC
Add Amazon Affiliate Products with WooZone Insane Mode Import - Lesson #13 - Amazon Affiliate Tips
Check out our video to learn how to add Amazon affiliate products to your affiliate website with WooZone Insane Mode Import. You will need WooCommerce WordPress plugin installed on your website and then WooZone is a premium plugin. WooZone Insane Mode Import allows you to quickly import and publish Amazon Affiliate marketing products directly to your website.
Views: 2526 Surfside PPC
YouTube AdSense Tutorial 2017-2018 - How to Set-Up YouTube AdSense Monetization
Check out our YouTube AdSense Tutorial for 2018. We cover how to set-up YouTube AdSense Monetization on your channel. This is the first part of our video about making money online with YouTube videos and Google AdSense. Helpful URLs: Google AdSense Home: https://www.google.com/adsense YouTube Account Monetization: https://www.youtube.com/account_monetization Set-Up AdSense Account for Monetization: https://support.google.com/youtube/troubleshooter/7367438?hl=en Video Description: We first start by signing into our new Google account for our business. You can create your account from the Google homepage, through Google AdSense, or directly through YouTube. Once you have your Google account, you want to go to the YouTube homepage, click on the icon in the top right corner for your google account, and click on the Creator Studio button. The first step is to create your channel and name it. You want to name it the same name as your business, website, or a descriptive name for your Niche. In addition, you can use your own name and start building your personal brand at the same time. The second step is to go to Creator Studio, click on Channel from the links on the left, and click on Status and Features. Then, you need to select the country for your channel. My country is United States but pick the country you are located in. Depending on your country, you may or may not be able to run YouTube ads and monetize your channel. After you select a country for your channel, you need to go back to Creator Studio, then Status and Features, and click the Enable button under Monetization. Now we are going to set-up YouTube AdSense Monetization for your channel on your videos. There are four different steps. The first step is to read and accept the terms of service, accept that you will not click on your Google AdSense ads, and accept that you will not upload video content for which you do not own the rights. Now we are in the most important part of our YouTube AdSense Tutorial for their initial set-up. After you accept the terms of service, you need to either sign-up for your Google AdSense account and associate it with your YouTube channel or associate your existing AdSense account to your YouTube channel. It is a pretty simple process and you will need to make sure your Google AdSense account is completely configured and set-up. After you have your Google AdSense account associated with your YouTube channel, you need to select the types of ads you want to run during your videos. YouTube says that skippable videos ads give you the highest amount of revenue, but personally we recommend keeping all of the ad formats enabled. Types of Ad Formats: YouTube Display Ads - These ads appear to the right hand side of videos or below videos depending on the size of the screen. It only works on desktop devices and can be 300x60 or 300x250 ad size. YouTube Overlay Ads - These ads appear at the bottom of videos and they are semi-transparent. They only show on desktop devices and the ads are at the bottom 20% of the videos according to YouTube. The permitted ad sizes are 468x60 or 728x90 image ads or text. YouTube Skippable Video Ads - Skippable video ads can be skipped after 5 seconds and the videos can be long as well. These ads can be inserted before, after, or during the main video. The videos play in the main YouTube video player or on the Google Display Network. The ads can be shown on Desktop, mobile devices, TV, and game consoles. YouTube Non-Skippable Video Ads - These video ads are usually 15 seconds or 20 seconds. Long Non-Skippable Video Ads are 30 seconds but they won't get the most inventory. They play in the YouTube video player or on the Google Display Network on Desktop and mobile devices. YouTube Bumper Ads - These video ads are non-skippable and they are only 6 seconds long total. They show on Desktop and mobile devices and they must be watched but they are very short video ads. YouTube Sponsored Cards - Sponsored cards are basically advertisements on top of your YouTube video that may be relevant to your video, such as products or services featured in the video. They show across desktop and mobile devices. Lastly, you need at least 10,000 views on your channel before you can start monetizing your videos. We go over strategies, tips, and tricks to reaching that threshold so you can start making money online from your YouTube channel on your AdSense account. Thank you for visiting our YouTube channel and we hope this YouTube AdSense tutorial helps increase your online earnings in 2018 and beyond! Make sure you subscribe to the Surfside PPC channel for more marketing videos and tutorials.
Views: 42677 Surfside PPC
Google Analytics Tutorial For Beginners 2018 - How to Set-Up Google Analytics on WordPress
Check out our Google Analytics Tutorial for Beginners updated for 2017 and 2018. We go through your Google Analytics WordPress Set-up so you can learn how to properly manage your website analytics. When you are searching for a Google Analytics tutorial, look no further than our video. First, we go through how to create your Google Analytics account. You need a Google account to sign-up and then you can start creating your first property. We set-up a website property but you can also use a Mobile App if that's what you want to track. You need to enter your website URL, website category, time zone, and then select what information to share with Google. You will then get your Google Analytics Tracking Code along with a UA identifier for your website. You can place the tracking code after the opening head tag on every page on your website. We go through how to set-up Google Analytics on a WordPress website by using Google Analytics Dashboard for WP (GADWP), which is an awesome Analytics WordPress plugin that will automatically add the tracking code for you. After you have Google Analytics set-up on your website, there is a ton of data for you to go through. The whole point of Google Analytics is to be able to optimize and improve your website by driving more targeted website traffic and increasing leads, sales, and revenue. We first show you what Dashboards are and how you can Import custom Google Analytics dashboards that are highly rated. We then go through the Real-Time, Audience, Acquisition, Behavior, and Conversions tabs. In Real-Time, you can see how many people are on your website, what pages they are visiting, where they came from, how long they have been on your website, and more. Real-Time Google Analytics allows you to see what is currently happening on your website. It's great to use because you will be able to understand your visitor flow, discover where traffic is coming from, and learning top Exit Pages and why people are dropping off your website. After that, we go to Audience, which shows all the people who have visited your website.
Views: 47859 Surfside PPC
What is Search Engine Marketing (SEM)?
Are you wondering what is search engine marketing? What is SEM? Our video covers what search engine marketing is and how it differs from search engine optimization. You can run search engine marketing ads through popular channels such as Google AdWords, Bing Ads, Pinterest Ads, Yahoo Gemini, and more. Search Engine Marketing is also referred to as Paid Search Marketing and it involves keyword targeting or marketing your advertisements towards specific keywords or search queries. Search Engine Marketing is a form of Pay-Per-Click Advertising (PPC) where advertisers can pay for each click to their website. Our search engine marketing tutorial and tips will help you simply understand what it means and what it is. Ultimately, your goal is to run ads and have paid listings in the search engine results pages. Those ads will drive visibility to your brand and additional paid traffic to your website. The optimal SEM solution is when your paid traffic from search engines is delivering you a positive Return on Ad Spend (ROAS) and Return on Investment. Important Terms: PPC or Pay-Per-Click or Pay-Per-Call: PPC can refer to you paying for each click to your website or for each phone call to your business. There are mobile call-only ad formats where customers can click to call your business directly. CPC or Cost-Per-Click: The final amount you spend divided by the total number of clicks will give you your final Cost-Per-Click. For example, if you spend $100 and drive $200 clicks, your CPC is $0.50/click. CTR or Click-Through-Rate: Your final total clicks on your ad divided by your total impressions will give you your Click-Through-Rate. Generally, a high CTR vs. competitors signifies an organized and optimized campaign. About the Video: First, we cover the definition of search engine marketing, which is paid ads on search engine results pages. If you go to Google or Bing or any other search engine with paid advertisements, those are search engine marketing ads. There are a ton of channels where you can run SEM ads but Google AdWords is by far the largest SEM channel for advertisers. We show you some different examples of Search Engine Marketing ads through Google, Bing, and Pinterest. There are a ton of examples and a quick Google Search will generally help you understand what SEM ads look like. One important thing to note is that your SEM ads can be images that including product listings. These campaigns are managed by uploading your product feed to the Google Merchant Center and running Google Shopping campaigns. Instead of your standard SEM text ad, you can run SEM visual ads that include images of your products, descriptions, reviews, and more. Search Engine Marketing ads are constantly changing. They used to just be standard text ads where you can click through to a website. Today, you can run clickable mobile ad formats that allow people to call you with one click. You can run Sitelink Extensions and show off 4 different important pages on your website. You can run Review Extensions and show people the average reviews for your business, which can create trust instantly. You can run Structured Snippets, which can show off brands, amenities, neighborhoods, products, promotions, and more. You can run App Extensions so people on a mobile phone can simply download your app, giving them a better user experience. You can run Location Extensions and show where your business is, which can drive additional foot traffic. There are so many different things you can do with Search Engine Marketing ads. The main benefit is you can put your ad directly where people are looking. It's like having your plumbing ad directly in front of people looking for plumbers at that exact moment. It has all but replaced Yellow Pages type advertisements (even though those still exist) because you can dynamically change your SEM ads throughout the year.
Views: 1241 Surfside PPC
LinkedIn Ads Tutorial For Beginners 2017 - PPC Advertising
Our LinkedIn Ads tutorial is perfect for beginners and we go over every different type of LinkedIn PPC Advertising option. LinkedIn ads can be a great option depending on your business and you have several different options. Our LinkedIn Advertising tutorial was created in 2017 and should be relevant into 2018. Best Practices: Our 2 major best practices are to track your campaigns into Google Analytics and create multiple ads for every campaign. It is vital to test and optimize your campaigns so you can drive conversions and drive sales. First, we go over LinkedIn Sponsored Content Ads, which are a native advertising ad format that go in the LinkedIn Newsfeed. You can show your ad across devices and reach plenty of audiences. You can choose from custom audiences, retargeting, member groups, job titles, company, company titles, gender, location, interests, and more. There are plenty of ways to narrow your audience. One of the best things about LinkedIn Sponsored Content Ads is that you can drive leads right through your feed. There are LinkedIn Lead Gen Forms that can convert people on mobile easily. You can drive leads for your business, for your event, or for your conference. Attract new followers and start building your LinkedIn profile audience by running Pay-Per-Click Advertising. Your ad can go on desktop, tablet, and mobile devices, and you can easily set your budget as well as cost-per-click constraints. Second, we go over Text Ads, which are LinkedIn Ads that run on the right hand side of Desktop devices. You will usually see about three ads listed together with a small icon, a headline, and a short description. You can advertise your product or service by utilizing these right hand column ads on LinkedIn. You have the same targeting options as sponsored content but these ads only run on desktop devices. Third, we go over LinkedIn Sponsored InMail Ads, which are ads that allow you to send personalized messages to prospects using LinkedIn Messenger. You can send these on mobile, tablet, or desktop devices and the design is completely responsive. LinkedIn recommends using Sponsored InMail Ads to boost registrations to webinars, events, and conferences. In addition, you can drive conversions for your products or services for your business. Lastly, you can promote downloads of content like eBooks, white papers, videos, infographics, images, and more. Learn More Here: https://business.linkedin.com/marketing-solutions/ads
Views: 20252 Surfside PPC
Google AdWords Express Tutorial 2017-2018
Check out our Google AdWords Express Tutorial to learn how to Set-up AdWords Express Ads. Our Google AdWords Express Tips and campaign set-up tutorials will help you understand the different campaign objectives you have and Express vs Google AdWords. Quick Disclaimer, we here at Surfside PPC recommend using Google AdWords rather than the express version. You have more control over your campaigns, the keywords you are targeting, and who is engaging with your advertisements. Google AdWords Express Tutorial: http://surfsideppc.com/google-adwords-express-tutorial/ What you want to do first is go to the Google AdWords Express page here: http://www.google.com/adwords/express and sign-in using your Google account. You are not able to run both Google AdWords and AdWords Express using the same Google account. You will need to set-up your business quickly in Google AdWords express by entering your business name, location, and website. Once that is all set-up, you can get started with advertising by selecting one of the campaign goals. One option is to drive more phone calls to your business. Almost every business could use more phone calls like Dentists, plumbers, advertising agencies, air conditioning companies, restoration companies, pest control, home improvement, contractors, and more. Regardless of what your small business does, phone calls are valuable and help you drive more leads, more business, and more revenue. All you have to do is select your location targeting, select keywords that are most relevant for your business, create your ad, set your budget, set your bids, and click submit. Another option is to drive more traffic to your website and to improve conversion actions on your website. The targeting is similar to phone calls but Google AdWords Express will optimize to send traffic to your website and hopefully help you drive leads, contacts, and sales. You pick your location, keywords, and create your advertisement like you do in the previous step. You also get complete control over your budgets and bids. Last but not least, you can choose the Google AdWords Express campaign goal of driving more people to your storefront. If you own a store, you are able to run your ad to targeted consumers and hopefully get them to visit. Google AdWords will target people who they feel have an interest in your store and will be the most likely to visit. You set your location targeting, keywords, create your ad, and have complete control over your Google AdWords Express costs so you don't have an expensive campaign whatsoever. Google AdWords Express Reviews: In our opinion, we believe Google AdWords Express is best for advertisers who have a small budget and want to start advertising on a limited basis. If you want to spend $5-$10 per day running PPC Advertising, Search Advertising, and Search Engine Marketing ads, Google AdWords Express is not a bad option. We have seen some success for small businesses with a storefront. In terms of Ecommerce website and larger websites without a storefront, you will see better results bidding on keywords through Google AdWords. You are giving up some control when you use Google AdWords Express and you are trusting Google to drive you results. Google AdWords Express App: You can download an App to manage your Google AdWords Express campaigns and costs. The app is published by Google on the Google Play Store and iTunes and we included the links below. Google Play: https://play.google.com/store/apps/details?id=com.google.android.apps.ads.express&hl=en iTunes: https://itunes.apple.com/us/app/adwords-express/id886425468?mt=8 More Helpful URLs: We put a collection of helpful URLs below so in case our Google AdWords Express tutorial isn't helpful, you can find more resources below. AdWords Express: https://www.google.com/adwords/express/ Official Help Page: https://support.google.com/adwords/express/?hl=en#topic=1719919 How Google AdWords Express Works: https://www.google.com/adwords/express/how-it-works/ Google AdWords Express Pricing: https://www.google.com/adwords/express/pricing/ Success Stories: https://www.google.com/adwords/express/success-stories/
Views: 10689 Surfside PPC
Facebook Ads Beginners Website Traffic Campaign Tutorial 2017 - Facebook Advertising Tutorial
Check out our tutorial for Facebook Ads website traffic campaigns. Our Facebook advertising tutorial will show you how to drive website traffic using ads to drive conversions and more. If you are looking for a Facebook advertising tutorial that can teach you how to drive traffic to your website, look no further.
Views: 11099 Surfside PPC